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市场调查报告书
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1938556

零浪费美容产品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

Zero Waste Beauty Product Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球零浪费美容产品市场预计将从 2025 年的 48.8 亿美元大幅成长至 2031 年的 118.5 亿美元，复合年增长率达 15.94%。

此细分市场涵盖个人护理产品和包装，透过使用可生物降解、可堆肥或可重复填充的材料来减少废弃物并避免掩埋。该领域的成长主要受消费者日益增长的环保意识和政府旨在减少生产中一次性塑胶使用的严格法规的推动。土壤协会的报告强调了环保认证的重要性，报告指出，经认证的永续美容产品市场将在2025年实现11%的销售成长，这表明透明度对消费者购买行为的影响。

市场概览
预测期 2027-2031
市场规模：2025年 48.8亿美元
市场规模：2031年 118.5亿美元
复合年增长率：2026-2031年 15.94%
成长最快的细分市场 脸部美妆产品
最大的市场 欧洲

儘管前景乐观，但该行业仍面临一个重大障碍：「绿色清洗」——即一些不符合环保标准的品牌做出误导性的环保声明，从而损害消费者信任。这种怀疑态度，加上建构真正循环供应链的高昂营运成本，构成了准入壁垒，阻碍了市场整体成长，并可能使具有环保意识的消费者感到困惑。

市场驱动因素

消费者对环境破坏和塑胶污染的日益关注是全球零浪费美妆产品市场发展的关键驱动力。随着美妆产业的环境影响受到密切关注，消费者正积极减少一次性塑胶製品的使用，转而选择符合道德规范的包装产品。这种行为转变也受到大量废弃物的影响。根据Cleanhub发布的2025年7月报告，美妆产业每年产生约1,200亿件包装，其中95%最终被填埋。这迫使品牌必须适应这些不断变化的价值观，才能维持市场地位。 Shorr Packaging发布的2025年永续包装消费者报告也印证了这项商业性需求，报告显示，90%的消费者更倾向于购买使用永续包装的品牌产品。

重塑供应链营运的第二个主要驱动因素是将循环经济原则融入企业永续发展策略。企业不再仅仅满足于基本的回收利用，而是开始实施完善的闭合迴路系统，例如可重复使用的容器和回收计划，以直接应对资源枯竭问题。随着越来越多的企业建构必要的材料回收基础设施，这种营运模式的转变正在北美地区加速。例如，根据 Pact Collective 于 2025 年 7 月发布的《2024 年影响力报告》，该组织透过其扩展的回收网络，在 2024 年成功地将超过 22.7 万磅（约 103 吨）的包装材料从掩埋转移出去。此类循环模式的广泛应用不仅确保了企业符合监管要求，还能增强消费者对真正零浪费解决方案的品牌忠诚度。

市场挑战

全球零浪费美妆产品市场面临一个重大障碍：氾滥的「绿色行销」。这种做法透过毫无根据的环保声明误导消费者，掩盖真正永续製造商的努力，造成市场混乱，消费者难以区分真正的零浪费产品和那些仅使用环保口号的产品。结果，真正循环经济品牌的价值提案受到损害，难以证明其为弥补高昂营运成本而支付的溢价合理性。消费者信任的丧失直接阻碍了市场成长，因为潜在收入流向了不合规的竞争对手，并滋生了怀疑情绪，从而阻碍了产品的普及。

产业数据凸显了这个问题的严重性，显示欺骗性行销给合法企业带来了实质的负担。英国土壤协会2024年的一项调查发现，四分之一的认证美容和健康品牌承认「绿色清洗」对其业务绩效产生了负面影响。这项数据表明，缺乏透明度不仅会误导消费者，还会使那些严格遵守环境标准的公司处于不利地位，从而阻碍真正零浪费产业的广泛发展。

市场趋势

无水配方产品摒弃了水相，实现了浓缩固态形态，显着降低了运输重量和包装依赖性，正在改变整个产业。通过去除水分，製造商可以避免使用合成防腐剂和塑胶包装，直接减少全球物流相关的碳排放。这种向固体化妆品的转变正逐渐达到商业性规模，展现出无需包装、稳定性强的替代品取代传统液体产品的潜力。 2025年4月，Lush Cosmetics在其截至2024年6月的年度审核财务报表中报告称，其已售出约1800万件「裸装」产品，约占其全球总销量的64%。这印证了浓缩解决方案的商业性可行性，并有助于减少业界对一次性材料的依赖。

同时，将升级再造的食品原料融入产品，正透过将农业废弃物转化为高性能的化妆品活性成分，重新定义筹资策略。这项创新利用果核、酒糟等废弃物，有效取代新作物，从而缓解资源枯竭，保护生物多样性并降低土地利用强度。该策略使品牌能够将循环经济概念直接融入产品配方，而无需依赖外部回收基础设施。根据NoPalm Ingredients杂誌2025年3月发布的报告《美容产业的增值回收：释放永续化妆品原料的新潜力》，与传统棕榈油生产相比，使用发酵食品原料可减少高达90%的碳排放。这证实了生物回收原料在供应链脱碳方面的有效性，同时也能维持原料的功能性。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球零浪费美容产品市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（脸部美妆彩妆、眼部彩妆、唇部及指甲彩妆、其他）
    • 依分销管道（专卖店、超级市场/大卖场、便利商店、药局/药局、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美零浪费美容产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲零浪费美容产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区零浪费美容产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲零浪费美容产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲零浪费美容产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球零浪费美容产品市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Lush Cosmetics
  • The Body Shop
  • Ethique Ltd.
  • Herbivore Botanicals
  • Bite Beauty
  • Meow Meow Tweet
  • Alaffia
  • Plaine Products
  • RMS Beauty
  • Axiology Beauty

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7927

The Global Zero Waste Beauty Product Market is projected to expand significantly, rising from USD 4.88 Billion in 2025 to USD 11.85 Billion by 2031, representing a compound annual growth rate of 15.94%. This market segment encompasses personal care products and packaging designed to eliminate waste through the use of biodegradable, compostable, or refillable materials that avoid landfill disposal. The sector's growth is primarily fueled by rising consumer demand for environmental responsibility and strict government mandates aimed at reducing single-use plastics in production. Highlighting the importance of verified eco-friendly credentials, the Soil Association reported in 2025 that the market for certified sustainable beauty products experienced an 11 percent sales growth, demonstrating how transparency influences purchasing behavior.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 4.88 Billion
Market Size 2031USD 11.85 Billion
CAGR 2026-203115.94%
Fastest Growing SegmentFacial Make-up Products
Largest MarketEurope

Despite this positive outlook, the industry confronts a significant obstacle in the form of "greenwashing," where misleading environmental claims by non-compliant brands undermine consumer confidence. This skepticism, combined with the high operational costs associated with building truly circular supply chains, creates a barrier to entry that may hinder broader market growth and confuse environmentally conscious consumers.

Market Driver

Increasing consumer awareness regarding environmental degradation and plastic pollution serves as a primary catalyst for the Global Zero Waste Beauty Product Market. As the industry's environmental footprint comes under closer scrutiny, shoppers are actively turning away from single-use plastics in favor of ethically packaged alternatives. This behavioral shift is underscored by the magnitude of waste produced; a July 2025 report by CleanHub estimates that the beauty sector generates roughly 120 billion packaging units annually, with 95 percent ending up in landfills. Consequently, brands are compelled to align with these changing values to maintain their market position, a commercial necessity reinforced by Shorr Packaging's '2025 Sustainable Packaging Consumer Report,' which found that 90 percent of consumers are more inclined to buy from brands utilizing sustainable packaging.

A second major driver reshaping supply chain operations is the integration of circular economy principles into corporate sustainability strategies. Companies are advancing beyond basic recycling claims to implement robust closed-loop systems, such as refillable containers and take-back schemes, which directly tackle resource depletion. This operational shift is gaining momentum across North America as organizations establish the necessary infrastructure for material recovery. For instance, the Pact Collective's '2024 Impact Report,' released in July 2025, notes that the organization successfully diverted over 227,000 pounds of packaging from landfills in 2024 through its expanded collection network. This broad adoption of circular models not only ensures regulatory compliance but also strengthens brand loyalty among consumers seeking authentic zero-waste solutions.

Market Challenge

The Global Zero Waste Beauty Product Market faces a major hurdle due to the prevalence of "greenwashing," where unfounded environmental claims mislead consumers and overshadow the efforts of genuinely sustainable manufacturers. This practice generates considerable confusion in the market, as buyers find it difficult to differentiate between authentic zero-waste products and those that simply employ eco-friendly buzzwords. As a result, the value proposition of truly circular brands is diminished, complicating their ability to justify the premium pricing required to cover higher operational costs. This loss of consumer trust directly impedes market growth by channeling potential revenue toward non-compliant competitors and fostering skepticism that discourages adoption.

Validating the severity of this issue, industry data suggests that deceptive marketing imposes a tangible burden on legitimate operators. According to the Soil Association in 2024, one-quarter of certified beauty and wellness brands identified the impact of greenwashing as a factor that negatively affected their business performance. This statistic highlights how a lack of transparency not only confuses consumers but also materially disadvantages companies that uphold strict environmental standards, thereby stalling the broader expansion of the authentic zero-waste sector.

Market Trends

Waterless and anhydrous product formulations are transforming the sector by removing aqueous phases to produce concentrated solid formats that significantly decrease shipping weight and reliance on packaging. By eliminating water, manufacturers can avoid using synthetic preservatives and plastic containers, directly mitigating carbon emissions linked to global logistics. This transition toward solid-state cosmetics is reaching a substantial commercial scale, demonstrating that shelf-stable, package-free alternatives can successfully replace traditional liquids. In April 2025, Lush Cosmetics reported in its 'Audited Accounts: Year ending June 2024' that it achieved sales of nearly 18 million 'naked' items, accounting for almost 64 percent of its total global unit sales, which underscores the commercial viability of concentrated solutions in reducing the industry's dependence on single-use materials.

Simultaneously, the integration of upcycled food by-product ingredients is redefining sourcing strategies by redirecting agricultural waste streams into high-performance cosmetic actives. This innovation reduces resource depletion by valorizing discarded materials, such as fruit pits and spent grains, effectively replacing virgin crops to conserve biodiversity and decrease land-use intensity. This strategy enables brands to embed circularity directly into their formulations instead of relying exclusively on external recycling infrastructure. According to a March 2025 article by NoPalm Ingredients titled 'Upcycling in Beauty: Unlocking New Possibilities for Sustainable Cosmetic Ingredients,' the use of fermented food industry side streams can lower carbon emissions by up to 90 percent compared to conventional palm oil production, confirming the efficacy of bio-circular ingredients in decarbonizing the supply chain while preserving ingredient functionality.

Key Market Players

  • Lush Cosmetics
  • The Body Shop
  • Ethique Ltd.
  • Herbivore Botanicals
  • Bite Beauty
  • Meow Meow Tweet
  • Alaffia
  • Plaine Products
  • RMS Beauty
  • Axiology Beauty

Report Scope

In this report, the Global Zero Waste Beauty Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Zero Waste Beauty Product Market, By Product Type

  • Facial Make-up Products
  • Eye Make-up Products
  • Lip and Nail Make-up Products
  • Others

Zero Waste Beauty Product Market, By Distribution Channel

  • Specialty Retail Stores
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies/ Drug Stores
  • Others

Zero Waste Beauty Product Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Zero Waste Beauty Product Market.

Available Customizations:

Global Zero Waste Beauty Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Zero Waste Beauty Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Facial Make-up Products, Eye Make-up Products, Lip and Nail Make-up Products, Others)
    • 5.2.2. By Distribution Channel (Specialty Retail Stores, Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies/ Drug Stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Zero Waste Beauty Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Zero Waste Beauty Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Zero Waste Beauty Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Zero Waste Beauty Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Zero Waste Beauty Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Zero Waste Beauty Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Zero Waste Beauty Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Zero Waste Beauty Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Zero Waste Beauty Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Zero Waste Beauty Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Zero Waste Beauty Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Zero Waste Beauty Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Zero Waste Beauty Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Zero Waste Beauty Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Zero Waste Beauty Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Zero Waste Beauty Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Zero Waste Beauty Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Zero Waste Beauty Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Zero Waste Beauty Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Zero Waste Beauty Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Zero Waste Beauty Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Zero Waste Beauty Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Zero Waste Beauty Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Zero Waste Beauty Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Zero Waste Beauty Product Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Lush Cosmetics
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Body Shop
  • 15.3. Ethique Ltd.
  • 15.4. Herbivore Botanicals
  • 15.5. Bite Beauty
  • 15.6. Meow Meow Tweet
  • 15.7. Alaffia
  • 15.8. Plaine Products
  • 15.9. RMS Beauty
  • 15.10. Axiology Beauty

16. Strategic Recommendations

17. About Us & Disclaimer