运动服市场 - 全球产业规模、份额、趋势、机会及预测（按材料、最终用户、销售管道、地区和竞争格局划分，2021-2031年）

全球运动服市场预计将从 2025 年的 121.7 亿美元成长到 2031 年的 194.3 亿美元，年复合成长率为 8.11%。

市场主要包括运动服，例如外套和裤子套装，既可用于运动也可用于休閒。该行业的成长主要受消费者对健康和保健日益增长的兴趣以及舒适运动服与日常时尚的无缝融合所驱动。世界体育用品工业联合会（WFSGI）在2024年指出，全球体育用品行业预计将在2021年至2024年间保持7%的年均增长率，这表明各个细分市场对运动服等功能性服装的需求强劲。

然而，持续的宏观经济波动和通膨压力对市场扩张构成了重大障碍。这些经济状况导致消费者可支配收入减少，使得他们在非必需服装方面的支出更加谨慎。此外，製造商还面临物流和生产投入成本不断上涨的困境，这使得他们在竞争激烈的市场环境中必须谨慎控制价格上涨，以维持消费者兴趣，同时又不损害盈利。

市场驱动因素

在全球休閒和街头服饰文化蓬勃发展的推动下，运动套装已从纯粹的运动装备演变为百搭的时尚生活必备单品。这种文化演变促使消费者购买兼具运动功能性和社交美感的成套服装。因此，随着这些服装成为衣橱必备单品，运动时尚零售商的营收也实现了显着成长。例如，京东运动时尚有限公司在2024年5月公布，截至2024年2月3日的财年营收达105亿英镑，凸显了该产业的持续成长动能。同样，露露柠檬运动服饰有限公司在其截至2024年3月的财年年度报告中指出，2023财年净销售额增长19%至96亿美元，显示高端运动休閒的成套销售具有盈利。

同时，消费者对环保和永续材料的日益增长的偏好，促使製造商重新思考其纤维成分和供应链。为了回应不断增强的环保意识和监管要求，企业正在用有机棉和再生纤维取代原生合成纤维。这种转变需要在环保责任和高性能服装所需的耐用性之间取得平衡。例如，阿迪达斯公司在截至2024年3月的年度报告中宣布，已实现其突破性目标，即产品中使用99%的再生材料。这一数字凸显了整个产业向循环经济的快速转型，各大品牌正大力投资绿色技术，以确保在不断变化的消费者价值观中保持未来市场的适应性。

市场挑战

持续的宏观经济不稳定和通膨压力对全球运动服市场的成长构成重大阻碍。这些不利的经济因素正在减少消费者的实际可支配收入，迫使他们减少在运动服等偏好上的支出。儘管人们对健康和健身的兴趣依然浓厚，但随着家庭优先考虑生活必需品，对运动服的需求正在下降。这一趋势使製造商处境艰难，因为他们难以将不断上涨的物流和生产成本转嫁给本已捉襟见肘的消费者群体。

这种经济压力的影响反映在近期行业绩效数据中，数据显示企业信心明显下降。国际纺织製造商联合会（ITMF）2025年4月的一项调查发现，62%的全球受访者表示，受市场状况影响，需求疲软是他们最担忧的问题。这项数据证实了产业活动显着放缓，并显示经济波动如何透过抑制消费者购买力和挤压製造商利润率，直接阻碍运动服产业的预期成长。

市场趋势

市场正受到80、90年代復古美学復兴的强烈影响，消费者越来越青睐能够唤起怀旧情怀的传统设计。这一趋势标誌着人们的穿搭风格从极简主义的科技装备转向了轮廓宽鬆、撞色设计醒目、带有经典标誌的运动套装。各大厂商正抓住这一趋势，重振其经典产品线，以吸引那些注重风格而非运动性能的消费者。例如，2024年3月，阿迪达斯公司公布，其核心经典系列「Originals」的销售额在不计外汇影响的情况下实现了个位数增长，凸显了其在行业整体经济状况充满挑战的情况下依然保持着强劲的增长势头。

同时，直销客製化服务的扩张正在从根本上改变产业的分销策略。品牌正有意减少对第三方批发商的依赖，转而采取直接与终端客户互动的策略，从而获得更高的利润率，并推出独家、个人化的产品。这种垂直整合使公司能够掌控自身的品牌故事，并根据特定消费者的偏好快速调整库存。彪马公司（Puma SE）截至2024年3月的财年报告显示，经外汇调整后的直销销售额增长了17.5%，凸显了该公司专注于自有渠道，提供限量版服装和定製品牌体验所带来的财务影响。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球运动服市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依材质（棉、纤维、羊毛等）
  • 按最终用户（男性、女性、儿童）
  • 依销售管道（大卖场/超级市场、多品牌商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美运动服市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲运动服市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太运动服市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲运动服市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲运动服市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球运动服市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Adidas AG
• H&M Hennes & Mauritz AB
• Hanes Brands Inc.
• Monte Carlo Fashions Ltd.
• Wildcraft.
• Jack & Jones
• Under Armour, Inc
• Puma Se
• Nike, Inc.
• ASICS Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Tracksuit Market is projected to expand from USD 12.17 Billion in 2025 to USD 19.43 Billion by 2031, reflecting a compound annual growth rate of 8.11%. This market consists of matching athletic ensembles comprising jackets and trousers, engineered for both physical exercise and leisure activities. Growth in this sector is largely fueled by a heightened consumer focus on health and wellness, alongside the seamless incorporation of comfortable sportswear into daily fashion. As noted by the World Federation of the Sporting Goods Industry in 2024, the global sporting goods industry maintained a 7 percent annual growth rate between 2021 and 2024, signaling robust foundational demand for functional apparel like tracksuits across various demographics.

However, significant obstacles to market expansion exist due to ongoing macroeconomic volatility and inflationary pressures. These economic conditions erode consumer disposable income, leading to more prudent spending on non-essential clothing. Additionally, manufacturers face mounting costs for logistics and production inputs, creating a challenging dynamic where they must carefully manage price increases to maintain consumer interest without sacrificing profitability in a competitive landscape.

Market Driver

The surging global popularity of athleisure and streetwear culture serves as a major driver, transforming tracksuits from purely athletic gear into versatile lifestyle essentials. This cultural evolution encourages consumers to buy coordinated sets that deliver both physical functionality and the aesthetic style necessary for social interaction. Consequently, sports fashion retailers have reported significant revenue gains as these outfits become wardrobe staples. For instance, JD Sports Fashion Plc reported in May 2024 that revenue reached £10.5 billion for the period ending February 3, 2024, highlighting continued momentum in the sector. Similarly, Lululemon Athletica Inc. noted in its March 2024 Annual Report that fiscal 2023 net revenue rose by 19% to $9.6 billion, demonstrating the high profitability of premium athleisure that prioritizes coordinated apparel.

Concurrently, increasing consumer preference for eco-friendly and sustainable materials is pushing manufacturers to overhaul their textile compositions and supply chains. To align with growing environmental awareness and regulatory requirements, companies are substituting virgin synthetics with organic cotton and recycled fibers. This shift necessitates balancing ecological duties with the durability needed for performance wear. As an example, Adidas AG stated in its March 2024 Annual Report that it achieved a milestone where 99% of the polyester utilized in its products was recycled. This figure highlights the industry's rapid move toward circularity, with major brands investing heavily in green technologies to ensure future market relevance amidst shifting consumer values.

Market Challenge

Ongoing macroeconomic instability and inflationary pressures constitute a major hurdle for the Global Tracksuit Market's growth. These adverse economic factors diminish real disposable income, forcing consumers to curb expenditure on discretionary products like matching athletic wear. As households prioritize essential items, the demand for tracksuits declines despite a continued interest in health and fitness. This trend places manufacturers in a difficult position, as they struggle to pass on escalating logistics and production costs to a customer base that is already financially squeezed.

The consequences of this economic stress are reflected in recent industrial performance data, which reveals a distinct drop in business confidence. According to the International Textile Manufacturers Federation in April 2025, 62 percent of survey respondents globally cited weak demand resulting from these market conditions as their primary concern. This statistic underscores a substantial slowdown in industry activity, illustrating how economic volatility directly hampers the tracksuit sector's projected growth by suppressing consumer purchasing power and compressing manufacturer margins.

Market Trends

The market is being significantly shaped by a resurgence of vintage 80s and 90s retro aesthetics, with consumers increasingly favoring heritage designs that spark nostalgia. This trend marks a shift away from minimalist technical gear toward tracksuits characterized by oversized silhouettes, bold color-blocking, and conspicuous archival logos. Leading manufacturers are capitalizing on this movement by reinvigorating their legacy lines to attract style-conscious buyers who value authenticity over strict athletic performance. For example, Adidas AG reported in March 2024 that currency-neutral revenues for its heritage-centric Originals division grew at a mid-single-digit rate, highlighting it as a robust growth engine during a difficult economic period for the wider industry.

At the same time, the expansion of Direct-to-Consumer customization services is fundamentally altering distribution strategies within the sector. Brands are deliberately moving away from reliance on third-party wholesalers to interact directly with end customers, a strategy that improves margins and facilitates exclusive, personalized product launches. This vertical integration enables companies to manage their brand narrative and quickly adjust inventory to match specific consumer tastes. According to Puma SE's March 2024 Annual Report, currency-adjusted direct-to-consumer sales rose by 17.5 percent, emphasizing the financial effectiveness of focusing on owned channels to provide limited-edition apparel and tailored brand experiences.

Key Market Players

• Adidas AG
• H&M Hennes & Mauritz AB
• Hanes Brands Inc.
• Monte Carlo Fashions Ltd.
• Wildcraft.
• Jack & Jones
• Under Armour, Inc
• Puma Se
• Nike, Inc.
• ASICS Corporation

Report Scope

In this report, the Global Tracksuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tracksuit Market, By Material

• Cotton
• Fiber
• Wool
• Others

Tracksuit Market, By End User

• Men
• Women
• Kids

Tracksuit Market, By Sales Channel

• Hypermarkets/Supermarkets
• Multi Branded Stores
• Online
• Others

Tracksuit Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tracksuit Market.

Available Customizations:

Global Tracksuit Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Tracksuit Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Material (Cotton, Fiber, Wool, Others)
  • 5.2.2. By End User (Men, Women, Kids)
  • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Multi Branded Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Tracksuit Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Material
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Tracksuit Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Material
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Tracksuit Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Material
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Tracksuit Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Material
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Tracksuit Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Material
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Tracksuit Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Material
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Tracksuit Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Material
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Tracksuit Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Material
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Tracksuit Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Material
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Tracksuit Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Material
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Tracksuit Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Material
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Tracksuit Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Material
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Tracksuit Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Material
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Tracksuit Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Material
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Tracksuit Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Material
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Tracksuit Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Material
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Tracksuit Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Material
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Tracksuit Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Material
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Tracksuit Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Material
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Tracksuit Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Material
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Tracksuit Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Material
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Tracksuit Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Material
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Tracksuit Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Material
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Tracksuit Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Material
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Tracksuit Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Adidas AG
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. H&M Hennes & Mauritz AB
• 15.3. Hanes Brands Inc.
• 15.4. Monte Carlo Fashions Ltd.
• 15.5. Wildcraft.
• 15.6. Jack & Jones
• 15.7. Under Armour, Inc
• 15.8. Puma Se
• 15.9. Nike, Inc.
• 15.10. ASICS Corporation

16. Strategic Recommendations

17. About Us & Disclaimer