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市场调查报告书
商品编码
1948739

健行装备市场－全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Hiking Gear & Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Clothes, Footwear, Backpack, Equipment, Others), By Sales Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球健行用品和装备市场预计将从 2025 年的 56.7 亿美元成长到 2031 年的 83.8 亿美元，年复合成长率为 6.73%。

该行业涵盖专为户外健行和远足而设计的专业服装、鞋类、负重设备和防护配件，适用于各种地形。市场成长主要得益于蓬勃发展的探险旅游业以及全球范围内健康生活方式的转变，这种转变强调户外运动。这些有利条件也得到了消费者持续关注的数据的支持；例如，户外产业协会 (OIA) 报告称，到 2025 年，户外休閒参与人数将达到创纪录的 1.811 亿人次。

市场概览
预测期 2027-2031
市场规模：2025年 56.7亿美元
市场规模：2031年 83.8亿美元
复合年增长率：2026-2031年 6.73%
成长最快的细分市场 衣服
最大的市场 北美洲

儘管前景乐观，但由于全球供应链不稳定和原材料成本上涨，市场扩张仍面临许多障碍。这些经济压力导致生产成本上升，製造商通常会将这些成本转嫁给消费者，从而推高零售价格。这种通膨趋势可能会抑制自由裁量权支出，并使价格敏感型消费者不愿购买高端健行装备，从而减缓新兴市场细分领域的销售成长。

市场驱动因素

全球对身体健康和亲近自然的日益重视，极大地促进了户外休閒的参与，从根本上改变了市场格局。随着积极的休閒取代被动的休閒方式，各个技能水平的使用者对专业健行服装和装备的需求都十分旺盛。尤其是在区域市场，户外运动的参与人数空前高涨，直接推动了销售成长，并扩大了消费群体。例如，根据国家体育总局2025年10月发布的《中国户外运动产业发展报告（2024-2025）》，目前中国有超过4亿人参与户外运动。如此庞大的用户群迫使製造商拓展产品线，以满足从休閒健行者到专业登山者等各类用户的需求，从而在经济逆风的情况下依然保持成长势头。

同时，消费者的偏好正显着转向永续和环保产品，这影响着生产标准和原材料采购。各大品牌纷纷采用循环经济模式，并扩大再生合成纤维的使用，以满足具有环保意识的户外探险者的道德期望，使其成为核心竞争力的必要条件，而非小众趋势。主要企业也正在相应地调整库存。迪卡侬在2025年4月发布的「2024年非财务报告声明」中指出，其48.5%的产品采用生态设计，比前一年增长了10个百分点。公共户外空间的高频使用进一步强化了这个策略转变。美国国家公园管理局在2025年宣布，美国国家公园系统在2024年实现了创纪录的3.319亿人次休閒游览，凸显了自然探索与装备需求之间的密切关联。

市场挑战

全球供应链不稳定，加上原物料成本不断上涨，正严重限制全球健行装备市场的成长。这些供应方面的挑战迫使製造商应对不断上涨的物流成本和关键生产投入成本，例如功能性布料和耐用金属。因此，这些更高的营运成本往往最终转嫁到消费者身上，导致高性能服装、鞋类和背负系统等产品的零售价格上涨。这种通膨环境抑制了消费者的支出，导致价格敏感型消费者推迟购买或选择更便宜的替代品，从而降低了推动市场价值的高端装备的销售。

这些经济限制因素的现实在近期的销售数据中显而易见：儘管户外运动参与率很高，但装备购买量却有所下降。核心耐用品类别受到不利影响，因为高昂的价格抑制了消费者在非必需品上的支出。根据体育与健身产业协会（SFIA）预测，包括必备健行装备在内的露营装备整体市场规模预计将在2024年下降1.9%，至39亿美元。这项降幅表明，供应链中与成本相关的摩擦有效地抑制了消费者对户外装备的投资，也反映出人们对户外活动的渴望与实际装备支出之间存在脱节。

市场趋势

全球健行市场正经历一场变革，人们的目光正从笨重的登山靴转向轻便的越野跑鞋。健行爱好者不再像以往那样追求皮靴的踝部支撑和耐用性，而是更加重视速度、灵活性和即时舒适度，这推动了越野跑鞋在健行中的广泛应用。这种对多功能、超轻量鞋款的需求迫使製造商重新设计产品线，采用高缓衝泡沫和透气材料，以满足长途健行者和休閒健行者的需求。这一趋势带来的经济效益在专业品牌的快速成长中可见一斑。例如，Deckers Brands在2024年5月公布，旗下HOKA品牌的净销售额成长了27.9%，创下18亿美元的历史新高，凸显了市场对高性能轻便鞋款的巨大需求。

同时，高性能户外装备与都市时尚美学的融合，正将市场拓展至户外探险者之外。专为严苛环境设计的专业服装，例如防水硬壳衝锋衣和保暖羽绒服，正日益成为都市日常穿着的必备单品，这主要得益于人们对兼具性能与奢华感的追求。这种融合促使户外品牌进军生活风格领域，将专业级材料融入街头服饰设计，以支撑更高的价格。这一趋势显着提升了高端专业品牌的营收。 2025年3月，Amar Sports宣布其子公司Arc'teryx的营收突破20亿美元，推动专业服饰领域成长36%。这一结果证实了将高性能装备定位为奢华生活方式必需品的商业性可行性。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球健行装备市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（服装、鞋子、背包、装备、其他）
    • 依销售管道（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

6. 北美健行装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲健行装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区健行装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲健行装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章 南美洲健行装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球健行装备市场：SWOT分析

第十四章 波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • The North Face
  • Mountain Hardwear
  • Black Diamond Equipment Ltd.
  • Marmot Mountain LLC
  • Amer Sports
  • Equinox Ltd.
  • TATONKA
  • mont-bell Co., Ltd.
  • AMG-Group
  • Sierra Designs

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 16755

The Global Hiking Gear & Equipment Market is projected to expand from a valuation of USD 5.67 Billion in 2025 to USD 8.38 Billion by 2031, reflecting a compound annual growth rate of 6.73%. This industry sector encompasses specialized clothing, footwear, carrying mechanisms, and protective accessories engineered to facilitate outdoor walking and trekking across varied landscapes. The market's growth is largely fueled by the booming adventure tourism sector and a global cultural movement toward health and wellness that emphasizes physical engagement with the outdoors. These favorable conditions are supported by data illustrating sustained consumer interest; for example, the Outdoor Industry Association reported that the base of outdoor recreation participants hit a record high of 181.1 million people in 2025.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.67 Billion
Market Size 2031USD 8.38 Billion
CAGR 2026-20316.73%
Fastest Growing SegmentClothes
Largest MarketNorth America

Despite this optimistic outlook, market expansion faces significant hurdles due to the instability of global supply chains and escalating raw material costs. These economic pressures drive up production expenses, which manufacturers frequently pass on to buyers, resulting in higher retail prices. Such inflationary trends constrain discretionary spending and may discourage price-conscious consumers from purchasing premium hiking gear, potentially retarding volume growth in emerging market segments.

Market Driver

A dramatic increase in outdoor recreational participation is fundamentally transforming the market, driven by a worldwide emphasis on physical well-being and immersion in nature. This surge is creating robust demand for specialized hiking apparel and equipment among users of all skill levels, as active lifestyles take precedence over passive leisure. Notably, regional markets are recording unprecedented engagement levels that directly boost sales volumes and broaden the consumer demographic; for instance, the General Administration of Sport of China revealed in its October 2025 'China Outdoor Sports Industry Development Report (2024-2025)' that over 400 million individuals in China are now participating in outdoor sports. This substantial influx is forcing manufacturers to expand their product offerings to cater to both casual hikers and serious mountaineers, ensuring continued growth despite economic headwinds.

Concurrently, consumer preference is shifting heavily toward sustainable and eco-friendly products, influencing manufacturing standards and material sourcing. Brands are increasingly adopting circular economy models and using recycled synthetic fibers to satisfy the ethical expectations of environmentally aware adventurers, making this a central competitive requirement rather than a niche trend. Major players are adjusting their inventories accordingly; Decathlon reported in its April 2025 '2024 Non-Financial Reporting Declaration' that 48.5% of its sold products utilized an ecodesign approach, a 10 percentage point rise from the prior year. This strategic shift is reinforced by high usage of public outdoor spaces, with the National Park Service noting in 2025 that the U.S. National Park System achieved a record 331.9 million recreational visits in 2024, highlighting the strong link between nature exploration and equipment demand.

Market Challenge

The combination of volatile global supply chains and increasing raw material costs presents a formidable obstacle to the growth of the Global Hiking Gear & Equipment Market. These supply-side difficulties force manufacturers to deal with higher expenses for logistics and critical production inputs like technical fabrics and durable metals. Consequently, these elevated operational costs are often transferred to the customer via increased retail prices for performance clothing, footwear, and carrying systems. This inflationary atmosphere erodes discretionary purchasing power, leading price-sensitive buyers to postpone transactions or select less expensive alternatives, which in turn diminishes the sales volume of the premium equipment that usually drives market value.

The real-world effect of these economic limitations is apparent in recent sales figures, which show a contraction in gear purchasing despite high participation levels. As consumers reduce spending on non-essential items due to high prices, core hardgood categories have been negatively impacted. According to the Sports & Fitness Industry Association (SFIA), the total camping equipment category-a key segment containing essential trekking gear-fell by 1.9 percent to $3.9 billion in 2024. This decline demonstrates how cost-related friction within the supply chain is effectively suppressing consumer investment in physical outdoor gear, establishing a disconnect between the desire for outdoor activities and actual expenditure on equipment.

Market Trends

The product landscape of the global hiking market is being reshaped by a distinct transition from heavy hiking boots to lightweight trail footwear. Enthusiasts are prioritizing speed, agility, and immediate comfort over the traditional ankle support and durability associated with leather boots, leading to a broad shift toward trail running shoes for trekking. This demand for versatile, ultralight options has compelled manufacturers to redesign their product lines to feature high-cushioning foams and breathable materials suitable for both long-distance hikers and casual trekkers. The financial success of this trend is visible in the rapid growth of specialized brands; for example, Deckers Brands reported in May 2024 that net sales for its HOKA brand rose by 27.9 percent to a record $1.8 billion, highlighting the immense demand for performance-focused lightweight footwear.

At the same time, the blending of outdoor performance gear with urban fashion aesthetics is extending the market's reach beyond active adventurers. Technical apparel built for extreme environments, such as waterproof hard shells and insulated down jackets, is increasingly being bought for everyday city wear, driven by a preference for functional utility mixed with premium status appeal. This convergence enables outdoor brands to enter the lifestyle sector and justify elevated price points by incorporating professional-grade materials into streetwear designs. This trend has resulted in significant revenue growth for premium technical brands; Amer Sports reported in March 2025 that its Arc'teryx brand exceeded $2 billion in revenue and spurred a 36 percent growth in the Technical Apparel segment, confirming the commercial viability of positioning high-performance gear as a luxury lifestyle essential.

Key Market Players

  • The North Face
  • Mountain Hardwear
  • Black Diamond Equipment Ltd.
  • Marmot Mountain LLC
  • Amer Sports
  • Equinox Ltd.
  • TATONKA
  • mont-bell Co., Ltd.
  • AMG-Group
  • Sierra Designs

Report Scope

In this report, the Global Hiking Gear & Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hiking Gear & Equipment Market, By Product Type

  • Clothes
  • Footwear
  • Backpack
  • Equipment
  • Others

Hiking Gear & Equipment Market, By Sales Channel

  • Online
  • Offline

Hiking Gear & Equipment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hiking Gear & Equipment Market.

Available Customizations:

Global Hiking Gear & Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hiking Gear & Equipment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Clothes, Footwear, Backpack, Equipment, Others)
    • 5.2.2. By Sales Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Hiking Gear & Equipment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hiking Gear & Equipment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Hiking Gear & Equipment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Hiking Gear & Equipment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Hiking Gear & Equipment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hiking Gear & Equipment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Hiking Gear & Equipment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Hiking Gear & Equipment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Hiking Gear & Equipment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Hiking Gear & Equipment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Hiking Gear & Equipment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hiking Gear & Equipment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Hiking Gear & Equipment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Hiking Gear & Equipment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Hiking Gear & Equipment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Hiking Gear & Equipment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Hiking Gear & Equipment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hiking Gear & Equipment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Hiking Gear & Equipment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Hiking Gear & Equipment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Hiking Gear & Equipment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hiking Gear & Equipment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Hiking Gear & Equipment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Hiking Gear & Equipment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hiking Gear & Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The North Face
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mountain Hardwear
  • 15.3. Black Diamond Equipment Ltd.
  • 15.4. Marmot Mountain LLC
  • 15.5. Amer Sports
  • 15.6. Equinox Ltd.
  • 15.7. TATONKA
  • 15.8. mont-bell Co., Ltd.
  • 15.9. AMG-Group
  • 15.10. Sierra Designs

16. Strategic Recommendations

17. About Us & Disclaimer