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市场调查报告书
商品编码
1948727
碳酸水市场-全球产业规模、份额、趋势、机会及预测(按类型、包装、销售管道、地区及竞争格局划分,2021-2031年)Sparkling Water Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Flavored, Unflavored), By Packaging (Bottles, Cans, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F |
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全球碳酸水市场预计将从 2025 年的 390.6 亿美元大幅成长至 2031 年的 708.7 亿美元,复合年增长率为 10.44%。
碳酸水是一种将二氧化碳气体在高压下溶解于其中以产生发泡的饮料,其生产方式可以是天然的,也可以是人工的。市场成长的主要驱动力是消费者偏好的转变,他们开始寻求更健康的甜味软性饮料替代品,并希望获得更佳的感官体验,从而提升高端补水产品的需求。此外,可支配收入的增加以及人们对高糖摄取相关健康风险的认识不断提高,也推动了无糖碳酸水的消费趋势。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 390.6亿美元 |
| 市场规模:2031年 | 708.7亿美元 |
| 复合年增长率:2026-2031年 | 10.44% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
然而,市场面临许多挑战,通膨压力影响了消费者在非必需品上的支出。消费者对价格的高度敏感阻碍了销售成长,而经济状况的波动可能导致消费者转向价格更低廉的纯净水或自来水。根据国际瓶装水协会的数据,到2024年,进口和国产气泡水合计将约占美国瓶装水总销售量的5%。这一数字表明,儘管气泡水市场正在蓬勃发展,但与纯净水相比,它在更广泛的饮用水市场中仍然是一个小众品类。
推动全球气泡水市场变革的关键因素之一是消费者迅速从含糖碳酸饮料转向更健康的替代方案。随着人们越来越意识到摄取过多醣分会导致糖尿病和肥胖等健康风险,消费者越来越多地选择无糖、零卡路里的气泡饮料,这些饮料既能提供传统汽水的口感,又不会产生负面的代谢影响。这种转变为专业气泡水生产商带来了可观的经常性收入,因为他们可以将产品定位为“日常健康必需品”,而不是“偶尔的偏好”。美国国家饮料公司(National Beverage)发布的2024年10-K报告也印证了对这种对健康意识的强劲需求。报告显示,截至2024年4月27日的财年,该公司净销售额达12亿美元,凸显了健康风味气泡水类别的商业性实力。
同时,由于功能性碳酸水日益普及,市场持续扩张。这类碳酸水不仅提供基本的补水功能,还添加了维生素和矿物质。消费者寻求能够带来特定益处的饮品,例如提升能量、增强专注力和促进恢復,这推动了含咖啡因和适应原产品的成长。这一趋势使得品牌能够收取更高的价格,并瞄准新的应用场景,例如运动前补充能量。根据 Celsius Holdings 于 2024 年 8 月发布的 2024 年第二季财报,该公司销售额成长 23% 至 4.02 亿美元,显示功能性产品的快速普及。此外,强大的品牌建立至关重要。 Food Dive 在 2024 年 3 月发表的报导《Liquid Death 在最新一轮资金筹措后估值达 14 亿美元》指出,该品牌在 2023 年的零售额达到了 2.63 亿美元。
通膨压力对全球气泡水市场的可持续成长构成重大阻碍。不断上涨的生产和物流成本迫使生产商提高零售价格,使气泡水的定位从日常必需品转变为偏好。这种经济现实迫使注重预算的消费者改变购买习惯,因为他们不再将碳酸化视为必需品。在生活成本上涨时期,价格敏感度增加,消费者往往会从高端气泡饮料品牌转向价格较低的泉水和自来水,这可能导致销售下降并削弱品牌忠诚度。
这些经济限制因素的影响显而易见,导致整个产业的市场价值成长放缓。由于可支配收入有限,气泡水的高价抑制了消费者的购买意愿。根据国际瓶装水协会(IBWA)预测,2024年瓶装水市场的零售额成长预计将放缓至3.7%,低于过去三年的成长率。这项数据凸显了持续的经济不确定性以及由此导致的消费者谨慎态度如何积极阻碍了包括气泡水在内的整个饮料产业的收入成长。
影响全球气泡水市场的关键趋势包括酒精替代品和无无酒精调饮风味饮品的兴起。随着「清醒好奇」(sober curious)运动的兴起,消费者正在寻找能够提供鸡尾酒复杂风味却不含酒精的精緻无酒精饮料。製造商正透过开发模仿混合饮料的风味,并添加真正的水果成分来提升社交饮酒体验,从而满足这一需求。这些高端、风味十足的饮品取得了显着的成功。根据 BevNET 2025 年 1 月发表的一篇题为「Spindrift 同意出售给私募股权公司 Gryphon Investors」的报导,Spindrift 品牌在截至 2024 年 12 月 28 日的 52 週内销售额超过 2.75 亿美元,销量增长了 22%。
同时,向永续铝和玻璃包装解决方案的转变正在重塑製造业的优先事项。为了回应人们对一次性塑胶日益增长的批评,生产商正在采用可回收性更好、具有闭合迴路潜力的产品形式,以满足具有环保意识的消费者的需求。铝罐具有高回收价值,并且可以无限循环利用而不劣化,因此逐渐成为比降级回收塑胶更受欢迎的选择。罐头製造商协会 (CMI) 和铝业协会 (AA) 于 2024 年 12 月发布的报告《铝罐优势:永续性关键绩效指标》的数据也印证了这种材料效率。报告显示,铝製饮料罐的闭合迴路回收率高达 96.7%,远超过其他包装材料。
The Global Sparkling Water Market is projected to expand significantly, rising from USD 39.06 Billion in 2025 to USD 70.87 Billion by 2031, reflecting a compound annual growth rate of 10.44%. Defined as water infused with carbon dioxide under pressure to create effervescence, these beverages can be sourced naturally or manufactured artificially. The market's growth is primarily propelled by a shift in consumer preferences toward healthier substitutes for sugary soft drinks and a rising demand for premium hydration options that provide unique sensory experiences. Additionally, increasing disposable incomes and greater awareness of the health risks linked to high sugar consumption are reinforcing the transition toward unsweetened carbonated water.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.06 Billion |
| Market Size 2031 | USD 70.87 Billion |
| CAGR 2026-2031 | 10.44% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, the market faces hurdles due to inflationary pressures that influence consumer spending on non-essential items. Price sensitivity presents a challenge to volume growth, as economic volatility may cause shoppers to switch to cheaper still water or tap water alternatives. Data from the International Bottled Water Association indicates that in 2024, imported and domestic sparkling water combined represented approximately 5 percent of the total United States bottled water volume. This figure underscores that, although the segment is gaining ground, it remains a niche category within the broader hydration market compared to still water.
Market Driver
The primary force transforming the global sparkling water sector is the rapid consumer migration from sugary carbonated soft drinks to healthier alternatives. As public knowledge regarding the dangers of excessive sugar intake-such as diabetes and obesity-grows, individuals are increasingly choosing unsweetened, zero-calorie options that offer the fizz of traditional sodas without the negative metabolic impact. This transition has enabled dedicated sparkling water producers to generate significant recurring revenue by establishing their products as daily wellness essentials rather than occasional indulgences. The magnitude of this health-oriented demand is highlighted by National Beverage Corp., which reported net sales of $1.2 billion for the fiscal year ending April 27, 2024, in its '2024 Annual Report on Form 10-K', confirming the commercial strength of the healthy, flavored sparkling water category.
Concurrently, the market is expanding through the rising popularity of functional sparkling waters fortified with vitamins and minerals, moving beyond basic hydration. Consumers are seeking beverages that provide specific benefits like improved energy, focus, or recovery, fueling the growth of options containing caffeine and adaptogens. This trend allows brands to charge premium prices and target new usage occasions, such as pre-workout energy. According to Celsius Holdings' 'Second Quarter 2024 Financial Results' from August 2024, the company saw a 23 percent revenue jump to $402 million, illustrating the swift uptake of functional products. Additionally, strong branding is crucial, as evidenced by Food Dive's March 2024 article 'Liquid Death valued at $1.4B after latest funding round', noting the brand achieved $263 million in 2023 retail sales.
Market Challenge
Inflationary pressures present a significant obstacle to the continued growth of the global sparkling water market. Rising manufacturing and logistical costs force producers to increase retail prices, redefining sparkling water as a discretionary luxury rather than a daily necessity. This economic reality compels budget-conscious consumers to view carbonation as a non-essential attribute, leading them to alter their buying habits. During times of high living costs, price sensitivity prompts individuals to switch from premium effervescent brands to lower-cost still water or municipal tap water, which threatens sales volumes and undermines brand loyalty.
The effect of these financial constraints is evident in the slowing growth of market value across the broader industry. When disposable income is limited, the premium price of carbonated water discourages consumer spending. According to the International Bottled Water Association, retail sales growth for the bottled water market slowed to 3.7 percent in 2024, a rate lower than that of the preceding three years. This statistic highlights how ongoing economic volatility and the consequent consumer caution are actively hindering the revenue progress of the hydration sector, including the sparkling water segment.
Market Trends
A major trend influencing the global sparkling water market is the emergence of alcohol-alternative and mocktail-inspired flavors. Driven by the expanding "sober curious" movement, consumers are demanding sophisticated, non-alcoholic drinks that offer the complexity of cocktails without the alcohol. Manufacturers are responding by creating flavor profiles that mimic mixed drinks and using real fruit ingredients to enhance the social drinking experience. The success of these premium, flavor-rich options is clear; as reported by BevNET in January 2025 in the article 'Spindrift Agrees Sale to PE Firm Gryphon Investors', the brand Spindrift recorded over $275 million in dollar sales for the 52 weeks ending December 28, 2024, marking a 22 percent increase in volume.
Simultaneously, manufacturing priorities are being reshaped by a shift toward sustainable aluminum and glass packaging solutions. Due to growing criticism of single-use plastics, producers are adopting formats with better recyclability and closed-loop potential to satisfy eco-conscious consumers. Aluminum cans are becoming the preferred choice due to their high recovery value and ability to be recycled indefinitely without degrading, setting them apart from down-cycled plastics. This material efficiency is supported by data from the Can Manufacturers Institute and The Aluminum Association in their December 2024 report 'Aluminum Can Advantage: Sustainability Key Performance Indicators', which notes that the closed-loop circularity rate for aluminum beverage cans hit 96.7 percent, significantly surpassing other packaging materials.
Report Scope
In this report, the Global Sparkling Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Sparkling Water Market.
Global Sparkling Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: