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市场调查报告书
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1948767

电动车微出行市场－全球产业规模、份额、趋势、机会及预测（依车辆类型、地区及竞争格局划分，2021-2031年）

EV Micromobility Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Vehicle Type (E-Scooters, E-Bikes, E-Mopeds, E-Kick-Scooters, Others), By Type (Docked, Dock-less), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球电动车微出行市场预计将从 2025 年的 87.3 亿美元成长到 2031 年的 220.6 亿美元，复合年增长率为 16.71%。

该市场涵盖轻巧的电池驱动交通途径，例如电动Scooter和自行车，这些工具专为短途城市出行而设计。推动该行业发展的关键因素是，为了缓解日益增长的大都会圈的交通拥堵，人们对高效的最后一公里连接解决方案的需求不断增加。此外，诸如零排放车辆补贴和专用车道建设等立法倡议，也推动了市场需求的成长，使其不再只是一时的消费潮流。

市场概览
预测期 2027-2031
市场规模：2025年 87.3亿美元
市场规模：2031年 220.6亿美元
复合年增长率：2026-2031年 16.71%
成长最快的细分市场 电动Scooter
最大的市场 亚太地区

然而，由于安全隐患和缺乏足够的防护基础设施，市场扩充性面临许多障碍，导致许多城市在监管方面遇到挑战。儘管如此，近期产业数据显示，电动微出行的普及率依然强劲。北美自行车和Scooter共享协会（NABSCA）报告称，到2024年，北美共用微出行系统的出行次数将达到2.25亿次，比上一年增长31%。这一成长趋势凸显了电动微出行在城市交通网络现代化过程中将扮演的重要角色。

市场驱动因素

随着企业寻求避开交通拥堵并遵守严格的零排放法规，微出行在配送服务和最后一公里物流的应用正在从根本上改变都市区货运营运模式。为了确保在人口密集的城市中心准时送达，各大物流公司正积极在其车队中引入电动货运自行车和轻型电动车，有效取代大型内燃机货车。专用基础设施的快速发展也为这项转型提供了支援。例如，亚马逊于2025年11月宣布，已将其微出行枢纽网路扩展至覆盖超过45个欧洲城市的60多个站点，进一步扩大了其零排放网路。这一趋势证实了电动微出行的商业性可行性，它既能优化配送效率，又能减少碳排放。

同时，旅游即服务 (MaaS) 平台和共享出行的持续成长推动了收入成长，这主要得益于消费者对灵活、短期旅游选择的需求。营运商已成功扩大车队规模并改善财务业绩，展现出在监管挑战下的韧性。 2025 年 2 月，Lime 公布了 2024 年创纪录的 8.1 亿美元总预订额，较上年增长 31%。这一增长也得益于大量的公共资金投入。欧洲自行车联合会指出，2025 年，欧盟结构基金拨款 32 亿欧元用于自行车相关计划，确保了市场持续成长所需的基础设施。

市场挑战

安全隐患和缺乏足够的防护基础设施是全球电动车微出行市场扩张的主要障碍。在没有专用车道的城市，使用者被迫在高速行驶的车辆混行环境中行驶，这大大增加了事故风险。这种危险不仅阻碍了注重安全的消费者接受电动车，也引发了营运商的责任关切。因此，地方政府通常会实施严格的法规，例如限制车辆数量和禁止夜间行驶，这直接限制了服务提供者的市场渗透率和获利潜力。

在混合交通环境中骑乘与事故率之间的关联是造成监管摩擦的根源。欧洲微出行组织的数据显示，2024年，共享电动Scooter的受伤风险为每百万公里7.1起，共享电动自行车的受伤风险为每百万公里11.1起。虽然这些数据反映了产业主导的安全措施取得了一定成效，但受伤率持续低迷也促使城市负责人采取谨慎的态度。在专用基础设施有效隔离骑乘者和重型车辆交通之前，这些安全统计数据将继续支援限制性的分区和营运限制，从而阻碍该行业在大众市场站稳脚跟。

市场趋势

电池更换生态系统和电池即服务 (BaaS) 模式的引入，透过消除漫长的充电等待时间，正在彻底改变全球电动车微出行市场的营运效率。这一趋势将电池所有权与车辆购买脱钩，降低了用户的前期成本，并确保车队始终保持运作。随着营运商扩展基础设施以解决里程焦虑问题，该模式的商业性扩充性显而易见。 2025 年 2 月，Gogoro 报告称，其电池更换收入将在 2024 年达到 1.379 亿美元，年增 4.6%。这一成长轨迹凸显了共用能源解决方案的转变，该方案优先考虑快速週转，而非传统的充电方式。

同时，人工智慧（AI）在预测性维护和安全措施方面的应用，正在提升车辆的可靠性和合规性。营运商正利用物联网感测器和先进的电脑视觉技术，主动侦测人行道骑乘行为，强制执行停车规则，并在事故发生前预测机械故障。这些技术对于降低责任风险以及在註重安全的城市获得营运许可至关重要。例如，Voi Technology于2025年3月宣布，到2024年，其已将事故风险降低至每百万公里3.9起中度受伤事故。这项改进得益于对安全技术的持续投入，并为骑乘者保护树立了新的行业标准。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球电动车微出行市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依车辆类型（电动Scooter、电动自行车、电动轻型机踏车、电动滑板Scooter、其他）
    • 依类型（有桩型、无桩型）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美电动车微出行市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲电动车微出行市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太地区电动车微出行市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲电动车微出行市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲电动车微出行市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球电动车微出行市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Xiaomi
  • Segway-Ninebot
  • Bird
  • Lime
  • Gogoro
  • Niu Technologies
  • Yadea
  • Razor
  • Ola Electric
  • NIU

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7977

The Global EV Micromobility Market is projected to experience substantial growth, expanding from USD 8.73 Billion in 2025 to USD 22.06 Billion by 2031, reflecting a CAGR of 16.71%. This market encompasses battery-operated, lightweight transportation options, such as electric scooters and bicycles, designed specifically for short-distance urban travel. A key driver for this sector is the increasing need for effective last-mile connectivity solutions to alleviate traffic congestion in growing metropolitan areas. Furthermore, legislative initiatives, including subsidies for zero-emission vehicles and the creation of dedicated travel lanes, reinforce market demand beyond short-lived consumer fads.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 8.73 Billion
Market Size 2031USD 22.06 Billion
CAGR 2026-203116.71%
Fastest Growing SegmentE-Scooters
Largest MarketAsia Pacific

However, the scalability of the market faces significant hurdles due to safety concerns and a lack of adequate protected infrastructure, which leads to regulatory obstacles in many cities. Despite these challenges, adoption rates remain strong, as indicated by recent industry data. The North American Bikeshare and Scootershare Association reported that shared micromobility systems in North America generated 225 million trips in 2024, a 31 percent increase from the previous year. This upward trend highlights the essential role of electric micromobility in modernizing urban transportation networks.

Market Driver

The use of micromobility for delivery services and last-mile logistics is fundamentally transforming urban freight operations as companies aim to bypass traffic and comply with strict zero-emission mandates. Major logistics firms are increasingly incorporating electric cargo bikes and light electric vehicles into their fleets to ensure timely deliveries in dense city centers, effectively replacing larger internal combustion vans. This shift is supported by the rapid deployment of specialized infrastructure; for instance, Amazon announced in November 2025 that it expanded its zero-tailpipe emission network to over 60 micromobility hubs across more than 45 European cities. This trend underscores the commercial viability of electric micromobility in reducing carbon emissions while optimizing delivery efficiency.

Simultaneously, the growth of Mobility-as-a-Service (MaaS) platforms and shared mobility continues to drive revenue, fueled by consumer demand for flexible, short-term transport. Operators are successfully scaling fleets and improving financial performance, demonstrating resilience despite regulatory challenges. Lime reported in February 2025 that it achieved record gross bookings of $810 million in 2024, a 31 percent increase over the previous year. This expansion is further supported by significant public funding; the European Cyclists' Federation noted in 2025 that authorities allocated €3.2 billion from EU structural funds to cycling projects, ensuring the necessary infrastructure for continued market growth.

Market Challenge

Safety concerns and the lack of sufficient protected infrastructure act as major barriers to the scalability of the Global EV Micromobility Market. In cities without dedicated lanes, riders are often forced to navigate mixed traffic alongside high-speed motor vehicles, drastically increasing the risk of accidents. This danger not only discourages safety-conscious consumers from adopting these services but also creates liability issues for operators. Consequently, municipalities frequently react by imposing strict regulations, such as fleet size caps or night-time curfews, which directly limit the market penetration and revenue potential of service providers.

The link between mixed-traffic riding and accident rates drives this regulatory friction. Data from Micro-Mobility for Europe indicates that in 2024, the injury risk was 7.1 per million kilometers for shared e-scooters and 11.1 per million kilometers for shared e-bikes. Although these figures reflect industry-led safety improvements, the persistence of injuries justifies the cautious approach taken by city planners. Until dedicated infrastructure effectively separates riders from heavy vehicular traffic, these safety statistics will continue to support restrictive zoning and operational limits that hinder the sector's ability to achieve mass-market status.

Market Trends

The introduction of Battery Swapping Ecosystems and Battery-as-a-Service (BaaS) models is revolutionizing operational efficiency in the Global EV Micromobility Market by eliminating long charging delays. This trend separates battery ownership from vehicle purchase, reducing upfront costs for riders and ensuring fleets remain in constant circulation. The commercial scalability of this model is evident as providers expand infrastructure to address range anxiety; Gogoro reported in February 2025 that its battery swapping revenue reached $137.9 million in 2024, a 4.6 percent increase from the prior year. This trajectory highlights a shift toward shared energy solutions that prioritize rapid turnaround times over traditional charging methods.

Concurrently, the integration of Artificial Intelligence for predictive maintenance and safety is enhancing vehicle reliability and regulatory compliance. Operators are using IoT sensors and advanced computer vision to actively detect sidewalk riding, enforce parking rules, and predict mechanical failures before accidents occur. These technologies are crucial for mitigating liability and securing operational permits in safety-conscious cities. For example, Voi Technology announced in March 2025 that it reduced its accident risk to 3.9 moderate injuries per million kilometers in 2024, an improvement attributed to continued investment in safety technology, establishing new industry standards for rider protection.

Key Market Players

  • Xiaomi
  • Segway-Ninebot
  • Bird
  • Lime
  • Gogoro
  • Niu Technologies
  • Yadea
  • Razor
  • Ola Electric
  • NIU

Report Scope

In this report, the Global EV Micromobility Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

EV Micromobility Market, By Vehicle Type

  • E-Scooters
  • E-Bikes
  • E-Mopeds
  • E-Kick-Scooters
  • Others

EV Micromobility Market, By Type

  • Docked
  • Dock-less

EV Micromobility Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global EV Micromobility Market.

Available Customizations:

Global EV Micromobility Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global EV Micromobility Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Vehicle Type (E-Scooters, E-Bikes, E-Mopeds, E-Kick-Scooters, Others)
    • 5.2.2. By Type (Docked, Dock-less)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America EV Micromobility Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Vehicle Type
    • 6.2.2. By Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States EV Micromobility Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Vehicle Type
        • 6.3.1.2.2. By Type
    • 6.3.2. Canada EV Micromobility Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Vehicle Type
        • 6.3.2.2.2. By Type
    • 6.3.3. Mexico EV Micromobility Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Vehicle Type
        • 6.3.3.2.2. By Type

7. Europe EV Micromobility Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Vehicle Type
    • 7.2.2. By Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany EV Micromobility Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.2. By Type
    • 7.3.2. France EV Micromobility Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Vehicle Type
        • 7.3.2.2.2. By Type
    • 7.3.3. United Kingdom EV Micromobility Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Vehicle Type
        • 7.3.3.2.2. By Type
    • 7.3.4. Italy EV Micromobility Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Vehicle Type
        • 7.3.4.2.2. By Type
    • 7.3.5. Spain EV Micromobility Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Vehicle Type
        • 7.3.5.2.2. By Type

8. Asia Pacific EV Micromobility Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Vehicle Type
    • 8.2.2. By Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China EV Micromobility Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Vehicle Type
        • 8.3.1.2.2. By Type
    • 8.3.2. India EV Micromobility Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Vehicle Type
        • 8.3.2.2.2. By Type
    • 8.3.3. Japan EV Micromobility Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Vehicle Type
        • 8.3.3.2.2. By Type
    • 8.3.4. South Korea EV Micromobility Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Vehicle Type
        • 8.3.4.2.2. By Type
    • 8.3.5. Australia EV Micromobility Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Vehicle Type
        • 8.3.5.2.2. By Type

9. Middle East & Africa EV Micromobility Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Vehicle Type
    • 9.2.2. By Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia EV Micromobility Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Vehicle Type
        • 9.3.1.2.2. By Type
    • 9.3.2. UAE EV Micromobility Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Vehicle Type
        • 9.3.2.2.2. By Type
    • 9.3.3. South Africa EV Micromobility Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Vehicle Type
        • 9.3.3.2.2. By Type

10. South America EV Micromobility Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Vehicle Type
    • 10.2.2. By Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil EV Micromobility Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Vehicle Type
        • 10.3.1.2.2. By Type
    • 10.3.2. Colombia EV Micromobility Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Vehicle Type
        • 10.3.2.2.2. By Type
    • 10.3.3. Argentina EV Micromobility Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Vehicle Type
        • 10.3.3.2.2. By Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global EV Micromobility Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Xiaomi
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Segway-Ninebot
  • 15.3. Bird
  • 15.4. Lime
  • 15.5. Gogoro
  • 15.6. Niu Technologies
  • 15.7. Yadea
  • 15.8. Razor
  • 15.9. Ola Electric
  • 15.10. NIU

16. Strategic Recommendations

17. About Us & Disclaimer