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市场调查报告书
商品编码
1948796

无醇烈酒市场－全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Non-Alcoholic Spirits Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Whisky, Vodka, Rum, Gin, Others), By Sales Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球无酒精烈酒市场预计将从 2025 年的 4.3582 亿美元大幅成长至 2031 年的 7.5003 亿美元，复合年增长率为 9.47%。

这些饮品旨在重现威士忌和金酒等传统烈酒的复杂香气和风味，但酒精含量极低甚至不含酒精。市场成长的主要驱动力是人们日益增强的健康意识，这种意识强调理性饮酒，以及社会规范的转变，即在餐饮环境中优先考虑不饮酒者的需求。因此，零售商和餐厅越来越多地提供优质的无酒精饮品，让消费者既能享受社交饮酒的乐趣，也能保持身体健康。

市场概览
预测期 2027-2031
市场规模：2025年 4.3582亿美元
市场规模：2031年 7.5003亿美元
复合年增长率：2026-2031年 9.47%
成长最快的细分市场 威士忌酒
最大的市场 北美洲

数据显示，整个饮料产业中，无酒精烈酒市场正经历快速成长。无酒精成人饮料协会 (ANBDA) 报告称，截至 2024 年 12 月的财年，无酒精烈酒的零售额将年增 86%。儘管商业性成长强劲，但该产业在实现与酒精含量 10% 或以上的酒精浓度在感官体验上的等效性方面仍面临诸多挑战。复製乙醇的浓稠度和温热口感等技术难题依然是主要障碍，这可能会阻碍那些追求传统酒精饮料独特口感的消费者接受无酒精烈酒。

市场驱动因素

Z世代和千禧世代的消费习惯正在从根本上改变全球无酒精烈酒市场。这些年轻一代将精神状态和身体健康放在首位，推动了无酒精饮品市场的快速成长。与前几代不同，这些消费者积极寻找既能帮助他们实现适度饮酒目标，又能确保融入社交环境的精緻无酒精产品。这种转变代表着一种结构性的生活方式改变，而非昙花一现的潮流，迫使品牌在口味和功能性成分方面进行创新。根据饮料业杂誌2025年1月发布的报告，超过65%的Z世代消费者计划在2025年减少酒精摄取量，这数据正在显着影响高端健康产品的开发。

扩大零售通路并将其融入餐厅菜单对于市场成长至关重要。大型零售商和餐厅正透过优质货架空间和专属的无酒精鸡尾酒菜单来推广这一品类，使社交场合中的无酒精饮品常态化。这种通路的拓展使无酒精饮品从小众产品转变为与传统烈酒并驾齐驱的常态，直接满足了人们对整体性的需求。正如成人无酒精饮料协会在2025年2月指出的那样，42%的餐厅食客计划在2025年参与「一月戒酒」活动，这凸显了餐饮业对多样化选择的需求。这项策略已取得商业性成功；Ocado Retail在2025年1月报告称，无酒精烈酒的销售额同比增长了13%，证明了扩大供应的有效性。

市场挑战

全球无醇烈酒市场可持续成长的主要障碍在于，复製乙醇的浓稠度和温润口感的技术难度极高。乙醇赋予饮品特定的比重和温润感，这是传统烈酒口感的基础。缺乏这项结构要素，无醇烈酒往往无法提供消费者高级产品应有的感官体验。因此，这种缺失导致消费者认为无醇烈酒价值较低，口感单薄，不如酒精饮料醇厚，从而降低了那些寻求真正酒精替代品的消费者的重复购买意愿。

感官体验的差异对客户维繫构成重大风险，而客户留存对于市场成熟至关重要。根据美国非酒精成人饮料协会预测，2024年，美国饮用非酒精饮料的饮酒者比例将增加至13%。虽然这一增长表明消费者获取取得了成功，但无法复製口感限制了该行业将这些最初的尝试转化为持久习惯的能力。由于缺乏乙醇带来的触觉满足感，该品类面临高客户流失率的威胁，这可能会阻碍市场从蓬勃发展阶段向稳定规模的过渡。

市场趋势

即饮鸡尾酒的兴起正在革新消费方式，因为它免去了调配的繁琐步骤。虽然最初的市场成长主要由家用大瓶装产品推动，但目前的趋势正转向便利的预混合料产品，这类产品兼具传统罐装饮料的便携性。这种形式上的转变对于在节庆和野餐等休閒社交场合推广无酒精饮料至关重要，因为在这些场合调配原料并不方便。根据Ocado Retail 2025年1月的数据，无酒精和低酒精即饮鸡尾酒的销量较去年同期成长了31%。这一成长凸显了消费者对专业调配、口感稳定的饮品的偏好，这类饮品无需额外添加装饰或配料即可立即享用。

同时，无酒精龙舌兰酒和龙舌兰替代品的出现，标誌着消费者口味偏好的演变，超越了早期占据主导地位的植物金酒替代品。该领域的创新旨在重现龙舌兰特有的辛辣、泥土和植物风味，以满足现代鸡尾酒文化中不可或缺的帕洛玛和玛格丽特的需求。这种多元化对于留住那些味蕾对标准草本风味感到厌倦，但又渴望龙舌兰酒独特「辛辣感」的消费者至关重要。根据《烈酒商业》杂誌2025年8月报道，Waitrose的销售数据显示，无酒精龙舌兰替代品的销量年增了69%。这一快速增长表明，消费者正在积极扩充他们的收藏，以更丰富地域特色、风味复杂的替代品来拓展鸡尾酒的适用范围。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球无酒精烈酒市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（威士忌、伏特加、兰姆酒、金酒、其他）
    • 依销售管道（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章 北美无醇烈酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲无醇烈酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区无醇烈酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲无醇烈酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美无醇烈酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球无醇烈酒市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Diageo plc
  • Celtic Soul Drinks Limited
  • Spiritless LLC
  • Drink Monday Inc.
  • Fluere Drinks BV
  • ArKay Beverages Ltd.
  • Ritual Beverage Company
  • Lyre's Spirit Co
  • Three Spirit Drinks Ltd
  • Berkshire Labels Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7929

The Global Non-Alcoholic Spirits Market is projected to expand significantly, rising from USD 435.82 Million in 2025 to USD 750.03 Million by 2031, reflecting a CAGR of 9.47%. These beverages are engineered to mimic the intricate aromas and flavor profiles of traditional liquors like whiskey or gin, despite containing little to no alcohol. The market is primarily propelled by a growing consumer focus on health and wellness, which favors moderation, alongside shifting social norms that prioritize inclusivity for non-drinkers in hospitality environments. Consequently, retailers and on-premise venues are increasingly stocking premium alcohol-free alternatives, enabling consumers to engage in social drinking rituals while maintaining their physical well-being.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 435.82 Million
Market Size 2031USD 750.03 Million
CAGR 2026-20319.47%
Fastest Growing SegmentWhisky
Largest MarketNorth America

Data indicates a rapid acceleration of this category within the wider beverage industry. According to the Adult Non-Alcoholic Beverage Association, sales of non-alcoholic spirits in off-premise channels surged by 86% year-over-year for the period ending December 2024. Despite this strong commercial growth, the sector encounters a major obstacle in attaining sensory equivalence with full-strength spirits. The technical challenge of mimicking the viscosity and thermal mouthfeel provided by ethanol remains a significant barrier, potentially hindering widespread adoption among consumers who expect the specific texture of traditional alcoholic drinks.

Market Driver

Consumption habits among Gen Z and Millennials are fundamentally transforming the Global Non-Alcoholic Spirits Market. These younger demographics are prioritizing mental clarity and physical wellness, driving the rapid growth of the sober-curious movement. Unlike previous generations, these consumers actively demand sophisticated, alcohol-free options that support their moderation goals while ensuring social inclusion. This shift represents a structural lifestyle change rather than a fleeting trend, compelling brands to innovate with complex flavors and functional ingredients. According to a January 2025 report by Beverage Industry, over 65% of Gen Z consumers intend to reduce their alcohol intake in 2025, a statistic that is heavily influencing product development toward premium, health-focused offerings.

The expansion of retail availability and integration into on-trade menus are equally vital for market growth. Leading retailers and hospitality venues are validating the category by allocating premium shelf space and creating exclusive non-alcoholic cocktail lists, effectively normalizing abstinence in social environments. This improved accessibility transforms alcohol-free options from niche items into standard staples alongside traditional spirits, directly meeting the demand for inclusivity. As noted by the Adult Non-Alcoholic Beverage Association in February 2025, 42% of on-premise consumers expressed a likelihood of participating in Dry January 2025, highlighting the need for diverse hospitality options. This strategy is delivering commercial success; Ocado Retail reported in January 2025 that sales of non-alcoholic spirits rose by 13% year-on-year, proving the effectiveness of increased availability.

Market Challenge

A primary obstacle to the sustained growth of the global non-alcoholic spirits market is the technical complexity of reproducing the viscosity and thermal mouthfeel associated with ethanol. Ethanol provides a specific weight and warming sensation that establishes the expected texture of traditional spirits. When this structural element is absent, the beverage often fails to provide the sensory depth consumers anticipate from a premium product. As a result, this deficiency fosters a perception of lower value, as the liquid appears thinner and less substantial than alcoholic equivalents, which deters repeat purchases among those looking for a genuine liquor alternative.

The lack of sensory parity poses a significant risk to customer retention, which is essential for market maturity. According to the Adult Non-Alcoholic Beverage Association, the percentage of drinkers in the United States consuming non-alcoholic products increased to 13% in 2024. Although this rise indicates successful consumer acquisition, the inability to replicate mouthfeel restricts the industry's capacity to convert these initial trials into enduring habits. Without the tactile satisfaction provided by ethanol, the category faces the threat of high consumer churn, potentially stalling the transition from growing curiosity to stable market volume.

Market Trends

The rise of Ready-to-Drink (RTD) cocktail formats is significantly transforming consumption occasions by eliminating the complexities of mixology. While the market's initial growth was driven by full-sized bottles for home use, the current momentum favors convenient, pre-mixed options that offer the same portability as traditional canned drinks. This shift in format is essential for normalizing alcohol-free choices at casual social events, such as festivals or picnics, where mixing ingredients is inconvenient. According to Ocado Retail in January 2025, sales of no- and low-alcohol ready-to-drink cocktails rose by 31% compared to the same month the previous year. This increase highlights a consumer preference for professionally balanced, consistent beverages that offer immediate gratification without requiring extra garnishes or mixers.

Simultaneously, the emergence of non-alcoholic agave and tequila alternatives marks a sophisticated evolution in flavor preferences, moving past the early dominance of botanical gin substitutes. Innovation within this segment targets the replication of specific peppery, earthy, and vegetal notes found in agave, catering to the demand for functional palomas and margaritas central to modern cocktail culture. This diversification is crucial for retaining consumers who may experience palate fatigue from standard herbal profiles and desire the distinct "bite" of agave spirits. As reported by The Spirits Business in August 2025, regarding Waitrose sales data, purchases of non-alcoholic tequila substitutes increased by 69% year-on-year. This sharp rise suggests that shoppers are actively expanding their collections to include complex, region-specific alternatives that enable a broader range of cocktail applications.

Key Market Players

  • Diageo plc
  • Celtic Soul Drinks Limited
  • Spiritless LLC
  • Drink Monday Inc.
  • Fluere Drinks B.V
  • ArKay Beverages Ltd.
  • Ritual Beverage Company
  • Lyre's Spirit Co
  • Three Spirit Drinks Ltd
  • Berkshire Labels Ltd.

Report Scope

In this report, the Global Non-Alcoholic Spirits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Non-Alcoholic Spirits Market, By Product Type

  • Whisky
  • Vodka
  • Rum
  • Gin
  • Others

Non-Alcoholic Spirits Market, By Sales Channel

  • Offline
  • Online

Non-Alcoholic Spirits Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Non-Alcoholic Spirits Market.

Available Customizations:

Global Non-Alcoholic Spirits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Non-Alcoholic Spirits Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Whisky, Vodka, Rum, Gin, Others)
    • 5.2.2. By Sales Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Non-Alcoholic Spirits Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Non-Alcoholic Spirits Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Non-Alcoholic Spirits Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Non-Alcoholic Spirits Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Non-Alcoholic Spirits Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Non-Alcoholic Spirits Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Non-Alcoholic Spirits Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Non-Alcoholic Spirits Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Non-Alcoholic Spirits Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Non-Alcoholic Spirits Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Non-Alcoholic Spirits Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Non-Alcoholic Spirits Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Non-Alcoholic Spirits Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Non-Alcoholic Spirits Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Non-Alcoholic Spirits Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Non-Alcoholic Spirits Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Non-Alcoholic Spirits Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Non-Alcoholic Spirits Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Non-Alcoholic Spirits Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Non-Alcoholic Spirits Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Non-Alcoholic Spirits Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Non-Alcoholic Spirits Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Non-Alcoholic Spirits Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Non-Alcoholic Spirits Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Non-Alcoholic Spirits Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Diageo plc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Celtic Soul Drinks Limited
  • 15.3. Spiritless LLC
  • 15.4. Drink Monday Inc.
  • 15.5. Fluere Drinks B.V
  • 15.6. ArKay Beverages Ltd.
  • 15.7. Ritual Beverage Company
  • 15.8. Lyre's Spirit Co
  • 15.9. Three Spirit Drinks Ltd
  • 15.10. Berkshire Labels Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer