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市场调查报告书
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1943163

纯素唇膏市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

Vegan Lipstick Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球纯素唇膏市场预计将从 2025 年的 14.7 亿美元成长到 2031 年的 21.7 亿美元，年复合成长率为 6.71%。

这些产品以不含羊毛脂、蜂蜡和胭脂红等动物性成分为特色，在生产过程的任何阶段均未进行任何动物测试。这一市场趋势的推动因素主要包括：全球范围内日益增长的道德消费主义趋势，以及人们从追逐潮流转向透明、无动物实验的供应链。此外，消费者对植物来源成分与个人安全和环境保护之间联繫的认识不断提高，也持续刺激对符合这些标准的美容产品的需求。

市场概览
预测期 2027-2031
市场规模：2025年 14.7亿美元
市场规模：2031年 21.7亿美元
复合年增长率：2026-2031年 6.71%
成长最快的细分市场 垫
最大的市场 北美洲

儘管消费者兴趣浓厚，但由于使用植物来源替代品复製传统动物蜡的耐用性和质地需要大量的研发成本，市场面临许多障碍。根据英国纯素食协会的数据，到2025年，盥洗用品和化妆品产业将成为纯素商标认证的最大细分市场，註册产品数量将超过35,000种。这凸显了该市场高度饱和且竞争激烈。如此高的市场密度可能需要对创新配方进行大量投资以实现产品差异化，从而形成准入壁垒，阻碍新兴品牌的快速发展。

市场驱动因素

全球对植物来源和纯素生活方式的推崇正在从根本上改变唇膏市场，使其从一个特殊的道德细分市场跃升为一股重要的商业力量。现代消费者越来越注重将美容消费与个人道德观结合，倾向于选择那些保证动物福利和零残忍标准的商品。这种转变为那些真正实践这些价值观的公司带来了显着的收入成长，而不是仅仅将它们视为可有可无的附加选项。例如，elf Beauty 的 2024 年年度报告显示，其 100% 纯素且零残忍的产品线使净销售额增长了 77%，突破了 10 亿美元。如此巨大的经济成功迫使业界巨头重组其供应链，而 The Body Shop 也于 2024 年成为第一个在所有彩妆和护肤类中实现 100% 纯素配方的全球品牌。

同时，消费者对无毒、洁净标示、矿物基成分的需求日益增长，成为市场成长的关键驱动力。消费者越来越关注成分安全性，积极避免使用合成添加剂，并寻求透明的配方，这些配方既能带来肌肤健康益处，又能兼顾功效，同时确保安全性。在有机监管标准完善的地区，此趋势尤其显着，透明度是影响消费者购买行为的关键因素。根据英国土壤协会于2024年4月发布的《2024年有机美容与健康市场报告》，英国经认证的清洁透明美容产品的销售额预计将增长11%，超过整个行业的平均水平。这种对「无添加」特性的需求正迫使製造商开发符合严格无毒标准，同时又能达到与传统材料相同功效的植物蜡和矿物颜料。

市场挑战

全球纯素唇膏市场面临的一大障碍是，要用植物来源替代品复製动物蜡的功能特性，需要大量的研发投入。开发出像羊毛脂和蜂蜡产品那样具有稳定性、质地和持久性的纯素唇膏，需要使用巴西棕榈蜡和堪地里拉蜡等昂贵成分，并采用复杂的配方。这种技术上的复杂性推高了初始资本投入和持续营运成本，有效地阻碍了新进入者的竞争，同时也降低了现有製造商的利润率，而这些製造商并未牺牲产品性能。

因此，高昂的创新成本限制了企业快速扩大规模和与大众市场标准替代品进行价格竞争的能力。当经济挑战阻碍製造商将这些研发成本转嫁给消费者时，这种财务压力会进一步加剧。根据土壤协会2024年的调查，超过60%的认证美容和健康品牌表示，生活成本上涨是限制业务扩张的主要因素。因此，品牌被迫承担高端纯素配方的高成本，这抑制了对产品研发的进一步投资，并减缓了整体市场成长速度。

市场趋势

製造商正越来越多地将护肤元素融入彩妆产品中，例如在纯素唇膏中添加维生素E、透明质酸和植物油等滋养成分。这催生了混合配方和「护肤化」趋势，满足了消费者对兼具抗衰老和保湿功效的多功能产品的需求，同时满足了其基本的显色度要求。这项创新带来的商业性影响十分显着。根据《大众市场零售商》2025年2月发表的报导题为《2024年美国美妆销售额将增长》的文章，受消费者对兼具彩妆效果和护肤功效的混合型产品的需求驱动，唇部产品预计将在2024年引领整个彩妆品类，销售额增长19%。

为了迎合素食消费者所珍视的永续性价值观，各大品牌正逐步淘汰一次性塑胶包装，转而采用可生物降解的纸管和可重复填充的铝盒等创新包装替代方案。这种改变不仅关乎美观，更正在重塑各大美妆市场的消费习惯。根据 Febea 于 2025 年 7 月发布的《消费者洞察报告》，59% 的法国女性购买过可重复填充的化妆品，这凸显了市场向永续设计方向的强劲发展势头，这种设计有助于回收利用，并减少行业对环境的影响。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球纯素唇膏市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（雾面、亮光、其他（透明、乳霜状、染色等））
    • 依分销管道（超级市场/大卖场、专卖店、线上、其他（百货公司、专卖店））
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美纯素唇膏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲纯素唇膏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区纯素唇膏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲纯素唇膏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲纯素唇膏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球纯素唇膏市场：SWOT分析

第十四章 波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Coty Inc.
  • Brand Agency（London）Ltd.
  • Beauty Without Cruelty
  • INIKA Organic
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty LLC
  • Loreal SA（Urban Decay）, elf
  • Cosmetics Inc.
  • Cosmax Inc
  • Grupo Boticario

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7926

The Global Vegan Lipstick Market is projected to expand from USD 1.47 Billion in 2025 to USD 2.17 Billion by 2031, reflecting a compound annual growth rate of 6.71%. Defined by formulations strictly devoid of animal-derived components such as lanolin, beeswax, or carmine, these products are manufactured without animal testing at any phase. This market trajectory is underpinned by significant drivers, notably the intensifying global ethos of ethical consumerism and a fundamental transition toward supply chains that are transparent and cruelty-free, distinguishing them from fleeting aesthetic fads. Additionally, the growing consumer perception linking plant-based ingredients with personal safety and environmental stewardship continues to stimulate sustained demand for these compliant beauty solutions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.47 Billion
Market Size 2031USD 2.17 Billion
CAGR 2026-20316.71%
Fastest Growing SegmentMatte
Largest MarketNorth America

Despite strong consumer interest, the market encounters substantial hurdles related to the high research and development expenses needed to mimic the longevity and texture of conventional animal waxes using plant-based substitutes. Data from The Vegan Society indicates that in 2025, the toiletries and cosmetics sector comprised the largest segment of Vegan Trademark certifications, boasting over 35,000 registered items, which highlights an intensely saturated and competitive landscape. This market density demands significant investment in innovative formulations to secure product differentiation, potentially establishing entry barriers that hinder the rapid growth of emerging brands.

Market Driver

The worldwide rise in plant-based and vegan lifestyles is fundamentally transforming the lipstick sector, elevating it from a specialized ethical niche to a dominant commercial force. Modern consumers are increasingly synchronizing their beauty expenditures with personal ethics, favoring items that ensure animal welfare and cruelty-free standards. This transition is generating significant revenue gains for companies that genuinely adopt these values rather than treating them as optional features; for example, e.l.f. Beauty's 'Fiscal 2024 Annual Report' noted a 77% surge in net sales, exceeding $1 billion, driven by its exclusively vegan and cruelty-free lineup. Such economic success is prompting major industry figures to restructure their supply chains, as seen when The Body Shop became the first global brand to attain 100% vegan formulations across all makeup and skincare categories in 2024.

Simultaneously, the escalating appetite for non-toxic, clean-label, and mineral-based ingredients serves as a crucial engine for market growth. Buyers are demonstrating heightened awareness regarding ingredient safety, actively shunning synthetic additives in favor of transparent formulas that deliver both skin health benefits and performance without safety compromises. This trend is especially potent in regions with robust organic regulatory standards, where transparency dictates purchasing choices. According to the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' released in April 2024, sales of verified clean and transparent beauty products rose by 11% in the UK, outstripping the wider sector. This insistence on 'free-from' qualities compels manufacturers to develop plant-based waxes and mineral pigments that replicate the effectiveness of traditional materials while meeting rigorous non-toxic criteria.

Market Challenge

A primary obstacle obstructing the Global Vegan Lipstick Market is the significant research and development investment necessary to duplicate the functional attributes of animal-based waxes with plant-derived alternatives. Creating vegan lipsticks that rival the stability, texture, and wear time of lanolin or beeswax products requires the intricate blending of costly ingredients such as carnauba and candelilla wax. This technical sophistication elevates both initial capital demands and ongoing operational expenses, effectively erecting barriers to entry for new market players while eroding profit margins for established manufacturers who refuse to sacrifice product performance.

As a result, the steep price of innovation constrains companies' capacity to scale quickly or compete on pricing against standard mass-market alternatives. This financial pressure is intensified when economic difficulties prevent manufacturers from transferring these development expenses to the consumer. According to the Soil Association in 2024, more than 60% of certified beauty and wellness brands pinpointed the cost-of-living crisis as the primary factor hindering business expansion. Consequently, brands are forced to absorb the higher costs associated with premium vegan formulations, which suppresses investment in further product development and retards the overall growth trajectory of the market.

Market Trends

Manufacturers are increasingly integrating skincare elements into makeup by enriching vegan lipsticks with nurturing components such as vitamin E, hyaluronic acid, and botanical oils, resulting in hybrid formulations. This 'skinification' trend responds to rising consumer desire for multi-purpose products that deliver anti-aging and hydration benefits alongside standard color application. The commercial impact of this innovation is significant; as reported by Mass Market Retailers in their 'U.S. Beauty Sales Up in 2024' article from February 2025, the lip category emerged as the leading makeup segment in 2024 with a 19% sales jump, driven explicitly by the demand for hybrid items offering cosmetic coverage with skincare advantages.

In alignment with the sustainability values held by vegan consumers, brands are also moving away from single-use plastics in favor of inventive packaging alternatives like biodegradable paper tubes and refillable aluminum cases. This shift extends beyond aesthetics, actively reshaping purchasing habits in key beauty markets. According to a consumer insights report by Febea in July 2025, 59% of French women indicated they had purchased a refillable cosmetic item, highlighting a strong market progression toward sustainable designs that support recycling efforts and decrease the industry's environmental impact.

Key Market Players

  • Coty Inc.
  • Brand Agency (London) Ltd.
  • Beauty Without Cruelty
  • INIKA Organic
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty LLC
  • Loreal SA (Urban Decay), e.l.f
  • Cosmetics Inc.
  • Cosmax Inc
  • Grupo Boticario

Report Scope

In this report, the Global Vegan Lipstick Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegan Lipstick Market, By Product Type

  • Matte
  • Gloss
  • Others (Sheer, Creme, Stain, etc.)

Vegan Lipstick Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others (Departmental Stores, Exclusive Stores)

Vegan Lipstick Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegan Lipstick Market.

Available Customizations:

Global Vegan Lipstick Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegan Lipstick Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Matte, Gloss, Others (Sheer, Creme, Stain, etc.))
    • 5.2.2. By Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online, Others (Departmental Stores, Exclusive Stores))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Vegan Lipstick Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Vegan Lipstick Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Vegan Lipstick Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Vegan Lipstick Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Vegan Lipstick Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Vegan Lipstick Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Vegan Lipstick Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Vegan Lipstick Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Vegan Lipstick Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Vegan Lipstick Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Vegan Lipstick Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Vegan Lipstick Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Vegan Lipstick Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Vegan Lipstick Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Vegan Lipstick Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Vegan Lipstick Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Vegan Lipstick Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Vegan Lipstick Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Vegan Lipstick Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Vegan Lipstick Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Vegan Lipstick Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Vegan Lipstick Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Vegan Lipstick Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Vegan Lipstick Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Vegan Lipstick Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Coty Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Brand Agency (London) Ltd.
  • 15.3. Beauty Without Cruelty
  • 15.4. INIKA Organic
  • 15.5. Gabriel Cosmetics Inc.
  • 15.6. Pacifica Beauty LLC
  • 15.7. Loreal SA (Urban Decay), e.l.f
  • 15.8. Cosmetics Inc.
  • 15.9. Cosmax Inc
  • 15.10. Grupo Boticario

16. Strategic Recommendations

17. About Us & Disclaimer