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市场调查报告书
商品编码
1948756

婴儿油市场 - 全球产业规模、份额、趋势、机会及预测（按应用、分销管道、地区和竞争格局划分，2021-2031年）

Baby Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Body Use and Hair Use), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球婴儿油市场预计将从 2025 年的 32.4 亿美元成长到 2031 年的 42.9 亿美元，年复合成长率为 4.79%。

婴儿油是指专门配製的惰性液体配方，通常由精炼矿物油或植物来源的润肤剂製成，有助于滋润和保护婴儿娇嫩的表皮。市场扩张的主要驱动力是父母对婴儿卫生标准的日益重视以及全球可支配收入的成长，这使得人们更容易获得优质的护肤产品。此外，婴儿按摩这一广泛的文化习俗也确保了不同国际人口对高品质润滑剂的稳定需求。

市场概览
预测期 2027-2031
市场规模：2025年 32.4亿美元
市场规模：2031年 42.9亿美元
复合年增长率：2026-2031年 4.79%
成长最快的细分市场 非实体店面零售
最大的市场 亚太地区

限制市场普及的一大障碍是消费者日益关注合成矿物油成分可能引起的过敏反应和皮肤不良反应。这种疑虑要求进行严格的安全检验，并且常常导致消费者转向其他保湿产品。为了说明竞争格局的激烈程度，《欧洲化妆品》杂誌报告称，包括婴儿润肤剂和防护油在内的护肤类将在2024年继续保持其在欧洲市场的领先地位，市场估值将达到301亿欧元。这一主导性凸显了製造商在应对安全问题的同时，必须克服的重重挑战。

市场驱动因素

消费者对有机和植物来源产品的需求激增，从根本上改变了市场竞争格局。这主要源自于父母越来越倾向选择「洁净标示」产品，避免使用合成矿物油。这种转变源自于消费者对成分安全性的日益关注，以及对可生物降解、低致敏性润肤剂的偏好，这些都符合永续育儿的概念。製造商正积极将椰子油、杏仁油和荷荷巴油等植物成分添加到产品系列中，这些成分被认为对婴儿敏感肌肤安全。这种偏好转变所带来的经济影响显而易见。例如，在2024年11月发布的「2024年第三季财务业绩报告」中，The Honest Company公布了创纪录的9,900万美元销售额，年成长15%，这主要得益于其清洁配方婴儿产品的强劲销售。

同时，主要发展中地区的高出生率支撑着销售量的持续成长，并成为抵御西方市场人口停滞的重要缓衝。新兴经济体，尤其是亚洲经济体，凭藉其庞大的人口基数和与婴幼儿照护相关的文化习俗，仍然是销售成长的关键驱动力。例如，根据中国国家统计局2025年1月发布的数据，预计2024年中国新生儿数量将比上年增加52万，达到954万，显示出人口趋于稳定的迹象，并为婴幼儿护理品牌带来了新的机会。这种人口韧性直接推动了在这些地区运营的大型全球公司的收入成长。正如Pigeon Corporation2025年报告所示，其2024财年净销售额增长10.3%，达到1041亿日元，这主要得益于其海外业务部门的强劲表现。

市场挑战

全球婴儿油市场成长面临的一大挑战是消费者对合成矿物油成分安全性的日益担忧。这种疑虑通常源自于对潜在过敏反应和皮肤不良反应的担忧，严重阻碍了市场渗透。随着父母越来越重视成分透明度，消费者普遍认为矿物油是一种非天然或潜在有害成分，这使得相当一部分消费者对购买传统配方产品犹豫不决。这种迴避行为直接影响了以矿物油为主要成分的大众市场品类的销售，有效限制了现有产品线的覆盖范围，并减缓了整体市场扩张。

因此，製造商面临着一个受限的环境，需要应对消费者对产品安全性的负面看法，这成为销售週期中的摩擦点。对这些成分的严格审查分散了注意力和资源，使得在这个高度敏感的行业中维护消费者信任变得更加复杂。为了体现这些趋势发生的经济环境，英国化妆品、盥洗用品和香水协会 (CTPA) 预测，到 2024 年，英国盥洗用品和美容行业的销售额将达到 103 亿英镑。这一规模表明，在如此高价值的行业中，普遍存在的成分怀疑会如何严重损害婴儿润肤剂等关键子类别的业绩，凸显了其中蕴含的巨大经济风险。

市场趋势

随着家长们越来越重视临床证据而非传统品牌知名度，高端和皮肤科医生推荐的小众品牌的崛起正在从根本上改变市场动态。这一趋势的特点是，消费者开始青睐经小儿科核准的配方，以及针对湿疹等皮肤问题的专业护理产品，这些产品不仅提供基础保湿，还能提供医用级的皮肤屏障保护。推动这项品类优质化源自于家长愿意投资价格较高的产品，因为这些产品承诺具有科学的有效性和安全性。这种对皮肤科权威性的追求正在为主要参与者带来显着的经济效益。例如，欧莱雅集团在2025年2月发布的「2024财年财务表现」报告中指出，其皮肤科美容部门（包括一条基于临床的婴幼儿护理产品线）实现了9.8%的同比增长，显着超过了整体美容市场的增长速度。

同时，维蕾德正积极拓展成人美容及个人护理业务，使其消费族群不再局限于婴幼儿。这主要得益于社群媒体上的流行趋势，例如使用婴儿油卸妆，打造「水光肌」。这种跨世代的吸引力使得製造商能够将这些油类产品定位为适合全家使用的多功能美容必备品，从而提升了购买频率和销售量。维蕾德策略性地调整其以婴儿为中心的产品系列，以满足成人护肤需求，这极大地促进了营收成长。根据维蕾德于2025年4月发布的《2024年度永续发展报告》，该公司销售额成长8.3%，达到4.562亿欧元，创历史最佳业绩，这主要得益于其焕肤脸部保养产品和久经考验的婴儿产品系列广受欢迎。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球婴儿油市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 用途（用于身体和头髮）
    • 按分销通路（实体店零售及非实体店零售）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美婴儿油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲婴儿油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区婴儿油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲婴儿油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲婴儿油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球婴儿油市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Beiersdorf AG
  • Artsana SpA
  • Burt's Bees Inc.
  • California Baby
  • Dabur Ltd.
  • Farlin
  • Himalaya Drug Company

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 3993

The Global Baby Oil Market is projected to expand from USD 3.24 Billion in 2025 to USD 4.29 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.79%. Defined as a specialized inert liquid preparation usually formulated from purified mineral oil or vegetable-based emollients, baby oil serves to preserve moisture and protect the delicate epidermis of infants. Market expansion is largely supported by increasing parental awareness regarding infant hygiene standards and a global rise in disposable income, which facilitates access to premium skincare formulations. Additionally, the widespread cultural practice of infant massage ensures a steady demand for high-quality lubricating agents across various international demographics.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.24 Billion
Market Size 2031USD 4.29 Billion
CAGR 2026-20314.79%
Fastest Growing SegmentNon-Store-based Retail
Largest MarketAsia Pacific

A significant hurdle limiting wider market adoption is the growing consumer anxiety regarding potential allergic reactions or adverse dermatological effects linked to synthetic mineral oil ingredients. This skepticism necessitates strict safety validation and frequently pushes consumers toward alternative hydration solutions. To highlight the magnitude of the competitive landscape, Cosmetics Europe reported that in 2024, the skin care category-which includes infant emollients and protective oils-maintained its lead in the European market with a valuation of €30.1 billion. This dominance emphasizes the intense environment manufacturers must navigate while addressing safety concerns.

Market Driver

The surging demand for organic and plant-based formulations is fundamentally reshaping the competitive landscape as parents increasingly reject synthetic mineral oils in favor of "clean label" alternatives. This shift is driven by intensified scrutiny of ingredient safety and a preference for biodegradable, hypoallergenic emollients that align with sustainable parenting values. Manufacturers are aggressively capitalizing on this trend by expanding portfolios with botanical ingredients like coconut, almond, and jojoba oils, which are perceived as safer for sensitive infant skin. The financial impact of this preference shift is evident; for instance, The Honest Company reported in its 'Q3 2024 Earnings Report' in November 2024 that it achieved record revenue of $99 million, a 15% increase from the prior year, specifically driven by strong consumption of its clean-formulated baby products.

Simultaneously, high birth rates in key developing regions continue to sustain volume growth, serving as a critical buffer against stagnating demographics in Western markets. Emerging economies, particularly in Asia, remain the primary engine for volume expansion due to large population bases and cultural propensities for infant care rituals. For example, according to the National Bureau of Statistics of China in January 2025, the number of births in China increased by 520,000 to reach 9.54 million in 2024, signaling a stabilization that offers renewed opportunities for infant care brands. This demographic resilience directly bolsters the revenues of major global incumbents operating in these territories, as illustrated by Pigeon Corporation's 2025 report stating that net sales for fiscal year 2024 rose by 10.3% to ¥104.1 billion, fueled primarily by robust performance in its overseas business segments.

Market Challenge

A major challenge hindering the growth of the Global Baby Oil Market is the escalating consumer apprehension regarding the safety of synthetic mineral oil ingredients. This skepticism, often stemming from fears of potential allergic reactions or adverse dermatological effects, acts as a substantial barrier to market penetration. As parents increasingly prioritize ingredient transparency, the perception of mineral oil as a non-natural or potentially harmful agent deters a considerable segment of the demographic from purchasing traditional formulations. This avoidance directly hampers sales volume in the mass-market category, where mineral oil remains a primary component, effectively limiting the reach of established product lines and slowing overall market expansion.

Consequently, manufacturers face a restrictive environment where the necessity to counteract negative safety perceptions creates a friction point in the sales cycle. The rigorous scrutiny applied to these ingredients diverts attention and resources, complicating the retention of consumer trust in a highly sensitive sector. To contextualize the economic environment where these dynamics unfold, according to the Cosmetic, Toiletry and Perfumery Association, in 2024, sales of the toiletries and beauty sectors in Great Britain reached £10.3 billion. This magnitude highlights the financial stakes involved, as widespread ingredient skepticism can significantly disrupt the performance of essential sub-categories like infant emollients within such a valuable industry.

Market Trends

The rise of premium and dermatologist-endorsed niche brands is fundamentally altering market dynamics, as parents increasingly prioritize clinical validation over traditional heritage. This trend is characterized by a migration toward formulations that boast pediatric approval and specialized care for conditions like eczema, moving beyond basic hydration to offer medical-grade skin barrier protection. The premiumization of this sector is fueled by the willingness of caregivers to invest in higher-priced items that promise efficacy and safety backed by scientific research. This shift toward dermatological authority is delivering substantial financial returns for key players; for instance, L'Oreal Group reported in its '2024 Annual Results' in February 2025 that the Dermatological Beauty Division, which houses clinically positioned infant care lines, achieved a like-for-like growth of 9.8%, significantly outperforming the broader beauty market.

Simultaneously, the expansion into adult beauty and personal care regimens is expanding the consumer base beyond infants, driven by viral social media trends promoting baby oil for makeup removal and "glass skin" routines. This cross-generational appeal is prompting manufacturers to market these oils as versatile, multi-functional beauty staples suitable for the entire family, thereby increasing purchase frequency and volume. The strategic pivoting of baby-centric portfolios to address adult skincare needs is proving to be a potent revenue accelerator. According to Weleda's 'Annual and Sustainability Report 2024' released in April 2025, the company achieved a turnover increase of 8.3% to €456.2 million, a record performance attributed to the dual popularity of its rejuvenating facial care and proven baby product lines among a broader demographic.

Key Market Players

  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Beiersdorf AG
  • Artsana S.p.A
  • Burt's Bees Inc.
  • California Baby
  • Dabur Ltd.
  • Farlin
  • Himalaya Drug Company

Report Scope

In this report, the Global Baby Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Oil Market, By Application

  • Body Use and Hair Use

Baby Oil Market, By Distribution Channel

  • Store-based Retail and Non-Store-based Retail

Baby Oil Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Oil Market.

Available Customizations:

Global Baby Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Body Use and Hair Use)
    • 5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Oil Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Procter & Gamble
  • 15.3. Unilever
  • 15.4. Beiersdorf AG
  • 15.5. Artsana S.p.A
  • 15.6. Burt's Bees Inc.
  • 15.7. California Baby
  • 15.8. Dabur Ltd.
  • 15.9. Farlin
  • 15.10. Himalaya Drug Company

16. Strategic Recommendations

17. About Us & Disclaimer