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市场调查报告书
商品编码
1943605
车载手机支架市场 - 全球产业规模、份额、趋势、机会及预测(依产品、销售管道、地区及竞争格局划分,2021-2031年)Car Phone Holder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel (Multi Branded Electronic Stores, Online, Hypermarkets/Supermarkets, and Others ), By Region & Competition, 2021-2031F |
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全球车载手机支架市场预计将从 2025 年的 13.1 亿美元成长到 2031 年的 18.6 亿美元,年复合成长率为 6.02%。
这些配件旨在将行动装置固定在仪錶板、挡风玻璃或空调出风口上,从而实现安全的免持通讯和导航。这项成长主要受以下因素驱动:政府严格规定安全使用设备;智慧型手机GPS系统的普及;以及零工经济的发展,外送员和叫车司机需要随时使用设备。美国专门食品设备市场协会 (SEMA) 的一项研究预测,2024年美国消费者在汽车配件和改装方面的支出将达到约526.5亿美元,这表明市场对售后实用产品的需求强劲。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 13.1亿美元 |
| 市场规模:2031年 | 18.6亿美元 |
| 复合年增长率:2026-2031年 | 6.02% |
| 成长最快的细分市场 | 傻瓜 |
| 最大的市场 | 亚太地区 |
然而,由于Android Auto和Apple CarPlay等先进资讯娱乐系统的普及,市场面临巨大的障碍。这些技术允许驾驶员将智慧型手机介面直接投射到车辆的整合显示器上,从而显着减少了对实体安装硬体的需求。随着汽车製造商在现代车辆中日益标准化这些连接功能,这种技术发展可能会造成冗余,并阻碍售后市场参与者未来的扩张。
随着世界各地立法者加强减少因使用行动装置而导致的道路交通事故,有关免持驾驶的严格法规正成为车载手机支架市场的主要驱动力。为了在遵守安全法规的同时还能使用导航和通讯工具,驾驶员必须购买符合法律要求的安装硬体。根据美国国家公路交通安全管理局 (NHTSA) 2024 年 4 月发布的 2022 年机动车事故报告,分心驾驶导緻美国道路上 3,308 人死亡,约 289,310 人受伤。因此,处罚力道的即时促使消费者对挡风玻璃和仪錶板安装式解决方案的需求激增,将其作为非法手持操作的必要替代方案。
同时,全球智慧型手机普及率的飙升已使行动装置成为路线导航和车载资讯娱乐的核心,有效地取代了独立的GPS导航仪。随着消费者转向更大尺寸的设备,从专业司机到日常通勤者,每个人都需要一个坚固的支架来安全安装这些电子设备。根据爱立信于2024年6月发布的《行动旅行报告》,到2023年底,全球智慧型手机用户数量将达到69亿,形成庞大的用户群。共用旅游产业的蓬勃发展进一步推动了这一趋势,优步科技公司报告称,仅在2024年第一季,其就提供了26亿次出行服务,这凸显了在专业驾驶环境中对可靠的智慧型手机支架设备的关键需求。
先进车载资讯娱乐系统的普及对车载手机支架市场构成了重大阻碍因素。诸如Apple CarPlay和Android Auto等技术允许用户将智慧型手机介面直接投射到车辆内建显示器上,无需单独的实体支架即可存取媒体、拨打电话和使用地图。这种技术变革造成了功能冗余;驾驶员可以透过语音指令或车辆自带触控萤幕控制设备,这降低了仪表板和挡风玻璃支架的效用,从而削弱了售后市场支架对购买现代汽车的消费者的价值提案。
车辆的快速更新换代加剧了这一挑战,因为车辆经常将这些互联功能引入道路。根据欧洲汽车製造商协会(ACEA)预测,到2024年,全球汽车销售将达到7,460万辆,届时将有大量车辆标配萤幕镜像功能。因此,智慧型手机支架的潜在客户群正逐渐局限于老款车型的车主,这一趋势正在阻碍该行业的长期成长潜力。
Qi2 快速无线充电与 MagSafe 磁吸式支架的融合正在从根本上改变市场格局。这项技术的融合摒弃了笨重的机械夹具,转而采用极简的磁性对准垫,从而确保线圈的最佳定位,实现快速供电和温度控管。这项变革打造了一个标准化的平台,即使在 GPS 密集任务中,设备也能有效充电并安全吸附,避免过热。无线充电联盟 (Wireless Power Consortium) 在 2025 年 1 月发布的报告显示,Qi2 技术生态系统已覆盖全球超过 15 亿台设备,充分体现了这项技术的应用规模之大,也印证了这些先进磁吸解决方案的巨大市场潜力。
同时,为了应对现代电动车极简的内装设计,专用于电动车资讯娱乐萤幕的支架也应运而生。随着汽车製造商减少仪表板纹理和传统空调出风口,配件製造商正在开发可安装在悬浮式中央显示器背面的专用支架。这种适配方案确保了依赖特定行动应用程式(车辆标准介面无法完全支援)的驾驶也能轻鬆使用设备。随着汽车保有量的成长,这一细分市场正在迅速扩张:根据美国国家汽车经销商协会 (NADA) 2025 年 7 月发布的报告,美国电池式电动车销量环比增长 22.7%,表明市场对这种专用安装硬体的需求不断增长。
The Global Car Phone Holder Market is projected to expand from USD 1.31 Billion in 2025 to USD 1.86 Billion by 2031, reflecting a compound annual growth rate of 6.02%. These accessories are designed to secure mobile devices to dashboards, windshields, or air vents, facilitating safe, hands-free communication and navigation. This growth is primarily driven by strict government regulations requiring safe device usage, the universal dependence on smartphone-based GPS systems, and the gig economy's need for constant device access among delivery and rideshare professionals. Indicating a strong demand for aftermarket utility products, data from the Specialty Equipment Market Association reveals that United States consumers spent roughly $52.65 billion on vehicle accessories and modifications in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.31 Billion |
| Market Size 2031 | USD 1.86 Billion |
| CAGR 2026-2031 | 6.02% |
| Fastest Growing Segment | Suction Cup |
| Largest Market | Asia Pacific |
However, the market faces a substantial obstacle due to the widespread adoption of advanced infotainment systems like Android Auto and Apple CarPlay. Because these technologies allow drivers to mirror smartphone interfaces directly onto the vehicle's integrated display, the necessity for physical mounting hardware is significantly reduced. As automakers increasingly standardize these connectivity features in modern vehicles, this technological evolution introduces a redundancy that could impede the future expansion of the aftermarket holder sector.
Market Driver
Stringent hands-free driving regulations act as a primary catalyst for the car phone holder market, as legislative bodies worldwide intensify efforts to reduce traffic accidents linked to mobile device use. To comply with these safety mandates while maintaining access to navigation and communication tools, drivers are compelled to purchase mounting hardware that meets legal requirements. According to the National Highway Traffic Safety Administration's April 2024 report on 2022 motor vehicle crashes, distracted driving caused 3,308 fatalities and an estimated 289,310 injuries on United States roads. Consequently, the enforcement of penalties drives immediate consumer demand for windshield or dashboard-mounted solutions as a necessary alternative to unlawful handheld interaction.
Simultaneously, increasing global smartphone penetration has established the mobile device as the central hub for route guidance and in-vehicle infotainment, effectively superseding standalone GPS units. As consumers upgrade to larger devices, the need for robust holders to secure these electronics becomes essential for both professional drivers and casual commuters. The June 2024 Ericsson Mobility Report estimated that global smartphone subscriptions reached 6.9 billion by the end of 2023, creating a massive user base. This saturation is further amplified by the shared mobility sector; Uber Technologies, Inc. reported facilitating 2.6 billion trips in the first quarter of 2024 alone, highlighting the critical operational need for reliable phone stabilization in professional driving scenarios.
Market Challenge
The widespread integration of advanced infotainment systems constitutes a major restraint for the car phone holder market. Technologies such as Apple CarPlay and Android Auto enable users to project their smartphone interfaces directly onto the vehicle's built-in display, allowing access to media, calls, and maps without a separate physical mount. This technological shift creates a functional redundancy; as drivers gain the ability to control their devices via voice commands or the car's native touchscreen, the practical utility of dashboard or windshield holders diminishes, thereby eroding the value proposition of aftermarket mounts for consumers buying modern automobiles.
This challenge is exacerbated by the rapid turnover of the vehicle fleet, which frequently introduces these connectivity features to the roads. According to the European Automobile Manufacturers' Association, global car sales totaled 74.6 million units in 2024, bringing a vast volume of vehicles equipped with standard screen-mirroring capabilities into the market. Consequently, the addressable customer base for phone holders is increasingly contracting to owners of older vehicle models, a trend that hampers the sector's long-term expansion potential.
Market Trends
The market is being fundamentally reshaped by the integration of Qi2 high-speed wireless charging and MagSafe-compatible magnetic mounting ecosystems. This technological convergence is driving a transition from bulky mechanical clamps to minimalist magnetic alignment pads, ensuring optimal coil positioning for rapid power delivery and thermal management. This shift creates a standardized platform where mounts can efficiently charge and secure devices simultaneously without overheating during GPS-intensive tasks. Highlighting the scale of this adoption, the Wireless Power Consortium reported in January 2025 that the Qi2 technology ecosystem had already reached over 1.5 billion devices globally, underscoring the massive installed base now compatible with these advanced magnetic solutions.
In parallel, the development of specialized mounts for EV infotainment screens is emerging as a critical response to the minimalist interior designs of modern electric vehicles. As automakers increasingly eliminate textured dashboard surfaces and traditional air vent louvers, accessory manufacturers are engineering bespoke brackets that adhere to or hook onto the back of floating central displays. This adaptation ensures device accessibility for drivers who rely on specific mobile apps not fully supported by native vehicle interfaces. This niche segment is expanding rapidly alongside the fleet; the National Automobile Dealers Association reported in July 2025 that United States battery electric vehicle sales rose by 22.7% compared to the previous month, signaling growing demand for this vehicle-specific mounting hardware.
Report Scope
In this report, the Global Car Phone Holder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Car Phone Holder Market.
Global Car Phone Holder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: