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市场调查报告书
商品编码
1961297
核桃奶市场-全球产业规模、份额、趋势、机会和预测:按类型、口味、分销管道、地区和竞争格局划分,2021-2031年Walnut Milk Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Flavors, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球核桃奶市场预计将从 2025 年的 12.2 亿美元成长到 2031 年的 20.4 亿美元,在预测期内复合年增长率将达到 8.95%。
这款植物来源乳製品替代品由水和核桃混合製成,富含抗氧化剂和必需脂肪酸。市场成长的主要驱动力是乳糖不耐症患者人数的增加以及消费者对纯素食和洁净标示营养产品的日益青睐。此外,其成分中天然富含的Omega-3脂肪酸,能够为注重健康的消费者提供显着的功能性益处,帮助他们获得基本饮食需求以外的心血管健康益处。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 12.2亿美元 |
| 市场规模:2031年 | 20.4亿美元 |
| 复合年增长率:2026-2031年 | 8.95% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
关于供应链稳定性,国际坚果及干果理事会(INDFC)报告称,到2024年,核桃将占全球树坚果消费量的20%,从而确保植物奶替代品的可靠来源。儘管供应充足,但市场仍面临许多挑战,包括来自燕麦奶和杏仁奶等成熟植物奶市场的激烈竞争。这些成熟类别目前拥有更完善的零售分销网络和更高的消费者认知度,这使得核桃奶难以实现更广泛的市场成长。
核桃奶产业的主要驱动力是全球范围内向纯素和植物性饮食的快速转变。随着消费者不断寻求符合伦理且健康的乳製品替代品,这种转变已从小众趋势发展成为市场主流行为。植物性产品在主要零售通路的显着出现便印证了这一点。根据良好食品研究所(Good Food Institute)预测,到2024年,植物奶将占美国零售市场牛奶总销售额的14%,显示消费者群体乐于尝试核桃奶等新兴产品类别。为了满足这项需求,加州核桃委员会预测,到2024年9月,核桃产量将达到67万吨,从而确保有足够的农业产量来扩大加工规模。
第二个驱动力是产品创新的持续推进,特别是风味和功能性产品的推出,旨在与现有的燕麦奶和杏仁奶竞争。製造商正积极拓展产品线,推出咖啡师风格和风味产品,以改善口感并满足特定用途,例如搭配咖啡。例如,《乳品食品杂誌》在2024年3月报道,Elmhurst 1925透过在其功能性拿铁系列中新增枫糖核桃口味,扩大了市场覆盖范围。此类策略创新展现了核桃的多功能性,并吸引了追求独特口味、渴望体验传统原味之外的消费者。
全球核桃奶市场扩张的最大障碍在于现有植物性饮品,尤其是燕麦奶和杏仁奶的垄断地位。这些主要品类占据了零售货架的大部分空间,且消费者认知度高,为新替代品设定了极高的进入门槛。由于零售商往往优先销售这些畅销产品,核桃奶在主流通路的知名度和供应量都十分有限。因此,生产商难以改变消费者现有的购买习惯,也难以推广免费试用装等有效方法来大幅扩大基本客群。
植物基食品协会的数据也印证了这种市场集中。该协会指出,到2024年,燕麦奶和杏仁奶将占美国植物性乳汁总销售量的约78%。这项数据表明,消费者的大部分支出仍然集中在这两种主要品种上。如此巨大的市场主导地位限制了核桃奶生产商实现规模经济的能力,从而难以製定具有竞争力的价格,导致市场份额差距持续存在,并阻碍了核桃奶的广泛普及。
全球核桃奶市场的一个显着趋势是,为了弥合坚果饮品与牛奶之间的营养差距,越来越多的核桃奶产品开始添加植物性蛋白质、维生素D和钙。早期产品主要依靠核桃天然的Omega-3脂肪酸,而现代产品则致力于提供与乳製品相媲美的营养价值,以满足注重健康的消费者对功能性和植物来源认证的双重需求。根据FoodNavigator-USA通报,PLANTSTRONG Foods公司于2024年4月推出的新产品凸显了这项转变。该公司推出了一款每份添加310毫克钙和4.8微克维生素D的核桃奶,有效解决了人们在选择核桃奶时常面临的营养妥协问题。
同时,采用检验的永续性指标和环保包装已成为关键的竞争优势,以严格的行业标准取代了模糊的营销承诺。随着消费者越来越重视其购买行为对环境的影响,该行业正在规范其永续性倡议,以赢得信任并确保零售货架空间。例如,正如《太平洋坚果生产商》在2025年3月报导的那样,加州核桃委员会的可持续发展工作小组于2024年制定了新的可持续性指标。这些指标定义了四个衡量领域,用于科学地检验环境管理,使製造商能够用可靠的农业数据来支持其环境声明,并增强其对环保意识的消费者的吸引力。
The Global Walnut Milk Market is projected to expand from USD 1.22 Billion in 2025 to USD 2.04 Billion by 2031, registering a CAGR of 8.95% throughout the forecast period. This plant-based dairy alternative, created by blending water and walnuts, is naturally abundant in antioxidants and essential fatty acids. Market growth is primarily fueled by the increasing rate of lactose intolerance and a widespread consumer transition toward vegan and clean-label nutritional products. Additionally, the high Omega-3 fatty acid content inherent in the raw ingredients offers a significant functional benefit, appealing to health-focused individuals looking for cardiovascular advantages that exceed basic dietary needs.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.22 Billion |
| Market Size 2031 | USD 2.04 Billion |
| CAGR 2026-2031 | 8.95% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
In terms of supply chain stability, walnuts represented 20% of global tree nut consumption in 2024, according to the International Nut and Dried Fruit Council, guaranteeing a reliable source for manufacturing milk alternatives. Despite this robust supply, the market faces a substantial hurdle in the form of fierce competition from entrenched plant-based sectors such as oat and almond milk. These established categories currently enjoy superior retail distribution and consumer familiarity, which poses a difficulty for walnut milk in achieving broader market scalability.
Market Driver
The primary engine driving the walnut milk sector is the rapid global shift toward vegan and plant-based diets, as consumers increasingly seek ethical and healthy alternatives to conventional dairy. This transition has evolved from a niche movement into a standard market behavior, demonstrated by the significant presence of plant-based options in mainstream retail channels. According to the Good Food Institute, plant-based milk retained a 14% share of total milk dollar sales in US retail markets in 2024, indicating a consumer base eager to try emerging sub-categories like walnut milk. To support this demand, the California Walnut Commission forecasted a production of 670,000 tons in September 2024, ensuring ample agricultural output for scalable processing.
A secondary driver is the relentless pace of product innovation, particularly the introduction of flavored and functional variants designed to rival established oat and almond beverages. Manufacturers are actively expanding their lineups with barista-style and flavored options to improve taste profiles and target specific uses, such as coffee pairings. For example, Dairy Foods Magazine reported in March 2024 that Elmhurst 1925 added a Maple Walnut flavor to its functional latte collection, widening the market reach. These strategic innovations demonstrate the versatility of walnuts and attract experiential consumers seeking unique flavors beyond traditional plain versions.
Market Challenge
The most significant barrier to the expansion of the global walnut milk market is the dominance of established plant-based sectors, particularly oat and almond milk. These leading categories occupy the majority of retail shelf space and benefit from high consumer recognition, creating steep entry barriers for newer alternatives. Because retailers often prioritize these fast-moving goods, walnut milk suffers from limited visibility and availability in mainstream distribution networks. As a result, producers find it difficult to disrupt current shopping habits or generate the trial purchases needed to substantially grow their customer base.
This market concentration is underscored by data from the Plant Based Foods Association, which noted that oat and almond milk accounted for roughly 78% of total plant-based milk dollar sales in the United States in 2024. This statistic reveals that the vast majority of consumer spending remains locked within these two dominant varieties. Such overwhelming market control limits the ability of walnut milk manufacturers to reach the economies of scale necessary for competitive pricing, thereby perpetuating the disparity in market share and slowing wider adoption.
Market Trends
A prominent trend in the Global Walnut Milk Market is the move toward fortification with plant proteins, vitamin D, and calcium to bridge the nutritional gap between nut-based beverages and bovine milk. While earlier products relied mainly on the natural Omega-3 content of walnuts, modern formulations are being engineered to offer nutritional parity with dairy, catering to health-conscious consumers who demand both functional density and ethical plant-based credentials. This shift was highlighted in April 2024 by FoodNavigator-USA, which reported that PLANTSTRONG Foods launched a walnut-based milk fortified with 310mg of calcium and 4.8mcg of vitamin D per serving, effectively mitigating the dietary trade-offs once associated with switching to walnut milk.
Concurrently, the adoption of verified sustainability metrics and eco-friendly packaging has become a key competitive differentiator, replacing vague marketing promises with rigorous industry standards. As shoppers increasingly evaluate the environmental impact of their purchases, the industry is formalizing its sustainability efforts to gain trust and secure retail shelf space. For instance, Pacific Nut Producer reported in March 2025 that the California Walnut Commission's Sustainability Working Group established a new Sustainability Index in 2024. This index defines four metric areas to scientifically validate environmental stewardship, allowing manufacturers to back their green claims with hard agricultural data and strengthening their appeal to eco-minded buyers.
Report Scope
In this report, the Global Walnut Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Walnut Milk Market.
Global Walnut Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: