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市场调查报告书
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1946471

即饮奶昔市场－全球产业规模、份额、趋势、机会及预测（依包装类型、销售管道、地区及竞争格局划分，2021-2031年）

Ready to Drink Shakes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Packaging Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球即饮奶昔市场预计将从 2025 年的 140.8 亿美元成长到 2031 年的 197.6 亿美元，复合年增长率为 5.81%。

这些营养奶昔被定义为预先包装的液体饮品，可快速提供蛋白质和维生素等必需营养素，无需烹饪。它们主要作为便捷的代餐食品和运动后恢復补充剂，市场成长的主要驱动力是忙碌的都市生活方式对便利营养的需求。此外，预防性医疗保健的兴起也扩大了消费者群体，从运动员扩展到追求功能性益处的一般健康人士。

市场概览
预测期 2027-2031
市场规模：2025年 140.8亿美元
市场规模：2031年 197.6亿美元
复合年增长率：2026-2031年 5.81%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管潜力巨大，但该行业仍面临许多挑战，包括原材料成本波动和供应链复杂，这些都可能导致零售价格上涨，并阻碍价格敏感型消费群接受此类产品。然而，近期产业数据显示，市场需求依然强劲。根据植物性食品协会预测，2024年，美国植物蛋白粉和液体的销售额预计将成长11%，达到4.5亿美元。这一数字凸显了消费者对功能性营养产品的浓厚兴趣，即使面临可能阻碍市场发展的经济压力，这种兴趣依然不减。

市场驱动因素

全球健康和健身意识的不断提升是市场成长的主要驱动力，消费者优先选择富含蛋白质的饮品来维持积极的生活方式。这一趋势正从运动员这一小众群体扩展到寻求便捷体重管理和肌肉恢復方案的大众市场。即饮饮品尤其受欢迎，因为它们无需烹饪，即可快速产生饱腹感，并提供特定的营养成分。这一主流趋势也反映在主要企业的财务表现中。根据Bell Ring Brands 2024年11月发布的报告，Premier Protein即饮蛋白奶昔的净销售额预计将在2024财年增长20.7%，这表明机能饮料在日常健康习惯中正蓬勃发展。

第二个关键驱动因素是老化社会对医用营养品的日益依赖，这从根本上改变了该行业的长期前景。随着全球人口老年人加剧，用于解决营养不良、肌肉减少症和与老龄化相关的营养缺乏症的液体营养补充剂的需求不断增长。製造商正透过开发兼具临床疗效和良好口感的专用配方来满足这项需求，确保老年患者能够持续使用。该行业的韧性也支撑着这项需求。 2024年8月，格兰比亚公司报告称，儘管面临定价挑战，其运动营养部门上半年的销售额仍成长了3.1%。此外，雀巢公司截至2025年2月的财年财务表现显示，医用营养品类在全球实现了两位数的成长，凸显了临床产品在市场价值中的重要角色。

市场挑战

全球即饮奶昔市场面临许多限制因素，包括原材料成本波动和复杂的供应链，这些因素造成了财务不确定性，并阻碍了消费者的接受度。这类饮料高度依赖某些成分的稳定供应，例如乳蛋白质、植物萃取物和无菌包装。一旦国际贸易不稳定或物流出现瓶颈，製造商的营运成本就会急剧上升，威胁到其利润率。为了维持运营，企业通常会将这些增加的成本转嫁给消费者，提高零售价格，这为更广泛的客户群设置了准入门槛，尤其是那些比运动员更注重价格的健康消费者，他们可能会转向更便宜的营养替代品。

这种财务压力的影响在近期的产业生产指标中显而易见：根据英国食品饮料联合会（FDF）的数据，2024年製造商的总生产成本平均年增9.2%。原物料成本的大幅上涨迫使品牌维持高定价模式，这直接限制了市场触及大众的能力，并减缓了一般消费者转化为忠实买家的速度。

市场趋势

益生菌和益生元在肠道健康领域的融合正在改变市场格局，消费者越来越将消化健康与免疫力和思维清晰度联繫起来。製造商不再局限于基础蛋白质配方，而是利用长效菌株和即饮配方开发机能饮料，以支持肠道菌丛的健康。这种转变使奶昔不再只是肌肉恢復的辅助品，而是成为全面的日常健康产品，并吸引了更多注重预防保健的人。这一趋势的成功在特色品牌的表现中尤其明显。根据《乳品食品》杂誌2025年8月发布的“2025年度乳品百强榜”，在消费者对富含益生菌的发酵液体营养产品的强劲需求推动下，Lifeway Foods预计2024年收入净额将达到1.868亿美元。

同时，采用永续和循环包装已成为减少环境影响和遵守塑胶废弃物法规的首要任务。各公司正积极从使用原生塑胶转向使用植物来源纸盒和再生聚对苯二甲酸乙二醇酯（rPET）容器，以减少碳排放并吸引具有环保意识的消费者。这一行业变革得益于排放管理的进展。根据《包装门户》（Packaging Gateway）2025年6月的一篇报导报道，自2019年以来，利乐公司已将其价值链上的温室气体排放减少了25%。这项成就印证了整个产业向采用可再生和低碳包装解决方案迈进的良好势头。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球即饮奶昔市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依包装类型（瓶装、利乐包装）
    • 依销售管道（超级市场/大卖场、便利商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美即饮奶昔市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章 欧洲即饮奶昔市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区即饮奶昔市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章 中东和非洲即饮奶昔市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲即饮奶昔市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球即饮奶昔市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • PepsiCo, Inc.
  • Starbucks Corporation
  • Monster Beverage Co.
  • The JM Smucker Company
  • The Coca Cola Company
  • Nutrineo
  • CytoSport, Inc.
  • Nature's Best
  • Orgain, Inc.
  • Vega

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19690

The Global Ready to Drink Shakes Market is projected to expand from USD 14.08 Billion in 2025 to USD 19.76 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 5.81%. Defined as pre-packaged liquid beverages, these shakes provide essential macronutrients like protein and vitamins for immediate consumption, eliminating the need for preparation. Primarily serving as convenient meal replacements or sports recovery supplements, the market's growth is largely fueled by fast-paced urban lifestyles that demand on-the-go nutrition. Furthermore, a shift toward preventive healthcare has expanded the consumer demographic from athletes to general health-conscious individuals seeking functional benefits.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 14.08 Billion
Market Size 2031USD 19.76 Billion
CAGR 2026-20315.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this potential, the industry confronts significant obstacles due to volatile raw material costs and complex supply chains, which can drive up retail prices and restrict adoption among price-sensitive groups. However, sustained demand remains visible in recent sector data. According to the Plant Based Foods Association, sales of plant-based protein powders and liquids in the United States increased by 11% in 2024, reaching a value of $450 million. This figure highlights strong consumer interest in functional nutrition products, persisting even amidst economic pressures that might otherwise hinder market development.

Market Driver

Increasing global health and fitness awareness is a major force behind market growth, as consumers prioritize protein-rich beverages to sustain active lifestyles. This movement has evolved from a niche athlete base to a mainstream audience looking for convenient weight management and muscle recovery solutions. Ready-to-drink options are particularly popular because they provide immediate satiety and specific nutrient profiles without requiring preparation. The strength of this mainstream adoption is reflected in the financial results of key industry players; according to BellRing Brands' November 2024 report, net sales for Premier Protein ready-to-drink shakes rose by 20.7% in fiscal year 2024, demonstrating the momentum of functional beverages in everyday wellness routines.

A second pivotal driver is the growing reliance on medical nutrition among aging populations, which is fundamentally altering the sector's long-term outlook. As global demographics shift toward older age groups, there is an increased need for liquid supplements to combat malnutrition, sarcopenia, and age-related dietary deficiencies. Manufacturers are addressing this by creating specialized formulas that combine clinical effectiveness with better taste to ensure regular use by elderly patients. This demand is proven by industry resilience; Glanbia plc reported in August 2024 that its Performance Nutrition segment saw a 3.1% volume increase in the first half of the year despite pricing challenges. Additionally, Nestle's February 2025 results indicated that their medical nutrition category achieved double-digit growth globally, highlighting the crucial role of clinical products in market value.

Market Challenge

The Global Ready to Drink Shakes Market faces significant constraints due to fluctuating raw material costs and supply chain complexities, which create financial instability and hinder consumer adoption. These beverages depend heavily on a steady supply of specific ingredients, such as dairy proteins, plant-based extracts, and aseptic packaging. When global trade becomes volatile or logistical bottlenecks arise, manufacturers experience sharp increases in operational costs that threaten profit margins. To remain viable, companies often pass these higher costs onto consumers through increased retail prices, creating an entry barrier for a broader customer base-especially general wellness seekers who are more price-sensitive than athletes and may switch to cheaper nutritional alternatives.

The impact of these financial pressures is clearly demonstrated by recent industrial production metrics. According to the Food and Drink Federation, total production costs for manufacturers increased by an average of 9.2% in 2024 compared to the previous year. This significant rise in input expenses compels brands to uphold premium pricing models, which directly limits the market's ability to reach mass-market demographics and slows the transition of casual consumers into loyal buyers.

Market Trends

The integration of probiotics and prebiotics for gut health is transforming the market as consumers increasingly associate digestive wellness with immunity and mental clarity. Moving beyond basic protein formulations, manufacturers are developing functional beverages that support the microbiome by using shelf-stable strains to ensure effectiveness in a ready-to-drink format. This evolution shifts shakes from simple muscle recovery aids into holistic daily wellness products, broadening their appeal to those focused on preventive health. The success of this trend is evident in the performance of specialized brands; according to Dairy Foods' 'Annual Dairy 2025 Top 100' in August 2025, Lifeway Foods reported net revenue of $186.8 million in 2024, driven by strong demand for its fermented, probiotic-rich liquid nutrition offerings.

Simultaneously, the adoption of sustainable and circular packaging has become a priority as brands aim to reduce environmental impact and comply with regulations regarding plastic waste. Companies are aggressively switching from virgin plastics to plant-based cartons and recycled polyethylene terephthalate (rPET) containers to lower carbon footprints and attract eco-conscious consumers. This industry shift is supported by progress in emissions management; according to a June 2025 Packaging Gateway article, Tetra Pak achieved a 25% reduction in greenhouse gas emissions across its value chain since 2019. This achievement underscores the sector-wide momentum toward adopting renewable and low-carbon packaging solutions.

Key Market Players

  • PepsiCo, Inc.
  • Starbucks Corporation
  • Monster Beverage Co.
  • The J.M Smucker Company
  • The Coca Cola Company
  • Nutrineo
  • CytoSport, Inc.
  • Nature's Best
  • Orgain, Inc.
  • Vega

Report Scope

In this report, the Global Ready to Drink Shakes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ready to Drink Shakes Market, By Packaging Type

  • Bottles
  • Tetra Packs

Ready to Drink Shakes Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Ready to Drink Shakes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ready to Drink Shakes Market.

Available Customizations:

Global Ready to Drink Shakes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Ready to Drink Shakes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Packaging Type (Bottles, Tetra Packs)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Ready to Drink Shakes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Packaging Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Ready to Drink Shakes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Packaging Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Ready to Drink Shakes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Packaging Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Ready to Drink Shakes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Packaging Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Ready to Drink Shakes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Packaging Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Ready to Drink Shakes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Packaging Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Ready to Drink Shakes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Packaging Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Ready to Drink Shakes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Packaging Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Ready to Drink Shakes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Packaging Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Ready to Drink Shakes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Packaging Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Ready to Drink Shakes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Packaging Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Ready to Drink Shakes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Packaging Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Ready to Drink Shakes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Packaging Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Ready to Drink Shakes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Packaging Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Ready to Drink Shakes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Packaging Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Ready to Drink Shakes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Packaging Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Ready to Drink Shakes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Packaging Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Ready to Drink Shakes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Packaging Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Ready to Drink Shakes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Packaging Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Ready to Drink Shakes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Packaging Type
        • 9.3.3.2.2. By Sales Channel

10. South America Ready to Drink Shakes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Packaging Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Ready to Drink Shakes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Packaging Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Ready to Drink Shakes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Packaging Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Ready to Drink Shakes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Packaging Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Ready to Drink Shakes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. PepsiCo, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Starbucks Corporation
  • 15.3. Monster Beverage Co.
  • 15.4. The J.M Smucker Company
  • 15.5. The Coca Cola Company
  • 15.6. Nutrineo
  • 15.7. CytoSport, Inc.
  • 15.8. Nature's Best
  • 15.9. Orgain, Inc.
  • 15.10. Vega

16. Strategic Recommendations

17. About Us & Disclaimer