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市场调查报告书
商品编码
1948754

唇粉市场 - 全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Lip Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Palette, Pen), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球唇粉市场预计将从 2025 年的 4.9453 亿美元成长到 2031 年的 7.2526 亿美元，复合年增长率为 6.59%。

这些特殊配方的化妆品采用水合色素或硅硅烷化技术，使散粉或粉饼在接触肌肤后转化为柔滑哑光的乳霜质地。其成长主要源自于消费者对轻盈、不易脱妆且色彩鲜艳的彩妆产品的需求，这类产品不会像传统蜡基唇膏那样厚重、不透明。此外，东亚美学标准的持续全球影响力，尤其是其偏好柔焦效果和漫射妆效的特点，也支撑了市场需求。根据欧洲化妆品协会（Cosmetics Europe）的数据，包括这些唇部产品在内的彩妆零售额预计在2024年将成长8.2%。

市场概览
预测期 2027-2031
市场规模：2025年 4.9453亿美元
市场规模：2031年 7.2526亿美元
复合年增长率：2026-2031年 6.59%
成长最快的细分市场 在线的
最大的市场 亚太地区

儘管市场成长迅速，但与普通液体唇膏和润唇膏相比，粉状唇膏在保湿性能方面仍面临显着挑战。粉状质地容易吸收唇部天然水分，导致干燥，并加重唇部纹理和细纹。这项缺陷可能会让注重舒适度和保湿效果的消费者望而却步，难以将此类产品融入日常护肤流程。

市场驱动因素

韩妆（K-Beauty）对全球潮流日益增长的影响力是推动唇粉产品普及的主要因素。这些产品在韩国被称为“唇粉”或“布丁”，与西方液体唇膏不同，它们能创造柔焦效果和晕染渐变，模糊而非凸显唇线。这种美学理念已在国际上流行起来，促使消费者的偏好从清晰的轮廓转向更柔和的「粉状转膏状」妆效。韩国食品药物安全部（MFDS）发布的2025年1月贸易数据显示，此一趋势的规模可见一斑。数据显示，受全球对这类特殊配方产品需求成长的推动，韩国化妆品出口额在2024年达到创纪录的102亿美元，较去年同期成长20.6%。

同时，社群媒体病毒式传播趋势和网红行销的策略角色显着提升了人们对这些独特质地产品的认知度。唇粉在涂抹时由固体变为液态的奇妙特性，创造了极具吸引力的视觉内容，非常适合TikTok等平台。这些互动影片能够促使年轻消费者即时购买。对于擅长病毒式行销的品牌而言，这种数位互动可以成为强大的收入来源。例如，elf Beauty公布其2024财年（截至2024年5月）净销售额年增77%，这主要得益于其数位化优先策略。同样，雅诗兰黛集团于2024年8月宣布，旗下倩碧品牌实现了两位数的净销售额成长，这主要得益于唇部产品细分市场的持续强劲表现。

市场挑战

全球唇粉市场成长的一大障碍是其保湿性能不如传统液体唇膏和润唇膏。为了打造雾面妆效，粉状转膏状唇粉通常使用高浓度的多孔颗粒，这些颗粒会吸收唇部本身的油脂和水分。这种吸收往往会导致唇部紧绷感，并凸显唇纹，从而在理想的柔焦效果和佩戴舒适度之间造成妥协。因此，注重唇部长期健康和保湿的消费者不太可能每天使用唇粉，这使得唇粉的受众群体仅限于追求新奇体验的小众群体，而不是更广泛的大众市场。

在全行业都在向舒适性和多功能性转型的大背景下，这种功能缺陷显得尤为突出。根据英国化妆品、盥洗用品及香水协会 (CTPA) 预测，到 2024 年，英国彩妆品市场将成长 10.4%。儘管整个产业都在成长，但唇粉领域却难以获得相应的成长份额，因为其干燥特性与消费者目前偏好的保湿滋养成分直接衝突，而这些成分正是推动市场成长的主要动力。

市场趋势

为了克服传统二氧化硅基质地产品的局限性，製造商们正越来越多地将保湿护肤活性成分融入唇粉配方中。这一趋势是将透明质酸、角鲨烷和维生素E等成分包裹在粉末基质中，使其在涂抹后转化为滋养润唇膏，而不是留下干燥残留。将皮肤科功效与彩妆显色度相结合，对于吸引那些因舒适度顾虑而历来对唇粉产品敬而远之的消费者至关重要。采用这种「护肤化」策略的大型公司所取得的财务成功，便是该策略有效性的有力证明。欧莱雅于2024年2月发布的2023财年业绩显示，其消费品部门实现了12.6%的同比增长，这主要得益于其具有先进护肤功效的彩妆系列。

同时，唇颊两用粉状产品的兴起正在改变整个品类，它们不再只是被视为新奇产品，而是被定位为简约的多功能工具。各大品牌正利用唇粉的自然柔焦效果和易晕染性，打造出兼具腮红和成本绩效。这种多功能性的需求在零售业绩中得到了充分体现。 Ulta Beauty公布的第四财季（截至2024年3月）净销售额达36亿美元，经营团队指出，消费者对多功能产品的持续兴趣是推动该品类持续强劲成长的关键因素。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球唇粉市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（调色盘、笔）
    • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美唇粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章 欧洲唇粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区唇粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲唇粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲唇粉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球唇粉市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • L'Oreal SA
  • The Estee Lauder Companies Inc.
  • Urban Decay
  • CHANEL International BV
  • CLE COSMETICS
  • Shiseido Company
  • Stellar Beauty
  • Revlon, Inc.
  • Sephora USA, Inc.
  • Huda Beauty

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19695

The Global Lip Powder Market is projected to expand from USD 494.53 Million in 2025 to USD 725.26 Million by 2031, reflecting a CAGR of 6.59%. These specialized cosmetic formulations employ hydrated pigments or silica silylate technology to convert loose or pressed powder into a smooth, matte cream upon skin contact. Growth is primarily fuelled by consumer demand for lightweight, transfer-proof makeup that delivers intense color without the heavy occlusion associated with traditional waxy lipsticks. Furthermore, the enduring global impact of East Asian beauty standards, which favor the soft-focus and diffused finishes characteristic of these powders, underpins market demand. Data from Cosmetics Europe indicates that retail sales in the decorative cosmetics sector, including these lip innovations, rose by 8.2 percent across Europe in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 494.53 Million
Market Size 2031USD 725.26 Million
CAGR 2026-20316.59%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite this growth, the market encounters significant obstacles regarding hydration capabilities relative to standard liquid lipsticks or balms. The inherent powder-based mechanism tends to absorb natural moisture, potentially causing dryness or emphasizing lip texture and fine lines. This limitation can discourage consumers who prioritize comfort and hydration, thereby hindering widespread daily adoption of these products.

Market Driver

The broadening influence of Korean Beauty (K-Beauty) on global trends serves as a major driver for the uptake of lip powder formulations. Often branded as "lip muds" or "puddings" in South Korea, these products distinguish themselves from Western liquid lipsticks by providing a soft-focus, diffused gradient that blurs rather than highlights lip lines. This aesthetic has garnered international appeal, steering consumer preference away from sharp, defined contours toward the "blotted" finish typical of powder-to-cream technologies. The magnitude of this trend is highlighted by trade data from the Ministry of Food and Drug Safety in January 2025, which reported that South Korea's cosmetic exports hit a record $10.2 billion in 2024, a 20.6 percent year-over-year increase driven by surging global demand for such specialized formats.

Concurrently, the strategic role of viral social media trends and influencer marketing significantly boosts the visibility of these unique textures. The transformative nature of lip powder-turning from solid to liquid upon application-creates compelling visual content suited for platforms like TikTok, where reaction videos stimulate immediate sales among younger consumers. This digital engagement is a powerful revenue generator for brands adept at viral marketing; for instance, e.l.f. Beauty reported a 77 percent year-over-year increase in net sales in their Fiscal 2024 results (May 2024), attributed largely to their digital-first approach. Similarly, The Estee Lauder Companies noted in August 2024 that their Clinique brand achieved double-digit net sales growth, propelled primarily by sustained strength in the lip subcategory.

Market Challenge

The principal barrier to growth in the Global Lip Powder Market is the product's lack of hydration compared to traditional liquid lipsticks and balms. To achieve a matte finish, the powder-to-cream mechanism generally utilizes high concentrations of porous particles that absorb the lips' natural oils and moisture. This absorption often leads to a feeling of tightness and highlights fine lines, forcing a compromise between the desired soft-focus look and wearing comfort. Consequently, consumers who value long-term lip health and moisture retention are less inclined to use these powders daily, restricting the product's appeal to a niche demographic seeking novelty rather than the broader mass market.

This functional deficiency is particularly problematic given the wider industry's pivot toward comfort and multifunctional benefits. According to the Cosmetic, Toiletry and Perfumery Association, the color cosmetics category in the UK expanded by 10.4 percent in 2024. Although the overall sector is growing, the lip powder segment faces difficulty capturing a proportional share of this value, as its drying properties stand in direct contrast to the prevailing consumer preference for hydrating and skin-nourishing formulas that are currently driving market momentum.

Market Trends

To overcome the limitations of traditional silica-based textures, manufacturers are increasingly infusing lip powder formulations with hydrating skincare actives. This trend entails encapsulating ingredients like hyaluronic acid, squalane, and vitamin E within the powder matrix, enabling the product to turn into a nourishing balm upon application instead of leaving a dry residue. Merging dermatological efficacy with cosmetic pigmentation is essential for attracting consumers who previously avoided the format due to comfort issues. The financial success of major companies adopting this "skinification" strategy illustrates its viability; L'Oreal's '2023 Annual Results' in February 2024 showed a 12.6 percent like-for-like growth in their Consumer Products Division, largely fueled by makeup ranges featuring advanced skincare benefits.

In parallel, the rise of dual-purpose lip and cheek powder hybrids is transforming the category by marketing these items as minimalist, multi-use tools rather than standalone novelties. Brands are utilizing the natural soft-focus and blendability of lip powders to promote them as cohesive blush and lip stains, attracting cost-conscious shoppers interested in streamlined routines and value. The demand for such versatility is evident in retail outcomes; Ulta Beauty reported net sales of 3.6 billion dollars in their 'Fourth Quarter Fiscal 2023 Results' (March 2024), with leadership attributing category resilience to sustained consumer interest in products that offer combined functionality and versatility.

Key Market Players

  • L'Oreal S.A.
  • The Estee Lauder Companies Inc.
  • Urban Decay
  • CHANEL International B.V.
  • CLE COSMETICS
  • Shiseido Company
  • Stellar Beauty
  • Revlon, Inc.
  • Sephora USA, Inc.
  • Huda Beauty

Report Scope

In this report, the Global Lip Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Lip Powder Market, By Product Type

  • Palette
  • Pen

Lip Powder Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Lip Powder Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lip Powder Market.

Available Customizations:

Global Lip Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Lip Powder Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Palette, Pen)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Lip Powder Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Lip Powder Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Lip Powder Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Lip Powder Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Lip Powder Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Lip Powder Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Lip Powder Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Lip Powder Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Lip Powder Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Lip Powder Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Lip Powder Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Lip Powder Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Lip Powder Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Lip Powder Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Lip Powder Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Lip Powder Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Lip Powder Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Lip Powder Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Lip Powder Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Lip Powder Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Lip Powder Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Lip Powder Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Lip Powder Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Lip Powder Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Lip Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Estee Lauder Companies Inc.
  • 15.3. Urban Decay
  • 15.4. CHANEL International B.V.
  • 15.5. CLE COSMETICS
  • 15.6. Shiseido Company
  • 15.7. Stellar Beauty
  • 15.8. Revlon, Inc.
  • 15.9. Sephora USA, Inc.
  • 15.10. Huda Beauty

16. Strategic Recommendations

17. About Us & Disclaimer