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市场调查报告书
商品编码
1945926

高端瓶装水市场－全球产业规模、份额、趋势、机会及预测（依产品、销售管道、地区及竞争格局划分，2021-2031年）

Premium Bottled Water Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球高端瓶装水市场预计将从 2025 年的 206.6 亿美元成长到 2031 年的 309.4 亿美元，复合年增长率为 6.96%。

优质瓶装水以其卓越的品质为特征，取自受保护的天然水源或经过先进的净化工艺，其售价通常高于普通瓶装水。这一市场成长的主要驱动力是全球健康意识的提升，以及消费者对天然饮用水而非含糖饮料的偏好明显转变。此外，可支配收入的增加也使消费者能够根据产品的纯度和功能性做出选择。根据国际瓶装水协会（IBWA）预测，到2024年，美国瓶装水零售额将达506亿美元。

市场概览
预测期 2027-2031
市场规模：2025年 206.6亿美元
市场规模：2031年 309.4亿美元
复合年增长率：2026-2031年 6.96%
成长最快的细分市场 在线的
最大的市场 欧洲

然而，市场扩张面临的主要障碍之一是人们对环境永续性和塑胶废弃物的日益关注。监管机构和具有环保意识的消费者都在要求减少包装废弃物，迫使製造商采用成本高昂的循环经济模式。如果无法有效解决这些环境问题，可能会严重限制未来的成长，并削弱消费者对高端品牌的信任。

市场驱动因素

消费者对功能性和健康型饮用水的偏好日益增长，是推动全球高端瓶装水市场的关键因素。现代消费者越来越将水视为营养来源，而不仅仅是解渴饮品，他们追求添加了维生素、电解质和增强免疫力矿物质的产品。这一趋势使得生产商能够将产品定位在高利润的健康产品领域，并将其与同质化的自来水和泉水区分开来。达能2024年7月发布的中期财务报告凸显了这项转变的商业性成功。报告显示，机能饮料饮用水品牌Mizon上半年的销售额成长了约10%，超过了公司整体饮用水产品组合的表现。

同时，消费者对符合道德规范且永续的包装解决方案的需求日益增长，这不仅是对日益严格的环境审查的重要平衡，也推动了优质化。在针对一次性塑胶的监管压力不断加大的情况下，精明的消费者正转向铝和玻璃等可无限循环利用的材料，并将这些材料视为卓越品质和环保责任的象征。这种偏好为那些优先考虑环保包装的品牌带来了可观的收入。例如，Primo Water Corporation 在其 2024 年第三季财报中报告称，其玻璃瓶装 Mountain Valley Spring Water 部门的收入同比增长了 102.2%。作为该领域投资潜力的一个例证，BevNET 在 2024 年报道称，永续罐装水生产商 Liquid Death 完成了资金筹措，估值达到 14 亿美元。

市场挑战

对环境永续性和塑胶废弃物的日益关注，为高端瓶装水产业的成长带来了重大障碍。法规结构的强化和消费者环保意识的增强，迫使製造商投资建造高成本的循环经济基础设施，并采购有限的再生资源。这种转型消耗了用于市场扩张的关键资金，并挤压了利润空间，因为永续合规的成本远高于传统生产方式。此外，无法检验永续实践会带来声誉风险，可能疏远具有环保意识的消费者——而这正是高端饮料产品的重要客户群。

近期产业绩效指标显示，废弃物回收面临的营运挑战十分严峻。根据美国PET包装资源协会（NAPCR）预测，2024年美国宝特瓶回收率将降至30.2%。回收效率的下降凸显了生产量与废弃物回收能力之间日益扩大的差距，也印证了製定严格法规限制产业的合理性。因此，永续性循环中持续存在的缺口限制了高端品牌的扩充性，也使其难以向怀疑的市场证明高价位的合理性。

市场趋势

直接面向消费者的订阅模式的扩张，使製造商能够绕过传统零售通路，获得稳定的收入来源，从而重塑分销策略。这一趋势的驱动力源于消费者对便利性的需求以及瓶装水的大宗采购特性，使得宅配服务对现代家庭特别具有吸引力。订阅服务能够帮助品牌加深顾客忠诚度，确保稳定的销售量，有效抵御零售货架上激烈的市场竞争。 Primo Water 2024年第三季的财务表现凸显了这项管道的商业性可行性。该公司旗下Water Direct/Water Exchange部门的营收年增8.0%，显示消费者对上门饮水服务的依赖程度日益提高。

同时，高端气泡水和植物来源风味饮品的优质化正迅速蚕食传统碳酸饮料的市场份额。注重健康的消费者越来越倾向于选择口感精緻、无糖的饮品，这些饮品拥有源自真正水果和植物萃取物的复杂风味，而非人工添加剂。这种转变使得高端气泡水品牌能够弥合基本补水需求与高端饮用体验之间的差距，从而获得更高的价格。对高品质风味气泡水的需求正推动着品类领导企业实现显着成长。根据BevNET在2025年1月发表的报导关于Spindrift被Griffon Investors收购的报导，这家高端气泡水品牌在截至2024年12月28日的52週内销售额增长了22%，这印证了果味饮品的强劲增长势头。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球高端瓶装水市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 副产品（天然水、矿泉水、碳酸水）
    • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美高端瓶装水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲高端瓶装水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区高端瓶装水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲高端瓶装水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲高端瓶装水市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球高阶瓶装水市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • Beverly Hills Drink Company
  • Uisge Source, Inc.
  • Roiwater
  • Bling H2O
  • MINUS 181 GmbH
  • BLVD Water
  • Berg Water
  • Alpine Glacier Water Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19708

The Global Premium Bottled Water Market is projected to expand from USD 20.66 Billion in 2025 to USD 30.94 Billion by 2031, registering a CAGR of 6.96%. Premium bottled water is characterized by its superior quality, sourced from protected natural origins or treated through advanced purification methods, and generally retails at a higher price point than standard options. This market growth is primarily fueled by increasing global health awareness and a distinct shift in consumer preference toward natural hydration rather than sugary beverages. Additionally, rising disposable incomes allow buyers to select products based on perceived purity and functional benefits. According to the International Bottled Water Association, retail sales of bottled water in the United States reached 50.6 billion dollars in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.66 Billion
Market Size 2031USD 30.94 Billion
CAGR 2026-20316.96%
Fastest Growing SegmentOnline
Largest MarketEurope

However, a significant obstacle hindering market expansion is the intensifying scrutiny regarding environmental sustainability and plastic waste. Both regulatory authorities and environmentally conscious consumers are demanding reductions in packaging waste, placing pressure on manufacturers to implement costly circular economy practices. Failure to effectively address these environmental concerns could significantly restrict future growth and damage consumer trust in premium brands.

Market Driver

Increasing Consumer Preference for Functional and Health-Oriented Hydration is a major factor driving the Global Premium Bottled Water Market. Modern consumers increasingly regard water as a source of nutritional value rather than mere thirst relief, seeking formulations enhanced with vitamins, electrolytes, and immunity-boosting minerals. This trend enables manufacturers to position their products within the high-margin wellness sector, distinguishing them from commoditized tap or spring water options. The commercial success of this shift is highlighted by Danone's July 2024 Interim Financial Report, which noted that sales of its functional water brand Mizone grew by approximately 10% in the first half of the year, surpassing the performance of the company's broader water portfolio.

Simultaneously, the Rising Demand for Ethically Sourced and Sustainable Packaging Solutions acts as a critical counterweight to environmental scrutiny while driving premiumization. As regulatory pressure on single-use plastics intensifies, discerning buyers are turning toward infinitely recyclable materials like aluminum and glass, associating these formats with superior quality and environmental responsibility. This preference generates substantial revenue for brands prioritizing eco-friendly presentation. For instance, Primo Water Corporation reported in its Third Quarter 2024 Results that revenue from its glass-bottled Mountain Valley Spring Water segment rose by 102.2% compared to the previous year. Underscoring the sector's investment potential, BevNET reported in 2024 that the sustainable canned water company Liquid Death closed a funding round valuing the business at 1.4 billion dollars.

Market Challenge

Intensifying scrutiny regarding environmental sustainability and plastic waste represents a formidable barrier to the growth of the premium bottled water sector. As regulatory frameworks tighten and consumer sentiment shifts toward ecological responsibility, manufacturers face increasing pressure to fund expensive circular economy infrastructure and source limited recycled materials. This transition diverts vital capital away from market expansion efforts and compresses profit margins, as the cost of sustainable compliance is significantly higher than traditional production methods. Furthermore, the inability to verify sustainable practices poses a reputational risk that could alienate the environmentally conscious demographic, which constitutes the core consumer base for premium hydration products.

The severity of this operational hurdle is highlighted by recent industry performance metrics concerning waste recovery. According to the National Association for PET Container Resources, the PET bottle recycling rate in the United States fell to 30.2 percent in 2024. This decline in recycling efficiency reveals a widening deficit between production volumes and waste recovery capabilities, validating the strict regulations that constrain the industry. Consequently, the persistent gap in the sustainability loop restricts the scalability of premium brands and hampers their ability to justify high price points to an increasingly skeptical market.

Market Trends

The Expansion of Direct-to-Consumer Subscription Models is reshaping distribution strategies as manufacturers bypass traditional retail to secure recurring revenue streams. This trend is driven by the demand for convenience and the heavy bulk nature of bottled water, which makes home delivery particularly attractive to modern households. By offering subscription-based services, brands can cultivate deeper customer loyalty and ensure consistent volume sales, effectively shielding themselves from the volatility of retail shelf competition. The commercial viability of this channel is reflected in Primo Water Corporation's Third Quarter 2024 Results, where revenue from its Water Direct / Water Exchange segment increased by 8.0% year-over-year, highlighting the growing consumer reliance on direct-to-door hydration services.

Concurrently, the Premiumization of Sparkling and Botanically Infused Variants is aggressively capturing market share from traditional carbonated soft drinks. Health-conscious buyers are increasingly seeking sophisticated, sugar-free alternatives that offer complex flavor profiles derived from real fruit and botanical extracts rather than artificial additives. This shift allows premium water brands to command higher price points by bridging the gap between basic hydration and an upscale beverage experience. This demand for high-quality flavored carbonation is generating substantial growth for category leaders; according to a January 2025 BevNET article regarding Spindrift's sale to Gryphon Investors, the premium sparkling water brand saw its sales volume increase by 22% over the 52-week period ended December 28, 2024, underscoring the robust momentum of fruit-infused formulations.

Key Market Players

  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • Beverly Hills Drink Company
  • Uisge Source, Inc.
  • Roiwater
  • Bling H2O
  • MINUS 181 GmbH
  • BLVD Water
  • Berg Water
  • Alpine Glacier Water Inc.

Report Scope

In this report, the Global Premium Bottled Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Premium Bottled Water Market, By Product

  • Spring Water
  • Mineral Water
  • Sparkling Water

Premium Bottled Water Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Premium Bottled Water Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Premium Bottled Water Market.

Available Customizations:

Global Premium Bottled Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Premium Bottled Water Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Spring Water, Mineral Water, Sparkling Water)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Premium Bottled Water Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Premium Bottled Water Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Premium Bottled Water Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Premium Bottled Water Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Premium Bottled Water Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Premium Bottled Water Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Premium Bottled Water Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Premium Bottled Water Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Premium Bottled Water Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Premium Bottled Water Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Premium Bottled Water Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Premium Bottled Water Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Premium Bottled Water Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Premium Bottled Water Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Premium Bottled Water Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Premium Bottled Water Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Premium Bottled Water Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Premium Bottled Water Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Premium Bottled Water Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Premium Bottled Water Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Premium Bottled Water Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Premium Bottled Water Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Premium Bottled Water Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Premium Bottled Water Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Premium Bottled Water Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. NEVAS GmbH
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Lofoten Arctic Water AS
  • 15.3. Beverly Hills Drink Company
  • 15.4. Uisge Source, Inc.
  • 15.5. Roiwater
  • 15.6. Bling H2O
  • 15.7. MINUS 181 GmbH
  • 15.8. BLVD Water
  • 15.9. Berg Water
  • 15.10. Alpine Glacier Water Inc.

16. Strategic Recommendations

17. About Us & Disclaimer