宠物用品市场－全球产业规模、份额、趋势、机会及预测（按类型、宠物类型、销售管道、地区和竞争格局划分，2021-2031年）

全球宠物用品市场预计将从 2025 年的 3,490.7 亿美元成长到 2031 年的 5,732.9 亿美元，年复合成长率为 8.62%。

此领域涵盖伴侣动物的非食品类产品，例如宠物住所、玩具、美容用品和训练辅助工具。成长要素是「宠物拟人化」趋势，即饲主将宠物视为家庭成员，以及可支配收入的增加，使他们能够为宠物提供舒适和奢侈品。此外，宠物拥有率的稳定成长也持续推动对必需品和配件的需求。美国宠物用品协会 (APPA) 的报告也印证了这一经济趋势：到 2024 年，美国在宠物用品、活体动物和非处方药上的支出将达到 333 亿美元，这凸显了饲主在宠物健康方面投入的资金远不止于简单的营养。

然而，由于经济通膨和供应链不稳定，市场面临许多挑战。原材料和物流成本的上涨迫使製造商提高价格，这反过来可能会抑制消费者对偏好的需求。由于经济压力迫使消费者优先购买必需食品而非奢侈品，非必需品的销售量有停滞的风险，这可能会阻碍市场的整体扩张。

市场驱动因素

电子商务和直接面向消费者 (D2C) 零售通路的蓬勃发展，正透过提供无与伦比的便利性和个人化的购物体验，重塑整个产业格局。数位平台为饲主提供了种类繁多的特色配件、美容工具和训练辅助用品，这些商品在实体店中很难找到。同时，订阅模式确保了持续的收入和客户忠诚度。主要企业正在充分利用这一转变。例如，Chewy 公司在 2025 年 3 月发布的「2024 财年第四季及全年业绩」中报告称，其净销售额达 118.6 亿美元，这主要得益于其自动发货服务。这一成长印证了消费者对非食品类商品线上购买的强劲需求，促使传统零售商加速推动全通路策略。

同时，全球宠物拥有率和收容所领养率的上升，持续推动宠物住房、寝具和旅行配件等必需品的需求。随着越来越多的家庭饲养宠物，对初始用品的即时需求以及对宠物用品的持续需求，为宠物市场奠定了坚实的销售基础，尤其是在宠物被视为家庭成员的发达地区。北美地区宠物密度的不断增长便是这一趋势的体现。根据美国宠物用品协会（APPA）发布的《2025年产业趋势报告》，到2024年，将有9,400万个家庭至少拥有一隻宠物。这一不断扩大的市场规模支撑着宠物产业的蓬勃发展，根据该协会2025年的报告显示，2024年美国宠物产业的总支出将达到1,520亿美元。

市场挑战

经济通膨和供应链不稳定是全球宠物用品市场成长的主要障碍。原材料和运输成本的上涨迫使製造商提高价格以维持利润率，这反过来又将经济负担转嫁给了终端消费者。这种通膨环境正在扰乱宠物美容用品、豪华宠物屋和高檔玩具等非必需品的正常购买週期，因为价格上涨抑制了消费者的购买意愿。

在经济情势日益严峻的背景下，消费者越来越重视必需的营养需求而非补充设备，从而减少了非必需品的消费。近期行业调查也反映了这一消费趋势。美国宠物用品协会 (APPA) 在 2024 年的一项调查中发现，约 19% 的宠物饲主计划逐年减少宠物照护的支出。这些数据表明，经济的不确定性正在抑制对宠物配件和训练辅助用品的需求，可能导致市场停滞，进而阻碍整体收入成长。

市场趋势

随着饲主寻求能够提供即时健康监测和安心保障的技术，融合人工智慧和物联网技术的智慧宠物护理设备的普及速度正在加快。这一趋势包括广泛使用远端系统管理宠物福利的设备，例如GPS追踪器、智慧项圈和自动餵食系统。这些设备的功能正在超越基本的追踪功能，能够测量生命征象和活动水平，从而预测健康状况并及早发现健康问题。专业技术公司的商业性成功也印证了这项需求。例如，GlobalPETS在2024年12月报告称，GPS追踪公司Tractive在2024年实现了1亿欧元的年度经常性收入（ARR），这主要得益于其硬体和订阅服务在消费者中的高普及率。

同时，饲主也越来越注重环保，环保永续材料的出现正影响着他们的购买行为。为了顺应这一趋势，製造商们正在推广在宠物床、玩具和宠物粪便袋等产品中使用再生塑胶、可生物降解的成分以及本地采购的材料。消费者积极支持那些与自身价值观相符的品牌，例如减少碳足迹和采用符合道德规范的采购方式，即使这些产品高成本，他们也更倾向于选择它们。近期的数据也印证了这种对永续性的偏好。根据Rover.com于2025年3月发布的《宠物饲养真实成本报告》，55%的受访加拿大宠物主人表示，他们优先选择本地采购或国产宠物品牌，这表明整个市场正在向负责任的消费模式发生显着转变。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球宠物产品市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（食品用品、美容用品、服装、健康保健产品、跳蚤和蜱虫防治产品、清洁和沐浴用品、配件、其他）
  • 宠物类型（狗、猫、鱼、马、其他）
  • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美宠物用品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲宠物产品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太宠物产品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲宠物产品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲宠物用品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球宠物用品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Blue Buffalo Co., Ltd.
• Champion Petfoods
• Colgate-Palmolive Company
• Doskocil Manufacturing Company, Inc.
• General Mills Inc.
• Greenies
• KONG Company
• Mars, Incorporated
• Nestle
• Pet Care Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Pet Supplies Market is projected to expand from USD 349.07 Billion in 2025 to USD 573.29 Billion by 2031, reflecting a CAGR of 8.62%. This sector encompasses non-dietary products for companion animals, including housing, toys, grooming tools, and training aids. The primary growth catalyst is the trend of pet humanization, where owners regard animals as family, combined with higher disposable incomes that allow for spending on comfort and luxury items. Furthermore, steady pet adoption rates drive the ongoing need for essential equipment and accessories. Highlighting this financial commitment, the American Pet Products Association reported that spending on supplies, live animals, and over-the-counter medications in the United States hit $33.3 billion in 2024, emphasizing the investment owners make in their pets' well-being beyond mere nutrition.

Conversely, the market faces substantial hurdles due to economic inflation and supply chain instability. Rising costs for raw materials and logistics force manufacturers to raise prices, potentially suppressing consumer demand for discretionary items. As financial pressures cause owners to prioritize essential dietary requirements over premium accessories, sales volumes for non-essential supplies risk stagnation, which could impede the broader expansion of the market.

Market Driver

The proliferation of E-commerce and Direct-to-Consumer retail channels is transforming the sector by providing unmatched convenience and personalized shopping journeys. Digital platforms offer owners access to extensive inventories of niche accessories, grooming tools, and training aids unavailable in physical stores, while subscription models secure recurring revenue and customer loyalty. Major players are capitalizing on this shift; for instance, Chewy, Inc. reported net sales of $11.86 billion for the fiscal year 2024 in its 'Fiscal Fourth Quarter and Full Year 2024 Financial Results' from March 2025, largely driven by its Autoship service. This growth underscores a strong consumer preference for online purchasing of non-dietary goods, urging traditional retailers to hasten their omnichannel strategies.

Concurrently, increasing global pet ownership and adoption rates are stimulating sustained demand for essentials like housing, bedding, and travel gear. As more households acquire companion animals, the immediate necessity for initial setup equipment and the continued need for enrichment products establish a solid sales foundation, especially in developed regions where pets are considered family. This trend is evident in North America's rising ownership density; the American Pet Products Association's '2025 State of the Industry Report' noted that 94 million U.S. households owned at least one pet in 2024. This growing base supports the sector's financial vitality, contributing to total U.S. pet industry expenditures of $152 billion in 2024, as reported by the association in 2025.

Market Challenge

Economic inflation and supply chain volatility represent significant obstacles to the growth of the Global Pet Supplies Market. Rising expenses for raw materials and transportation necessitate price increases from manufacturers to maintain margins, thereby transferring the financial burden to the end consumer. This inflationary climate interrupts the typical buying cycle for discretionary items, as elevated prices discourage owners from purchasing products such as grooming tools, luxury housing, and premium toys.

As financial limitations tighten, consumers are increasingly prioritizing essential dietary needs over supplementary equipment, resulting in reduced consumption of non-essential merchandise. This contraction in spending is reflected in recent industry findings; according to the American Pet Products Association in 2024, nearly 19% of pet owners intended to lower their overall pet care spending compared to the previous year. Such data demonstrates how economic instability suppresses demand for accessories and training aids, creating a risk of stagnation that hinders the market's overall revenue growth.

Market Trends

The incorporation of AI and IoT into smart pet care devices is gaining momentum as owners seek technology offering real-time health monitoring and reassurance. This trend involves the widespread use of GPS trackers, smart collars, and automated feeding systems that facilitate remote management of a pet's welfare. These devices are advancing beyond basic tracking to provide predictive health insights by measuring vital signs and activity levels to identify medical issues early. The commercial success of specialized tech firms highlights this demand; for example, GlobalPETS reported in December 2024 that the GPS tracking company Tractive reached an annual recurring revenue (ARR) of €100 million in 2024, fueled by strong consumer adoption of its hardware and subscriptions.

Simultaneously, the emergence of eco-friendly and sustainable materials is shaping purchasing decisions as owners become more environmentally aware. This shift prompts manufacturers to use recycled plastics, biodegradable components, and locally sourced materials for products like bedding, toys, and waste bags. Consumers are actively favoring brands that match their values regarding carbon footprint reduction and ethical sourcing, often selecting these products despite higher costs. This sustainability preference is supported by recent data; according to Rover.com's 'True Cost of Pet Parenthood Report' from March 2025, 55% of surveyed pet parents in Canada prioritize locally sourced or domestic pet brands, indicating a broader market shift toward responsible consumption.

Key Market Players

• Blue Buffalo Co., Ltd.
• Champion Petfoods
• Colgate-Palmolive Company
• Doskocil Manufacturing Company, Inc.
• General Mills Inc.
• Greenies
• KONG Company
• Mars, Incorporated
• Nestle
• Pet Care Inc.

Report Scope

In this report, the Global Pet Supplies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Supplies Market, By Type

• Food Supplies
• Grooming Supplies
• Apparel
• Health & Wellness Supplies
• Flea & Ticks Products
• Cleanup & bathing Supplies
• Accessories
• Others

Pet Supplies Market, By Pet Type

• Dog
• Cat
• Fish
• Horse
• Others

Pet Supplies Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Pet Supplies Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Supplies Market.

Available Customizations:

Global Pet Supplies Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Supplies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Food Supplies, Grooming Supplies, Apparel, Health & Wellness Supplies, Flea & Ticks Products, Cleanup & bathing Supplies, Accessories, Others)
  • 5.2.2. By Pet Type (Dog, Cat, Fish, Horse, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Pet Supplies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Pet Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Pet Supplies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Pet Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Pet Supplies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Pet Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Pet Supplies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Pet Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Pet Supplies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Pet Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Pet Supplies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Pet Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Pet Supplies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Pet Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Pet Supplies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Pet Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Pet Supplies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Pet Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Pet Supplies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Pet Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Pet Supplies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Pet Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Pet Supplies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Pet Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Pet Supplies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Pet Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Pet Supplies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Pet Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Pet Supplies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Pet Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Pet Supplies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Pet Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Pet Supplies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Pet Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Pet Supplies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Pet Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Pet Supplies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Pet Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Pet Supplies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Pet Type
      • 9.3.3.2.3. By Sales Channel

10. South America Pet Supplies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Pet Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Pet Supplies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Pet Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Pet Supplies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Pet Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Pet Supplies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Pet Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Pet Supplies Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Blue Buffalo Co., Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Champion Petfoods
• 15.3. Colgate-Palmolive Company
• 15.4. Doskocil Manufacturing Company, Inc.
• 15.5. General Mills Inc.
• 15.6. Greenies
• 15.7. KONG Company
• 15.8. Mars, Incorporated
• 15.9. Nestle
• 15.10. Pet Care Inc.

16. Strategic Recommendations

17. About Us & Disclaimer