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市场调查报告书
商品编码
1943140
电动机车市场-全球产业规模、份额、趋势、机会及预测(按类型、里程、电池容量、电池类型、地区和竞争格局划分,2021-2031年)Electric Motorcycle Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, Segmented By Type, By Range, By Battery Capacity, By Battery Type, By Region & Competition, 2021-2031F |
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全球电动机车市场预计将从 2025 年的 519.1 亿美元成长到 2031 年的 1,456.4 亿美元,复合年增长率达 18.76%。
电动摩托车是指由电动马达和可充电电池组驱动的两轮交通工具,它们为内燃机车型提供了零排放的替代方案。政府的主导,例如严格的排放法规和降低购置成本的财政补贴,以及汽油价格上涨带来的电动出行日益增长的经济吸引力,都极大地推动了该行业的发展。印度汽车製造商协会 (SIAM) 的报告显示,在 2024-2025 财年,电动机车的销量占两轮车总销量的 6% 以上,这便是电动摩托车市场蓬勃发展的一个例证。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 519.1亿美元 |
| 市场规模:2031年 | 1456.4亿美元 |
| 复合年增长率:2026-2031年 | 18.76% |
| 成长最快的细分市场 | 标准 |
| 最大的市场 | 亚太地区 |
儘管存在这些积极因素,但市场仍面临一项重大挑战:许多地区缺乏充电基础设施。这一缺口加剧了潜在客户的里程焦虑,限制了车辆长途旅行的实用性,并在监管和经济环境有利的情况下阻碍了电动摩托车的广泛普及。因此,充电网路不足仍然是限制电动机车广泛应用和商业性扩张的一大瓶颈。
充电基础设施和换电网路的进步正在从根本上改变全球电动机车市场,解决了里程焦虑和充电时间过长等关键的普及难题。换电技术至关重要,尤其对于需要高运转率的商用车队而言,它使营运商能够在几秒钟内(而不是几个小时)更换耗尽的电池。这种营运效率对于电池即服务 (BaaS) 模式的财务成功至关重要。正如 Gogoro 在 2025 年 2 月发布的「2024 年第四季及全年财务业绩」中所显示,该公司 2024 年的换电业务收益收入达到 1.379 亿美元。这些基础设施的进步将增强用户信心,并促进电动摩托车在人口密集的城市环境中的广泛普及。
同时,有利的政府政策和财政奖励正成为推动大众市场渗透的关键催化剂,尤其是在对价格敏感的开发中国家。立法者正透过直接购车补贴、税收减免和严格的排放目标,加速从内燃机车向电动车的转型。这些监管措施导致需求集中在某些地区。根据国际能源总署(IEA)于2025年3月发布的《2025年全球电动车展望》,2024年中国、印度和东南亚的电动机车销量约占全球总销量的80%。製造商正利用这项支持扩大生产。 Hero MotoCorp在2025年1月的新闻稿中报告称,其电动ScooterVIDA V1在2024年的销量超过46,662辆。
充电基础设施的匮乏是阻碍电动机车普及和商业化的主要障碍。与拥有完善加油网路的传统内燃机汽车不同,电动机车依赖充电桩,而充电桩往往难以取得,尤其是在非都市区。由于电动机车的电池容量通常小于电动车,续航里程也更短,这种短缺导致骑士普遍存在严重的「里程焦虑」。因此,可靠的公共充电站的缺乏限制了电动摩托车的用途,使其只能用于短途、可预测的城市通勤,而无法胜任长途旅行和城际物流运输。
这种功能上的限制导致潜在买家将电动机车视为小众的辅助交通工具,而非多用途的主要交通途径,抑制了大众市场的成长。这种犹豫不决的直接负面影响已在近期的市场数据中得到体现:根据英国摩托车工业协会(MCIA)预测,2024年英国电动机车新车註册量英国将年减7.7%。这些数据表明,儘管存在其他有利条件,但基础设施的限制仍然抑制着需求,阻碍着产业扩张。
人工智慧驱动的智慧骑行功能的整合正在推动行业变革,其智慧作业系统能够实现预测分析、个人化控制和更高的安全性。製造商们正超越基础遥测技术,提供自适应性能模式、即时危险检测和空中下载 (OTA) 更新等高级功能,从而根据用户习惯持续优化车辆性能。这种技术革新不仅使产品在竞争激烈的市场中脱颖而出,还透过互联生态系统加深了客户参与。例如,Ather Energy 在 2025 年 1 月的新闻稿中宣布,其智慧电动Scooter车队在 2024 年累积行驶里程已达 23.9 亿公里,产生了大量数据,可用于软体最佳化。
同时,市场正向高性能和探险领域多元化发展,关注点也从纯粹的城市通勤转向面向爱好者的电动出行。为了与大排气量内燃机摩托车直接竞争,各公司纷纷推出底盘坚固、续航里程长、扭力大的车款。这种转变使品牌能够获得更高的利润率,并增强其对注重速度和休閒性能的休閒骑乘者的吸引力。例如,LiveWire Group, Inc. 在 2025 年 2 月发布的「2024 年第四季及全年财务表现」报告中指出,其电动机车销量在 2024 年第四季较第三季成长了 138%,这便是高端市场成长势头的一个例证。
The Global Electric Motorcycle Market is projected to expand from a value of USD 51.91 Billion in 2025 to USD 145.64 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 18.76%. These vehicles, defined as two-wheeled transport powered by electric motors and rechargeable battery packs, offer a zero-emission substitute for internal combustion engine models. The industry is largely bolstered by government-led initiatives, such as stringent emission mandates and financial subsidies that reduce acquisition costs, alongside the growing economic appeal of electric mobility due to rising petrol prices. Highlighting the efficacy of these drivers, the Society of Indian Automobile Manufacturers reported that electric vehicles captured over 6% of total two-wheeler sales during the fiscal year 2024-25.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 51.91 Billion |
| Market Size 2031 | USD 145.64 Billion |
| CAGR 2026-2031 | 18.76% |
| Fastest Growing Segment | Standard |
| Largest Market | Asia Pacific |
Despite these positive indicators, the market faces a substantial hurdle regarding the insufficiency of charging infrastructure in numerous areas. This gap intensifies range anxiety among prospective customers, thereby restricting the vehicle's practicality for extended travel and retarding mass adoption even amidst a supportive regulatory and economic climate. Consequently, the lack of adequate charging networks remains a critical bottleneck that limits the broader utility and commercial expansion of electric motorcycles.
Market Driver
The development of charging infrastructure and battery swapping networks is fundamentally transforming the Global Electric Motorcycle Market by resolving critical adoption issues like range anxiety and lengthy refueling periods. Swapping technology has become especially crucial for commercial fleets requiring high uptime, enabling operators to exchange empty batteries for fully charged units in seconds rather than hours. This operational efficiency is vital for the financial success of the battery-as-a-service model, as evidenced by Gogoro Inc.'s 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025, which noted that their battery swapping service revenue hit $137.9 million in 2024. Such infrastructure progress boosts user confidence and facilitates wider vehicle deployment in dense urban settings.
Concurrently, favorable government policies and financial incentives act as the primary catalyst for mass market penetration, especially in price-sensitive developing nations. Legislators are expediting the transition away from internal combustion engines through direct purchase subsidies, tax breaks, and strict emission reduction goals. These regulatory actions have effectively focused demand in specific regions; according to the International Energy Agency's 'Global EV Outlook 2025' published in March 2025, China, India, and Southeast Asia comprised roughly 80% of global electric two-wheeler sales in 2024. Manufacturers are capitalizing on this support to increase production, with Hero MotoCorp reporting in a January 2025 press release that sales of its VIDA V1 electric scooter surpassed 46,662 units during the 2024 calendar year.
Market Challenge
The scarcity of charging infrastructure stands as a major obstacle hindering the widespread commercialization and acceptance of electric motorcycles. In contrast to traditional internal combustion engine vehicles that enjoy a pervasive refueling network, electric two-wheelers depend on charging points that are frequently unavailable, especially in non-urban areas. This deficit causes severe "range anxiety" for riders, given that electric motorcycles generally feature smaller battery capacities and shorter driving ranges than electric cars. As a result, the lack of reliable public charging stations confines these vehicles to short, predictable city commutes, making them unsuitable for long-distance journeys or inter-city logistics.
This functional constraint compels potential buyers to regard electric motorcycles as niche secondary vehicles rather than versatile primary transportation, thereby stalling mass market growth. The direct adverse effect of this hesitation is reflected in recent market data; according to the Motorcycle Industry Association (MCIA), new electric motorcycle registrations in the UK fell by 7.7% in 2024 compared to the prior year. Such figures underscore how infrastructure limitations continue to suppress demand and impede the sector's expansion, despite the presence of other favorable market conditions.
Market Trends
The integration of AI-enabled smart riding features is reshaping the sector by embedding intelligent operating systems that deliver predictive analytics, personalized controls, and improved safety. Manufacturers are advancing beyond basic telemetry to offer sophisticated capabilities like adaptive performance modes, real-time hazard detection, and over-the-air updates that continually refine vehicle behavior based on user habits. This technological evolution not only distinguishes products in a competitive market but also deepens customer engagement through connected ecosystems. Highlighting the extent of this integration, Ather Energy announced in a January 2025 press release that its fleet of smart electric scooters covered a cumulative 2.39 billion kilometers in 2024, yielding extensive data for further software optimization.
Simultaneously, the market is diversifying into high-performance and adventure segments, pivoting from strictly utilitarian urban commuting toward enthusiast-oriented electric mobility. Industry players are launching models with robust chassis designs, extended range, and superior torque to compete directly with large-displacement internal combustion engine motorcycles. This shift enables brands to secure higher margins and appeal to leisure riders who value speed and recreational capability. Illustrating the momentum in this premium category, LiveWire Group, Inc. reported in its 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025 that unit sales of its electric motorcycles jumped by 138% in the fourth quarter of 2024 compared to the third quarter.
Report Scope
In this report, the Global Electric Motorcycle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Electric Motorcycle Market.
Global Electric Motorcycle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: