蔬菜食物泥市场－全球产业规模、份额、趋势、机会、预测：按产品、应用、销售管道、地区和竞争对手划分，2021-2031年

全球蔬菜食物泥市场预计将从 2025 年的 145.8 亿美元成长到 2031 年的 196 亿美元，复合年增长率为 5.06%。

蔬菜食物泥是由研磨、压榨、混合或过滤熟蔬菜製成的黏稠糊状或半液体状产品，旨在保留原料的风味和营养价值。该市场的主要成长要素来自饮料和婴幼儿营养品产业对洁净标示、天然成分日益增长的需求，以及消费者结构转向便利植物来源食品的转变。例如，世界加工番茄协会 (WPT) 报告称，2024 年全球加工番茄产量将达到创纪录的 4,570 万吨，这充分说明了用于製作糊状和食物泥等产品的蔬菜衍生行业的规模。

然而，我们面临一项重大挑战：气候变迁导致原物料价格波动。不稳定的天气模式日益阻碍农业生产，造成加工商供不应求和采购成本不稳定。这种不稳定性使得依赖稳定品质标准和价格的食品生产商难以进行库存管理，并阻碍了合约的稳定性和长期市场扩张。

市场驱动因素

婴幼儿食品和营养品产业的快速成长是蔬菜食物泥市场的主要驱动力。这主要源自于父母对安全性、适宜口感和营养保留的需求。製造商越来越多地采用南瓜、胡萝卜和甘薯等蔬菜食物泥作为核心原料，这些产品无需添加人工增稠剂，即可提供天然营养强化和洁净标示的优势。此外，袋装包装和有机产品的流行趋势也进一步推动了这一需求，这些产品依赖于高品质的无菌食物泥，既能保持“新鲜度”，又能延长保质期。根据有机贸易协会 (OTA) 2025 年 4 月发布的报告，2024 年有机婴幼儿配方奶粉和婴幼儿食品的销售额增长了 3.8%，表明儘管面临供应链挑战，但市场对优质食物泥婴幼儿产品的需求依然强劲。

同时，随着纯素食和植物性饮食的日益普及，蔬菜食物泥的工业应用已从传统的烹饪用途扩展到乳製品和肉类替代品的功能性配料领域。研发人员正有效地将食物泥应用于香肠、植物汉堡和无乳涂抹酱中，以改善保水性、增强配料黏合性并提供天然色素，从而取代合成添加剂。正如良好食品研究所（Good Food Institute）在2025年4月指出的那样，2024年全球植物来源鱼贝类、肉类和乳製品替代品的零售额增长了5%，达到286亿美元。这表明将食物泥泥应用于高附加价值配方中具有广阔的发展前景。为了支持这种规模的加工，邦杜尔（Bonduel）在2024年8月报告称，其2023-2024财年的集团收入达到23.718亿欧元。这反映了为满足不断增长的加工蔬菜配料市场需求而需要的持续工业活动。

市场挑战

由于气候变迁带来的不确定性导致原料价格波动，全球蔬菜食物泥市场面临严峻挑战，从根本上破坏了供应链的稳定性。饮料和婴幼儿营养品生产商需要稳定的原料规格以生产洁净标示产品，但变幻莫测的天气模式正日益威胁作物的品质和产量。当极端环境条件导致产量下降时，加工商会立即面临供不应求，被迫以虚高的现货价格采购原料。这种财务上的不确定性降低了营业利润率，并使大规模生产所需的库存预测变得更加复杂。

气候不稳定的具体影响已清楚地体现在主要蔬菜食物泥的产量数据中。根据西北欧马铃薯种植者协会（NEPG）的报告，该地区2024年的马铃薯产量预测已下调至2,070万吨，比上年度减少8.8%。这主要是由于病害压力高和恶劣天气条件造成的。区域农业生产的如此显着波动削弱了筹资策略的可靠性。因此，生产商难以获得长期价格合同，这不仅阻碍了合约的稳定性，也直接阻碍了市场的可持续成长。

市场趋势

「增值回收」正在重新定义筹资策略，它将外观不符合标准但营养完整的蔬菜作为宝贵的原料。加工商将诸如受损的番茄、畸形的胡萝卜和过剩的绿叶蔬菜等次级作物转化为高品质的无菌食物泥，从而减少生产过程中的碳足迹并稳定原材料价格波动。这种循环经济模式消除了农业低效环节，同时为製造商提供了经济高效且环保的原料来源，吸引了环保意识的买家。为了凸显永续采购模式在业界的快速普及，升级再造食品委员会在2025年1月发布的报告显示，获得认证的公司在2024年已将约120万吨食物废弃物重新利用。

同时，在糖果业，使用食物泥作为脂肪和糖的天然替代品正在不断扩展。製造商将甜菜根泥、甘薯和南瓜食物泥添加到蛋糕、鬆饼和麵包中，以在不影响口感的前提下改善营养成分。他们不仅复製了精製糖和黄油的功能，还增强了产品的保水性，并简化了成分錶。这项转变的主要驱动力是消费者对合成添加剂的日益关注，以及对包含所有可识别食品成分的产品的偏好。根据英联食品配料公司（Ingredion）2024年5月发布的报告，43%的消费者会在购买前查看配料标籤，这一显着增长促使食品开发商用更健康的植物来源成分取代人工增稠剂。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球蔬菜食物泥市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 副产品（番茄、胡萝卜、甜菜根、南瓜、菠菜、冬南瓜等）
  • 依用途分类（婴儿食品、饮料、乳製品/冷冻甜点、汤、酱料、其他）
  • 销售管道细分（直销、零售、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美蔬菜食物泥市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲蔬菜食物泥市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区蔬菜食物泥市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲蔬菜食物泥市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲蔬菜食物泥市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球蔬菜食物泥市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• JBS SA
• Kraft Foods Group, Inc.
• BRF SA
• Astral Foods Ltd.
• Kellanova
• The Kraft Heinz Company
• Nestle SA
• Unilever PLC
• General Mills, Inc.
• Conagra Brands, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Vegetable Puree Market rise from USD 14.58 Billion in 2025 to USD 19.60 Billion by 2031 at a CAGR of 5.06%. Defined as a cohesive paste or semi-liquid product created by grinding, pressing, blending, or sieving cooked vegetables, vegetable puree is designed to preserve the flavor and nutritional profile of the original produce. The market is chiefly driven by increasing demand for clean-label, natural ingredients within the beverage and infant nutrition sectors, alongside a structural move toward convenient plant-based food formulations. Highlighting the industrial scale of vegetable derivatives used for products like pastes and purees, the World Processing Tomato Council reported that global processing tomato production volumes hit a record 45.7 million tonnes in 2024.

However, the industry faces substantial hurdles regarding raw material price volatility caused by climatic unpredictability. Erratic weather patterns are increasingly disrupting agricultural yields, resulting in supply shortages and unstable procurement costs for processors. This instability creates difficulties in inventory management for food manufacturers who depend on consistent quality standards and pricing, effectively acting as a barrier to contract security and long-term market expansion.

Market Driver

The rapid growth of the baby food and infant nutrition sector serves as a primary catalyst for the vegetable puree market, fueled by parental demands for safety, appropriate textures, and nutrient retention. Manufacturers are increasingly adopting vegetable purees-such as pumpkin, carrot, and sweet potato-as core ingredients because they offer natural fortification and clean-label benefits without requiring artificial thickeners. This demand is further intensified by the trend toward pouch-based and organic formats that rely on high-quality aseptic purees to ensure shelf stability while delivering a "fresh-like" profile. According to the Organic Trade Association in April 2025, the organic formula and baby food category saw a 3.8% sales increase in 2024, demonstrating resilient demand for premium puree-based infant products despite supply chain challenges.

Simultaneously, the rising popularity of vegan and plant-based diets has broadened the industrial application of vegetable purees beyond standard culinary uses into functional roles within dairy and meat analogues. Formulators are utilizing purees to improve moisture retention, bind ingredients, and provide natural coloring in sausages, plant-based burgers, and dairy-free spreads, effectively replacing synthetic additives. As noted by the Good Food Institute in April 2025, global retail sales of plant-based seafood, meat, and dairy alternatives grew 5% to reach $28.6 billion in 2024, indicating a strong avenue for incorporating purees into value-added formulations. Supporting this scale of processing, Bonduelle reported in August 2024 that the group's revenue for the 2023-2024 fiscal year reached €2,371.8 million, reflecting the sustained industrial activity needed to supply the growing market for processed vegetable ingredients.

Market Challenge

The global vegetable puree market faces a major constraint in the form of raw material price volatility caused by climatic unpredictability, which fundamentally disrupts supply chain stability. While manufacturers in the beverage and infant nutrition sectors depend on consistent ingredient specifications for clean-label products, erratic weather patterns increasingly threaten crop quality and harvest volumes. When yield failures result from extreme environmental conditions, processors encounter immediate supply deficits that force them to buy raw materials at inflated spot rates. This financial unpredictability reduces operating margins and complicates the inventory forecasting necessary for large-scale production.

The tangible effects of this climatic instability are clear in the production figures for key puree vegetables. The North-Western European Potato Growers (NEPG) reported that the 2024 potato harvest forecast for the region was revised downward to 20.7 million tonnes, an 8.8% decrease from the previous year attributed to high disease pressure and adverse wet weather. Such significant fluctuations in regional agricultural output compromise the reliability of procurement strategies. Consequently, manufacturers face difficulties in securing long-term price agreements, creating a barrier to contract security that directly impedes sustained market growth.

Market Trends

Procurement strategies are being reshaped by the upcycling of imperfect produce into sustainable puree ingredients, valorizing vegetables that miss aesthetic retail standards but maintain full nutritional value. Processors are increasingly transforming off-spec crops-such as bruised tomatoes, misshapen carrots, or surplus leafy greens-into high-quality aseptic purees, thereby lowering the carbon footprint of production and reducing raw material volatility. This circular economy model addresses agricultural inefficiencies while offering manufacturers a cost-effective, eco-friendly ingredient stream that attracts environmentally conscious buyers. Highlighting the rapid industrial adoption of these sustainable sourcing models, the Upcycled Food Association noted in January 2025 that certified companies diverted approximately 1.2 million tons of food waste in 2024.

At the same time, the use of purees as natural substitutes for fat and sugar in bakery applications is gaining momentum as manufacturers aim to enhance nutritional profiles without sacrificing sensory attributes. Industrial bakers are reformulating cakes, muffins, and breads by integrating beet, sweet potato, or pumpkin purees to replicate the functional properties of refined sugar and butter, effectively improving moisture retention while cleaning up ingredient lists. This shift is primarily driven by increased consumer scrutiny regarding synthetic additives and a growing preference for products with recognizable, whole-food components. According to a May 2024 report by Ingredion, 43% of consumers check ingredient labels before purchasing, a significant rise that is compelling food formulators to replace artificial texturizers with wholesome vegetable derivatives.

Key Market Players

• JBS S.A.
• Kraft Foods Group, Inc.
• BRF S.A.
• Astral Foods Ltd.
• Kellanova
• The Kraft Heinz Company
• Nestle S.A.
• Unilever PLC
• General Mills, Inc.
• Conagra Brands, Inc.

Report Scope

In this report, the Global Vegetable Puree Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegetable Puree Market, By Product

• Tomato
• Carrot
• Beetroot
• Pumpkin
• Spinach
• Butternut
• Others

Vegetable Puree Market, By Application

• Baby Nutrition
• Beverages
• Dairy & Frozen Desserts
• Soups
• Sauces
• Others

Vegetable Puree Market, By Sales Channel

• Direct Sales
• Retail
• Online
• Others

Vegetable Puree Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegetable Puree Market.

Available Customizations:

Global Vegetable Puree Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegetable Puree Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Tomato, Carrot, Beetroot, Pumpkin, Spinach, Butternut, Others)
  • 5.2.2. By Application (Baby Nutrition, Beverages, Dairy & Frozen Desserts, Soups, Sauces, Others)
  • 5.2.3. By Sales Channel (Direct Sales, Retail, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Vegetable Puree Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vegetable Puree Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Vegetable Puree Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Vegetable Puree Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Sales Channel

7. Europe Vegetable Puree Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vegetable Puree Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Vegetable Puree Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Vegetable Puree Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Vegetable Puree Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Vegetable Puree Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Vegetable Puree Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Vegetable Puree Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Vegetable Puree Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Vegetable Puree Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Vegetable Puree Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Vegetable Puree Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Vegetable Puree Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Vegetable Puree Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Vegetable Puree Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Vegetable Puree Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Sales Channel

10. South America Vegetable Puree Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Application
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Vegetable Puree Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Vegetable Puree Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Vegetable Puree Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Vegetable Puree Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. JBS S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kraft Foods Group, Inc.
• 15.3. BRF S.A.
• 15.4. Astral Foods Ltd.
• 15.5. Kellanova
• 15.6. The Kraft Heinz Company
• 15.7. Nestle S.A.
• 15.8. Unilever PLC
• 15.9. General Mills, Inc.
• 15.10. Conagra Brands, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer