公共关係工具市场－全球产业规模、份额、趋势、机会及预测（依解决方案、部署、应用、产业、地区及竞争格局划分），2021-2031年

全球公共关係工具市场预计将从 2025 年的 110.3 亿美元成长到 2031 年的 196.4 亿美元，复合年增长率为 10.09%。

该市场由专注于媒体监控、分发、联络人管理和分析的软体解决方案组成。推动此产业发展的主要因素是即时资讯收集对于驾驭碎片化媒体环境的重要性，以及利用精准指标衡量宣传活动成效的需求。各组织机构越来越依赖这些平台来优化跨数位管道的运营，并主动管理企业声誉。国际传播咨询协会的数据显示，到2025年，74%的行业专业人士将在日常工作中应用人工智慧工具来提高营运效率。

阻碍市场扩张的关键挑战之一在于难以向相关人员证明清晰的投资报酬率 (ROI)。高昂的订阅费用往往会抑制企业的采用意愿，因为企业很难将公共关係与广告或直销等方式相比，直接转化为财务价值。因此，证明高端解决方案的财务价值仍然是市场渗透的一大障碍，因为企业倾向于将预算分配给那些能够带来易于检验的收入成果的管道。

市场驱动因素

人工智慧和自动化技术的快速整合正在从根本上改变公关产业，代理商和企业内部团队都在优先考虑那些能够提供扩充性和运行速度的工具。软体供应商正在迅速整合生成式功能，以实现内容创作和媒体监控等日常任务的自动化，从而使专业人士能够专注于更高价值的策略性工作。根据 Muck Rack 于 2025 年 1 月发布的《公关领域人工智慧现况》报告，目前 75% 的公关专业负责人在日常工作中使用生成式人工智慧技术。这种广泛的应用迫使平台供应商不断创新，并确保其产品能够跟上不断变化的数位生态系统。根据 Gregory FCA 于 2025 年 7 月发布的数据，来自人工智慧工具的网路流量年增了 357%，为声誉管理创造了新的机会。

此外，市场成长的驱动力之一是企业越来越依赖数据驱动型公关策略，而这又源自于企业需要向相关人员证明投资报酬率 (ROI)。企业需要先进的分析解决方案，以便将媒体曝光与公司绩效和财务目标直接关联起来。根据 Muck Rack 于 2025 年 11 月发布的《2025 年公关绩效衡量报告》，81% 的从业人员目前都在积极衡量营运成果，这凸显了向价值导向报告的重大转变。这种对实证数据的需求正在推动整合式衡量仪錶板的开发，这些仪表板能够提供即时洞察，使传播团队能够像市场部门一样精准地量化其影响力。

市场挑战

无法直接量化公关活动的财务价值是全球工具市场成长的一大障碍。与能够提供即时量化绩效数据的广告和销售管道不同，公关活动往往产生难以在短期财务报告中体现的长期定性价值。这种不确定性导致相关人员将昂贵的软体订阅视为可有可无的支出，而非必不可少的基础设施。当企业无法将这些工具与产生收入明确连结时，往往会在财务审查期间削减技术投资。

因此，这种严格的审查加剧了预算限制，直接限制了先进软体解决方案的采用。由于缺乏具体的投资报酬率 (ROI) 指标，各部门被迫依赖人工流程和旧有系统，而不是升级到综合分析平台。国际传播顾问组织 (ICCO) 2025 年的一项调查显示，37% 的代理商高层认为，客户不愿意投入足够的资金是该行业面临的主要挑战。这种财务上的犹豫实际上缩小了工具提供者的潜在市场，因为潜在买家会优先考虑那些经济效益易于检验的管道。

市场趋势

人工智慧助力媒体推介实现高阶个人化，正以前所未有的精准度改变媒体关係，使专业人士能够量身打造推广策略。如今，先进的平台运用演算法分析记者近期发表的报导和社群媒体动态，确保推广内容与编辑目前的职责领域紧密契合。这种转变有效缓解了邮件疲劳，并推动业界摆脱低效率的大规模分销策略。根据MuckRack于2025年9月发布的《2025年公关现状报告》，70%的公关专业负责人现在总是或通常会对提案内容进行个性化定制，以最大限度地提高媒体曝光率。透过利用这些智慧定向功能，企业可以显着提高媒体投放效率，同时与相关人员建立更牢固的关係。

此外，随着企业在快速的数位化变革中寻求保护品牌价值，采用即时危机侦测能力变得至关重要。现代工具已不再局限于被动追踪，而是能够提供预测性警报，在潜在的声誉风险演变为紧急情况之前将其识别出来。这种能力支持积极主动的应对策略，使团队能够在检测到负面情绪后立即采取缓解措施。根据国际传播顾问协会 (IACC) 于 2025 年 3 月发布的《2024-2025 年世界公关报告》，31% 的代理商高层将企业声誉视为关键成长服务领域，这表明市场正在向保护性技术转变。因此，供应商正在优先开发即时通知系统，以帮助相关人员在发生重大事件时继续主导公司舆论。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球公共关係工具市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依解决方案分类（发布工具、社群媒体监控与管理、资料聚合、关係管理、其他）
  • 依部署类型（託管、本机部署）
  • 透过（线上媒体、内容行销）
  • 按行业划分（银行、金融和保险业，消费品和零售业，政府和公共部门，医疗保健业，IT和通讯业，以及媒体和娱乐业）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美公共关係工具市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲公共关係工具市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区公关工具市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲公共关係工具市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲公共关係工具市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球公共关係工具市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Outbrain Inc.
• Meltwater
• Onalytica Ltd
• Salesforce, Inc.
• Interpublic Group of Companies, Inc.
• Ketchum Inc.
• Onclusive Inc.
• Muck Rack, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Public Relations Tools Market is projected to experience significant growth, expanding from USD 11.03 Billion in 2025 to USD 19.64 Billion by 2031, reflecting a CAGR of 10.09%. This market consists of specialized software solutions tailored for media monitoring, distribution, contact management, and analytics. The sector is primarily driven by the critical need for real-time intelligence to handle a fragmented media landscape and the necessity to measure campaign success through precise metrics. Organizations are increasingly relying on these platforms to optimize operations across digital channels and proactively manage corporate reputation. Data from the International Communications Consultancy Organisation indicates that in 2025, 74% of industry professionals are already incorporating artificial intelligence tools into their daily workflows to improve operational efficiency.

A major challenge hindering market expansion is the difficulty in demonstrating a clear return on investment to stakeholders. High subscription fees often discourage adoption among enterprises that struggle to attribute direct financial value to public relations efforts compared to advertising or direct sales. Consequently, validating the financial worth of premium solutions remains a persistent barrier to wider market penetration, as organizations tend to allocate budgets toward channels that offer easily verifiable revenue outcomes.

Market Driver

The accelerated integration of artificial intelligence and automation is fundamentally reshaping the industry as agencies and in-house teams prioritize tools that provide scalability and operational speed. Software vendors are rapidly embedding generative capabilities to automate routine tasks such as content drafting and media monitoring, enabling professionals to focus on high-value strategic work. According to Muck Rack's 'State of AI in PR' report from January 2025, 75% of public relations professionals are now utilizing generative artificial intelligence technology in their daily workflows. This widespread adoption compels platform providers to innovate continuously, ensuring their suites can navigate a changing digital ecosystem where, according to Gregory FCA in July 2025, web referrals from AI tools increased by 357% year-over-year, creating new opportunities for reputation management.

Furthermore, the increasing reliance on data-driven public relations strategies propels market growth, fueled by the imperative to demonstrate return on investment to stakeholders. Organizations require sophisticated analytics solutions that can attribute media coverage directly to corporate performance and financial objectives. According to Muck Rack's '2025 State of PR Measurement Report' from November 2025, 81% of practitioners now actively measure their work outcomes, highlighting a decisive shift toward value-based reporting. This demand for empirical evidence stimulates the development of integrated measurement dashboards that provide real-time intelligence, ensuring that communication teams can quantify their impact with the same precision as their marketing counterparts.

Market Challenge

The inability to attribute direct financial value to public relations activities constitutes a significant impediment to the growth of the global tools market. Unlike advertising or direct sales channels which offer immediate and quantifiable performance data, public relations efforts often generate long-term qualitative value that is difficult to capture in short-term financial reports. This ambiguity causes stakeholders to view premium software subscriptions as discretionary expenses rather than essential infrastructure. When organizations cannot clearly link these tools to revenue generation, they frequently reduce technological investment during financial reviews.

Consequently, this scrutiny leads to tighter budget constraints that directly limit the adoption of advanced software solutions. The lack of concrete return on investment metrics forces departments to rely on manual processes or legacy systems instead of upgrading to comprehensive analytics platforms. According to the International Communications Consultancy Organisation in 2025, 37% of agency leaders identified the unwillingness of clients to commit sufficient funds as a primary challenge facing the sector. This financial hesitation effectively shrinks the addressable market for tool providers as potential buyers prioritize spending on channels with easily verifiable economic outcomes.

Market Trends

The hyper-personalization of media pitching via AI is altering media relations by enabling professionals to tailor outreach with unprecedented precision. Advanced platforms now utilize algorithms to analyze a journalist's recent articles and social activity, ensuring that pitches align strictly with an editor's current beat. This shift combats inbox fatigue and moves the industry away from ineffective mass distribution strategies. According to Muck Rack's '2025 State of PR' report from September 2025, 70% of public relations professionals now usually or always personalize their pitches to maximize coverage potential. By leveraging these intelligent targeting features, organizations can build stronger press relationships while significantly improving placement efficiency.

Additionally, the implementation of real-time crisis detection capabilities is becoming essential as firms seek to protect brand equity against rapid digital volatility. Modern tools are evolving beyond passive tracking to offer predictive alerts that identify potential reputational threats before they escalate into emergencies. This functionality supports a proactive stance, allowing teams to deploy mitigation strategies immediately upon detecting negative sentiment. According to the International Communications Consultancy Organisation's 'World PR Report 2024-2025' from March 2025, 31% of agency leaders identify corporate reputation as their primary growth service area, underscoring the market's pivot toward protective technologies. Consequently, vendors are prioritizing instant notification systems that empower stakeholders to maintain control over their narrative during critical incidents.

Key Market Players

• Outbrain Inc.
• Meltwater
• Onalytica Ltd
• Salesforce, Inc.
• Interpublic Group of Companies, Inc.
• Ketchum Inc.
• Onclusive Inc.
• Muck Rack, LLC

Report Scope

In this report, the Global Public Relations Tools Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Public Relations Tools Market, By Solution

• Publishing Tools
• Social Media Monitoring & Management
• Data Aggregation
• Relationship Management
• Others

Public Relations Tools Market, By Deployment

• Hosted
• On-premises

Public Relations Tools Market, By Application

• Online Media
• Content Marketing

Public Relations Tools Market, By Industry

• BFSI
• Consumer Goods & Retail
• Government & Public Sector
• Healthcare
• IT & Telecom
• Media & Entertainment

Public Relations Tools Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Public Relations Tools Market.

Available Customizations:

Global Public Relations Tools Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Public Relations Tools Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Solution (Publishing Tools, Social Media Monitoring & Management, Data Aggregation, Relationship Management, Others)
  • 5.2.2. By Deployment (Hosted, On-premises)
  • 5.2.3. By Application (Online Media, Content Marketing)
  • 5.2.4. By Industry (BFSI, Consumer Goods & Retail, Government & Public Sector, Healthcare, IT & Telecom, Media & Entertainment)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Public Relations Tools Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Solution
  • 6.2.2. By Deployment
  • 6.2.3. By Application
  • 6.2.4. By Industry
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Public Relations Tools Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Solution
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Industry
  • 6.3.2. Canada Public Relations Tools Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Solution
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Industry
  • 6.3.3. Mexico Public Relations Tools Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Solution
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Industry

7. Europe Public Relations Tools Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Solution
  • 7.2.2. By Deployment
  • 7.2.3. By Application
  • 7.2.4. By Industry
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Public Relations Tools Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Solution
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Industry
  • 7.3.2. France Public Relations Tools Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Solution
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Industry
  • 7.3.3. United Kingdom Public Relations Tools Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Solution
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Industry
  • 7.3.4. Italy Public Relations Tools Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Solution
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Industry
  • 7.3.5. Spain Public Relations Tools Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Solution
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Industry

8. Asia Pacific Public Relations Tools Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Solution
  • 8.2.2. By Deployment
  • 8.2.3. By Application
  • 8.2.4. By Industry
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Public Relations Tools Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Solution
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Industry
  • 8.3.2. India Public Relations Tools Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Solution
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Industry
  • 8.3.3. Japan Public Relations Tools Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Solution
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Industry
  • 8.3.4. South Korea Public Relations Tools Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Solution
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Industry
  • 8.3.5. Australia Public Relations Tools Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Solution
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Industry

9. Middle East & Africa Public Relations Tools Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Solution
  • 9.2.2. By Deployment
  • 9.2.3. By Application
  • 9.2.4. By Industry
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Public Relations Tools Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Solution
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Industry
  • 9.3.2. UAE Public Relations Tools Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Solution
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Industry
  • 9.3.3. South Africa Public Relations Tools Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Solution
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Industry

10. South America Public Relations Tools Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Solution
  • 10.2.2. By Deployment
  • 10.2.3. By Application
  • 10.2.4. By Industry
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Public Relations Tools Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Solution
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Industry
  • 10.3.2. Colombia Public Relations Tools Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Solution
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Industry
  • 10.3.3. Argentina Public Relations Tools Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Solution
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Public Relations Tools Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Outbrain Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Meltwater
• 15.3. Onalytica Ltd
• 15.4. Salesforce, Inc.
• 15.5. Interpublic Group of Companies, Inc.
• 15.6. Ketchum Inc.
• 15.7. Onclusive Inc.
• 15.8. Muck Rack, LLC

16. Strategic Recommendations

17. About Us & Disclaimer