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市场调查报告书
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1941136

牙齿美白贴片市场 - 全球产业规模、份额、趋势、竞争格局、机会及预测（按口味类型、分销管道、地区和竞争情况划分，2021-2031年）

Teeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, Segmented By Flavor Type (Plain, Mint, Charcoal, Peppermint and Others ), By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 183 Pages | 商品交期: 2-3个工作天内

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简介目录

全球牙齿美白贴片市场预计将从 2025 年的 1.0868 亿美元成长到 2031 年的 1.8755 亿美元，复合年增长率达到 9.52%。

这些产品是一种涂有过氧化物漂白凝胶的柔性塑胶薄膜，可黏附在牙齿表面，去除牙齿内部和外部的污渍。其成长主要源自于年轻一代对脸部美观日益增长的关注，以及对价格实惠、方便易用的家用口腔清洁用品的需求不断增加。口腔健康基金会2024年的报告也印证了这一趋势，报告显示，35岁以下人群中十分之四的人使用过牙齿美白产品，显示该年龄层的接受度很高。

市场概览
预测期 2027-2031
市场规模：2025年 1.0868亿美元
市场规模：2031年 1.8755亿美元
复合年增长率：2026-2031年 9.52%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，由于过氧化物类製剂常见的口腔健康副作用，例如牙齿敏感和牙龈炎症，市场面临巨大的障碍。这些风险常常使已有牙齿问题的潜在使用者望而却步，并导致许多地区加强了对活性成分浓度的监管。因此，这些安全隐患限制了产品配方选择，并限制了製造商的零售分销管道，阻碍了市场扩张。

市场驱动因素

市场成长的驱动力源自于消费者对改善自身形象和笑容日益增长的兴趣，而社群媒体和名人美学标准的影响尤其显着。随着灿烂笑容成为整装仪容的必备要素，牙齿美白正从专业美容课程逐渐转变为日常护理。製造商也纷纷加强促销。例如，根据2025年1月发布的报告，高露洁棕榄公司计划在2024年将广告支出增加15%，以支持产品创新和品牌健康发展。这种日益增长的品牌认知度有效地吸引了年轻消费者，他们正在寻找价格实惠的非处方美白牙贴，以打造在数位平台上流行的「上镜」美齿。

同时，便利的居家解决方案正逐渐取代专业治疗，重塑市场格局，其主要驱动力是成本效益和易用性。牙科焦虑和高昂费用等障碍正在加速这一转变。 Delta Dental发布的《 2025年美国口腔健康与保健报告》预测，到2024年，只有4%的成年人会接受专业的美容牙科治疗，这表明人们正在转向更方便的替代方案。这一趋势也反映在公司业绩上。 Haleon在2025年2月发布的报告显示，其口腔健康业务在2024年实现了9.6%的有机收入增长，这主要得益于消费者对价格更亲民的美白产品需求的显着增长。

市场挑战

市场成长的主要障碍是口腔健康不良反应的普遍存在，例如牙齿敏感和牙龈刺激。这些问题导致法规结构日益严格，限制了非处方产品中过氧化物的浓度，从而阻止了製造商提供高浓度配方。这造成了市场两极化：符合规定的产品无法满足消费者对功效的预期，而有效浓度的产品则只能透过专科医生的处方获得，这使得该行业无法充分利用人们对牙齿美容日益增长的兴趣。

近期数据显示，潜在需求与实际市场转换率之间存在明显脱节，消费者对牙齿美白产品的强劲需求并未透过合法管道充分满足。根据口腔健康基金会统计，48%的35岁以下族群计划在2024年进行牙齿美白，但合法的牙齿美白贴片市场仍受到限制。许多消费者由于担心牙齿敏感而犹豫不决，或倾向于透过不受监管的非法管道购买浓度更高的美白产品，从而绕过了正规的零售管道。

市场趋势

为了解决传统美白剂带来的敏感问题，製造商正加速转型为无过氧化物和PAP+配方。与可能造成组织损伤的过氧化氢不同，邻苯二甲酰亚胺过氧己酸酯（PAP）能够氧化分解牙渍，而不会使牙釉质脱矿，从而在以往令人担忧疼痛的部位实现美白。 Hismile的商业性价值。根据邦德大学2025年6月案例研究，该品牌在2024年实现了7亿澳元的销售额，证明了无过氧化氢技术在现代口腔清洁用品市场的可行性。

同时，口腔清洁用品的「护肤化」趋势正推动着洁净标示和纯素认证的强劲发展。消费者期望口腔清洁用品也能像护肤一样符合无毒标准，这一趋势提倡使用椰子油和精油等有益于口腔微生物群的成分，而非刺激性化学物质，并将口腔卫生视为一种整体健康护理。 Lumineux 就是这理念的成功典范。根据 Beauty Independent 2025 年 5 月报道，该品牌预计 2024 年销售额将增长 10%，达到 6000 万美元，这清晰地表明消费者对天然无毒的口腔美容产品有着强烈的偏好。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球牙齿美白贴片市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依口味类型（原味、薄荷味、木炭味、胡椒薄荷味、其他（椰子油、柠檬油等））
    • 按分销管道（超级市场/大卖场、药局/药局、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

6. 北美牙齿美白贴片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲牙齿美白贴片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区牙齿美白贴片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲牙齿美白贴片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章 南美牙齿美白贴片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球牙齿美白贴片市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Listerine
  • Rembrandt
  • Crest
  • Aquafresh
  • Colgate
  • Watsons
  • Mr Blanc
  • Johnson & Johnson
  • Polaris Bright, LLC
  • Smile Sciences

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7738

The Global Teeth Whitening Strips Market is projected to expand from USD 108.68 Million in 2025 to USD 187.55 Million by 2031, achieving a compound annual growth rate of 9.52%. These products, defined as flexible plastic films coated with peroxide-based bleaching gels, adhere to dental surfaces to eliminate both intrinsic and extrinsic stains. Growth is largely fueled by a rising emphasis on facial aesthetics among younger consumers and the increasing demand for affordable, convenient at-home oral care. Highlighting this trend, the Oral Health Foundation reported in 2024 that four out of ten individuals under age 35 have used teeth whitening treatments, underscoring strong adoption within this demographic.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 108.68 Million
Market Size 2031USD 187.55 Million
CAGR 2026-20319.52%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant hurdles due to common oral health side effects, such as tooth sensitivity and gum irritation caused by peroxide-based agents. These risks frequently discourage potential users with pre-existing dental issues and have led to stricter regulatory restrictions on active ingredient concentrations in many regions. Consequently, these safety concerns constrain product formulation options and limit retail availability for manufacturers, acting as a barrier to broader market expansion.

Market Driver

The market is being propelled by a surging consumer focus on physical appearance and smile enhancement, largely influenced by social media and celebrity beauty standards. As a bright smile becomes essential for personal grooming, teeth whitening has transitioned from a specialized procedure to a routine step. Manufacturers are responding by boosting promotional efforts; for instance, Colgate-Palmolive increased its advertising expenditure by 15% in 2024 to support innovation and brand health, according to a January 2025 report. This increased visibility effectively targets younger demographics seeking cost-effective, over-the-counter strips to replicate the "camera-ready" looks popular on digital platforms.

Simultaneously, the market is being reshaped by a preference for convenient at-home solutions over professional treatments, driven by cost benefits and ease of use. Barriers such as dental anxiety and high prices have accelerated this shift; Delta Dental's '2025 State of America's Oral Health and Wellness Report' noted that only 4% of adults made professional cosmetic dental visits in 2024, indicating a migration to accessible alternatives. This trend is reflected in corporate performance, with Haleon reporting in February 2025 that its Oral Health segment achieved 9.6% organic revenue growth in 2024, primarily due to the strong uptake of consumer-accessible whitening products.

Market Challenge

The primary obstacle to market growth is the prevalence of adverse oral health effects, particularly tooth sensitivity and gingival irritation. These issues have triggered stricter regulatory frameworks that limit peroxide concentrations in over-the-counter products, preventing manufacturers from offering high-potency formulations. Consequently, a market dichotomy exists where compliant products often fail to meet consumer efficacy expectations, while effective concentrations are restricted to professional use, thereby limiting the industry's ability to fully capitalize on rising interest in dental aesthetics.

This disconnect between potential demand and actual market conversion is evident in recent data, which shows a strong consumer desire for whitening that is not fully realized in legitimate sales. According to the Oral Health Foundation, 48% of individuals under 35 intended to whiten their teeth in 2024, yet the legal strips market remains constrained. Many consumers are either discouraged by the fear of sensitivity or resort to unregulated, illicit channels to obtain stronger bleaching agents, effectively bypassing the authorized retail sector.

Market Trends

Manufacturers are increasingly shifting toward peroxide-free and PAP+ ingredients to address sensitivity issues associated with traditional bleaching agents. Unlike hydrogen peroxide, which can damage tissue, Phthalimidoperoxycaproic acid (PAP) oxidizes stains without demineralizing enamel, making whitening accessible to those previously deterred by pain. The commercial success of these advanced synthetic formulations is illustrated by Hismile; a June 2025 Bond University case study noted the brand generated A$700 million in gross sales in 2024, proving the viability of non-peroxide technologies in the modern oral care landscape.

Parallel to this, there is a strong trend toward clean label and vegan certifications, influenced by the "skinification" of oral care where consumers expect non-toxic standards similar to skincare. This movement favors microbiome-friendly ingredients like coconut and essential oils over harsh chemicals, positioning oral hygiene as a holistic wellness ritual. The success of this approach is highlighted by Lumineux; according to a May 2025 Beauty Independent article, the brand grew its sales by 10% to reach $60 million in 2024, demonstrating a clear consumer preference for naturally derived and non-toxic oral aesthetic products.

Key Market Players

  • Listerine
  • Rembrandt
  • Crest
  • Aquafresh
  • Colgate
  • Watsons
  • Mr Blanc
  • Johnson & Johnson
  • Polaris Bright, LLC
  • Smile Sciences

Report Scope

In this report, the Global Teeth Whitening Strips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Teeth Whitening Strips Market, By Flavor Type

  • Plain
  • Mint
  • Charcoal
  • Peppermint
  • Others (Coconut Oil, Lemon Oil, etc.)

Teeth Whitening Strips Market, By Distribution Channel

  • Supermarket & Hypermarkets
  • Drug & Pharmacy stores
  • Online
  • Others

Teeth Whitening Strips Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Teeth Whitening Strips Market.

Available Customizations:

Global Teeth Whitening Strips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Teeth Whitening Strips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Flavor Type (Plain, Mint, Charcoal, Peppermint, Others (Coconut Oil, Lemon Oil, etc.))
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Teeth Whitening Strips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Flavor Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Teeth Whitening Strips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Flavor Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Teeth Whitening Strips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Flavor Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Teeth Whitening Strips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Flavor Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Teeth Whitening Strips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Flavor Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Teeth Whitening Strips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Flavor Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Teeth Whitening Strips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Flavor Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Teeth Whitening Strips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Flavor Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Teeth Whitening Strips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Flavor Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Teeth Whitening Strips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Flavor Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Teeth Whitening Strips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Flavor Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Teeth Whitening Strips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Flavor Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Teeth Whitening Strips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Flavor Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Teeth Whitening Strips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Flavor Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Teeth Whitening Strips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Flavor Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Teeth Whitening Strips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Flavor Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Teeth Whitening Strips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Flavor Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Teeth Whitening Strips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Flavor Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Teeth Whitening Strips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Flavor Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Teeth Whitening Strips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Flavor Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Teeth Whitening Strips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Flavor Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Teeth Whitening Strips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Flavor Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Teeth Whitening Strips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Flavor Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Teeth Whitening Strips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Flavor Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Teeth Whitening Strips Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Listerine
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Rembrandt
  • 15.3. Crest
  • 15.4. Aquafresh
  • 15.5. Colgate
  • 15.6. Watsons
  • 15.7. Mr Blanc
  • 15.8. Johnson & Johnson
  • 15.9. Polaris Bright, LLC
  • 15.10. Smile Sciences

16. Strategic Recommendations

17. About Us & Disclaimer