行动安全软体市场 - 全球产业规模、份额、趋势、机会、预测：按作业系统、类型、地区和竞争格局划分，2021-2031年

全球行动安全软体市场预计将从 2025 年的 106.2 亿美元成长到 2031 年的 268.7 亿美元，复合年增长率为 16.73%。

该行业涵盖旨在保护智慧型手机和平板电脑等行动装置免受恶意软体、网路钓鱼和未授权存取等威胁的应用程式和通讯协定。其主要驱动因素包括企业日益普及的自带设备办公室 (BYOD) 政策，以及行动金融交易的激增，这些交易对强大的资料保护提出了更高的要求。根据全球反诈骗联盟的数据，到 2024 年，全球因数位诈骗造成的经济损失将超过 1.03 兆美元，凸显了有效防御机制的迫切需求。

然而，由于作业系统碎片化以及难以将统一的安全措施应用于各种硬件，市场面临许多重大障碍。这种多样性阻碍了标准化防护工具的开发，并常常造成攻击者可利用的安全漏洞。此外，使用者对行动风险严重性的认知不足，也持续阻碍这些关键安全解决方案的广泛应用。

市场驱动因素

行动网路威胁日益频繁且手段愈加复杂，是推动全球行动安全软体市场发展的主要动力。随着恶意攻击者将攻击目标从传统桌上型电脑转向行动设备，攻击的复杂性也随之增加，这需要超越基本防毒通讯协定的进阶防御措施。 「漏网之鱼」攻击（即专门针对行动装置的网路钓鱼）的兴起尤其令人担忧，因为这类攻击会利用行动装置的小萤幕和特定的使用者行为来欺骗受害者。根据 Zimperium 发布的《2024 年全球行动威胁报告》，2024 年 9 月，82% 的网路钓鱼网站都以行动装置为目标，凸显了专用侦测软体的必要性。同样，Check Point 的报告显示，2024 年 7 月全球网路攻击数量年增 30%，迫使各组织加强行动装置安全，以应对这些风险。

此外，行动支付和数位银行管道的快速扩张正在推动对强大的行动安全解决方案的需求。随着消费者和企业将金融活动转移到行动应用程序，网路犯罪分子正在开发针对性恶意软体，以窃取凭证和挪用资金。这一趋势为诈骗提供了盈利的途径，并迫使金融机构和用户采用严格的安全通讯协定。根据卡巴斯基2025年3月发布的《金融网路威胁报告》，遭遇行动银行木马的用户数量较去年同期增加了3.6倍。金融恶意软体的激增​​直接刺激了具备即时交易扫描、身份验证和诈欺预防功能的软体市场。

市场挑战

作业系统碎片化给供应商和企业客户都造成了结构性效率低下，严重阻碍了全球行动安全软体市场的成长。安全开发人员必须自订保护通讯协定以适应不同的作业系统版本和硬体配置，这增加了生产成本并延长了开发週期。这种缺乏统一性的情况也使实施 BYOD（自备设备办公室）策略的组织在采购决策上更加复杂，因为它使得无法保证所有员工都能获得一致的保护。

根据GSMA的预测，到2024年，全球智慧型手机用户将超过67亿部，形成一个多元化的生态系统，这给标准化安全措施的实施带来了挑战。这种巨大的差异造成了安全覆盖盲点，使得一些老旧或不太常见的设备仍然容易受到攻击，从而有效地限制了安全软体的潜在市场。因此，无法在所有平台上提供统一的安全保障会削弱消费者的信心，并减缓行动安全解决方案的普及。

市场趋势

人工智慧和机器学习在预测性威胁侦测方面的融合，正透过实现对自动化攻击的主动防御，重塑行动安全模式。随着攻击者利用生成式人工智慧，企业正将自主决策引擎直接嵌入行动设备，即时分析设备行为，并在无需人工干预的情况下消除零时差威胁。这种转变正成为一项策略重点。根据Deep Instinct于2025年6月发布的《安全营运之声V5 2025》报告，86%的企业正在扩大其在网路营运中应用人工智慧的规模，以应对人工智慧驱动的威胁，这表明企业正朝着自动化防御方向做出重大转变。

同时，以行动装置为中心的零信任安全架构的采用，正将存取管理从基于网路位置检验请求转变为基于身分和装置上下文进行验证。这种模式转移意味着从依赖弱密码转向使用加密安全的、特定于设备的凭证，从而将行动装置检验为可信任令牌。这项转变正在推动防钓鱼身份验证方法的广泛应用。根据 Okta 于 2025 年 3 月发布的《2025 年企业营运报告》，在财富 500 强企业客户中，以行动装置为中心的 Okta Verify FastPass 解决方案的年增长率达到了 69%，凸显了向高度可靠的无密码身份验证的关键转变。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球行动安全软体市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按作业系统（iOS 和 macOS、Android、Windows、其他）
  • 按类型（行动资料安全、行动身分管理、行动装置安全、行动保全服务、电子邮件垃圾邮件拦截、行动虚拟私人网路）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美行动安全软体市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲行动安全软体市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区行动安全软体市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行动安全软体市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美行动安全软体市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球行动安全软体市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Zimperium, Inc.
• Lookout, Inc.
• Fortinet, Inc.
• Sophos Group plc
• Trend Micro Incorporated
• McAfee Corp.
• BlackBerry Limited
• Palo Alto Networks, Inc.
• CrowdStrike Holdings, Inc.
• SentinelOne, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Mobile Security Software Market is projected to expand from USD 10.62 Billion in 2025 to USD 26.87 Billion by 2031, registering a CAGR of 16.73%. This industry encompasses applications and protocols aimed at protecting portable devices, such as smartphones and tablets, from threats like malware, phishing, and unauthorized access. Key drivers include the widespread corporate adoption of Bring Your Own Device policies and the sharp increase in mobile financial transactions, which require strong data protection. Data from the Global Anti-Scam Alliance indicates that global financial losses due to digital fraud and scams surpassed USD 1.03 trillion in 2024, emphasizing the critical need for effective defense mechanisms.

Nevertheless, the market faces significant obstacles due to operating system fragmentation and the difficulty of deploying uniform security measures across diverse hardware. This variation hinders the development of standardized protection tools and often leads to security gaps that attackers can exploit. Furthermore, limited user awareness regarding the severity of mobile risks continues to impede the broader implementation of these essential security solutions.

Market Driver

The increasing frequency and sophistication of mobile cyber threats serve as a primary catalyst for the global mobile security software market. As malicious actors shift their focus from traditional desktops to handheld devices, the complexity of attacks has intensified, necessitating advanced defenses beyond basic antivirus protocols. The rise of "mishing," or mobile-specific phishing, is particularly alarming as these attacks leverage smaller screens and specific user behaviors to deceive victims. Zimperium's '2024 Global Mobile Threat Report' noted that 82% of phishing sites in September 2024 specifically targeted mobile devices, highlighting the need for specialized detection software. Similarly, Check Point reported a 30% year-over-year increase in global cyber attacks in July 2024, prompting organizations to bolster their mobile endpoints against these risks.

Furthermore, the rapid expansion of mobile payments and digital banking channels intensifies the demand for robust mobile security solutions. With consumers and businesses moving financial activities to mobile apps, cybercriminals are crafting targeted malware to steal credentials and siphon funds. This trend has established a profitable avenue for fraud, compelling financial institutions and users to adopt strict security protocols. According to Kaspersky's 'Financial Cyberthreats report' from March 2025, the number of users encountering mobile banking Trojans rose by 3.6 times compared to the previous year. This surge in finance-related malware directly stimulates the market for software capable of real-time transaction scanning, identity verification, and fraud prevention.

Market Challenge

Operating system fragmentation significantly hampers the growth of the Global Mobile Security Software Market by creating structural inefficiencies for both vendors and enterprise clients. Security developers must customize protection protocols for a wide array of operating system versions and hardware configurations, which increases production costs and extends development cycles. This lack of uniformity complicates purchasing decisions for organizations implementing Bring Your Own Device policies, as they cannot guarantee consistent protection across their entire workforce.

According to the GSMA, there were over 6.7 billion smartphones in use globally in 2024, representing a highly diverse ecosystem that challenges the deployment of standardized security measures. This extensive variation often results in coverage gaps where older or less common devices remain vulnerable, effectively limiting the addressable market for security software. Consequently, the inability to provide a unified security assurance across all platforms reduces buyer confidence and slows the widespread adoption of mobile defense solutions.

Market Trends

The integration of AI and Machine Learning for predictive threat detection is reshaping mobile security by enabling proactive defense against automated attacks. With adversaries leveraging generative AI, organizations are embedding autonomous decision-making engines directly into mobile endpoints to analyze device behavior in real time and neutralize zero-day threats without human intervention. This shift is becoming a strategic priority; according to the 'Voice of SecOps V5 2025' report by Deep Instinct in June 2025, 86% of organizations have increased their usage of AI within cyber operations to combat AI-powered threats, signaling a decisive transition toward automated defenses.

Simultaneously, the adoption of mobile-centric Zero Trust security architectures is altering access management by validating requests based on identity and device context rather than network location. This paradigm shifts reliance away from vulnerable passwords toward cryptographically secure, device-bound credentials that verify the mobile device as a trusted token. This transition is driving the mass implementation of phishing-resistant authentication methods. Okta's 'Businesses at Work 2025' report from March 2025 revealed that the year-over-year growth of the mobile-centric Okta Verify FastPass solution reached 69% among Fortune 500 customers, highlighting the critical move toward high-assurance, passwordless verification.

Key Market Players

• Zimperium, Inc.
• Lookout, Inc.
• Fortinet, Inc.
• Sophos Group plc
• Trend Micro Incorporated
• McAfee Corp.
• BlackBerry Limited
• Palo Alto Networks, Inc.
• CrowdStrike Holdings, Inc.
• SentinelOne, Inc.

Report Scope

In this report, the Global Mobile Security Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Security Software Market, By Operating System

• iOS & MacOS
• Android
• Windows
• Others

Mobile Security Software Market, By Type

• Mobile Data Security
• Mobile Identity Management
• Mobile Device Security
• Mobile Security as a Service
• Email Spam Blocking
• Mobile Virtual Private Networks

Mobile Security Software Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Security Software Market.

Available Customizations:

Global Mobile Security Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Security Software Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Operating System (iOS & MacOS, Android, Windows, Others)
  • 5.2.2. By Type (Mobile Data Security, Mobile Identity Management, Mobile Device Security, Mobile Security as a Service, Email Spam Blocking, Mobile Virtual Private Networks)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Mobile Security Software Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Operating System
  • 6.2.2. By Type
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Security Software Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Operating System
      • 6.3.1.2.2. By Type
  • 6.3.2. Canada Mobile Security Software Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Operating System
      • 6.3.2.2.2. By Type
  • 6.3.3. Mexico Mobile Security Software Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Operating System
      • 6.3.3.2.2. By Type

7. Europe Mobile Security Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Operating System
  • 7.2.2. By Type
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Security Software Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Operating System
      • 7.3.1.2.2. By Type
  • 7.3.2. France Mobile Security Software Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Operating System
      • 7.3.2.2.2. By Type
  • 7.3.3. United Kingdom Mobile Security Software Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Operating System
      • 7.3.3.2.2. By Type
  • 7.3.4. Italy Mobile Security Software Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Operating System
      • 7.3.4.2.2. By Type
  • 7.3.5. Spain Mobile Security Software Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Operating System
      • 7.3.5.2.2. By Type

8. Asia Pacific Mobile Security Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Operating System
  • 8.2.2. By Type
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Security Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Operating System
      • 8.3.1.2.2. By Type
  • 8.3.2. India Mobile Security Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Operating System
      • 8.3.2.2.2. By Type
  • 8.3.3. Japan Mobile Security Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Operating System
      • 8.3.3.2.2. By Type
  • 8.3.4. South Korea Mobile Security Software Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Operating System
      • 8.3.4.2.2. By Type
  • 8.3.5. Australia Mobile Security Software Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Operating System
      • 8.3.5.2.2. By Type

9. Middle East & Africa Mobile Security Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Operating System
  • 9.2.2. By Type
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Security Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Operating System
      • 9.3.1.2.2. By Type
  • 9.3.2. UAE Mobile Security Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Operating System
      • 9.3.2.2.2. By Type
  • 9.3.3. South Africa Mobile Security Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Operating System
      • 9.3.3.2.2. By Type

10. South America Mobile Security Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Operating System
  • 10.2.2. By Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Security Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Operating System
      • 10.3.1.2.2. By Type
  • 10.3.2. Colombia Mobile Security Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Operating System
      • 10.3.2.2.2. By Type
  • 10.3.3. Argentina Mobile Security Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Operating System
      • 10.3.3.2.2. By Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Security Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Zimperium, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Lookout, Inc.
• 15.3. Fortinet, Inc.
• 15.4. Sophos Group plc
• 15.5. Trend Micro Incorporated
• 15.6. McAfee Corp.
• 15.7. BlackBerry Limited
• 15.8. Palo Alto Networks, Inc.
• 15.9. CrowdStrike Holdings, Inc.
• 15.10. SentinelOne, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer