![]() |
市场调查报告书
商品编码
1938264
瓶装冰茶市场-全球产业规模、份额、趋势、机会及预测(依产品类型、最终用户、通路、地区及竞争格局划分,2021-2031年)Bottled Iced Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By End User, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球瓶装冰茶市场预计将从 2025 年的 161.5 亿美元成长到 2031 年的 253.6 亿美元,年复合成长率为 7.81%。
该市场主要由密封包装的即饮茶饮料构成,其成长主要受消费者对便捷补水方式日益增长的偏好以及消费者逐渐从碳酸软性饮料转向更健康、功能性饮品的趋势驱动。这一成长趋势得益于该行业的优质化,尤其是采用有机成分和植物萃取物配製的产品。美国茶叶协会 (TUSA) 的报告显示,到 2024 年,美国罐装和瓶装茶饮料的销售额将达到约 46 亿美元,这印证了便捷茶饮料形式在主要零售市场的持续受欢迎程度,也印证了该细分市场的强劲经济实力。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 161.5亿美元 |
| 市场规模:2031年 | 253.6亿美元 |
| 复合年增长率:2026-2031年 | 7.81% |
| 成长最快的细分市场 | 网路商店 |
| 最大的市场 | 北美洲 |
然而,气候变迁对全球茶叶种植的影响导致原料成本波动,为茶叶产业带来了巨大挑战。不稳定的天气状况降低了茶叶产量,扰乱了供应链,推高了生产商的成本。因此,製造商在维持零售价格竞争力的同时,难以消化不断上涨的投入成本,这威胁到价格敏感地区的销售量成长。
重塑市场格局的关键因素之一是消费者对更健康饮水方式的需求激增,他们越来越倾向于选择不含糖分的碳酸饮料。为了应对这一转变,製造商正在改进产品,添加功能性成分并降低糖分含量,以满足注重健康的消费者的生活方式。各大品牌纷纷抓住这一机会,推出无糖植物来源产品,这些产品既保留了茶的抗氧化功效,又避免了传统汽水的高热量。如同2025年1月《茶与咖啡贸易杂誌》发表的题为《美国即饮茶市场格局的演变》的报导中所述,预计2024年,标榜无糖或低糖的即饮茶产品销量将增长8.4%。此外,可口可乐公司报告称,其水、运动饮料、咖啡和茶饮业务在2025年将成长2%,这表明与含糖饮料相比,这些功能性饮品市场依然保持强劲增长势头。
此外,满足便利消费需求也推动了即饮(RTD)便利饮品类的成长。零售商正在加强冷链物流,以确保供应优质、即时饮料产品,以满足忙碌的上班族、学生以及其他希望随时随地享用高品质饮品的消费者的需求。将这些产品放在便利商店和超级市场等客流量大的区域至关重要,因为这有助于吸引那些通常被散装产品忽略的衝动性购买行为,从而提高销售量。根据《低温运输业》杂誌于2024年7月发布的《2024年行业趋势报告》,预计截至2024年5月19日的财年,冷藏茶饮市场销售额将达到16亿美元,这证实了儘管原材料价格波动,但便捷的冷藏饮品形式依然保持强劲的增长势头。
气候变迁导致原料成本波动,严重限制全球瓶装冰茶市场的扩张。难以预测的天气模式扰乱了传统的农业生产週期,直接降低了主要产茶区的茶叶产量。这种减产破坏了供应链的稳定性,并增加了饮料生产商的采购成本。随着原材料供应日益不稳定,企业面临着在不牺牲利润率的前提下确保高品质原料供应的营运压力,这使得持续的财务规划变得困难。
成本上涨限制了製造商维持零售价格竞争力的能力。如果生产商被迫将这些增加的投入成本转嫁给买家,将会抑制价格敏感型市场的需求,因为在这些市场中,价格对购买决策的影响非常显着。环境压力对供应的影响在近期的生产数据中得到了清楚的体现。例如,据印度茶叶协会称,由于强烈的热浪和降雨不足,阿萨姆邦2024年初的茶叶产量下降了约15%。这些供不应求限制了生产扩张,并阻碍了向开发中国家市场的拓展。
碳酸和气泡即饮茶的兴起正在打造一个高端饮品类别,直接与传统软性饮料和酒精饮料竞争。生产商利用发酵和碳酸化技术,创造出类似香槟的复杂风味,吸引那些在社交场合寻求优质饮品的成年人。这一趋势与无酒精饮料日益增长的趋势不谋而合,消费者希望在节日期间享用不含酒精的饮品,从而将饮茶的习惯扩展到用餐和晚间。英国《卫报》2025年1月发表的一篇题为《英国寻求更健康的节日发泡饮品,气泡茶销量飙升》的报导突显了这一转变。文章通报称,Real品牌的气泡茶在Ocado的销量较去年同期成长72%,在Waitrose的销量较去年同期成长60%,显示发泡泡茶的市场渗透率正在迅速提高。
同时,永续再生聚对苯二甲酸乙二醇酯(rPET)和无菌包装的广泛应用正在重塑生产标准。随着企业努力实现循环经济目标,各大茶叶品牌正积极从原生塑胶转向再生材料,以减少对环境的影响并遵守日益严格的全球塑胶法规。这种业务转型需要对供应链基础设施进行大量投资,以采购高品质的食品级再生树脂,从而使业务成长摆脱对石化燃料的依赖。正如三得利食品饮料欧洲公司在2025年6月发布的《2024年永续发展报告》中所述,该公司在上年度将其再生塑胶的使用比例从44%提高到47%。这表明,领先的製造商正致力于包装创新,以维护品牌价值并满足消费者对环保的需求。
The Global Bottled Iced Tea Market is projected to expand from USD 16.15 Billion in 2025 to USD 25.36 Billion by 2031, reflecting a compound annual growth rate of 7.81%. This market consists of ready-to-consume tea beverages sold in sealed packaging, with growth largely fueled by increasing consumer preference for convenient hydration options and a broader transition from carbonated soft drinks to healthier, functional alternatives. This upward trajectory is supported by the premiumization of the sector, particularly through products incorporating organic ingredients and botanical infusions. Highlighting the sector's economic robustness, the Tea Association of the U.S.A. reported that canned and bottled tea sales reached approximately 4.6 billion dollars in the United States in 2024, confirming the enduring popularity of convenient tea formats in major retail markets.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 16.15 Billion |
| Market Size 2031 | USD 25.36 Billion |
| CAGR 2026-2031 | 7.81% |
| Fastest Growing Segment | Online Store |
| Largest Market | North America |
However, the industry faces a substantial hurdle in the form of raw material cost volatility resulting from the effects of climate change on global tea cultivation. Erratic weather conditions have diminished crop yields, causing instability within the supply chain and driving up expenses for producers. Consequently, manufacturers struggle to sustain competitive retail prices while absorbing these escalating input costs, a dynamic that jeopardizes volume growth in regions sensitive to price fluctuations.
Market Driver
A primary factor reshaping the market is the surging consumer demand for healthier hydration options as individuals increasingly abandon high-sugar carbonated soft drinks. This shift is prompting manufacturers to reformulate their offerings by incorporating functional ingredients and lowering sugar content to satisfy wellness-focused lifestyles. Brands are capitalizing on this movement by launching unsweetened and botanical variants that provide the antioxidant advantages of tea without the high calorie count of conventional sodas. As noted in the 'The Evolving Landscape of RTD Tea in the US' article in the January 2025 issue of Tea & Coffee Trade Journal, ready-to-drink tea products with no or low sugar claims saw an 8.4 percent growth in 2024. Furthermore, The Coca-Cola Company reported a 2 percent growth in its water, sports, coffee, and tea segment in 2025, illustrating the comparative resilience of these functional categories against sugary beverages.
The growth of the ready-to-drink (RTD) convenience sector is also a major catalyst, driven by the need to cater to on-the-go consumption patterns. Retailers are enhancing cold-chain logistics to ensure the availability of premium, immediate-consumption formats that attract busy professionals and students looking for quality beverages away from home. Placing these products in high-traffic areas like convenience stores and supermarkets is essential for volume growth, as it secures impulse purchases often missed by multi-serve options. According to the '2024 State of the Industry' report by Beverage Industry in July 2024, the refrigerated tea segment generated 1.6 billion dollars in sales for the year ending May 19, underscoring the strong performance of accessible, chilled formats despite raw material price fluctuations.
Market Challenge
The expansion of the global bottled iced tea sector is significantly hampered by the volatility of raw material costs driven by climate change. Unpredictable weather patterns are disrupting traditional agricultural cycles and directly reducing tea leaf yields in key cultivation areas. This decline leads to supply chain instability and increased procurement costs for beverage manufacturers. With the availability of raw materials becoming increasingly uncertain, companies encounter heightened operational pressure to obtain high-quality ingredients without sacrificing profit margins, making consistent financial planning difficult.
This rise in costs restricts manufacturers' capacity to keep retail prices competitive. When producers are compelled to transfer these increased input costs to buyers, it suppresses demand in price-sensitive markets where affordability heavily influences purchasing decisions. The consequences of environmental stress on supply are clearly reflected in recent production data. For instance, the Indian Tea Association reported that tea production in the Assam region fell by roughly 15 percent during the early 2024 harvesting period due to intense heatwaves and lack of rainfall. Such shortages limit volume expansion and hinder market penetration in developing economies.
Market Trends
The rise of carbonated and sparkling ready-to-drink tea varieties is establishing a sophisticated beverage category that competes directly with standard soft drinks and alcoholic beverages. Producers are utilizing fermentation and carbonation techniques to create complex, champagne-like flavor profiles that attract adults looking for premium choices during social events. This development aligns with the expanding "sober curious" trend, where consumers seek celebratory drinks devoid of alcohol's negative impacts, effectively broadening tea consumption into dining and evening settings. Highlighting this shift, The Guardian's January 2025 article, 'Sparkling tea sales soar as Britons seek healthy options for festive fizz,' noted that the drinks company Real saw sales of its sparkling tea rise by 72 percent at Ocado and 60 percent at Waitrose compared to 2023 levels, demonstrating the rapid market acceptance of fizzy teas.
Concurrently, the widespread implementation of sustainable rPET (recycled polyethylene terephthalate) and aseptic packaging is reshaping production standards as companies aim to meet circular economy objectives. Leading tea brands are actively switching from virgin plastic to recycled materials to lower their environmental impact and adhere to increasingly strict global plastic regulations. This operational transition requires substantial investment in supply chain infrastructure to obtain high-quality food-grade recycled resins, thereby separating business growth from fossil fuel reliance. As stated in Suntory Beverage & Food Europe's '2024 Sustainability Report' from June 2025, the company raised its use of recycled plastic to 47 percent in 2024, up from 44 percent the prior year, illustrating how top manufacturers are focusing on packaging innovation to uphold brand equity and satisfy consumer demands for environmental stewardship.
Report Scope
In this report, the Global Bottled Iced Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Bottled Iced Tea Market.
Global Bottled Iced Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: