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市场调查报告书
商品编码
1943171

鬍后水市场－全球产业规模、份额、趋势、机会及预测（依产品、销售管道、地区及竞争格局划分，2021-2031年）

Aftershave Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球鬍后水市场预计将从 2025 年的 34.8 亿美元成长到 2031 年的 48.5 亿美元，年复合成长率为 5.69%。

鬍后产品包括须后液、须后凝胶、须后膏和须后乳液，在剃须后立即使用，用于消毒微损伤、舒缓刺激并提供必要的肌肤保湿。推动这一市场发展的关键因素是全球男士仪容意识的不断提高以及可支配收入的增加，使消费者能够购买专业的个人保健产品。此外，电子商务平台的快速普及显着扩大了消费者接触国际品牌的管道，成为独立于特定产品趋势之外的显着收入成长催化剂。

市场概览
预测期 2027-2031
市场规模：2025年 34.8亿美元
市场规模：2031年 48.5亿美元
复合年增长率：2026-2031年 5.69%
成长最快的细分市场 乳液/润肤膏
最大的市场 亚太地区

同时，该行业面临的一大挑战是消费者对合成化学成分的审查日益严格，这些成分可能导致皮肤敏感，并抑制消费者使用传统的酒精基配方。这一趋势迫使製造商进行高成本的配方改良和广泛的测试，以维持消费者的信任。西班牙化妆品、盥洗用品和香水协会 (STANPA) 的报告显示，2024 年香水和香氛的消费量将增长 11.3%，这凸显了消费者对香氛个人护理产品的强劲需求。这些数据证实，香氛个人保健产品仍然是鬍后这一大类产品的重要组成部分。

市场驱动因素

全球鬍后市场正经历一场由优质化驱动的根本性变革，消费者越来越重视品质和功效而非价格。男士们正逐渐从传统的酒精喷雾转向更先进的高性能配方，这些配方能够提供更佳的肌肤保护和更丰富的感官体验。这种「升级」现象使得製造商能够推出利润率更高的创新产品，从而有效平衡销售挑战与价格主导的收入成长。例如，宝洁公司在2025年10月发布的「2026财年第一季财务业绩」中报告称，其男士护理部门的有机销售额增长了3%。这主要得益于北美和欧洲市场以创新为导向的定价策略，显示男性消费者仍愿意为更优质的男士护理产品买单。

同时，市场正受到对多功能护肤品需求的推动，须鬍后不再仅仅满足基本的消毒功能。现代消费者追求的是能够舒缓剃鬚灼伤、同时保湿、修復肌肤屏障并具有抗衰老功效的混合配方，从而将剃须和护肤两大品类融合起来。这种对疗效的追求推动了经皮肤科测试品牌的成功。正如拜尔斯道夫在2025年2月发布的2024年度报告中所述，该公司皮肤科部门实现了10.6%的有机销售成长，凸显了市场对经临床验证的皮肤健康产品的强劲需求。此外，大众市场依然强劲，欧莱雅消费品部门2024年全年同店销售额增长5.4%，证实了价格亲民的男士护理品类在全球范围内的持续扩张。

市场挑战

全球鬍后市场面临严峻挑战，消费者对合成化学成分的质疑日益加深。这种质疑尤其针对传统鬍后水标准—酒精类配方。随着消费者越来越重视成分安全性并拒绝合成成分，製造商被迫投入大量资金进行高成本的配方改良和严格的通讯协定，以维持其市场份额。这种业务运营的调整消耗了原本可用于市场扩张的资金，限制了现有品牌的创新速度和规模扩张。

转型为清洁成分标籤所带来的财务和营运负担直接阻碍了整体市场成长。企业必须应对监管合规和消费者信任的复杂环境，这往往意味着利润率的下降。天然替代品的快速普及凸显了这种转变的迫切性，给传统男士护理品类带来了巨大压力。根据土壤协会认证的数据，2024年有机美容和健康产品的销售额成长了11%。这一数字显示天然产品市场发展势头强劲，并暗示未能达到清洁美容标准将对传统鬍后水产品的持续收入成长构成显着威胁。

