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市场调查报告书
商品编码
1957255
Eyewear Frames Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Frames Type, By Frame Shape, By Sales Channel, By Region & Competition, 2021-2031F |
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全球眼镜框市场预计将从 2025 年的 390.3 亿美元成长到 2031 年的 553.1 亿美元,复合年增长率为 5.98%。
这些镜框是固定矫正镜片或防护镜片的重要结构部件,确保镜片在配戴者眼前保持正确位置。推动市场成长要素包括全球近视和老花眼等屈光不正的日益普遍,以及人口老化导致视力矫正需求随着老龄化增长而增加。此外,人们对眼部健康的日益关注,以及职场对耐用且符合人体工学设计的眼镜的需求,也支撑着市场需求。德国验光师和配镜师中央协会(Zentralverband der Augenoptiker und Optometristen)的报告也印证了这种韧性:儘管整体经济出现波动,但光学产业在2025年仍实现了3.1%的销售额成长。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 390.3亿美元 |
| 市场规模:2031年 | 553.1亿美元 |
| 复合年增长率:2026-2031年 | 5.98% |
| 成长最快的细分市场 | 无框 |
| 最大的市场 | 北美洲 |
然而,传统眼镜製造商和独立眼镜店面临着许多挑战,包括来自线上零售商和大型连锁店的激烈价格竞争,这给它们的利润率带来了下行压力。市场饱和迫使企业必须下调定价策略以维持竞争力。此外,持续的通货膨胀正在减少消费者的可支配收入,并降低他们在高端眼镜上的支出。这些经济压力有可能阻碍价值成长,尤其是在高端眼镜领域,因为消费者在任何消费中都变得更加重视价格。
屈光不正和视力障碍的日益增加是全球眼镜框市场的主要驱动力,这需要稳定的镜框结构供应来支撑矫正镜片。随着全球近视率的上升和老年人口的不断增长,对处方眼镜的基本需求确保了兼具功能性和耐用性的镜框拥有稳定的基础需求。专业近视管理方案的普及进一步强化了这项医疗需求,在这些方案中,与坚固镜框的兼容性对于其有效性至关重要。依视路陆逊梯卡在其2024年10月的财报中指出,其近视管理产品组合(尤其是立体镜片)在中国市场实现了40%的增长,这印证了这一重要性,并凸显了先进视力保健与眼镜组件需求之间的显着关联。
同时,眼镜市场也受益于眼镜转向主要时尚配件的转变,镜框不再只是实用工具,而是成为重要的风格象征。奢侈品牌正抓住这一趋势,以优质材料和注重设计的系列吸引眼光独到的消费者,并在经济逆风的情况下保持盈利。例如,开云集团(Kering Group)在2025年2月公布,其眼镜产品部门的年销售额达到16亿欧元,年增6%,这主要得益于其奢侈品组合的强劲增长势头。然而,销售量趋势依然复杂。根据义大利眼镜协会(ANFAO)2025年2月的报告,义大利眼镜框出口总额预计为15.86亿欧元,略有下降。这表明,在创造高端价值和维持销售之间,仍然存在着持续的矛盾。
市场估值面临的主要障碍是激烈的价格竞争和持续的经济通膨。随着大众连锁店和线上零售商为了抢占市场份额而大幅降价,独立眼镜店和传统镜框製造商也被迫降低价格。这种竞争环境挤压了利润空间,使眼镜产品趋于同质化,也使得奢侈品牌越来越难以向注重成本的消费者证明其高价的合理性。因此,即使交易量相对稳定,眼镜行业在维持价值增长方面也面临着挑战。
此外,消费者自由裁量权支出的下降加剧了财务困境,尤其对高端眼镜市场造成了冲击。随着购买力下降,消费者往往选择价格较低的替代品或推迟更换,阻碍了製造商的收入成长。这种价值缩水在主要出口市场尤其显着;根据义大利眼镜协会(ANFAO)预测,到2024年,美国眼镜出口量预计将下降19.1%,凸显了高端眼镜需求下降的严重性。
随着扩增实境(AR) 和智慧技术的融合,眼镜框正从静态的医疗辅助工具转变为可连接的穿戴平台。製造商正将人工智慧 (AI)、音讯和视讯等功能直接整合到标准镜框设计中,成功地将数位功能与传统美学相结合,以满足人们对免持连接的需求。这种变革使品牌能够在不牺牲日常佩戴所需的舒适人体工学的前提下,吸引精通技术的消费者。视觉委员会 (Vision Council) 于 2025 年 9 月发布的一份报告也印证了这一转变,该报告显示,约 14% 的消费者购买了智慧眼镜产品,这表明这些整合解决方案的商业性可行性已超越了早期用户的群体。
同时,向生物基醋酸酯和再生材料的转变代表着製造过程的结构性变革,旨在减少石油基聚合物对环境的影响。製造商正积极调整其供应链,利用再生塑胶和可生物降解的植物来源醋酸酯,确保这些环保材料具有与传统材料相当的耐用性和光泽度。此举既是对日益严格的监管标准的回应,也是吸引具有环保意识的消费者的关键差异化因素。为了反映这一趋势,Safilo集团于2025年3月宣布,其新系列产品中生物基或再生材料的比例已提高至约23%,强调向永续生产的转型正在工业规模上推进。
The Global Eyewear Frames Market is projected to expand from USD 39.03 Billion in 2025 to USD 55.31 Billion by 2031, registering a compound annual growth rate (CAGR) of 5.98%. These frames serve as the essential structural components for holding corrective or protective lenses in proper alignment before the wearer's eyes. Primary growth drivers include the increasing global incidence of refractive errors like myopia and presbyopia, coupled with an aging demographic that requires frequent updates to their vision correction. Additionally, a heightened focus on eye health and the need for durable, ergonomic eyewear in professional settings are sustaining market demand. Reflecting this resilience, the Zentralverband der Augenoptiker und Optometristen reported that the optical sector achieved a turnover growth of 3.1 percent in 2025, despite broader economic volatility.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.03 Billion |
| Market Size 2031 | USD 55.31 Billion |
| CAGR 2026-2031 | 5.98% |
| Fastest Growing Segment | Rimless Frames |
| Largest Market | North America |
However, the market faces a significant obstacle in the form of fierce price competition from online retailers and large-scale chains, which places downward pressure on the profit margins of traditional manufacturers and independent optical practices. This market saturation often forces businesses to adjust their pricing strategies downward to compete. Furthermore, persistent inflation reduces consumer discretionary income, leading to decreased spending on premium frames. This economic pressure threatens to stall value growth, particularly within the high-end segment of the industry, as consumers become more price-sensitive regarding discretionary purchases.
Market Driver
The escalating prevalence of refractive errors and vision impairment acts as the central engine for the Global Eyewear Frames Market, necessitating a steady supply of structural supports for corrective lenses. With rising myopia rates worldwide and an expanding geriatric population, the fundamental need for prescription eyewear guarantees a consistent baseline demand for functional and durable frames. This medical necessity is further bolstered by the uptake of specialized myopia management solutions, which depend on robust frame compatibility for effectiveness. Underscoring this connection, EssilorLuxottica noted in its October 2024 revenue release that its myopia management portfolio, specifically Stellest lenses, saw 40 percent growth in China, highlighting the critical relationship between advanced vision care and eyewear component demand.
Concurrently, the market is benefiting from the evolution of eyewear into a key fashion accessory, elevating frames from simple utilitarian tools to significant style statements. Luxury brands are capitalizing on this trend by utilizing premium materials and design-focused collections to attract aesthetically minded consumers, sustaining revenue despite economic headwinds. For instance, Kering reported in February 2025 that Kering Eyewear achieved full-year revenue of €1.6 billion, a comparable rise of 6 percent driven by its luxury portfolio's momentum. However, volume dynamics remain intricate; ANFAO's February 2025 report indicated that Italian eyewear frame exports totaled €1.586 billion, showing a slight contraction that illustrates the ongoing tension between generating premium value and maintaining unit volume.
Market Challenge
A major hurdle for market valuation is the combination of fierce price competition and enduring economic inflation. As mass-market chains and online retailers aggressively discount their offerings to gain market share, independent optical practices and traditional frame manufacturers are compelled to lower their pricing structures. This competitive environment erodes profit margins and treats eyewear as a commodity, making it increasingly difficult for premium brands to justify elevated prices to cost-conscious shoppers. Consequently, the industry faces challenges in sustaining value growth, even when transaction volumes remain relatively stable.
Financial constraints are further intensified by a decline in consumer discretionary spending, which disproportionately affects the high-end frame segment. As purchasing power weakens, consumers frequently opt for budget-friendly alternatives or postpone replacement purchases, thereby hindering revenue growth for manufacturers. This contraction in value is evident in key export markets; according to the Italian eyewear association ANFAO, the value of frame exports to the United States fell by 19.1 percent in 2024, emphasizing the severity of the downturn in demand for premium eyewear.
Market Trends
The incorporation of augmented reality and smart technology is redefining eyewear frames, transitioning them from static medical aids into connected wearable platforms. Manufacturers are embedding features such as artificial intelligence, audio, and video directly into standard frame designs, successfully blending digital functionality with traditional aesthetics to meet the demand for hands-free connectivity. This evolution allows brands to appeal to tech-savvy consumers without sacrificing the ergonomic comfort required for daily use. Validating this shift, a September 2025 report by The Vision Council revealed that approximately 14 percent of consumers have purchased smart eyewear, demonstrating the commercial viability of these integrated solutions beyond early adopters.
In parallel, the shift toward bio-acetate and recycled materials marks a significant structural change in manufacturing aimed at reducing the environmental footprint of petroleum-based polymers. Producers are actively adjusting supply chains to utilize regenerated plastics and biodegradable plant-based acetates, ensuring these eco-friendly options offer the same durability and finish as conventional materials. This approach aligns with stricter regulatory standards while acting as a key differentiator for environmentally conscious consumers. Highlighting this trend, Safilo Group stated in March 2025 that it had increased the proportion of its new collections made from bio-based or recycled materials to approximately 23 percent, emphasizing the industrial scale of this move toward sustainable production.
Report Scope
In this report, the Global Eyewear Frames Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Eyewear Frames Market.
Global Eyewear Frames Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: