宠物湿纸巾市场 - 全球产业规模、份额、趋势、机会及预测（按类型、产品类型、分销管道、地区和竞争格局划分，2021-2031年）

全球宠物湿纸巾市场预计将从 2025 年的 9.1 亿美元成长到 2031 年的 14.1 亿美元，复合年增长率达到 7.57%。

这些一次性湿洗产品旨在通过去除宠物毛髮和敏感部位的污垢、皮屑和过敏原，保持宠物清洁无异味。市场成长的主要驱动力是家庭卫生标准的提高，这源自于宠物日益人性化以及人们对便利、免水洗护方案的需求，以适应现代生活方式。对宠物照护的投入也反映在产业支出上。美国宠物用品协会 (APPA) 预测，到 2024 年，包括用品和非处方药在内的宠物用品在美国的销售额将达到 333 亿美元，这表明消费者对专业宠物护理产品的购买意愿强烈。

市场扩张的一大障碍是消费者对一次性合成材料环境影响的日益关注。随着人们对塑胶废弃物的认识不断提高，製造商面临着开发可生物降解材料的压力，同时也要确保清洁能力和耐用性。因此，该产业难以在环保创新和价格竞争力之间取得平衡，而这项挑战可能会阻碍注重预算的消费者接受新产品。

市场驱动因素

全球宠物拥有量和领养量的快速成长是市场扩张的主要催化剂，尤其是在年轻一代逐渐形成自己独特的宠物照护标准之后。这种人口结构的变化正在扩大宠物卫生用品的消费群，因为新饲主正在寻找在城市环境中保持宠物卫生的有效方法。新晋「宠物父母」的数量十分庞大。根据2025年3月《宠物食品业》杂誌发表的一篇文章《报导：随着Z世代行为的改变，宠物拥有量不断增长》，预计到2024年，美国Z世代家庭的宠物拥有量将增长43.5%，达到1880万户。这一增长与市场价值的提升密切相关。根据美国宠物用品协会（APPA）的数据，美国宠物产业的总支出在上年度（2025年）达到了1,520亿美元。

同时，电子商务和直销管道的蓬勃发展正在改变一次性宠物护理产品的购买方式。线上平台透过订阅模式实现持续收入，这对于擦拭巾等消耗品而言尤其理想。订阅模式不仅能确保稳定的货源，而且通常比实体店提供更优惠的价格。这种转变在主要市场参与者中也显而易见。根据2025年6月《客户体验深度》（Customer Experience Dive）杂誌发表的一篇报导《订阅驱动销售，Chewy客户支出增长》，2025年第一季，Chewy的自动发货订阅约占其净销售额的82%。便利的宅配，加上数位零售商利用数据进行个人化推荐，巩固了擦拭巾作为现代宠物护理必备品的地位，并推动了业界的持续扩张。

市场挑战

消费者日益关註一次性合成材料对环境的影响，成为全球宠物擦拭巾市场扩张的主要障碍。为了满足环保意识强的消费者的需求，製造商面临从传统合成纤维转向可生物降解材料的压力。然而，这些永续材料的原料成本往往更高，而且可能不如传统塑胶耐用，迫使企业提高零售价格以维持利润率。更高的价格疏远了那些原本可能选择这些便捷宠物护理产品的注重价格的消费者。

这种经济摩擦限制了市场从不断增长的宠物饲主市场中获利的能力。考虑到潜在的消费规模，这项挑战的规模尤其巨大：根据美国宠物用品协会（APPA）发布的《2025年全美宠物拥有状况调查》，到2024年，美国将有9,400万户家庭至少拥有一隻宠物。随着如此大规模的消费群体环保意识的增强，市场上缺乏价格合理且有效的环保擦拭巾，导致部分消费者延后购买，阻碍了潜在的消费成长。

市场趋势

针对特定卫生习惯的专用擦拭巾的研发正在重塑产品系列。随着饲主越来越多地寻求非处方解决方案来应对慢性皮肤病，製造商不再局限于基本的清洁功能，而是开发出含有抗菌、抗真菌和舒缓成分的临床级擦拭巾，用于局部治疗。这一趋势与需要定期护理的皮肤病病例的增加不谋而合。根据 Nationwide 于 2025 年 8 月发表的一篇报导《皮肤过敏是犬猫最常见的疾病之一》的文章，保险公司在 2024 年处理了超过 45 万起与皮肤过敏相关的索赔，比前一年增长了 13%。这种发病率的上升为具有治疗功效的功能性擦拭巾创造了一个快速成长的潜在市场。

同时，随着永续性成为消费者购买决策的关键因素，可生物降解和植物来源材料的采用正在加速。为了在竞争激烈的市场中脱颖而出，各大品牌正用竹子和纤维素等可堆肥材料取代合成纤维，以吸引反对塑胶废弃物的消费者。这种需求也可以透过数位行为来量化：根据 Phoenix 擦拭巾 2025 年 5 月发表的一篇报导《美国自有品牌宠物擦拭巾的市场机会》，过去五年中，宠物擦拭巾的线上搜寻激增了 103%，这主要是由于消费者对环保和无香产品的兴趣日益浓厚。这一趋势正迫使竞争对手调整其供应链，使其符合绿色标准，从而赢得这部分具有环保意识的消费者群体。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球宠物湿纸巾市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类型（狗、猫）
  • 依产品类型（多用途擦拭巾、身体及足部湿擦拭巾、眼部擦拭巾、耳部擦拭巾、其他（口腔擦拭巾））
  • 依分销管道（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美宠物湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲宠物湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太地区宠物湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲宠物湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲宠物湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球宠物湿纸巾市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Petkin, Inc.
• Earth Rated
• Vetnique Labs, LLC
• Wild One
• Valman SRL
• TrueBlue Pets
• Addison Biological Laboratory, Inc.
• Pet Lovers Centre Pte Ltd
• Giovanni Cosmetics, Inc.
• Wharney Daily Chemical Co.,Ltd

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Pet Wipes Market is projected to expand from USD 0.91 Billion in 2025 to USD 1.41 Billion by 2031, achieving a CAGR of 7.57%. These disposable, pre-moistened products are designed to cleanse and deodorize animals by eliminating dirt, dander, and allergens from coats and sensitive areas. Market growth is primarily fueled by the rising trend of pet humanization, which drives higher household hygiene standards, and the demand for convenient, waterless grooming solutions compatible with modern lifestyles. This investment in pet care is reflected in sector spending; according to the American Pet Products Association, U.S. sales for the category including supplies and over-the-counter medications totaled $33.3 billion in 2024, highlighting a strong consumer willingness to purchase specialized maintenance items.

A significant obstacle to broader market growth is increasing consumer scrutiny regarding the environmental footprint of single-use synthetic materials. As awareness of plastic waste grows, manufacturers face pressure to create biodegradable options without sacrificing cleaning power or durability. Consequently, the industry struggles to balance eco-conscious innovation with competitive pricing, a challenge that may deter adoption among budget-conscious demographics.

Market Driver

The surge in global pet ownership and adoption is a primary catalyst for market expansion, especially as younger generations introduce distinct care standards. This demographic shift is widening the consumer base for hygiene products, with new owners seeking effective ways to maintain pet cleanliness in urban environments. The volume of new "pet parents" is substantial; a March 2025 Petfood Industry article titled 'Report: Pet ownership expands as Gen Z shifts trends' notes that the number of Gen Z households in the U.S. owning a pet rose by 43.5% in 2024, reaching 18.8 million. This growth correlates with rising market value, supported by American Pet Products Association data showing that total U.S. pet industry expenditures hit $152 billion in 2025 for the preceding year.

Simultaneously, the growth of e-commerce and direct-to-consumer retail channels has transformed the acquisition of disposable grooming supplies. Online platforms promote recurring revenue through subscription models, which are ideal for consumable items like wipes, ensuring consistent availability while often offering better prices than physical stores. This shift is evident in major market players; a June 2025 Customer Experience Dive article, 'Chewy's customer spend rises as subscriptions drives sales,' reported that Autoship subscription sales comprised roughly 82% of Chewy's net sales in the first quarter of 2025. As digital retailers use data to personalize recommendations, home delivery convenience cements wipes as a staple in modern pet care, driving sustained sector volume.

Market Challenge

Growing consumer scrutiny regarding the environmental impact of single-use synthetic materials poses a major hurdle to the Global Pet Wipes Market's expansion. Manufacturers are increasingly pressured to swap conventional synthetic fibers for biodegradable alternatives to satisfy eco-conscious buyers. However, these sustainable materials often involve higher raw material costs and may offer lower durability than traditional plastics, forcing companies to raise retail prices to preserve margins. This dynamic deters price-sensitive consumers who might otherwise utilize these convenient grooming solutions.

This economic friction restricts the market's capacity to leverage the expanding pet owner base. The scale of this challenge is significant given the potential consumption volume; the American Pet Products Association's 2025 National Pet Owners Survey found that 94 million U.S. households owned at least one pet in 2024. As this large population becomes more environmentally aware, the lack of affordable and effective eco-friendly wipes causes a segment of the market to forego purchases, thereby inhibiting potential volume growth.

Market Trends

The development of specialized wipes for targeted hygiene is reshaping product portfolios as owners increasingly seek non-prescription methods to manage chronic dermatological issues. Manufacturers are moving beyond basic cleansing to create clinical-grade wipes containing antibacterial, antifungal, and soothing agents for localized treatment. This trend aligns with the rising prevalence of skin conditions requiring regular maintenance; according to an August 2025 Nationwide article, 'Skin allergies rank among the most common conditions in dogs and cats,' the insurer processed over 450,000 skin allergy claims in 2024, a 13% increase from the prior year. This rising incidence creates a rapidly growing addressable market for functional wipes with therapeutic benefits.

Concurrently, the adoption of biodegradable and plant-based materials is accelerating as sustainability becomes a key factor in consumer purchasing decisions. To differentiate themselves in a competitive market, brands are replacing synthetic fibers with compostable substrates like bamboo and cellulose, appealing to buyers who reject plastic waste. This demand is quantifiable in digital behavior; a May 2025 Phoenix Wipes article, 'The Market Potential of Private Label Pet Wipes in the US,' reports that online searches for pet wipes jumped by 103% over the last five years, largely due to interest in eco-friendly and fragrance-free options. This trend compels competitors to align supply chains with green standards to capture the environmentally aware consumer segment.

Key Market Players

• Petkin, Inc.
• Earth Rated
• Vetnique Labs, LLC
• Wild One
• Valman S.R.L.
• TrueBlue Pets
• Addison Biological Laboratory, Inc.
• Pet Lovers Centre Pte Ltd
• Giovanni Cosmetics, Inc.
• Wharney Daily Chemical Co.,Ltd

Report Scope

In this report, the Global Pet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Wipes Market, By Types

• Dog
• Cat

Pet Wipes Market, By Product Type

• Multipurpose Wipes
• Body & Paw Wipes
• Eye Wipes
• Ear Wipes
• Others (Dental Wipes)

Pet Wipes Market, By Distribution Channel

• Online
• Offline

Pet Wipes Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Wipes Market.

Available Customizations:

Global Pet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Types (Dog, Cat)
  • 5.2.2. By Product Type (Multipurpose Wipes, Body & Paw Wipes, Eye Wipes, Ear Wipes, Others (Dental Wipes))
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Pet Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Types
  • 6.2.2. By Product Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Pet Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Types
      • 6.3.1.2.2. By Product Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Pet Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Types
      • 6.3.2.2.2. By Product Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Pet Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Types
      • 6.3.3.2.2. By Product Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Pet Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Types
  • 7.2.2. By Product Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Pet Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Types
      • 7.3.1.2.2. By Product Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Pet Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Types
      • 7.3.2.2.2. By Product Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Pet Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Types
      • 7.3.3.2.2. By Product Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Pet Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Types
      • 7.3.4.2.2. By Product Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Pet Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Types
      • 7.3.5.2.2. By Product Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Pet Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Types
  • 8.2.2. By Product Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Pet Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Types
      • 8.3.1.2.2. By Product Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Pet Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Types
      • 8.3.2.2.2. By Product Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Pet Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Types
      • 8.3.3.2.2. By Product Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Pet Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Types
      • 8.3.4.2.2. By Product Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Pet Wipes Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Types
      • 8.3.5.2.2. By Product Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Pet Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Types
  • 9.2.2. By Product Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Pet Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Types
      • 9.3.1.2.2. By Product Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Pet Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Types
      • 9.3.2.2.2. By Product Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Pet Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Types
      • 9.3.3.2.2. By Product Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Pet Wipes Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Types
  • 10.2.2. By Product Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Pet Wipes Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Types
      • 10.3.1.2.2. By Product Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Pet Wipes Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Types
      • 10.3.2.2.2. By Product Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Pet Wipes Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Types
      • 10.3.3.2.2. By Product Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Pet Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Petkin, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Earth Rated
• 15.3. Vetnique Labs, LLC
• 15.4. Wild One
• 15.5. Valman S.R.L.
• 15.6. TrueBlue Pets
• 15.7. Addison Biological Laboratory, Inc.
• 15.8. Pet Lovers Centre Pte Ltd
• 15.9. Giovanni Cosmetics, Inc.
• 15.10. Wharney Daily Chemical Co.,Ltd

16. Strategic Recommendations

17. About Us & Disclaimer