市场趋势

全球鬍后市场正经历着向永续、环保包装的明显转变，这主要是由于迫切需要减少一次性个人护理废弃物对环境的影响。为了满足监管要求和消费者对企业社会责任的期望，製造商正在逐步淘汰原生塑料，转而采用循环替代方案，例如消费后回收材料和补充装系统。产业范围内的回收行动也印证了这项转变。根据Beauty Matter于2025年7月发布的《Pact Collective 2024影响报告》中的分析，该倡议将在2024年回收227,632磅（约103吨）美容包装，比上年度增长三倍。这表明，个人护理包装的生命週期闭环基础设施正在迅速扩展。

同时，人工智慧驱动的个人化技术正在重塑市场格局，利用数据分析打造高度客製化的护理流程和处方笺。各公司正大力投资数位化基础设施，以提供针对特定肌肤问题的客製化鬍后解决方案，摒弃传统品牌「一刀切」的模式。这种对科技的重视也体现在领先企业的资源配置上。例如，拜尔斯道夫于2025年2月发布的2024年度报告显示，其研发投入将成长10.4%，达到3.54亿欧元，专门用于推动人工智慧数位化。此次资金投入的增加凸显了该公司将技术主导创新作为推动个人护理行业未来成长的策略重点。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球鬍后水市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（乳液/润肤膏、喷雾、香氛喷雾）
    • 依销售管道（多品牌商店、超级市场/大卖场、线上、其他（直销、经销商/经销商等））
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美鬍后水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲鬍后水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区鬍后水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲鬍后水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲鬍后水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球鬍后水市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • The Procter & Gamble Company
  • Beiersdorf
  • Godrej Consumer Products Limited
  • Unilever Inc.
  • L'Oreal SA
  • Tommy Hilfiger
  • Edgewell Personal Care
  • Natura and Co Holding SA
  • DR Harris & Co Ltd
  • Raymond Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19678

The Global Aftershave Products Market is projected to expand from USD 3.48 Billion in 2025 to USD 4.85 Billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 5.69%. Aftershave products, which encompass liquids, gels, balms, and lotions, are applied immediately after shaving to disinfect micro-abrasions, alleviate irritation, and deliver essential moisture to the skin. Key factors propelling this market forward include a heightened global awareness of male grooming standards and increasing disposable incomes that enable the purchase of specialized personal care items. Additionally, the rapid proliferation of e-commerce platforms has significantly widened consumer access to international brands, serving as a distinct revenue catalyst independent of specific product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.48 Billion
Market Size 2031USD 4.85 Billion
CAGR 2026-20315.69%
Fastest Growing SegmentLotion/Balm
Largest MarketAsia Pacific

Conversely, a major hurdle facing the industry is the escalating consumer scrutiny regarding synthetic chemical ingredients, which can trigger skin sensitivity and discourage the use of traditional alcohol-based formulations. This trend compels manufacturers to undertake expensive reformulations and extensive testing to preserve consumer confidence. Highlighting the strong appetite for fragrance-oriented grooming categories, the Spanish Cosmetics, Toiletry and Perfumery Association (STANPA) reported an 11.3% rise in perfume and fragrance consumption in 2024. This statistic reinforces the enduring popularity of scented personal care items, which remain a crucial element of the broader aftershave sector.

Market Driver

The global aftershave landscape is being fundamentally transformed by a trend toward premiumization, as consumers increasingly value quality and effectiveness over cost. Men are progressively upgrading from standard alcohol-based splashes to advanced, high-performance formulas that provide superior skin protection and enhanced sensory experiences. This "trading up" phenomenon allows manufacturers to launch higher-margin innovations, effectively balancing volume challenges with price-led revenue expansion. For example, Procter & Gamble's "First Quarter Fiscal Year 2026 Results" from October 2025 noted a 3% rise in organic sales within its Grooming segment, largely fueled by innovation-centric pricing in North America and Europe, demonstrating a continued willingness among male consumers to pay for elevated grooming performance.

Simultaneously, the market is driven by a shift toward multifunctional skincare benefits, with expectations for aftershave products to offer more than just basic disinfection. Modern consumers seek hybrid formulations that soothe razor burn while simultaneously delivering hydration, barrier repair, and anti-aging benefits, thereby blending the shaving and skincare categories. This pursuit of therapeutic results is boosting the success of dermatologically tested brands; as noted in Beiersdorf's "Annual Report 2024" released in February 2025, their Derma business unit achieved 10.6% organic sales growth, highlighting the strong demand for clinically proven skin health items. Furthermore, the mass market remains robust, with L'Oreal's Consumer Products Division reporting 5.4% like-for-like sales growth for the full year 2024, confirming the sustained global expansion of accessible grooming categories.

Market Challenge

The Global Aftershave Products Market faces a significant obstacle due to intensifying consumer skepticism toward synthetic chemical ingredients. This scrutiny specifically targets traditional alcohol-based formulations, which have historically defined post-shave care standards. As buyers increasingly prioritize ingredient safety and reject synthetic components, manufacturers are forced to divert substantial capital toward costly reformulations and rigorous testing protocols to maintain market relevance. This operational realignment depletes financial resources that might otherwise fund market expansion and restricts the pace at which legacy brands can innovate or scale.

The financial and operational strain of transitioning to cleaner labels creates a direct drag on overall market growth. Companies must navigate a complicated landscape of regulatory compliance and consumer trust, often sacrificing profit margins in the process. The urgency of this shift is highlighted by the rapid adoption of natural alternatives, which exerts significant pressure on conventional grooming sectors. According to the Soil Association Certification, sales of organic beauty and wellbeing products increased by 11% in 2024. This figure emphasizes the strong momentum of the natural segment, suggesting that failing to align with clean beauty standards presents a measurable threat to the continued revenue growth of traditional aftershave products.

Market Trends

The Global Aftershave Products Market is undergoing a definitive shift toward sustainable and eco-conscious packaging, motivated by the pressing need to reduce the environmental footprint of single-use grooming waste. To meet regulatory requirements and consumer expectations for corporate responsibility, manufacturers are progressively abandoning virgin plastics in favor of circular alternatives like post-consumer recycled materials and refillable systems. This transition is illustrated by the industry's collective recycling efforts; according to an analysis of the "Pact Collective 2024 Impact Report" by BeautyMatter in July 2025, the initiative collected 227,632 pounds of beauty packaging in 2024, a threefold increase from the previous year, signaling the rapid scaling of infrastructure designed to close the loop on personal care packaging life cycles.

Concurrently, the market is being reshaped by the integration of AI-driven personalization, utilizing data analytics to create hyper-customized grooming regimens and formulations. Companies are investing heavily in digital infrastructure to provide tailored aftershave solutions that address specific skin concerns, moving away from the generic approach of legacy brands. This technological focus is reflected in the resource allocation of major players; for instance, Beiersdorf's "Annual Report 2024", released in February 2025, revealed a 10.4% increase in research and development investment to €354 million, specifically aimed at advancing artificial intelligence and digitization. Such increased funding underscores the strategic priority placed on leveraging tech-led innovation to drive future growth in the grooming sector.

Key Market Players

  • The Procter & Gamble Company
  • Beiersdorf
  • Godrej Consumer Products Limited
  • Unilever Inc.
  • L'Oreal SA
  • Tommy Hilfiger
  • Edgewell Personal Care
  • Natura and Co Holding SA
  • D.R. Harris & Co Ltd
  • Raymond Ltd.

Report Scope

In this report, the Global Aftershave Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Aftershave Products Market, By Product

  • Lotion/Balm
  • Splash
  • Spray

Aftershave Products Market, By Sales Channel

  • Multi Branded Stores
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Other (Direct Sales, Distributor/Dealers etc.)

Aftershave Products Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Aftershave Products Market.

Available Customizations:

Global Aftershave Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Aftershave Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Lotion/Balm, Splash, Spray)
    • 5.2.2. By Sales Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Departmental Stores, Online, Other (Direct Sales, Distributor/Dealers etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Aftershave Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Aftershave Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Aftershave Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Aftershave Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Aftershave Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Aftershave Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Aftershave Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Aftershave Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Aftershave Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Aftershave Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Aftershave Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Aftershave Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Aftershave Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Aftershave Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Aftershave Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Aftershave Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Aftershave Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Aftershave Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Aftershave Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Aftershave Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Aftershave Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Aftershave Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Aftershave Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Aftershave Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Aftershave Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Beiersdorf
  • 15.3. Godrej Consumer Products Limited
  • 15.4. Unilever Inc.
  • 15.5. L'Oreal SA
  • 15.6. Tommy Hilfiger
  • 15.7. Edgewell Personal Care
  • 15.8. Natura and Co Holding SA
  • 15.9. D.R. Harris & Co Ltd
  • 15.10. Raymond Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer