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市场调查报告书
商品编码
1946364
乘用车车载资讯娱乐市场-全球产业规模、份额、趋势、机会及预测(按安装类型、分销管道类型、地区和竞争格局划分,2021-2031年)Passenger Cars Automotive Infotainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Installation Type, By Distribution Channel type, By Region & Competition, 2021-2031F |
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全球乘用车资讯娱乐市场预计将从 2025 年的 248.8 亿美元成长到 2031 年的 419.1 亿美元,复合年增长率达到 9.08%。
此细分市场涵盖为车内乘客提供导航、影像、音讯和连网功能的整合硬体和软体解决方案。推动该市场发展的主要因素是消费者对无缝智慧型手机连接的期望日益提高,智慧型手机连接已从一项豪华配置演变为所有车型类别的标准配备。此外,法规强制要求配备倒车影像和驾驶辅助系统等安全技术,也促使汽车製造商采用先进的显示单元,从而推动了该行业的成长。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 248.8亿美元 |
| 市场规模:2031年 | 419.1亿美元 |
| 复合年增长率:2026-2031年 | 9.08% |
| 成长最快的细分市场 | 后座资讯娱乐系统 |
| 最大的市场 | 亚太地区 |
然而,网路安全威胁日益复杂化,需要耗费大量成本和时间采取防御措施,这可能是阻碍市场发展的一个主要障碍。保护这些连网系统免受潜在入侵将给汽车製造商带来沉重的经济负担,并延长研发週期。根据欧洲汽车製造商协会(ACEA)的数据,2025年欧盟新车註册量将比去年同期成长1.4%。这项数据表明,汽车产量将保持稳定,而稳定的汽车产量对于维持对车载资讯娱乐系统组件的需求至关重要。
自动驾驶和电动车技术的广泛应用正在从根本上改变全球乘用车资讯娱乐市场。随着汽车从内燃机平台向纯电动平台的转型,资讯娱乐系统正演变为关键的控制中心,负责监控电池状态、估算续航里程和搜寻充电站。自动驾驶技术的进步进一步加速了这一转变,将车内空间转变为休閒娱乐场所,使得高清显示器和无缝内容传送系统成为乘客娱乐的必备之选。根据中国汽车工业协会2025年1月发布的报告,2024年中国新能源汽车销量将达到1,287万辆,较去年同期成长35.5%。这凸显了电动平台的快速扩张,而电动平台需要先进的数位介面。
此外,消费者对身临其境型车载娱乐体验日益增长的需求,正成为市场扩张的关键催化剂。现代乘客越来越期望获得「数位客厅」般的体验,包括剧院级音效、串流媒体播放功能和高解析度多萤幕显示配置,尤其是在豪华车领域,这些功能是关键的差异化因素。根据梅赛德斯-宾士美国公司2025年1月发布的新闻稿,该公司搭载复杂MBUX Hyperscreen系统的顶级车型在2024年第四季的销量增长了52%。如此强劲的需求促使公司继续投资下一代互联和显示技术,而庞大的销售基础也为此提供了支撑。欧洲汽车製造商协会(ACEA)报告称,2024年欧盟新车註册量达1,060万辆。
日益复杂的网路安全威胁为全球乘用车资讯娱乐市场的发展带来了巨大障碍。由于资讯娱乐系统是车辆互联和外部资料交换的核心枢纽,因此已成为恶意攻击的主要目标。这迫使製造商投入大量资金和技术资源来建造强大的加密和防火墙,而非专注于功能创新。这种需求导致测试阶段漫长、合规性检查严格,从而延缓产品上市,增加车辆整体成本,最终限制了其在价格敏感型细分市场的渗透率。
此外,安全漏洞可能对供应链造成灾难性破坏,导致市场产量和车辆安装量即时下降。这种风险并非纸上谈兵,而是实实在存在的,会对生产线产生实质的影响。英国汽车製造商和贸易业者协会 (SMMT) 的一份报告预测,2025 年 10 月英国英国产量将比去年同期下降 30.9%,部分降幅归因于供应链遭受重大网路攻击的后续影响。这表明,互联繫统中的漏洞确实会抑制产量,并直接阻碍资讯娱乐市场的扩张。
大规模语言模型 (LLM) 与生成式人工智慧的融合正在革新用户体验,将车载资讯娱乐系统从被动的指令介面转变为主动的互动式助理。这项技术使车辆操作系统能够处理复杂的自然语言查询、管理车内功能,并透过长期学习驾驶员行为来提供个人化内容。汽车製造商正大力投资这项转型,以保持其在数位创新领域的竞争优势。例如,梅赛德斯-奔驰美国公司在 2025 年 2 月的新闻稿中指出,其投资将在 2025 年达到顶峰,这主要是由于围绕其全新人工智慧驱动的作业系统 MB.OS 和 MBUX 虚拟助理展开的大规模产品发布宣传活动。
同时,向软体定义车辆 (SDV) 架构的过渡从根本上实现了硬体和软体的分离,使製造商能够在车辆的整个生命週期内持续部署空中升级 (OTA) 并实现数据驱动功能的商业化。这种架构演进使原始设备製造商 (OEM) 能够利用海量的车队数据来优化演算法并提升系统性能,而无需进行实体召回。这种互联生态系的规模正成为检验和功能开发的关键资产。 2025 年 1 月,宝马集团宣布其全新作业系统「作业系统 X」将利用来自全球超过 2,200 万辆互联宝马汽车的数据分析来优化用户互动和显示逻辑。
The Global Passenger Cars Automotive Infotainment Market is projected to expand from USD 24.88 Billion in 2025 to USD 41.91 Billion by 2031, achieving a compound annual growth rate of 9.08%. This sector encompasses the integrated hardware and software solutions that deliver navigation, video, audio, and connectivity features to vehicle occupants. A major force propelling this market is the growing consumer expectation for seamless smartphone connectivity, which has shifted from being a luxury add-on to a standard requirement across all vehicle categories. Furthermore, regulatory mandates enforcing safety technologies, such as rear-view cameras and driver assistance systems, compel automakers to incorporate advanced display units, thereby supporting industry growth.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 24.88 Billion |
| Market Size 2031 | USD 41.91 Billion |
| CAGR 2026-2031 | 9.08% |
| Fastest Growing Segment | Rear Seat Infotainment |
| Largest Market | Asia Pacific |
Conversely, a significant obstacle that may hinder market progress is the escalating sophistication of cybersecurity threats, which demand expensive and time-intensive defensive measures. Protecting these networked systems from potential intrusions imposes substantial financial burdens and extends development timelines for automotive manufacturers. According to the European Automobile Manufacturers' Association, new car registrations in the European Union rose by 1.4% during the first ten months of 2025 compared to the same period the previous year. This statistic underscores the consistent vehicle production volumes that are essential for maintaining demand for infotainment components.
Market Driver
The widespread adoption of autonomous and electric vehicle technologies is fundamentally reshaping the Global Passenger Cars Automotive Infotainment Market. As the industry transitions from internal combustion engines to battery-electric platforms, infotainment units are evolving into vital command centers for monitoring battery health, estimating driving range, and locating charging stations. This shift is intensified by the advancement of autonomous driving capabilities, which transform the vehicle interior into a leisure space, necessitating high-definition screens and seamless content delivery systems to entertain passengers. The China Association of Automobile Manufacturers reported in January 2025 that sales of new energy vehicles in China reached 12.87 million units in 2024, a 35.5% year-on-year increase that highlights the rapid scaling of electrified platforms requiring sophisticated digital interfaces.
Additionally, the rising consumer demand for immersive in-cabin entertainment acts as a critical catalyst for market expansion. Modern occupants increasingly anticipate a "digital living room" experience, characterized by theater-quality audio, streaming capabilities, and high-resolution multi-display setups, particularly within the luxury segment where these features are key differentiators. According to a January 2025 press release from Mercedes-Benz USA, sales of their Top-End vehicles, which feature complex MBUX hyperscreens, surged by 52% in the fourth quarter of 2024. This robust demand ensures continued investment in next-generation connectivity and display technologies, supported by a substantial volume base as indicated by the European Automobile Manufacturers' Association, which noted that EU new car registrations totaled 10.6 million units for the full year 2024.
Market Challenge
The increasing complexity of cybersecurity threats presents a significant barrier to the growth of the Global Passenger Cars Automotive Infotainment Market. As infotainment systems increasingly serve as the central hub for vehicle connectivity and external data exchange, they become primary targets for malicious exploits. Consequently, manufacturers must allocate substantial capital and engineering resources toward establishing robust encryption and firewalls rather than focusing on feature innovation. This necessity leads to extended testing phases and stringent compliance checks, which delay product launches and increase the overall unit cost of vehicles, ultimately limiting market penetration in price-sensitive segments.
Furthermore, security breaches can catastrophically disrupt the supply chain, causing immediate reductions in market output and the volume of installed units. This risk is practical rather than theoretical, with tangible impacts on production lines. The Society of Motor Manufacturers and Traders reported that UK vehicle production decreased by 30.9% in October 2025 compared to the previous year, a decline partly attributed to the lingering impact of a significant cyber-attack on the supply chain. This demonstrates how vulnerabilities in interconnected systems can actively arrest manufacturing volumes, directly impeding the expansion of the infotainment market.
Market Trends
The integration of Large Language Models and Generative AI is revolutionizing the user experience by transforming infotainment systems from reactive command interfaces into proactive, conversational assistants. This technology enables vehicle operating systems to process complex natural language queries, manage in-car functions, and deliver personalized content by learning from driver behavior over time. Automakers are aggressively funding this transition to maintain a competitive edge in digital innovation. For instance, Mercedes-Benz USA projected in a February 2025 press release that its investments would peak in 2025, driven largely by a massive product launch campaign anchored by the new AI-driven MB.OS operating system and MBUX Virtual Assistant.
Simultaneously, the shift toward Software-Defined Vehicle architectures is fundamentally decoupling hardware from software, allowing manufacturers to deploy continuous over-the-air updates and monetize data-driven features throughout the vehicle's lifecycle. This architectural evolution permits OEMs to leverage immense amounts of fleet data to refine algorithms and improve system performance without requiring physical recalls. The scale of this connected ecosystem is becoming a critical asset for validation and feature development. In January 2025, the BMW Group announced that its new Operating System X utilizes data insights from a global fleet of more than 22 million connected BMW vehicles to optimize user interaction and display logic.
Report Scope
In this report, the Global Passenger Cars Automotive Infotainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Passenger Cars Automotive Infotainment Market.
Global Passenger Cars Automotive Infotainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: