保湿剂市场－全球产业规模、份额、趋势、机会、预测：按类型、原料、应用、地区和竞争格局划分，2021-2031年

全球保湿霜市场预计将从 2025 年的 271.2 亿美元成长到 2031 年的 387.1 亿美元，复合年增长率为 6.11%。

这些吸湿性物质，包括山梨醇和甘油，对于维持医药、食品和个人护理行业的水分含量和稳定配方至关重要。推动成长的主要动力是消费者对功能性美容产品和加工食品的需求不断增长，这些产品和食品都需要保湿剂来达到保湿和保持质地的效果。这一行业需求得到了可靠的市场数据的支持。例如，根据欧洲化妆品协会（Cosmetics Europe）的报告，到2024年，欧洲个人护理和化妆品行业的零售总额将达到1040亿欧元，这凸显了主要製造地对保湿成分的巨大总合。

然而，玉米和棕榈油等关键原料价格波动是市场面临的重大障碍。由于地缘政治紧张局势和农业收成难以预测，原材料成本波动给製造商带来巨大压力，扰乱了长期生产策略，并挤压了利润空间。加之环境永续性方面的严格监管要求，这种经济不确定性造成了非常严重的障碍，可能限制资本支出，并阻碍全球保湿剂市场的稳定发展。

市场驱动因素

消费者对便利性速食的偏好日益增长，是全球保湿剂产业发展的主要动力。随着生活节奏的加快，人们对营养棒、糖果甜点和烘焙食品等加工食品的依赖性也越来越高，这就需要山梨糖醇和甘油等高效保湿剂来确保食品的质地稳定性和较长的保质期。这种消费模式的转变催生了对食品级配料的巨大需求，尤其是在快速发展的电商领域，产品的耐久性在分销过程中至关重要。中国国家统计局的数据印证了这一趋势，数据显示，截至2025年1月，2024年食品线上零售额将增长16.0%，凸显了包装食品行业的快速发展，而这正是推动食品配料使用量增长的主要因素。

此外，全球化妆品和个人护理行业的强劲成长正在推动市场发展，因为保湿成分在以保湿为核心的配方中至关重要。丙二醇和透明质酸等原料因其具有锁水保湿和增强皮肤屏障功能的特性，在护髮产品、精华液和保湿霜中发挥关键作用，这与高端美容产品的趋势相符。该行业的强劲表现直接推高了原材料需求。 2025年2月，联合利华报告称，其美容与健康事业部2024财年的核心销售额增长了6.5%。为了满足不断增长的行业需求，主要供应商正在加强产能。例如，2024年1月，戈德瑞工业公司宣布计画投资7,180万美元，用于扩建其油脂化学品生产基础设施，以确保市场原料的稳定供应。

市场挑战

阻碍全球保湿剂市场稳定成长的主要障碍是关键农产品原料（尤其是玉米和粗製棕榈油）价格的大幅波动。这些商品是生产山梨糖醇和甘油等关键保湿剂的必要基础。当这些原料成本出现不可预测的波动时，製造商的成本结构会立即受到衝击，导致预算分配和财务预测困难重重。因此，企业为了保持竞争力，必须承担不断上涨的投入成本，这会压缩营业利润率，并减少可用于大规模工业扩张的资金。

随着原物料成本大幅上涨，这种财务压力将进一步加剧。根据马来西亚棕榈油理事会的数据，预计2024年粗製棕榈油平均价格将年增9.7%，达到每吨4,179.50马币。投入成本的如此大幅上涨直接​​阻碍了市场发展，因为这会挤占原本用于研发和产能扩张的资金。製造商被迫将资金用于控制营运成本和稳定供应链，而不是投资新的加工技术和生产设备，导致整个产业的发展速度放缓。

市场趋势

在保湿产品领域，目前正出现一股明显的趋势，人们越来越倾向于选择兼具保湿功能、保护和治疗功效的多功能成分。配方师们正日益关注活性保湿剂，这些保湿剂不仅能提供基础保湿，还能提供先进的微防护，从而强化皮肤屏障并抵御环境因素的侵害。这种对多功能、高性能解决方案的追求正在影响产品系列策略，供应商们也积极研发兼具吸湿性和植物来源功效的成分。 2025年1月，Symrise AG在其「2024年全年销售报告」中宣布，其化妆品原料业务实现了中等个位数的内部成长。这项成功主要归功于该公司活性植物成分和微防护产品在各行业领域的高普及率。

同时，微生物发酵正逐渐成为业界生产高纯度保湿剂的主要方法，摆脱了对植物萃取物和传统化学合成的依赖。这种生物技术策略能够在保持与透明质酸和生物基乙二醇等天然成分相同品质的同时，实现原料的规模化生产，并避免了不稳定的农业供应链所带来的限制。领先创新企业优先考虑以科学为基础的研发，其财务表现也反映了这种方法的商业性成功。 2025年2月，帝斯曼-菲美尼在2024财年业绩报告中指出，其香精化妆品部门的销售额年增7%，证实了市场对其生物技术主导的原料产品组合的强劲需求。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球保湿剂市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类型（糖醇、α-羟基酸和多醣类、乙二醇、其他）
  • 依原料（合成的、天然的）分类
  • 按应用领域（食品和饮料、口腔和个人护理用品、药品、动物饲料、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美保湿剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲保湿剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区水凝剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲保湿剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲保湿剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球保湿剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Archer-Daniels-Midland Company
• Ashland Global Holdings Inc.
• BASF SE
• Barentz International BV
• Brenntag North America, Inc.
• Cargill Incorporated
• Ingredion Incorporated
• Dow Inc.
• Azelis Americas, LLC
• Anderson Global Group, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Humectants Market is projected to expand from a valuation of USD 27.12 Billion in 2025 to USD 38.71 Billion by 2031, registering a CAGR of 6.11%. These hygroscopic substances, including sorbitol and glycerin, are essential for maintaining moisture levels and stabilizing formulations within the pharmaceutical, food, and personal care sectors. Growth is primarily fueled by rising consumer appetite for functional beauty items and processed foods, both of which rely on humectants for hydration and texture maintenance. This industrial necessity is supported by strong market figures; for instance, Cosmetics Europe reported that the European personal care and cosmetics sector achieved retail sales totaling €104 billion in 2024, highlighting the substantial volume requirement for moisture-retaining ingredients in major manufacturing hubs.

However, the market encounters significant hurdles related to the volatile pricing of critical raw materials such as corn and crude palm oil. Manufacturers struggle with oscillating feedstock expenses caused by geopolitical friction and unpredictable agricultural harvests, which disrupt long-term production strategies and squeeze profit margins. When coupled with strict regulatory mandates regarding environmental sustainability, this economic uncertainty creates a formidable barrier that risks limiting capital expenditure and hindering the smooth progression of the Global Humectants Market.

Market Driver

The rising consumer preference for ready-to-eat and convenience foods serves as a major driver for the global humectants industry. With increasingly hectic lifestyles, there is a growing dependence on processed items like nutrition bars, confectionery, and bakery goods, which necessitate effective humectants like sorbitol and glycerin to ensure texture stability and prolonged shelf life. This shift in consumption patterns is creating significant volume demand for food-grade ingredients, especially within booming digital commerce sectors where product durability is vital for distribution. Data from the National Bureau of Statistics of China illustrates this trend, showing that online retail sales of food commodities increased by 16.0% in 2024 as reported in January 2025, underscoring the rapid growth of the packaged food industry that drives ingredient usage.

Furthermore, the vigorous growth of the Global Cosmetics and Personal Care Industry reinforces market development, as humectants remain essential for hydration-focused formulations. Ingredients like propylene glycol and hyaluronic acid are pivotal in hair care, serums, and moisturizers for their ability to attract moisture and support barrier function, coinciding with the trend toward premium beauty products. This sector's robust performance directly boosts ingredient demand; Unilever reported in February 2025 that its Beauty & Wellbeing division saw underlying sales growth of 6.5% for the 2024 fiscal year. To meet this growing industrial requirement, major suppliers are enhancing their capacities; for example, Godrej Industries announced a commitment of USD 71.8 million in January 2024 to expand its oleochemical manufacturing infrastructure, ensuring a steady feedstock supply for the market.

Market Challenge

A major obstacle hindering the steady growth of the Global Humectants Market is the significant price volatility associated with key agricultural feedstocks, particularly corn and crude palm oil. These commodities act as the essential foundation for producing primary humectants such as sorbitol and glycerin. When the costs of these raw materials fluctuate unpredictably, manufacturers experience immediate disruption in their cost structures, making budget allocation and financial forecasting difficult. Consequently, companies are often forced to absorb increased input expenses to remain competitive, which compresses operating margins and reduces the funds available for essential industrial expansion.

This financial pressure intensifies when raw material costs undergo sharp inflationary increases. Data from the Malaysian Palm Oil Council indicates that the average price of crude palm oil rose by 9.7% year-on-year in 2024, reaching RM4,179.50 per tonne. Such a substantial rise in input values directly impedes market advancement by shifting financial resources away from R&D and capacity growth. Instead of funding new processing technologies or production facilities, manufacturers are required to direct capital toward managing operational costs and stabilizing supply chains, effectively slowing the broader evolution of the industry.

Market Trends

The humectants sector is currently observing a clear shift toward multifunctional ingredients that offer protective or therapeutic advantages in addition to moisture retention. Formulators are increasingly focusing on active humectants that strengthen the skin barrier and defend against environmental factors, blending basic hydration with advanced micro-protection. This preference for versatile, performance-oriented solutions is influencing portfolio strategies, with suppliers developing ingredients that merge hygroscopic qualities with botanical efficacy. In January 2025, Symrise AG reported in its 'Full Year 2024 Sales' update that its Cosmetic Ingredients division secured high single-digit organic growth, a success largely attributed to the strong industrial adoption of its active botanical and micro-protection offerings.

Simultaneously, the industry is pivoting toward microbial fermentation as a favored production method for high-purity humectants, moving away from reliance on plant extraction and traditional chemical synthesis. This biotechnological strategy enables the scalable creation of consistent, nature-identical ingredients like hyaluronic acid and bio-derived glycols, bypassing the limitations of volatile agricultural supply chains. The commercial success of this approach is reflected in the financial performance of major innovators prioritizing science-based development; DSM-Firmenich reported in February 2025, within its 'Full Year 2024 Results', that its Perfumery & Beauty unit achieved a 7% year-on-year sales rise, confirming the market's strong demand for its biotechnology-driven ingredient portfolio.

Key Market Players

• Archer-Daniels-Midland Company
• Ashland Global Holdings Inc.
• BASF SE
• Barentz International BV
• Brenntag North America, Inc.
• Cargill Incorporated
• Ingredion Incorporated
• Dow Inc.
• Azelis Americas, LLC
• Anderson Global Group, LLC

Report Scope

In this report, the Global Humectants Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Humectants Market, By Type

• Sugar Alcohol
• Alpha Hydroxy Acid & Polysaccharides
• Glycols
• Others

Humectants Market, By Source

• Synthetic
• Natural

Humectants Market, By Application

• Food & Beverages
• Oral & Personal Care
• Pharmaceuticals
• Animal Feed
• Others

Humectants Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Humectants Market.

Available Customizations:

Global Humectants Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Humectants Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sugar Alcohol, Alpha Hydroxy Acid & Polysaccharides, Glycols, Others)
  • 5.2.2. By Source (Synthetic, Natural)
  • 5.2.3. By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Humectants Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Source
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Humectants Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Humectants Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Humectants Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Application

7. Europe Humectants Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Source
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Humectants Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Application
  • 7.3.2. France Humectants Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Humectants Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Humectants Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Humectants Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Application

8. Asia Pacific Humectants Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Source
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Humectants Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Application
  • 8.3.2. India Humectants Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Humectants Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Humectants Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Humectants Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Application

9. Middle East & Africa Humectants Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Source
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Humectants Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Humectants Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Humectants Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Application

10. South America Humectants Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Source
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Humectants Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Humectants Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Humectants Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Humectants Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Archer-Daniels-Midland Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ashland Global Holdings Inc.
• 15.3. BASF SE
• 15.4. Barentz International BV
• 15.5. Brenntag North America, Inc.
• 15.6. Cargill Incorporated
• 15.7. Ingredion Incorporated
• 15.8. Dow Inc.
• 15.9. Azelis Americas, LLC
• 15.10. Anderson Global Group, LLC

16. Strategic Recommendations

17. About Us & Disclaimer