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市场调查报告书
商品编码
1946366

尿布包市场 - 全球产业规模、份额、趋势、机会及预测（按包型、应用、销售管道、地区及竞争格局划分，2021-2031年）

Diaper Bags Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Bag Type, By Application, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球婴儿包市场预计将从 2025 年的 8.5164 亿美元成长到 2031 年的 10.9449 亿美元，年复合成长率为 4.27%。

这个市场主要由专门设计的婴儿用品携带方案组成，这些方案旨在运输尿布、奶瓶和卫生用品等婴儿必需品，其内部采用分隔式设计，方便有序收纳。推动这一市场成长的关键因素是人们对耐用、便于携带的婴儿用品的需求不断增长，而这又得益于全球旅游业的復苏和家庭流动性的增强。国际航空运输协会的报告也印证了这一趋势，报告预测到2024年，“全球航空客运量预计将同比增长10.4%”，凸显了对便于携带的婴儿用品日益增长的需求。此外，双薪家庭也持续推动实用、时尚且多功能产品的消费。

市场概览
预测期 2027-2031
市场规模：2025年 8.5164亿美元
市场规模：2031年 1,094,490,000 美元
复合年增长率：2026-2031年 4.27%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，阻碍市场成长的一大障碍是许多已开发国家出生率的下降。人口下降趋势导致新手父母这个主要目标客户群萎缩，为製造商带来了销售限制。儘管高级产品领域存在着增值成长的潜力，但目标客户群的萎缩对整体销售扩张构成了重大挑战。

市场驱动因素

女性劳动参与率的不断提高正在从根本上改变全球尿布包市场，催生了对兼具专业美感和育儿便利性的产品的需求。随着越来越多的母亲在产后立即重返职场，市场对既能容纳婴儿用品和笔记型电脑隔层，又具备适合商务环境的结构化设计的多功能包袋的需求日益增长。这种转变迫使製造商从纯粹的实用设计转向时尚耐用的背包和托特包。根据美国劳工统计局2025年5月发布的《经济日报》数据，育有六岁以下儿童的母亲的劳动参与率为68.3%，证实了存在大规模的消费群体，她们需要多功能的携带解决方案来平衡两种生活方式。

同时，电子商务和线上零售的蓬勃发展正在彻底改变父母发现和购买小众婴幼儿产品的方式，成为市场扩张的主要驱动力。数位平台透过提供详细的产品资讯、用户评价和永续性透明度，克服了实体店的局限性，吸引了现代消费者。根据美国人口普查局2025年8月发布的《季度零售电子商务销售额》报告，电子商务将在第二季占美国零售总额的16.3%，凸显了数位市场的重要性。此外，美国零售联合会（NRF）预测，2025年假期季节零售额将成长3.7%至4.2%，显示强劲的消费环境有利于婴幼儿产品产业的发展。

市场挑战

出生率下降直接导致核心客户群规模缩小，这对全球尿布包市场构成重大结构性障碍。在主要已开发地区，拥有新生儿的父母群体不断萎缩，婴儿出行解决方案的自然需求也因此存在上限。目标客户群的萎缩造成了销售量的限制，而这种限制难以透过行销活动来缓解，因为购买尿布包与新生儿的出生密切相关。

这种人口趋势迫使製造商争夺较小的消费群体，加剧了市场竞争，并限制了潜在的销售量。根据美国人口协会预测，到2024年，“美国总合生育率将降至历史新低，每名妇女生育1.62个孩子”，这一数据凸显了关键市场持续下滑的趋势。因此，该行业难以透过扩大销售量来增加收入，而是被迫依赖提价和优质化，这从根本上限制了市场规模的扩大。

市场趋势

在家长们日益关注育儿产品对环境的影响的推动下，采用永续和环保材料正成为一大趋势。製造商正以再生聚酯纤维（rPET）、有机棉和纯素皮革等材料取代传统的合成材料，以吸引环保意识的消费者，并使自身产品与标准产品区分开来。原材料的供应为向循环经济的转型提供了支持。根据纺织品交易所于2024年10月发布的《2024年材料市场报告》，儘管市场环境充满挑战，但全球再生聚酯纤维的产量仍在增长，这为那些正在摆脱化石基原生纤维的品牌提供了稳定的供应来源。因此，各大品牌正利用价值链的透明度，向注重性价比的消费者宣传环保袋的低碳足迹。

同时，中性及男女通用设计的兴起正在改变产品美学，使市场从传统的「以妈妈为中心」的模式转向适合所有照顾者的简约、结构化风格。这一演变与共用的趋势不谋而合，父亲越来越多地参与日常育儿中，因此需要适合体型较大者以及职业环境的背负解决方案。这种参与至关重要：根据苏格兰父亲网络于2024年11月进行的《2024年父亲调查》，40%的父亲表示每週花费超过25小时支持孩子的学习，这证实了对专为父亲设计的功能性产品的需求。因此，零售商正在扩大「爸爸包」和男女通用系列产品的供应，以满足日益增长的共同育儿父母群体的需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球尿布包市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依包款类型（背包、手提袋）
    • 按用途（旅行、日常使用）
    • 依销售管道（超级市场/大卖场、多品牌商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美尿布包市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲尿布包市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区尿布包市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲尿布包市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲尿布包市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球尿布包市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Carter's, Inc.
  • Graco
  • Sanrio Co., Ltd.
  • JJ Cole Collections
  • Trend Lab
  • Arctic Zone & California Innovations Inc.
  • Petunia Pickle Bottom
  • Ju-Ju-Be
  • Storksak
  • Amy Michelle

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19717

The Global Diaper Bags Market is projected to expand from USD 851.64 Million in 2025 to USD 1094.49 Million by 2031, reflecting a CAGR of 4.27%. This market comprises specialized carrying solutions designed to transport infant care necessities, such as nappies, feeding bottles, and hygiene items, usually featuring compartmentalized interiors for organized storage. A key factor driving this growth is the revival of global tourism and increased family mobility, creating a need for durable, travel-ready baby gear. Supporting this trend, the 'International Air Transport Association' reported in '2024' that 'total global air passenger traffic increased by 10.4 percent compared to the previous year', highlighting the growing demand for travel-oriented juvenile products, while dual-income households continue to drive spending on multifunctional designs that are both practical and stylish.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 851.64 Million
Market Size 2031USD 1094.49 Million
CAGR 2026-20314.27%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, a major obstacle hindering market growth is the falling fertility rate in many developed nations. This demographic contraction shrinks the primary target audience of new parents, imposing a volume limitation that manufacturers must manage. Although there is potential for value growth within premium product segments, the reduction in the addressable audience presents a significant challenge to overall volume expansion.

Market Driver

Increasing female workforce participation is fundamentally altering the Global Diaper Bags Market, creating a demand for products that merge professional aesthetics with parenting utility. As more mothers return to work soon after childbirth, there is a distinct need for hybrid bags that can accommodate baby essentials alongside laptop sleeves and structured designs appropriate for corporate settings. This shift compels manufacturers to transition from purely utilitarian styles to sophisticated, durable backpacks and totes. According to the U.S. Bureau of Labor Statistics, May 2025, in the 'Economics Daily', the labor force participation rate for mothers with children under six reached 68.3 percent, underscoring the large consumer base seeking versatile carrying solutions for a dual lifestyle.

Simultaneously, the growth of e-commerce and online retail has revolutionized how parents find and buy niche baby gear, serving as a major catalyst for market reach. Digital platforms enable brands to overcome physical store limitations by offering detailed product information, reviews, and sustainability transparency that attracts modern shoppers. According to the U.S. Census Bureau's 'Quarterly Retail E-Commerce Sales' report from August 2025, e-commerce comprised 16.3 percent of total U.S. retail sales in the second quarter, highlighting the importance of digital marketplaces. Additionally, the National Retail Federation projects that 2025 holiday retail sales will rise between 3.7 percent and 4.2 percent, indicating a robust spending environment that benefits the juvenile products sector.

Market Challenge

The declining fertility rate poses a significant structural barrier to the Global Diaper Bags Market by directly reducing the size of its primary customer base. As the core demographic of new parents shrinks in major developed regions, the natural demand for infant transportation solutions faces an inherent ceiling. This contraction in the addressable audience results in a volume constraint that cannot be easily mitigated by marketing initiatives, since the purchase of a diaper bag is intrinsically linked to the arrival of a new child.

This demographic trend forces manufacturers to compete for a smaller number of consumers, heightening market rivalry and restricting potential unit sales. According to the 'Population Association of America', in '2024', 'the total fertility rate in the United States dropped to a historic low of 1.62 births per woman', a statistic that emphasizes the persistent downward trend in a key market. Consequently, the industry struggles to generate revenue growth through volume expansion, relying instead on price increases or premiumization, which fundamentally limits the market's scalability.

Market Trends

The adoption of sustainable and eco-friendly materials is becoming a pivotal trend, fueled by growing parental awareness regarding the environmental impact of child-rearing products. Manufacturers are increasingly replacing traditional synthetics with recycled polyethylene terephthalate (rPET), organic cotton, and vegan leathers to attract eco-conscious consumers, distinguishing these items from standard gear. This move toward circularity is supported by raw material availability; according to Textile Exchange's 'Materials Market Report 2024' from October 2024, global production of recycled polyester fibers rose despite market difficulties, ensuring a stable supply for brands moving away from virgin fossil-based textiles. As a result, brands are using supply chain transparency to market the lower carbon footprint of their "green" bags to value-driven buyers.

Concurrently, the rise of gender-neutral and unisex designs is transforming product aesthetics, shifting the market from traditionally "mom-centric" patterns to minimalist, structured styles appropriate for all caregivers. This evolution aligns with the normalization of shared parenting, where fathers actively participate in daily childcare and require carrying solutions that suit larger frames and professional contexts. This engagement is significant; according to Fathers Network Scotland, November 2024, in the 'Dads' Survey 2024', 40 percent of fathers reported spending 25 or more hours weekly supporting their children's learning, validating the demand for father-friendly functionality. Consequently, retailers are expanding their "dad bag" and unisex collections to capture this growing segment of involved co-parents.

Key Market Players

  • Carter's, Inc.
  • Graco
  • Sanrio Co., Ltd.
  • J.J Cole Collections
  • Trend Lab
  • Arctic Zone & California Innovations Inc.
  • Petunia Pickle Bottom
  • Ju-Ju-Be
  • Storksak
  • Amy Michelle

Report Scope

In this report, the Global Diaper Bags Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diaper Bags Market, By Bag Type

  • Backpack
  • Tote

Diaper Bags Market, By Application

  • Travel
  • Daily Use

Diaper Bags Market, By Sales Channel

  • Supermarket/Hypermarket
  • Multi-Branded Stores
  • Online
  • Others

Diaper Bags Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diaper Bags Market.

Available Customizations:

Global Diaper Bags Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diaper Bags Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Bag Type (Backpack, Tote)
    • 5.2.2. By Application (Travel, Daily Use)
    • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Multi-Branded Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Diaper Bags Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Bag Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Diaper Bags Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Bag Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Diaper Bags Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Bag Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Diaper Bags Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Bag Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Diaper Bags Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Bag Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Diaper Bags Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Bag Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Diaper Bags Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Bag Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Diaper Bags Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Bag Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Diaper Bags Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Bag Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Diaper Bags Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Bag Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Diaper Bags Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Bag Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Diaper Bags Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Bag Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Diaper Bags Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Bag Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Diaper Bags Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Bag Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Diaper Bags Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Bag Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Diaper Bags Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Bag Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Diaper Bags Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Bag Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Diaper Bags Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Bag Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Diaper Bags Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Bag Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Diaper Bags Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Bag Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel

10. South America Diaper Bags Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Bag Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Diaper Bags Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Bag Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Diaper Bags Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Bag Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Diaper Bags Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Bag Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Diaper Bags Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Carter's, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Graco
  • 15.3. Sanrio Co., Ltd.
  • 15.4. J.J Cole Collections
  • 15.5. Trend Lab
  • 15.6. Arctic Zone & California Innovations Inc.
  • 15.7. Petunia Pickle Bottom
  • 15.8. Ju-Ju-Be
  • 15.9. Storksak
  • 15.10. Amy Michelle

16. Strategic Recommendations

17. About Us & Disclaimer