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市场调查报告书
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1946487

颈挂式风扇市场 - 全球产业规模、份额、趋势、机会、预测（按功率、价格范围、分销管道、地区和竞争格局划分），2021-2031年

Neck Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Power, By Price Range, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球颈扇市场预计将从 2025 年的 14.7 亿美元成长到 2031 年的 24.4 亿美元，复合年增长率为 8.81%。

该行业涵盖了可穿戴式电池供电降温设备的商业活动，这些设备佩戴在脖子上，用于解放双手进行体温调节。推动该产业成长的主要因素是全球平均气温上升，这需要即时降温解决方案；以及户外休閒活动的增加，在这些活动中，解放双手的功能至关重要。此外，蓬勃发展的「夏季经济」正促使消费者将支出转向符合人体工学的健康产品，从而刺激了对这些便利电子设备的需求，使其不再受季节限制。

市场概览
预测期 2027-2031
市场规模：2025年 14.7亿美元
市场规模：2031年 24.4亿美元
复合年增长率：2026-2031年 8.81%
成长最快的细分市场 在线的
最大的市场 北美洲

市场扩张的主要障碍之一是电池能量密度的技术限制，这需要在设备减重和运作时间之间取得平衡。在供应方面，全球供应高度依赖主要製造地区的产量。根据中国家用电器行业协会（CHEAA）的数据，支撑携带式製冷设备供应的家用电器行业累计出口额预计到2024年将达到1124.2亿美元，年增14%。

市场驱动因素

气候变迁和全球气温上升的影响日益加剧，是加速个人体温调节设备普及的关键环境因素。随着热浪愈发频繁和严重性，随时随地降温已从一种暂时的舒适方式演变为通勤者和户外活动者的日常必需品。这种气候紧迫性正在直接改变消费者的行为。例如，根据《环球时报》报道，2025年7月，中国东部山东省持续高温导致电风扇销量激增300%以上，凸显了极端高温与免提降温设备需求成长之间的关联。

同时，电池续航力和能源效率的技术进步正在解决长期以来限制颈挂式风扇市场的重量和效能瓶颈。更高的能量密度使得开发更轻、运作更长的设备成为可能，从而提升了用户满意度。根据EEPower在2024年12月报道，中国宁德时代科技有限公司（CATL）在试生产中实现了500Wh/kg的能量密度，远超标准锂离子电池的极限。此外，价格也在不断下降。 2025年3月，国际能源总署（IEA）宣布，电池组的平均价格已降至每千瓦时100美元以下，使得高效能携带式降温设备更容易被一般消费者所接受。

市场挑战

电池能量密度的技术限制是全球颈挂式风扇市场的一大障碍，因为它迫使使用者在舒适度和实用性之间做出艰难的权衡。消费者需要轻巧的免手持降温解决方案，以便长时间舒适地佩戴在脖子上，但目前的电池物理特性决定了更长的运作需要更重的电池。这项要求使得长续航设备体积庞大，限制了其在工业应用和耐力运动等高价值领域的市场渗透，因为在这些领域，全天候的电池续航时间是基本要求。

因此，製造商只能生产运作有限的产品，这削弱了消费者对其作为高效能温度调节器实用性的信心。儘管生产规模庞大——中国机械电子产品商会报告称，2024年家用电器出口额将达到44.8亿美元——但这些技术限制意味着生产仍侧重于产量而非性能。提高能量密度的困难阻碍了这些风扇的应用范围从短期休閒娱乐扩展到更广泛的领域，限制了它们在专业用户和重度用户中的普及。

市场趋势

市场上的一项关键技术革新是热电半导体冷却板的集成，这标誌着风力发电方式从被动式转向主动式热交换。透过整合对接触面进行电冷却的珀尔帖模组，製造商解决了极端高温下热空气循环的问题，从而实现了真正的空调功能。这项创新显着促进了该领域的贸易成长。根据中国机电产品进出口商会2025年2月发布的报告，包括这些先进设备在内的该领域出口达到1,286.4亿美元，较去年同期成长14.8%。

同时，人工智慧驱动的智慧控制和应用程式整合技术的兴起，正将颈挂式风扇转变为智慧穿戴式气候系统。现代颈挂式风扇标配蓝牙连接和移动应用程序，用户可以透过这些功能调节风量、查看电池电量，并根据环境条件设定自动製冷模式，深受科技达人的青睐。这种多功能电子产品的发展趋势也反映在全球销售数据中。 KrASIA在2024年12月发布的报告显示，市场领先的製造商JisuLife的70%总收入将来自国际销售，这印证了全球对智慧互联携带式製冷解决方案日益增长的需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球颈挂式风扇市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依功耗分类（小于 10 瓦、10 瓦至 20 瓦、大于 20 瓦）
    • 依价格范围（低价位、中价位、高价位）
    • 依分销管道（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美颈扇市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章 欧洲颈扇市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区颈扇市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章 中东和非洲颈扇市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲颈扇市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球颈挂式风扇市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Xiaomi Corporation
  • Honeywell International Inc.
  • LG Electronics Inc.
  • Panasonic Corporation
  • Daikin Industries, Ltd.
  • Midea Group Co., Ltd.
  • Haier Smart Home Co., Ltd.
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Mitsubishi Electric Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 11765

The Global Neck Fan Market is projected to expand from USD 1.47 Billion in 2025 to USD 2.44 Billion by 2031, registering a CAGR of 8.81%. This industry encompasses the commerce of battery-powered, wearable cooling devices designed for hands-free thermal regulation around the neck. Growth is primarily propelled by increasing average global temperatures that demand immediate cooling solutions, alongside a rise in outdoor recreational pursuits where hands-free utility is vital. Furthermore, the burgeoning "summer economy" has reoriented consumer spending toward ergonomic wellness products, stimulating demand for these convenient electronics beyond typical seasonal constraints.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.47 Billion
Market Size 2031USD 2.44 Billion
CAGR 2026-20318.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

One significant hurdle restricting wider market growth is the technological limit of battery energy density, which forces a compromise between device lightness and operational lifespan. In terms of supply dynamics, global availability is heavily dependent on production output from key manufacturing regions. Data from the China Household Electrical Appliances Association (CHEAA) indicates that in 2024, the cumulative export value of the home appliance sector, which supports the supply of portable cooling gadgets, hit $112.42 billion, marking a 14% rise from the prior year.

Market Driver

The intensifying impact of climate change and rising global temperatures serves as the principal environmental catalyst accelerating the uptake of personal thermal regulation devices. As heatwaves increase in frequency and severity, on-the-go cooling has shifted from being a situational comfort to a daily necessity for commuters and outdoor safety. This climatic urgency is directly shaping consumer behavior; for instance, the Global Times reported in July 2025 that fan sales skyrocketed by over 300 percent in East China's Shandong Province as sustained high temperatures plagued the area, highlighting the correlation between extreme heat and the demand for hands-free wearable relief.

Simultaneously, technological strides in battery life and energy efficiency are addressing the critical weight-to-performance limitations that have historically constrained the neck fan sector. Improvements in energy density are enabling the creation of lighter devices with longer runtimes, boosting user satisfaction. According to EEPower in December 2024, Contemporary Amperex Technology Co. Limited (CATL) achieved a trial production energy density of 500 Wh/kg, a significant improvement over standard lithium-ion limits. Additionally, affordability is increasing; the International Energy Agency (IEA) noted in March 2025 that average battery pack prices fell below USD 100 per kilowatt-hour, making high-performance portable cooling more accessible to the general public.

Market Challenge

The technological constraint of battery energy density poses a significant barrier to the Global Neck Fan Market by necessitating a difficult trade-off between user comfort and operational utility. While consumers demand hands-free cooling solutions that remain lightweight enough to be worn comfortably around the neck for extended periods, current battery physics imply that longer operating times require heavier power cells. This requirement renders long-lasting devices physically cumbersome, thereby limiting the market's ability to penetrate high-value sectors like industrial applications or endurance sports where all-day battery life is a prerequisite.

Consequently, manufacturers are confined to producing units with restricted runtimes, which undermines consumer trust in the devices' practicality for serious thermal regulation. Although manufacturing scale is immense-evidenced by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reporting a 2024 export volume of 4.48 billion household appliance units-production remains volume-centric rather than performance-oriented due to these technical limits. The inability to enhance energy density prevents these fans from advancing beyond short-term recreational use, stalling wider adoption among professional or heavy-duty users.

Market Trends

A pivotal technical evolution in the market is the integration of thermoelectric semiconductor cooling plates, marking a shift from passive wind generation to active thermal exchange. By embedding Peltier modules that electrically cool the contact surface, manufacturers are resolving the issue of recirculating hot air during extreme heat, thereby offering genuine air conditioning capabilities. This innovation has significantly bolstered the sector's trade growth; according to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products' February 2025 report, the export value for the sector containing these advanced devices reached $128.64 billion, a 14.8% year-on-year increase.

Concurrently, the rise of AI-driven smart controls and app integration is transforming neck fans into intelligent wearable climate systems. Modern units increasingly offer Bluetooth connectivity and mobile applications that enable users to adjust fan speeds, track battery life, and automate cooling based on environmental conditions, appealing to tech-savvy consumers. This trend toward feature-rich electronics is reflected in global sales data; KrASIA reported in December 2024 that the market's leading manufacturer, JisuLife, derived 70% of its total revenue from international sales, underscoring the growing worldwide demand for smart, connected portable cooling solutions.

Key Market Players

  • Xiaomi Corporation
  • Honeywell International Inc.
  • LG Electronics Inc.
  • Panasonic Corporation
  • Daikin Industries, Ltd.
  • Midea Group Co., Ltd.
  • Haier Smart Home Co., Ltd.
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Mitsubishi Electric Corporation

Report Scope

In this report, the Global Neck Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Neck Fan Market, By Power

  • Less Than 10-Watt
  • 10 Watt-20 Watt
  • More Than 20 Watt

Neck Fan Market, By Price Range

  • Low
  • Medium
  • High

Neck Fan Market, By Distribution Channel

  • Online
  • Offline

Neck Fan Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neck Fan Market.

Available Customizations:

Global Neck Fan Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Neck Fan Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Power (Less Than 10-Watt, 10 Watt-20 Watt, More Than 20 Watt)
    • 5.2.2. By Price Range (Low, Medium, High)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Neck Fan Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Power
    • 6.2.2. By Price Range
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Neck Fan Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Power
        • 6.3.1.2.2. By Price Range
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Neck Fan Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Power
        • 6.3.2.2.2. By Price Range
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Neck Fan Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Power
        • 6.3.3.2.2. By Price Range
        • 6.3.3.2.3. By Distribution Channel

7. Europe Neck Fan Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Power
    • 7.2.2. By Price Range
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Neck Fan Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Power
        • 7.3.1.2.2. By Price Range
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Neck Fan Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Power
        • 7.3.2.2.2. By Price Range
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Neck Fan Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Power
        • 7.3.3.2.2. By Price Range
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Neck Fan Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Power
        • 7.3.4.2.2. By Price Range
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Neck Fan Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Power
        • 7.3.5.2.2. By Price Range
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Neck Fan Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Power
    • 8.2.2. By Price Range
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Neck Fan Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Power
        • 8.3.1.2.2. By Price Range
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Neck Fan Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Power
        • 8.3.2.2.2. By Price Range
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Neck Fan Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Power
        • 8.3.3.2.2. By Price Range
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Neck Fan Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Power
        • 8.3.4.2.2. By Price Range
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Neck Fan Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Power
        • 8.3.5.2.2. By Price Range
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Neck Fan Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Power
    • 9.2.2. By Price Range
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Neck Fan Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Power
        • 9.3.1.2.2. By Price Range
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Neck Fan Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Power
        • 9.3.2.2.2. By Price Range
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Neck Fan Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Power
        • 9.3.3.2.2. By Price Range
        • 9.3.3.2.3. By Distribution Channel

10. South America Neck Fan Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Power
    • 10.2.2. By Price Range
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Neck Fan Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Power
        • 10.3.1.2.2. By Price Range
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Neck Fan Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Power
        • 10.3.2.2.2. By Price Range
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Neck Fan Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Power
        • 10.3.3.2.2. By Price Range
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Neck Fan Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Xiaomi Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Honeywell International Inc.
  • 15.3. LG Electronics Inc.
  • 15.4. Panasonic Corporation
  • 15.5. Daikin Industries, Ltd.
  • 15.6. Midea Group Co., Ltd.
  • 15.7. Haier Smart Home Co., Ltd.
  • 15.8. Samsung Electronics Co., Ltd.
  • 15.9. Sharp Corporation
  • 15.10. Mitsubishi Electric Corporation

16. Strategic Recommendations

17. About Us & Disclaimer