髮饰市场 - 全球产业规模、份额、趋势、机会及预测（按产品、最终用户、销售管道、地区和竞争格局划分，2021-2031年）

全球髮饰市场预计将从 2025 年的 228.1 亿美元成长到 2031 年的 360.5 亿美元，复合年增长率达到 7.93%。

此商业板块涵盖功能性和装饰性产品的设计、製造和零售，例如髮夹、髮圈、髮带和髮卡等用于造型和固定头髮的产品。关键成长要素包括：随着专业造型技巧透过社群媒体传播，消费者对各种造型工具的需求不断增长；以及消费者对优质和永续材料的偏好日益增强，这些产品从单纯的实用工具跃升为时尚单品。为了说明支撑这一特定消费品类别的零售环境的韧性，美国零售联合会报告称，2024年5月服饰和配件商店的销售额（未经调整）比去年同期增长了6.24%。

然而，市场面临假冒伪劣产品氾滥和低劣仿冒品氾滥的严峻挑战。这个问题不仅损害了已知製造商的品牌价值，还带来了材料相关的安全隐患，削弱了消费者的信任，并可能阻碍高附加价值市场的扩张。如果消费者无法自信地区分正品、安全的产品和劣质仿冒品，该产业将难以维持永续成长所需的价值。

市场驱动因素

时尚潮流的快速演变，尤其是在社群媒体平台的推波助澜下，成为髮饰产业的重要催化剂。这些平台的演算法催生出病毒式传播的微趋势，将功能性单品转化为必备的时尚元素，迫使製造商加快生产週期以满足瞬息万变的市场需求。这种趋势在某些美学风格的復兴中体现得尤为明显，例如「俏皮风」的流行，这种风格大量运用蝴蝶结和装饰髮夹。为了佐证这一需求，Pinterest 于 2023 年 12 月发布的《Pinterest 2024 年预测》报告显示，消费者对「蝴蝶结造型」的搜寻量增长了 190%，这表明数字趋势预测与人们对装饰性髮饰的兴趣之间存在直接关联。

电子商务平台的扩张和数位零售便利性的提升，打破了小众品牌与全球消费者之间的地域壁垒，进一步推动了市场成长。数位店铺可以展示从日常髮圈到奢华头饰等各种各样的产品，并透过个人化推荐和流畅的交易体验提升客户满意度。根据Adobe于2024年1月发布的《2023年假期购物报告》，行动装置占所有线上销售额的51.1%，凸显了消费者向行动购物便利性转变的趋势，这种趋势有利于那些能够刺激衝动消费的品类。此外，就业人口结构的变化也支撑了市场需求，因为人们需要持续的整装仪容。根据美国劳工统计局预测，到2024年，黄金年龄层女性的劳动参与率将达到77.7%，这将进一步增加对专业造型产品的需求。

市场挑战

猖獗的假冒伪劣产品和低劣仿冒品的氾滥严重阻碍了全球髮饰市场的成长，破坏了高价值贸易赖以维繫的信任。随着市场从纯粹的功能性产品转向高端时尚产品，大量劣质仿冒品（通常采用不合格且不安全的材料製成）的涌入正在削弱消费者的信任。当消费者难以区分正品、永续产品和廉价仿冒品时，他们支付高价的意愿就会降低，从而阻碍了产业价值的提升。这也影响了合法製造商的收入来源，导致其品牌价值被稀释。

这种威胁的规模正在消耗大量资源，扼杀创新和市场扩张。企业被迫将大量资金用于执法和品牌保护，而不是投资新设计和永续材料。近期的行业研究清晰地揭示了这种衝击的严重性。美国服装鞋业协会2024年的报告发现，「部分会员品牌的假冒活动比前一年增加了近三倍」。未经授权库存的指数级成长正在饱和零售通路，并将正品挤出市场，从而有效地限制了市场的潜在规模和盈利。

市场趋势

随着消费者越来越重视功能性而非美观性，注重头髮健康的丝绸和缎面材质正重塑市场格局。这种被称为「头髮去皮化」的趋势，推动了对无摩擦、减少头髮断裂的桑蚕丝和缎面配件的需求。製造商正转型生产功能性产品，例如睡眠帽和温和的护髮梳，并将预防伤害作为其核心优势。根据宝洁公司于2024年8月发布的2024年年度报告，护髮品类的有机销售额预计将以接近两位数的速度增长，这反映出消费者正转向更注重健康的个人护理方式，而这种方式需要使用保护性配件。

专为捲髮和蓬鬆捲曲髮质研发的产品填补了针对浓密捲曲髮质的专用美髮工具市场的关键空白。与通用产品不同，这些配件采用超大容量设计和防缠绕材料，可适应各种发量，且不会对头髮结构造成损伤。这种整体性透过为以往服务不足的细分市场提供所需解决方案，培养了消费者对品牌的忠诚度。根据Sally Beauty Holdings于2024年11月发布的2024年度报告，该公司在美国和加拿大的销售额中有78%来自其1600万已知的忠诚度计画会员，这证实了其在满足注重特定美髮习惯的消费者方面取得了成功。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球髮饰市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品分类（髮夹和髮卡、假髮和接髮、髮带、鬆紧带和扎带、其他）
  • 按最终用户（男性、女性）
  • 依销售管道（专卖店、线上、大卖场/超级市场、多品牌商店、其他（直销等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美髮饰市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲髮饰市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太地区髮饰市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲髮饰市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲髮饰市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球髮饰市场：SWOT分析

第十四章 波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Goody Products Inc.
• Jennifer Behr
• Forever 21
• Combe Incorporated
• Hoyu Co., Ltd
• Hair Drama Company
• Bunzee Bands
• Claire's
• Riot Accessories LTD
• Conair Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Hair Accessories Market is projected to expand from USD 22.81 Billion in 2025 to USD 36.05 Billion by 2031, achieving a CAGR of 7.93%. This commercial sector encompasses the design, manufacturing, and retail of both functional and decorative items, including barrettes, elastics, headbands, and clips used for styling or securing hair. Key growth drivers include the democratization of professional styling techniques via social media, which increases the need for diverse tools, and a consumer shift toward premium, sustainable materials that elevate these products from simple utilities to fashion statements. Highlighting the resilience of the retail environment supporting this discretionary category, the 'National Retail Federation' reported in '2024' that 'clothing and accessory stores experienced a 6.24 percent year-over-year increase in unadjusted sales in May'.

However, the market confronts a substantial challenge regarding widespread product counterfeiting and the increase of low-quality imitations. This issue not only diminishes brand equity for established manufacturers but also introduces safety risks related to materials, thereby eroding consumer trust and potentially hindering the expansion of the high-value market. When consumers cannot confidently distinguish between authentic, safe products and inferior copies, the industry faces difficulties in maintaining the value necessary for continued growth.

Market Driver

The rapid evolution of fashion trends, significantly amplified by social media platforms, serves as a primary catalyst for the hair accessories sector. Algorithms on these platforms generate viral micro-trends that transform functional items into essential style components, compelling manufacturers to accelerate production cycles to meet instantaneous demand. This is evident in the resurgence of specific aesthetics, such as the coquette trend, which relies heavily on ribbons and decorative clips; highlighting this demand, Pinterest's 'Pinterest Predicts 2024' report from December 2023 noted that consumer searches for 'bow outfit' increased by 190 percent, indicating a direct link between digital trend forecasting and interest in decorative hair additions.

The expansion of e-commerce platforms and digital retail accessibility further fuels market growth by removing geographical barriers between niche brands and global consumers. Digital storefronts allow for the extensive showcasing of diverse product lines, from everyday elastics to luxury headpieces, enhancing the customer journey through personalized recommendations and seamless transactions. According to Adobe's '2023 Holiday Shopping Report' from January 2024, mobile devices accounted for 51.1 percent of all online sales, underscoring the shift toward handheld purchasing convenience that benefits impulse-driven categories. Additionally, market demand is supported by employment demographics requiring consistent grooming; the U.S. Bureau of Labor Statistics reported that in 2024, the labor force participation rate for prime-age women reached 77.7 percent, reinforcing the need for professional styling aids.

Market Challenge

The widespread issue of product counterfeiting and the proliferation of low-quality imitations poses a severe impediment to the growth of the Global Hair Accessories Market by eroding the foundational trust necessary for high-value transactions. As the market attempts to pivot from purely functional items to premium fashion statements, the influx of inferior copies-often made with substandard or hazardous materials-undermines consumer confidence. When buyers cannot easily distinguish between a genuine, sustainable product and a cheap imitation, they become reluctant to pay premium prices, stalling the industry's upward value migration and impacting revenue streams for legitimate manufacturers who face diluted brand equity.

The magnitude of this threat creates a resource drain that stifles innovation and market expansion. Instead of investing in new designs or sustainable materials, companies are forced to divert significant capital toward legal enforcement and brand protection. The scale of this disruption is highlighted by recent industry findings; according to the 'American Apparel & Footwear Association' in '2024', 'counterfeit activity for specific member brands increased by nearly three times compared to the levels observed in the previous year'. This drastic surge in fraudulent inventory saturates retail channels and crowds out authentic goods, effectively capping the market's potential size and profitability.

Market Trends

The adoption of hair-health focused silk and satin materials is reshaping the market as consumers prioritize functionality over aesthetics. Known as the "skinification" of hair, this trend drives demand for non-abrasive mulberry silk and satin accessories that minimize friction and breakage. Manufacturers are pivoting to produce functional items like sleep bonnets and gentle scrunchies that market damage prevention as a core benefit. According to Procter & Gamble's '2024 Annual Report' from August 2024, organic sales for the Hair Care segment increased by high single digits, reflecting a consumer shift toward health-centric grooming that necessitates complementary protective accessories.

The development of specialized products for textured and curly hair addresses a critical gap for tools designed for high-volume and coil-specific needs. Unlike generic options, these accessories feature extra-large capacities and snag-free materials engineered to accommodate diverse densities without structural failure. This inclusivity fosters deep brand allegiance by providing necessary solutions for underserved demographics. According to Sally Beauty Holdings' '2024 Annual Report' from November 2024, the company generated 78 percent of its sales in the U.S. and Canada from its 16 million known loyalty program members, underscoring the success of catering to specific, regimen-focused consumer bases.

Key Market Players

• Goody Products Inc.
• Jennifer Behr
• Forever 21
• Combe Incorporated
• Hoyu Co., Ltd
• Hair Drama Company
• Bunzee Bands
• Claire's
• Riot Accessories LTD
• Conair Corporation

Report Scope

In this report, the Global Hair Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Accessories Market, By Product

• Clips & Pins
• Wigs & Extensions
• Head Bands
• Elastics & Ties
• Others

Hair Accessories Market, By End User

• Male
• Female

Hair Accessories Market, By Sales Channel

• Specialty Stores
• Online
• Hypermarkets/Supermarkets
• Multi-Branded Stores
• Others (Direct Sales, etc.)

Hair Accessories Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Accessories Market.

Available Customizations:

Global Hair Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Accessories Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Clips & Pins, Wigs & Extensions, Head Bands, Elastics & Ties, Others)
  • 5.2.2. By End User (Male, Female)
  • 5.2.3. By Sales Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Multi-Branded Stores, Others (Direct Sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Hair Accessories Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Accessories Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Hair Accessories Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Hair Accessories Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Hair Accessories Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Hair Accessories Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Hair Accessories Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Hair Accessories Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Hair Accessories Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Hair Accessories Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Hair Accessories Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Hair Accessories Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Hair Accessories Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Hair Accessories Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Hair Accessories Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Hair Accessories Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Accessories Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Hair Accessories Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Hair Accessories Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Hair Accessories Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Hair Accessories Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Accessories Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Hair Accessories Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Hair Accessories Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Hair Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Goody Products Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Jennifer Behr
• 15.3. Forever 21
• 15.4. Combe Incorporated
• 15.5. Hoyu Co., Ltd
• 15.6. Hair Drama Company
• 15.7. Bunzee Bands
• 15.8. Claire's
• 15.9. Riot Accessories LTD
• 15.10. Conair Corporation

16. Strategic Recommendations

17. About Us & Disclaimer