死海泥化妆品市场－全球产业规模、份额、趋势、机会及预测（按类型、应用、分销管道、地区和竞争格局划分，2021-2031年）

全球死海泥化妆品市场预计将从 2025 年的 15.9 亿美元成长到 2031 年的 26.2 亿美元，复合年增长率达到 8.68%。

该细分市场包括以死海富含矿物质的泥浆为原料的个人保健产品，死海泥浆因其卓越的肌肤焕活和疗癒功效而备受推崇。主要成长要素包括消费者对天然有机护肤成分日益增长的需求，以及死海泥浆在治疗湿疹和牛皮癣等皮肤疾病方面已被证实的有效性。此外，该地区健康旅游的蓬勃发展也提升了品牌的全球知名度，并促进了这些富含矿物质的产品在国际零售市场的普及。

儘管存在这些积极趋势，但该行业仍面临着与死海环境恶化相关的重大挑战，尤其是水位下降，这可能导致更严格的采矿法规和永续性问题。然而，该行业展现出了惊人的韧性。根据安曼工业商会统计，2024年1月至11月期间，化学和化妆品行业的出口量增加了22%。这一业绩表明，即使该行业面临日益增长的生态学和营运压力，市场需求仍然强劲。

市场驱动因素

消费者对天然和有机成分日益增长的偏好是推动全球死海泥化妆品市场发展的关键因素。消费者越来越倾向于选择富含钾、钙、镁等治疗性矿物质的产品，而非合成成分，以充分利用死海泥的天然癒合功效进行护肤。儘管存在区域物流障碍，但这种向洁净标示产品的转变依然保持着强劲的商业性势头。根据约旦佩特拉通讯社报道，截至2025年12月，约旦化工和化妆品行业的出口额达到14.48亿约旦第纳尔（JD），同比增长9%，这表明全球对矿物衍生个人保健产品的需求强劲。此外，约旦出口局2025年8月的数据显示，死海泥化妆品仍有约6,300万约旦第纳尔的未开发出口潜力，凸显了目前供应水准与全球市场潜力之间存在的巨大差距。

策略性产品创新和混合植物配方正在进一步扩大市场覆盖范围。为了拓展产品应用范围，超越传统泥膜，製造商正积极实现产品线多元化。透过将死海矿物质融入高端护髮产品、抗衰老精华液和日常沐浴露中，他们提高了产品的效用和使用频率。这种转变已将小众的治疗产品转变为主流美容必需品，使品牌能够接触到更广泛的受众。根据《约旦时报》2025年8月的报告显示，该产业由28家专业公司组成，生产约200种不同类型的产品，其中65%出口到国际市场。这种多元化策略降低了对单一产品线的依赖，并帮助死海成分在全球美容市场中占据了稳固的地位。

市场挑战

死海的环境恶化，特别是水位迅速下降，已成为供应的重大阻碍因素，并阻碍了市场扩张。随着海岸线后退，开采富含矿物质的死海泥的成本持续上升，迫使抽水设备频繁地搬迁到危险且易发生塌陷的地形上。这些实际挑战迫使地方当局实施更严格的开采配额和环境法规，削弱了原料的供应。这种不确定性使得国际护肤品牌难以进行长期生产计画，实际上限制了可用于满足全球订单的产品数量。

这些营运压力正开始对贸易表现产生实际影响，减缓了该行业先前快速成长的势头。根据约旦工业商会统计，2025年1月至9月，化学和化妆品行业的出口增加了9%。儘管这一数字仍为正值，但与前一年两位数的成长率相比，成长率明显放缓，显示不断上升的生态成本和监管限制正在阻碍该行业充分利用不断增长的消费者需求。

市场趋势

随着消费者越来越希望在美容院之外获得媲美临床级别的护理效果，居家水疗体验和专业死海泥面膜的兴起正在改变市场格局。各大品牌正重新设计死海泥产品，以满足严格的疗程标准，将美容和皮肤护理结合。这种「医疗水疗」模式充分利用死海泥的疗癒功效，开发出高浓度面膜和裹敷产品，方便居家使用。这种向医疗级应用发展的趋势与更广泛的贸易趋势相符，即治疗性产品的表现优于传统商品。根据2025年9月《约旦新闻》（连结至安曼工业商会）报导，治疗和医疗用品行业的出口增长了4.2%，凸显了全球对能够弥合个人护理和专业治疗之间差距的产品的需求。

同时，在人们对死海生态系统日益增强的环保意识推动下，向永续、环保包装的转型正成为一项关键的竞争优势。为了满足国际零售商严格的「清洁美妆」标准，製造商正迅速用可生物降解和可回收材料取代一次性塑胶。这项转型得益于强大的国内供应链，该供应链能够供应高品质的环保材料，使品牌能够在不牺牲设计品质的前提下减少碳足迹。根据约旦佩特拉通讯社2025年12月发布的报告，包装、纸张和纸板行业的出口同比增长7%，这表明约旦拥有强大的国内能力来推动该行业向环保包装转型。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球死海泥化妆品市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（脸部保养、身体保养、头髮护理、其他）
  • 依目的（男，女）
  • 依分销管道（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美死海泥化妆品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲死海泥化妆品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区死海泥化妆品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲死海泥化妆品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美死海泥化妆品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球死海泥化妆品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Ahava Dead Sea Laboratories, Limited
• Aroma Dead Sea
• KAWAR-Dead Sea Products
• Aqua Mineral
• Biscol Group
• H&B Health and Beauty Ltd.
• AVANI Supreme Inc.
• SabonNYC
• Lush
• Asutra

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Dead Sea Mud Cosmetics Market is projected to expand from USD 1.59 Billion in 2025 to USD 2.62 Billion by 2031, achieving a CAGR of 8.68%. This sector encompasses personal care products fortified with mineral-rich mud sourced from the Dead Sea, which is valued for its skin-rejuvenating and therapeutic qualities. Key growth drivers include the rising consumer appetite for natural and organic skincare ingredients, alongside the mud's demonstrated effectiveness in treating skin conditions like eczema and psoriasis. Additionally, the growth of wellness tourism in the region strengthens global brand awareness, encouraging the widespread adoption of these mineral-infused products in international retail markets.

Despite these favorable trends, the industry confronts substantial hurdles related to the environmental deterioration of the Dead Sea, particularly its shrinking water levels, which could lead to tighter extraction rules and sustainability issues. However, the sector has shown notable resilience; according to the Amman Chamber of Industry, exports from the chemical and cosmetics industries surged by 22 percent during the first eleven months of 2024. This performance indicates robust demand persistence even as the industry navigates increasing ecological and operational pressures.

Market Driver

The escalating consumer preference for natural and organic skincare ingredients acts as a primary catalyst for the Global Dead Sea Mud Cosmetics Market. Shoppers are increasingly favoring products rich in therapeutic minerals such as potassium, calcium, and magnesium over synthetic options, leveraging the mud's inherent healing capabilities for dermatological care. This transition toward clean-label goods has sustained commercial vitality despite regional logistical obstacles. According to the Jordan News Agency (Petra) in December 2025, exports from the chemical and cosmetics sector grew by 9 percent year-on-year, totaling JD 1.448 billion in the first nine months, reflecting a resilient global demand for mineral-based personal care. Furthermore, data from the Jordan Export House in August 2025 indicates an untapped export potential of roughly JD 63 million, highlighting a significant disparity between current supply levels and global market possibilities.

Market reach is further broadened by strategic product innovations and hybrid botanical formulations that extend applications beyond standard mud masks. Manufacturers are actively diversifying their catalogs to incorporate Dead Sea minerals into advanced hair care products, anti-aging serums, and daily body washes, thereby enhancing product utility and usage frequency. This shift transforms niche therapeutic items into mainstream beauty essentials, allowing brands to engage a wider audience. As reported by the Jordan Times in August 2025, the sector comprises 28 specialized firms producing approximately 200 different product types, with 65 percent of this output exported internationally. This diversification strategy reduces dependence on single product lines and firmly establishes Dead Sea ingredients within the global beauty landscape.

Market Challenge

The environmental decline of the Dead Sea, characterized by rapidly falling water levels, creates a significant supply-side constraint that hinders market expansion. As the shoreline recedes, extracting mineral-rich mud becomes increasingly expensive, necessitating the frequent relocation of pumping infrastructure across dangerous terrain prone to sinkholes. These physical challenges inevitably force local authorities to enforce stricter extraction quotas and environmental rules, resulting in raw material instability. Such unpredictability makes long-term production planning difficult for international skincare brands, effectively capping the volume of goods available to satisfy global orders.

This operational pressure is beginning to tangibly affect trade performance, slowing the sector's previously rapid growth trajectory. According to the Jordan Chamber of Industry, exports from the chemical and cosmetics sector saw a 9 percent rise during the first nine months of 2025. While this figure remains positive, it marks a clear deceleration compared to the double-digit growth rates observed in the prior year, suggesting that rising ecological costs and regulatory constraints are impeding the industry's ability to fully exploit growing consumer demand.

Market Trends

The rise of at-home spa and professional-grade mud treatments is transforming the market as consumers increasingly look for clinical-level results outside of professional salons. Brands are reformulating Dead Sea mud products to adhere to strict therapeutic standards, effectively merging cosmetic beauty with dermatological care. This move toward "med-spa" positioning leverages the mud's healing reputation to create high-concentration masks and wraps designed for effective home use. This trend toward medical-grade applications aligns with broader trade patterns where therapeutic goods are outperforming traditional commodities; according to a September 2025 Jordan News report on the Amman Chamber of Industry, exports from therapeutic and medical supplies industries rose by 4.2 percent, highlighting the global demand for products bridging the gap between personal care and professional therapy.

Simultaneously, the shift toward sustainable and eco-friendly packaging has become a key competitive differentiator, influenced by growing environmental concern for the Dead Sea's ecosystem. Manufacturers are rapidly substituting single-use plastics with biodegradable options and recycled materials to meet the rigorous "clean beauty" standards of international retailers. This operational transition is supported by a robust domestic supply chain capable of providing high-quality eco-conscious materials, enabling brands to lower their carbon footprint without sacrificing design quality. According to the Jordan News Agency (Petra) in December 2025, exports from the packaging, paper, and cardboard sectors grew by 7 percent year-on-year, demonstrating strong local capacity to facilitate the industry's move toward environmentally responsible packaging.

Key Market Players

• Ahava Dead Sea Laboratories, Limited
• Aroma Dead Sea
• KAWAR-Dead Sea Products
• Aqua Mineral
• Biscol Group
• H&B Health and Beauty Ltd.
• AVANI Supreme Inc.
• SabonNYC
• Lush
• Asutra

Report Scope

In this report, the Global Dead Sea Mud Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dead Sea Mud Cosmetics Market, By Type

• Facial Care
• Body Care
• Hair care
• Others

Dead Sea Mud Cosmetics Market, By Application

• Men
• Women

Dead Sea Mud Cosmetics Market, By Distribution Channel

• Online
• Offline

Dead Sea Mud Cosmetics Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Dead Sea Mud Cosmetics Market.

Available Customizations:

Global Dead Sea Mud Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Dead Sea Mud Cosmetics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Facial Care, Body Care, Hair care, Others)
  • 5.2.2. By Application (Men, Women)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Dead Sea Mud Cosmetics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Dead Sea Mud Cosmetics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Dead Sea Mud Cosmetics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Dead Sea Mud Cosmetics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Dead Sea Mud Cosmetics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Dead Sea Mud Cosmetics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Dead Sea Mud Cosmetics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Dead Sea Mud Cosmetics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Dead Sea Mud Cosmetics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Dead Sea Mud Cosmetics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Dead Sea Mud Cosmetics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Dead Sea Mud Cosmetics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Dead Sea Mud Cosmetics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Dead Sea Mud Cosmetics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Dead Sea Mud Cosmetics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Dead Sea Mud Cosmetics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Dead Sea Mud Cosmetics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Dead Sea Mud Cosmetics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Dead Sea Mud Cosmetics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Dead Sea Mud Cosmetics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Dead Sea Mud Cosmetics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Dead Sea Mud Cosmetics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Dead Sea Mud Cosmetics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Dead Sea Mud Cosmetics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Dead Sea Mud Cosmetics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Ahava Dead Sea Laboratories, Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Aroma Dead Sea
• 15.3. KAWAR-Dead Sea Products
• 15.4. Aqua Mineral
• 15.5. Biscol Group
• 15.6. H&B Health and Beauty Ltd.
• 15.7. AVANI Supreme Inc.
• 15.8. SabonNYC
• 15.9. Lush
• 15.10. Asutra

16. Strategic Recommendations

17. About Us & Disclaimer