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市场调查报告书
商品编码
1943651

擦拭巾市场 - 全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Body Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球擦拭巾市场预计将从 2025 年的 53.9 亿美元成长到 2031 年的 80.4 亿美元，年复合成长率为 6.89%。

该行业的核心是生产用于免水个人清洁、消毒和卫生的预湿不织布湿巾。市场成长的主要驱动力是全球个人卫生期望的不断提高以及消费者对便捷高效清洁解决方案的持续偏好。此外，全球人口快速老化已成为关键的结构性因素，推动了对专用于患者照护和成人失禁管理的可靠产品的需求。

市场概览
预测期 2027-2031
市场规模：2025年 53.9亿美元
市场规模：2031年 80.4亿美元
复合年增长率：2026-2031年 6.89%
成长最快的细分市场 身体清洁
最大的市场 亚太地区

儘管市场成长迅速，但在遵守环境法规方面仍面临许多挑战，尤其是在一次性塑胶和不可生物降解材料对生态环境的影响方面。製造商面临越来越大的压力，既要遵守复杂的废弃物管理准则，也要维持产品的功效和成本效益。然而，该产业依然展现出韧性。 EDANA 的数据显示，预计到 2024 年，欧洲个人护理擦拭巾的产量将成长 4.8%，凸显了该产业在监管挑战下依​​然保持强劲的业绩。

市场驱动因素

随着製造商积极响应日益严格的环境法规和消费者对无塑胶替代品的日益增长的需求，业界正经历着一场根本性的变革，这场变革的驱动力是向可生物降解、永续和环保材料的转变。这一趋势迫使主要企业重新思考其产品生命週期，并透过强调可生物降解的基材和可回收的包装来减少一次性产品对环境的影响。例如，金佰利公司在2025年6月发布的《2024年永续发展报告》中指出，其99%的包装都设计用于技术或生物循环系统。这项策略转变不仅确保了合规性，也提升了品牌在具有环保意识的消费者中的价值，并促进了高端环保产品的普及。

同时，老年人口的快速增长以及由此产生的对失禁护理产品的需求，是确保高性能卫生擦拭巾需求稳定的关键结构性驱动因素。随着全球人口老化，家庭和机构环境中对专业、亲肤清洁解决方案的需求日益增长，巩固了卫生用品行业的领先地位。这一趋势也体现在生产数据中。根据EDANA于2025年3月发布的《2024年不织布生产与出货统计报告》，卫生用品市场占不织布总出货量的27%。为了满足不断增长的消费者需求，供应链正在大幅扩张。 INDA于2025年5月发布的报告预测，到2024年，北美不织布产能将达到573万吨。

市场挑战

关于一次性塑胶製品及其处置通讯协定的环境法规对全球擦拭巾市场构成重大障碍。随着世界各国政府实施严格的立法以限制对生态系统的负面影响，製造商被迫从传统的聚合物基材转向可生物降解材料。这项转型需要对材料研发和供应链调整进行大量资本投入，导致生产成本上升，利润率承压。此外，未来材料禁令和可能对塑胶擦拭巾课税的不确定性，也造成了投资环境的波动，迫使企业推迟标准产品线的产能扩张。

产品标籤与消费行为之间持续存在的脱节进一步加剧了监管摩擦，迫使监管机构评估更严格的市场监管措施。不当处置给公共基础设施的压力是引发这些立法挑战的主要因素。根据「负责任冲水联盟」（Responsible Flushing Alliance）2024年的一项研究，从下水道堵塞物中回收的物品中，有34%是明确标有「请勿冲入马桶」的擦拭巾。这表明，儘管业界努力改进标籤，但处置问题依然存在，这也印证了製定更严格法规的必要性，这些法规可能会限制市场准入并抑制销售成长。

市场趋势

将护肤成分融入产品的优质化趋势正在改变市场格局。製造商不再局限于基本的清洁功能，而是致力于提供高价值的功能性健康产品。这种「护肤化」工艺将透明质酸、维生素和芦荟等优质活性成分注入不织布基材，从而随时随地提供护肤功效。卫生用品与护肤的整合使企业能够提高产品价格，从而在竞争激烈的市场环境中扩大利润空间。 Essity 就是这项策略取得经济成功的典范。在其于 2025 年 3 月发布的 2024 年年度报告中，该公司公布了创纪录的 203 亿瑞典克朗 (SEK) 利润，这主要得益于其前沿且盈利的产品类型的增长。

同时，经认证的适用于化粪池且可分散的可冲散可用技术的研发正在加速，确保与污水处理基础设施的兼容性，并将其与不可分散产品区分开来。湿基质技术的创新使得擦拭巾在使用过程中能够保持形状，但在水流作用下迅速分解，从而满足严格的可冲散性标准。产业主导的教育活动为这项技术进步提供了支持，以确保正确使用和处置。这些努力共同取得了显着成效。在2025年3月发布的「2024年度会议总结」中，负责任冲散联盟报告称，全国消费者对「请勿冲入马桶」标誌的认知度已达到81%，这标誌着在永续推广经认证的可冲散可用技术方面取得了重要进展。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球擦拭巾市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（沐浴湿巾、身体清洁剂、卸妆产品、其他）
    • 依销售管道（超级市场/大卖场、便利商店、百货公司、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美擦拭巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章 欧洲擦拭巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区擦拭巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章 中东和非洲擦拭巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章 南美洲擦拭巾市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球擦拭巾市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Unilever PLC
  • Johnson & Johnson
  • Kao Corporation
  • Nice-Pak Products, Inc.
  • Georgia-Pacific LLC
  • SC Johnson & Son, Inc.
  • Ontex Group NV
  • Edgewell Personal Care Company

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 8081

The Global Body Wipes Market is projected to expand from USD 5.39 Billion in 2025 to USD 8.04 Billion by 2031, reflecting a compound annual growth rate of 6.89%. This industry centers on the production of pre-moistened, non-woven towelettes designed for personal cleansing, sanitization, and hygiene without the need for water. The market's growth is primarily underpinned by rising global expectations for personal hygiene and a persistent consumer preference for convenient, time-efficient cleansing solutions. Furthermore, the rapid aging of the global population has emerged as a crucial structural catalyst, driving the need for reliable volumes of specialized products tailored for patient care and adult incontinence.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.39 Billion
Market Size 2031USD 8.04 Billion
CAGR 2026-20316.89%
Fastest Growing SegmentBody Cleansing
Largest MarketAsia Pacific

Despite this growth, the market faces significant hurdles regarding environmental regulatory compliance, specifically concerning single-use plastics and the ecological impact of non-biodegradable materials. Manufacturers are increasingly pressured to adhere to complex waste management guidelines while striving to maintain product effectiveness and cost efficiency. However, the sector continues to show resilience; data from EDANA indicates that in 2024, the production volume of personal care wipes in Greater Europe increased by 4.8%, highlighting the industry's robust performance even amidst these regulatory challenges.

Market Driver

The industry is undergoing a fundamental transformation driven by the shift toward biodegradable, sustainable, and eco-friendly materials, as manufacturers align with strict environmental mandates and growing consumer demand for plastic-free alternatives. This movement is compelling major companies to overhaul their product lifecycles, emphasizing compostable substrates and recyclable packaging to reduce the ecological footprint of single-use items. For instance, Kimberly-Clark reported in its '2024 Sustainability Report' released in June 2025 that 99% of its packaging is now designed for technical or biological circularity systems. This strategic pivot not only ensures regulatory compliance but also enhances brand value among environmentally conscious buyers, fostering the uptake of premium, eco-centric products.

Simultaneously, the rapid expansion of the geriatric population and the associated need for incontinence care act as a vital structural driver, guaranteeing steady demand for high-performance hygiene wipes. As global demographics shift toward an older profile, the necessity for specialized, skin-gentle cleansing solutions in both home and institutional settings has grown, securing the dominance of the hygiene sector. This trend is reflected in production figures; EDANA's 'Statistics Report on Nonwovens Production and Deliveries for 2024', published in March 2025, notes that the hygiene market accounted for 27% of all nonwoven deliveries. To meet this rising consumption, the supply chain is expanding significantly, with INDA reporting in May 2025 that North American nonwoven capacity rose to 5.73 million tonnes in 2024.

Market Challenge

Environmental regulatory compliance regarding single-use plastics and disposal protocols stands as a major obstacle for the Global Body Wipes Market. As governments implement stricter laws to limit ecological harm, manufacturers are forced to pivot from conventional polymer-based substrates to biodegradable options. This transition requires significant capital investment in material research and supply chain adjustments, which in turn increases production costs and squeezes profit margins. Consequently, the unpredictability regarding future material bans and potential levies on plastic-based wipes generates a volatile investment climate, causing companies to delay capacity expansions for standard product lines.

The ongoing discrepancy between product labeling and actual consumer behavior further exacerbates these regulatory frictions, prompting authorities to evaluate tighter market restrictions. The burden on public infrastructure due to incorrect disposal acts as a primary trigger for these legislative challenges. According to a 2024 study by the Responsible Flushing Alliance, 34% of materials recovered from sewer blockages were wipes explicitly marked with the "Do Not Flush" symbol. This evidence highlights the persistence of disposal problems despite industry labeling initiatives, thereby reinforcing the argument for stringent regulations that could restrict market access and limit volume growth.

Market Trends

The trend of premiumization through skincare-infused formulations is upgrading the market landscape as manufacturers move beyond basic cleansing to offer high-value, functional wellness items. This "skinification" process involves impregnating nonwoven substrates with premium active ingredients, such as hyaluronic acid, vitamins, and aloe vera, to provide on-the-go dermatological benefits. By merging hygiene with skincare, companies are successfully establishing higher price points, which helps expand profit margins within a competitive environment. The financial success of this strategy is illustrated by Essity, which reported a record profit of SEK 20.3 billion in its 'Annual Report 2024' released in March 2025, driven largely by growth in its most advanced and profitable product categories.

Concurrently, the development of certified septic-safe and dispersible flushable technologies is advancing swiftly to ensure compatibility with wastewater infrastructure and to distinguish compliant products from non-dispersible versions. Innovations in wetlaid substrate engineering allow for the creation of wipes that hold together during use but break down rapidly under hydraulic agitation, satisfying strict flushability standards. This technological progress is supported by robust industry-led educational initiatives aimed at ensuring proper usage and disposal. These combined efforts are yielding measurable results; the Responsible Flushing Alliance noted in its March 2025 '2024 Annual Meeting Recap' that national consumer awareness of the "Do Not Flush" symbol has reached 81%, signaling a crucial move toward the sustainable adoption of certified flushable technologies.

Key Market Players

  • Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Unilever PLC
  • Johnson & Johnson
  • Kao Corporation
  • Nice-Pak Products, Inc.
  • Georgia-Pacific LLC
  • SC Johnson & Son, Inc.
  • Ontex Group NV
  • Edgewell Personal Care Company

Report Scope

In this report, the Global Body Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Wipes Market, By Product Type

  • Bath Wipes
  • Body Cleansing
  • Make up Cleansing
  • Others

Body Wipes Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Departmental Stores
  • Online
  • Others

Body Wipes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Wipes Market.

Available Customizations:

Global Body Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Body Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Bath Wipes, Body Cleansing, Make up Cleansing, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Body Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Body Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Body Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Body Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Body Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Body Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Body Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Body Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Body Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Body Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Body Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Body Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Body Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Body Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Body Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Body Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Body Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Body Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Body Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Body Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Body Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Body Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Body Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Body Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Body Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kimberly-Clark Corporation
  • 15.3. Unilever PLC
  • 15.4. Johnson & Johnson
  • 15.5. Kao Corporation
  • 15.6. Nice-Pak Products, Inc.
  • 15.7. Georgia-Pacific LLC
  • 15.8. SC Johnson & Son, Inc.
  • 15.9. Ontex Group NV
  • 15.10. Edgewell Personal Care Company

16. Strategic Recommendations

17. About Us & Disclaimer