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市场调查报告书
商品编码
1943676
茶具市场-全球产业规模、份额、趋势、机会及预测(依产品类型、材质、通路、地区及竞争格局划分,2021-2031年)Tea Infuser Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球茶具市场预计将从 2025 年的 6.3 亿美元成长到 2031 年的 8.1 亿美元,复合年增长率为 4.28%。
茶漏,即用于冲泡茶叶时防止茶渣进入茶汤的带孔装置,随着高端消费的兴起而日益流行。消费者越来越意识到散装茶叶比普通茶包拥有更好的风味和品质,而对一次性废弃物日益增长的环境担忧也进一步推动了可重复使用冲泡器的使用。英国茶叶及花草茶协会的报告凸显了这种世代转变:到2024年,18至29岁成年人中将有28%的人主要选择散装茶叶来冲泡绿茶和花草茶。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 6.3亿美元 |
| 市场规模:2031年 | 8.1亿美元 |
| 复合年增长率:2026-2031年 | 4.28% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
儘管有这些正面因素,市场仍面临一个重大障碍:即饮饮料和茶包等替代品的便利性。这些便利的选择对那些在繁忙日程中更注重速度而非冲泡仪式感的消费者极具吸引力,这可能会阻碍需要使用茶具等手动冲泡方式的广泛普及。因此,散装茶叶冲泡的品质与一次性冲泡方式的即时之间的权衡仍然是影响市场成长的关键因素。
在消费者积极抵制一次性废弃物的推动下,永续、可重复使用的冲泡解决方案正在彻底改变硬体产业。这一趋势的兴起,源自于人们对传统茶包中微塑胶的日益关注,并促使消费者转向耐用的不銹钢或硅胶冲泡器,以支持零浪费的生活方式。製造商正抓住这一趋势,将冲泡器定位为环保生活方式的重要组成部分,而不仅仅是烹饪用具。根据 Shorr Packaging 于 2025 年 1 月发布的《2025 年永续包装消费者报告》,59% 的千禧世代和 56% 的 Z 世代在过去六个月中曾有意识地购买永续包装的产品,这证实了冲泡器的可重复使用性及其在不同世代群体中的强大亲和性。
同时,优质散装茶叶市场的成长是推动茶具普及的主要动力,因为高品质茶叶需要专业的设备才能萃取出最佳风味。与茶包中常见的粉末状茶叶不同,整片茶叶需要足够的空间舒展,因此茶漏是提升居家品茶体验的必备工具。英国茶叶及草药茶协会于2024年10月发布的数据显示,加拿大人每年约消费116亿杯茶,这为迎合消费者不断变化的偏好的茶具配件製造商创造了巨大的市场。
茶包和即饮饮料的普及和便利性,对全球茶具市场的扩张构成了重大障碍。尤其对于忙碌的现代消费者而言,便携性和快速冲泡是其首要考虑因素,而这些特性恰恰是冲泡茶叶所缺乏的。手动称量茶叶、加水以及用后清洗等步骤,对于那些追求便捷咖啡因摄入的人来说,无疑是一大障碍,也使得茶具的使用范围主要局限于小众爱好者群体,难以打入大众市场。
产业数据显示,消费者对便利型产品的偏好远超其他产品,这直接降低了对散装茶叶冲泡器具的需求。英国茶叶及冲泡饮品协会2025年的调查显示,93%的各年龄层消费者更喜欢茶包的便利性,而非冲泡茶叶的繁琐步骤。这种对一次性产品的过度依赖表明,使用茶漏带来的额外麻烦对大多数潜在用户构成了障碍,从而限制了可重复使用冲泡器具的市场机会,使其仅适用于少数消费场景。
高端简约设计和美观的冲泡器具的出现,正在重新定义茶漏,使其不再只是功能性物品,而是成为时尚配件。受视觉文化的影响,消费者越来越青睐镀金饰面和几何造型的茶具,以搭配饭店或餐厅的装潢。这一趋势反映了茶道的復兴,在茶道中,冲泡茶的视觉美感是社交娱乐的核心。根据Pinterest于2024年5月发布的“2024年夏季趋势报告”,与“茶会”相关的搜寻增长了430%,显示人们对精心策划的待客体验越来越感兴趣。这推动了对上镜茶具的需求,并促使製造商更加重视设计。
同时,为了满足日益增长的冷饮需求,大容量冷泡器正在研发中。与传统的煮沸式设备不同,这些专用设备配备了专为冷泡壶设计的细长超细网状滤篮,可实现缓慢低温冲泡,从而兼顾了手工茶饮的品质和冰饮的便捷性。根据美国茶叶协会 (TUSA) 在 2024 年 7 月《饮料业》杂誌「2024 年产业趋势报告」中引用的一项调查,美国约 75% 至 80% 的茶叶消费量为冰茶。这种冷饮方式的广泛流行凸显了开发适用于此方式的冷泡器的必要性,以确保全年对该品类的需求。
The Global Tea Infuser Market is projected to expand from USD 0.63 Billion in 2025 to USD 0.81 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 4.28%. Defined as a perforated device designed to steep loose leaves while preventing debris from entering the brew, the tea infuser is gaining popularity due to a shift toward premium consumption. Consumers increasingly view loose-leaf varieties as superior in taste and quality compared to standard bags, while growing environmental concerns regarding single-use waste are further incentivizing the switch to reusable brewing hardware. Highlighting this generational shift, the UK Tea & Infusions Association reported in 2024 that 28% of adults aged 18 to 29 primarily selected loose leaf formats for their green and herbal tea infusions.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 0.63 Billion |
| Market Size 2031 | USD 0.81 Billion |
| CAGR 2026-2031 | 4.28% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite these positive indicators, the market confronts a substantial obstacle regarding the ease of use offered by alternatives like Ready-to-Drink (RTD) beverages and pre-packaged tea bags. These convenient options appeal strongly to consumers with busy schedules who value speed over the ritualistic aspect of brewing, potentially stalling the broader acceptance of the manual preparation required by infusers. Consequently, the trade-off between the quality of loose-leaf preparation and the immediacy of disposable formats remains a critical dynamic influencing market growth.
Market Driver
A fundamental shift toward sustainable and reusable brewing solutions is transforming the hardware sector, driven by consumers actively rejecting single-use waste. This momentum is fueled by increased awareness of microplastics in traditional tea bags, encouraging a transition to durable stainless steel or silicone infusers that support a zero-waste routine. Manufacturers are capitalizing on this by positioning infusers as integral elements of an eco-conscious lifestyle rather than simple utensils. According to 'The 2025 Sustainable Packaging Consumer Report' by Shorr Packaging in January 2025, 59% of Millennials and 56% of Gen Z consumers consciously purchased products with sustainable packaging in the prior six months, underscoring a strong demographic alignment with the reusable nature of tea infusers.
Concurrently, the growth of the premium and specialty loose-leaf tea market serves as a major catalyst for hardware adoption, as high-grade leaves necessitate specialized tools to ensure optimal flavor. Unlike the dust-grade fannings typical of bags, whole-leaf varieties need sufficient space to expand, making infusers a technical requirement for elevating the at-home tea experience. This demand for quality is reflected in data from the UK Tea & Infusions Association's '2024 Tea Census Study' published in May 2024, which found that 27% of adults aged 30 to 44 prefer loose leaf formats for black tea preparation. Furthermore, the Tea and Herbal Association of Canada noted in October 2024 that Canadians consume roughly 11.6 billion cups of tea annually, indicating a vast addressable market for accessory manufacturers catering to these evolving habits.
Market Challenge
The widespread availability and convenience of pre-packaged tea bags and Ready-to-Drink beverages present a significant hurdle to the expansion of the global tea infuser market. Modern consumers, especially those managing tight schedules, often prioritize portability and rapid preparation-qualities inherent to disposable options but absent in the loose-leaf brewing process. The manual steps required to measure loose tea, fill the device, and clean it afterward introduce friction for individuals seeking an effortless caffeine fix, thereby confining tea infuser adoption primarily to a niche group of enthusiasts rather than the broader mass market.
Industry data highlights the overwhelming preference for convenient formats, which directly diminishes the demand for brewing hardware. According to the UK Tea & Infusions Association in 2025, 93% of consumers across all age demographics favored the ease of using a tea bag over preparing a loose-leaf infusion. This heavy reliance on disposable solutions suggests that the additional effort involved in utilizing an infuser acts as a deterrent for a large portion of potential users, effectively limiting the market opportunity for reusable brewing tools to a minority of consumption scenarios.
Market Trends
The emergence of premium minimalist and aesthetic brewing tools is redefining infusers as stylized accessories rather than purely functional items. Influenced by visual culture, consumers are increasingly seeking hardware featuring gold-plated finishes or geometric shapes that enhance hosting environments. This trend reflects a revival of tea rituals where the visual appeal of steeping is central to social entertainment. As reported by Pinterest in their 'Summer 2024 Trend Report' from May 2024, searches for "tea party" increased by 430%, signaling a renewed interest in curated hosting experiences that drives demand for photogenic accessories and encourages manufacturers to prioritize design form.
In parallel, the development of large-capacity infusers designed for cold brew preparation is catering to the substantial demand for chilled beverages. Unlike standard hot immersion tools, these specialized devices utilize elongated, extra-fine mesh baskets tailored for pitchers to enable slow cold extraction, bridging the gap between artisanal quality and convenient iced refreshment. According to the Tea Association of the U.S.A., cited in Beverage Industry's '2024 State of the Industry' report in July 2024, approximately 75% to 80% of tea consumed in the United States is iced. This dominance of cold consumption underscores the necessity for infusers adapted to this format, ensuring the category remains relevant throughout the year.
Report Scope
In this report, the Global Tea Infuser Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Tea Infuser Market.
Global Tea Infuser Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: