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市场调查报告书
商品编码
1941175
基于WiFi的语音通讯市场-全球产业规模、份额、趋势、机会及预测(按技术、语音客户、设备类型、终端用户、地区和竞争格局划分,2021-2031)Voice over WiFi Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Voice Client, By Device Type, By End User, By Region & Competition, 2021-2031F |
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全球 WiFi 语音通讯市场预计将从 2025 年的 78.6 亿美元成长到 2031 年的 350.4 亿美元,复合年增长率将达到 28.29%。
这项通讯技术使得语音通话可以透过 Wi-Fi 网路而不是传统的行动电话基础设施进行传输。市场成长的主要驱动力是迫切需要改善行动电话信号弱地区的室内网路覆盖,以及行动电话营运商将流量从过载的行动电话频谱转移到免许可的 Wi-Fi频宽的营运需求。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 78.6亿美元 |
| 市场规模:2031年 | 350.4亿美元 |
| 复合年增长率:2026-2031年 | 28.29% |
| 成长最快的细分市场 | 智慧型手机 |
| 最大的市场 | 北美洲 |
然而,服务品质 (QoS) 的维持难度是市场成长的主要障碍,因为在拥塞的公共网路上,延迟和丢包会显着降低通话清晰度。无线宽频联盟 (WBA) 的数据显示,到 2024 年,70% 的受访相关人员认为 Wi-Fi 通话将成为 Wi-Fi 服务商业价值货币化的关键领域,这凸显了解决这些绩效挑战的重要性。
支援 VoWiFi 的智慧型手机日益普及是全球 VoWiFi 市场的关键驱动力。原生支援 Wi-Fi 通话正逐渐成为现代装置的标配,尤其是在采用 IP 多媒体子系统 (IMS) 核心的 5G 装置上,无需第三方应用程式即可在蜂巢式网路和无线网路之间无缝切换。根据爱立信发布的《2024 年 6 月行动报告》,到 2024 年第一季,全球 5G 用户数量将增加 1.6 亿,超过 17 亿。这将形成庞大的高清语音卸载硬体用户群,迫使通讯业者提供这些服务以防止客户流失。
同时,强大的公共和私有Wi-Fi基础设施对于支撑此生态系统并确保运营商级通话品质至关重要。引进Wi-Fi 6E和Wi-Fi 7等先进标准,能够提供应对传统服务品质(QoS)挑战所需的频宽和低延迟。根据无线宽频联盟(Wireless Broadband Alliance)于2024年1月发布的《2024年度产业报告》,超过41%的相关人员计划在年底前部署Wi-Fi 7。这项基础设施扩展至关重要,因为根据GSMA发布的《2024年行动经济》报告,到2023年底,行动用户数将达到56亿,因此有效的Wi-Fi分流策略不可或缺。
全球Wi-Fi语音通讯市场面临的主要阻碍因素之一是难以维持稳定的服务品质(QoS)。语音通讯依赖即时数据传输,极易受到延迟、抖动和丢包的影响。当使用者使用拥挤的公共或住宅Wi-Fi网路时,高需求应用程式之间的频宽共用会导致频繁的资料延迟、断线、语音失真和语音不同步。与标准行动电话语音服务相比,这些效能问题显着降低了用户对Wi-Fi通话可靠性的信心。
由于无法保证在免许可频谱上提供营运商级体验,市场成长受到阻碍。业者难以提供有效流量卸载所需的通话质量,而当用户通话品质不佳时,他们的订阅意愿就会降低,从而抵消了流量卸载策略的优势。无线宽频联盟的报告显示,为了说明这些壅塞问题的严重性,到2024年,三分之二的受访相关人员认为,6 GHz频谱的可用性对于解决干扰和容量限制等问题至关重要,这些问题会降低目前的网路效能。
随着企业越来越多地采用混合办公模式,整合通讯即服务 (UCaaS) 平台的整合正在重塑市场格局。这项转变源自于企业对远距办公人员无缝语音连线的需求,这需要强大的 VoWiFi 解决方案来规避蜂窝网路盲区,从而确保业务永续营运和专业的通话品质。根据 Damovo 于 2024 年 11 月报导《市场趋势——推动混合 UC 迁移的五大趋势》,40% 的受访企业决策者表示,他们正在积极采用新的通讯工具以适应远距办公,这凸显了对可靠的非蜂窝语音基础设施的迫切需求。
同时,利用人工智慧 (AI) 提升语音品质正成为应对免许可频谱丢包问题的关键趋势。通讯业者正在网路边缘部署机器学习演算法,以预测网路拥塞并动态调整转码器参数,从而提供营运商级的语音体验。这种从基础连接到主动品质保证的转变对于用户留存至关重要。根据英伟达 (NVIDIA) 2024 年 2 月发布的报告《电信业人工智慧现状:2024 年趋势》,48% 的电信专业人士认为网路营运和管理是人工智慧投资以优化服务可靠性的关键领域。
The Global Voice over WiFi Market is projected to expand from USD 7.86 Billion in 2025 to USD 35.04 Billion by 2031, achieving a Compound Annual Growth Rate (CAGR) of 28.29%. This telecommunications technology allows for the transmission of voice calls via Wireless Fidelity networks instead of traditional cellular infrastructure. The market's growth is primarily fueled by the urgent need to improve indoor network coverage in areas where cellular signals weaken, as well as the operational necessity for mobile operators to shift traffic from overburdened cellular spectrums to unlicensed Wi-Fi bands.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.86 Billion |
| Market Size 2031 | USD 35.04 Billion |
| CAGR 2026-2031 | 28.29% |
| Fastest Growing Segment | Smartphone |
| Largest Market | North America |
However, the difficulty in sustaining Quality of Service (QoS) presents a significant obstacle to market growth, as latency and packet loss on crowded public networks can drastically reduce call clarity. According to the Wireless Broadband Alliance, in 2024, 70% of surveyed industry stakeholders highlighted Wi-Fi calling as a pivotal area for monetizing Wi-Fi services and delivering business value, underscoring the high stakes involved in resolving these performance challenges.
Market Driver
The widespread availability of VoWiFi-ready smartphones and smart devices acts as a major catalyst for the Global Voice over WiFi Market. Modern handsets increasingly feature native support for Wi-Fi calling, enabling seamless transitions between cellular and wireless networks without the need for third-party apps, particularly in 5G-enabled devices that utilize IP Multimedia Subsystem (IMS) cores. According to Ericsson's 'Mobility Report June 2024', global 5G subscriptions surged by 160 million in the first quarter of 2024 to surpass 1.7 billion, creating a vast installed base of hardware capable of high-definition voice offloading that compels operators to activate these services to reduce churn.
Simultaneously, the development of robust public and private Wi-Fi infrastructure is essential to support this ecosystem and ensure carrier-grade call quality. The rollout of advanced standards like Wi-Fi 6E and Wi-Fi 7 provides the necessary bandwidth and low latency to address historical Quality of Service (QoS) issues; the Wireless Broadband Alliance's 'Annual Industry Report 2024' from January 2024 noted that over 41% of stakeholders planned to deploy Wi-Fi 7 by the end of the year. This infrastructure expansion is vital given that the total number of unique mobile subscribers reached 5.6 billion by the end of 2023, according to GSMA's 'The Mobile Economy 2024', necessitating effective Wi-Fi offloading strategies.
Market Challenge
A major restraint on the Global Voice over WiFi Market is the challenge of maintaining consistent Quality of Service, as voice communication relies on real-time data transmission and is highly susceptible to latency, jitter, and packet loss. When users utilize congested public or residential Wi-Fi networks, shared bandwidth among high-demand applications frequently leads to data delays, causing dropped calls, voice distortion, or unsynchronized audio. These performance issues significantly undermine user confidence in the reliability of Wi-Fi calling when compared to standard cellular voice services.
This inability to guarantee a carrier-grade experience over unlicensed spectrums hampers market growth, as operators struggle to ensure the quality necessary for effective traffic offloading. If subscribers encounter poor call quality, they are less likely to use the service, thereby negating the benefits of offloading strategies. Highlighting the severity of these congestion issues, the Wireless Broadband Alliance reported in 2024 that two-thirds of surveyed industry stakeholders viewed the availability of 6GHz spectrum as critical for addressing the interference and capacity constraints that currently degrade network performance.
Market Trends
The integration of Unified Communications as a Service (UCaaS) platforms is transforming the market as enterprises increasingly adopt hybrid work models. This shift is driven by the corporate sector's requirement for seamless voice connectivity for remote employees, necessitating robust VoWiFi solutions that bypass cellular dead zones to ensure business continuity and professional call clarity. According to Damovo's 'The Market Speaks - 5 trends driving the shift to Hybrid UC' article from November 2024, 40% of business decision-makers surveyed reported rushing to implement new communication tools to adapt to remote working, highlighting the urgent demand for reliable non-cellular voice infrastructure.
Concurrently, the integration of Artificial Intelligence to enhance voice quality is emerging as a key trend to address packet loss on unlicensed spectrums. Operators are implementing machine learning algorithms at the network edge to predict congestion and dynamically adjust codec parameters, thereby delivering a carrier-grade audio experience. This move from basic connectivity to active quality assurance is critical for subscriber retention; according to NVIDIA's 'State of AI in Telecommunications: 2024 Trends' report from February 2024, 48% of telecom professionals identified network operations and management as a primary area for AI investment to optimize service reliability.
Report Scope
In this report, the Global Voice over WiFi Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Voice over WiFi Market.
Global Voice over WiFi Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: