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市场调查报告书
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1945860

宠物零食市场－全球产业规模、份额、趋势、机会及预测（依产品、宠物类型、销售管道、地区及竞争格局划分，2021-2031年）

Pet Snacks and Treats Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Pet Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球宠物零食市场预计将从 2025 年的 92.8 亿美元成长到 2031 年的 131 亿美元，复合年增长率为 5.91%。

这些产品定位为辅助饮食添加剂，用于训练、行为刺激或特定健康益处，而非日常必需品。市场成长的主要驱动力是「宠物拟人化」趋势，即饲主将宠物视为家庭成员，并要求使用与人类食品同等的高品质成分。此外，人们对动物健康的日益关注也推动了对功​​能性益处（例如牙齿护理和缓解焦虑）的需求，从而支撑了超越短暂趋势的可持续价值。

市场概览
预测期 2027-2031
市场规模：2025年 92.8亿美元
市场规模：2031年 131亿美元
复合年增长率：2026-2031年 5.91%
成长最快的细分市场 在线的
最大的市场 北美洲

同时，全球通膨对市场成长构成重大阻碍，因为对价格敏感的消费者被迫削减非必要支出。这种经济压力导致消费者转向价格较低的品牌，并减少购买零食的频率，直接对收入产生负面影响。欧洲宠物食品工业联合会的数据凸显了这种脆弱性：到2025年，狗零食将占欧洲宠物食品市场价值的24%，但销售量仅占9%，凸显了该行业对高价位的依赖，使其极易受到经济波动的影响。

市场驱动因素

宠物拟人化以及宠物照护日益普及，正成为市场扩张的关键催化剂。随着饲主越来越将宠物视为家庭成员，消费模式正朝着优质化方向转变，营养价值优先于价格。这导致符合人类食品标准的高品质宠物零食的支出显着增加。根据美国宠物用品协会 (APPA) 于 2024 年 3 月发布的《产业趋势》报告，2023 年美国宠物食品和零食的支出将达到 644 亿美元。全球製造业的良好表现也支撑了这项投资需求。根据雀巢公司于 2024 年 2 月发布的《2023 年年度报告》，该公司宠物护理部门实现了 12.1% 的内部成长，业绩强劲，超越了所有其他业务板块。

同时，电子商务和直销通路的成长正在改变市场的可及性。数位平台提升了小众健康品牌的知名度，而订阅服务则确保了稳定的销售量，使製造商免受不稳定的购买习惯的影响。大型零售商的数据也印证了这项转变。根据 Chewy 公司于 2024 年 3 月发布的 2023 财年股东信，自动续约销售额达到 85 亿美元，占净销售额的 76% 以上。如此大规模的订阅订单表明，数位化便利性和自动补货是宠物零食品类实现永续收入的关键驱动因素。

市场挑战

全球通膨正严重阻碍宠物零食市场的发展，因为它降低了消费者的购买力，并将支出转向偏好。不断上涨的生活成本迫使宠物饲主优先考虑必需的、营养全面的食品，而将零食视为不必要的奢侈品。这种经济压力导致消费者从高利润的人用级产品转向更经济实惠的选择，从而扰乱了以往支撑该产业价值的优质化趋势。

经济紧缩的影响显而易见，消费者对价格的敏感度提高导致销售承压。製造商正努力应对不断上涨的原材料成本，而消费者则同时拒绝为非必需品支付更高的价格。根据美国宠物用品协会 (APPA) 的一份报告预测，到 2024 年，美国宠物食品和零食市场销售额预计将达到 658 亿美元，但如此庞大的市场规模使其极易受到消费习惯变化的影响。因此，随着消费者收紧预算，他们购买自由裁量权奢侈品的能力下降，直接限制了市场维持先前快速成长的能力。

市场趋势

以预防保健为重点的功能性宠物零食的兴起改变了消费者的行为，使偏好从一般的奖励转向提供特定医疗益处的产品。饲主现在寻求能够帮助解决消化器官系统问题、焦虑和关节活动受限等问题的零食，这些零食将营养补充剂与行为丰富化相结合。这种以实用性为导向的营养理念正在改变产品线，各公司纷纷添加益生菌、舒缓植物成分和临床补充剂，以在景气衰退时期维持产品价值。根据《国际宠物食品》2025年2月通报，普瑞纳宠物照护公司年销售额达189亿瑞士法郎。儘管整体市场疲软，但其业绩主要得益于普瑞纳Pro Plan等功能性高级产品线的推动。

同时，在减少碳足迹和供应链废弃物的驱动下，宠物食品产业正越来越多地采用升级再造原料来实现永续生产。各大品牌正将营养丰富的人类食品（如蔬菜渣和动物内臟）融入宠物零食配方中，以吸引具有环保意识的消费者，同时又不牺牲营养价值。这种转变体现了宠物产业的循环经济模式，并透过利用原本会被浪费的资源来帮助稳定原料成本。根据宠物食品协会于2025年4月发布的《2025年宠物食品生产和原料分析》报告，美国製造商将在2024年使用超过300万吨的升级再造原料生产狗粮，凸显了这一日益增长的趋势。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球宠物零食市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（食用、咀嚼）
    • 依宠物类型（狗、猫、其他）
    • 依销售管道（超级市场/大卖场、宠物专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美宠物零食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲宠物零食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区宠物零食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲宠物零食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲宠物零食市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球宠物零食市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Mars, Incorporated
  • Nestle
  • Schell & Kampeter, Inc.
  • The JM Smucker Company
  • Hill's Pet Nutrition, Inc.
  • Addiction Foods
  • Wellness Pet Company
  • Spectrum Brands, Inc.
  • Unicharm Corporation
  • Blue Buffalo Co., Ltd

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 20702

The Global Pet Snacks and Treats Market is projected to expand from USD 9.28 Billion in 2025 to USD 13.10 Billion by 2031, registering a CAGR of 5.91%. These products are characterized as complementary dietary additions intended for training, behavioral enrichment, or specific health outcomes rather than as primary daily nutrition. Market growth is largely fueled by the pet humanization trend, where owners treat animals like family members, demanding human-grade, high-quality ingredients. Additionally, heightened awareness regarding animal wellness is boosting demand for functional benefits, such as dental care and anxiety relief, which sustains value beyond temporary trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.28 Billion
Market Size 2031USD 13.10 Billion
CAGR 2026-20315.91%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, global inflation poses a significant obstacle to market growth by compelling price-sensitive consumers to cut back on non-essential spending. This economic pressure often results in consumers trading down to value brands or purchasing treats less frequently, which directly negatively affects revenue. Data from the European Pet Food Industry Federation highlights this vulnerability; in 2025, dog treats comprised 24% of the European pet food market's value but only 9% of its volume, demonstrating the sector's dependence on premium pricing that is susceptible to economic fluctuations.

Market Driver

The increasing prevalence of pet humanization and pet parenting acts as a primary catalyst for market expansion. As owners increasingly view pets as family, consumption patterns shift toward premiumization, prioritizing nutritional quality over price. This leads to substantial spending on high-quality treats that meet human dietary standards. According to the American Pet Products Association's March 2024 'State of the Industry' presentation, U.S. spending on pet food and treats hit $64.4 billion in 2023. Global manufacturing results further confirm this willingness to invest; Nestle's '2023 Annual Report' from February 2024 noted that their PetCare division saw 12.1% organic growth, surpassing all other segments and proving the sector's resilience.

Simultaneously, the growth of e-commerce and direct-to-consumer channels is transforming market accessibility. Digital platforms enhance the visibility of niche wellness brands, while subscription services secure consistent sales volumes, protecting manufacturers from irregular purchasing habits. This shift is exemplified by major retailer data; Chewy, Inc.'s 'Fiscal Year 2023 Shareholder Letter' from March 2024 reported that Autoship sales totaled $8.5 billion, accounting for over 76% of net sales. Such high volumes of recurring orders demonstrate that digital convenience and automated replenishment are essential drivers for sustained revenue in the treats sector.

Market Challenge

Global inflation significantly hinders the pet snacks and treats market by diminishing consumer purchasing power and modifying spending on discretionary goods. As living costs rise, pet owners are forced to prioritize essential complete diets over complementary items, often regarding treats as dispensable luxuries. This financial limitation drives a shift from high-margin, human-grade products toward economy options, thereby disrupting the trend of premiumization that has historically fueled sector value.

The consequences of this economic strain are visible in the pressure on sales volumes as buyers become more price-sensitive. Manufacturers grapple with increasing input costs while consumers simultaneously reject higher prices for non-essential rewards. The American Pet Products Association reported that the U.S. pet food and treat sector generated $65.8 billion in sales in 2024, highlighting the vast scale of revenue vulnerable to these changing spending habits. Consequently, as consumers restrict their budgets, the decreased capacity for discretionary indulgence directly limits the market's potential to maintain previous rapid expansion rates.

Market Trends

The proliferation of functional treats focused on preventive health has altered consumer behavior, moving preference from generic rewards to formulations offering specific medical benefits. Owners now seek snacks designed to manage conditions like digestive issues, anxiety, and joint mobility, blending dietary supplementation with behavioral enrichment. This shift toward utility-driven nutrition is transforming product lines, as companies add probiotics, calming botanicals, and clinical supplements to maintain value during economic slumps. As noted by International Petfood in February 2025, Purina PetCare reported full-year sales of CHF 18.9 billion, with performance largely buoyed by functional premium lines like Purina ProPlan despite broader market softness.

Concurrently, the industry is seeing widespread adoption of upcycled ingredients for sustainable production, motivated by the need to reduce carbon footprints and supply chain waste. Brands are increasingly integrating nutrient-rich byproducts from the human food sector, such as vegetable pomace and organ meats, into treat recipes to attract eco-conscious consumers without sacrificing nutrition. This shift validates the circular economy within the pet sector and helps stabilize input costs by utilizing previously wasted resources. According to the Pet Food Institute's '2025 Pet Food Production and Ingredient Analysis' report from April 2025, U.S. manufacturers used over 3 million tons of upcycled ingredients in dog food production in 2024, highlighting the extent of this trend.

Key Market Players

  • Mars, Incorporated
  • Nestle
  • Schell & Kampeter, Inc.
  • The J.M. Smucker Company
  • Hill's Pet Nutrition, Inc.
  • Addiction Foods
  • Wellness Pet Company
  • Spectrum Brands, Inc.
  • Unicharm Corporation
  • Blue Buffalo Co., Ltd

Report Scope

In this report, the Global Pet Snacks and Treats Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Snacks and Treats Market, By Product

  • Eatables
  • Chewables

Pet Snacks and Treats Market, By Pet Type

  • Dog
  • Cat
  • Others

Pet Snacks and Treats Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Pet Specialty Stores
  • Online
  • Others

Pet Snacks and Treats Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Snacks and Treats Market.

Available Customizations:

Global Pet Snacks and Treats Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Snacks and Treats Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Eatables, Chewables)
    • 5.2.2. By Pet Type (Dog, Cat, Others)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Pet Snacks and Treats Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Pet Type
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Pet Snacks and Treats Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Pet Type
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Pet Snacks and Treats Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Pet Type
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Pet Snacks and Treats Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Pet Type
        • 6.3.3.2.3. By Sales Channel

7. Europe Pet Snacks and Treats Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Pet Type
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Pet Snacks and Treats Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Pet Type
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Pet Snacks and Treats Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Pet Type
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Pet Snacks and Treats Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Pet Type
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Pet Snacks and Treats Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Pet Type
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Pet Snacks and Treats Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Pet Type
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Pet Snacks and Treats Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Pet Type
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Pet Snacks and Treats Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Pet Type
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Pet Snacks and Treats Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Pet Type
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Pet Snacks and Treats Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Pet Type
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Pet Snacks and Treats Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Pet Type
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Pet Snacks and Treats Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Pet Type
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Pet Snacks and Treats Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Pet Type
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Pet Snacks and Treats Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Pet Type
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Pet Snacks and Treats Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Pet Type
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Pet Snacks and Treats Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Pet Type
        • 9.3.3.2.3. By Sales Channel

10. South America Pet Snacks and Treats Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Pet Type
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Pet Snacks and Treats Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Pet Type
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Pet Snacks and Treats Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Pet Type
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Pet Snacks and Treats Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Pet Type
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Pet Snacks and Treats Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars, Incorporated
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nestle
  • 15.3. Schell & Kampeter, Inc.
  • 15.4. The J.M. Smucker Company
  • 15.5. Hill's Pet Nutrition, Inc.
  • 15.6. Addiction Foods
  • 15.7. Wellness Pet Company
  • 15.8. Spectrum Brands, Inc.
  • 15.9. Unicharm Corporation
  • 15.10. Blue Buffalo Co., Ltd

16. Strategic Recommendations

17. About Us & Disclaimer