自行车旅游市场－全球产业规模、份额、趋势、机会、预测：按类型、预订方式、年龄层、地区和竞争格局划分，2021-2031年

全球自行车旅游市场预计将从 2025 年的 1,310.3 亿美元大幅成长到 2031 年的 2,207.2 亿美元，复合年增长率为 9.08%。

在休閒、运动和探险旅行中，自行车是主要的交通工具，这得益于全球范围内对身体健康的重视以及各国政府为减少碳排放而对永续交通基础设施的大规模投资。产业需求前景非常乐观，欧洲自行车联盟 (ECF) 88% 的成员预计，到 2024 年，自行车使用者数量将达到或超过前一年的水平。

然而，市场面临一项重大挑战：基础设施品质和安全标准存在区域差异。成熟市场拥有完善且相互连接的路线网络，而许多新兴目的地则面临路线分散和安全措施不足的问题，这阻碍了经验不足的骑乘者参与。缺乏标准化且安全的骑乘环境阻碍了无缝跨境行程的开发，也限制了该行业充分利用大众市场对积极出行方式的需求的能力。

市场驱动因素

电动自行车的普及显着提升了市场准入度，克服了身体上的限制，使骑行旅游对老年人和不常运动的人更具吸引力。这项技术进步使营运商能够设计覆盖更长距离和更多样化地形的行程，有效地让更多人能够前往以往只有体能极佳的骑行者才能到达的挑战性目的地，并促成了多代同堂的旅行团。这项变化的影响在消费者行为中得到了清楚的体现；德国自行车协会（ADFC）在其2024年3月发布的《2024年骑行分析》报告中指出，约44.7%的骑行者使用电动自行车，这表明骑行装备偏好发生了显着的结构性转变。

同时，政府的支持和专用自行车基础设施的扩建，透过建立安全互联的网络，促进了市场扩张的潜力，为大规模普及奠定了基础。公共部门正日益重视在低流量绿道和废弃铁路沿线开发自行车道，旨在振兴当地经济并推广永续交通途径。这些努力已初见成效。 2024年11月，Sustrans报告称，在2023/24财年，苏格兰完成了20个旨在提升安全性的大型基础设施计划。同样在2024年11月，Eco-Counter证实，EuroVelo 1（大西洋路线）的自行车流量增加了6%，显示路线状况的改善直接推动了骑乘者数量的成长。

市场挑战

全球自行车旅游市场发展的主要障碍在于各地区基础设施品质和安全标准有显着差异。这种差异导致旅行体验支离破碎，阻碍了该行业从小众活动发展成为大众旅游产品。经验丰富的骑乘者可以应付未铺设路面的道路，但更广泛的休閒市场需要的是便捷安全的路线。因此，如果目的地缺乏标准化的安全措施，潜在游客会认为这项活动风险过高，导致业者失去盈利的家庭和休閒旅游市场。

这种连结性的不足也限制了高价值多目的地行程的创建，而这些行程对于收入成长至关重要。根据2024年欧洲自行车道协会（Eurovelo）发布的《路线发展报告》，欧洲长途自行车网路仍有33%需要进一步开发才能达到基本的品质和安全标准。这种基础设施缺口迫使旅行社提供零散的路线，导致许多地区无法实现无缝的跨境旅行。此外，实际环境与主流安全预期之间的不匹配也阻碍了市场充分利用消费者对积极旅行日益增长的兴趣。

市场趋势

随着游客越来越倾向于选择偏远、人迹罕至的环境而非传统的铺装道路，砾石路和混合地形探险旅游的普及正在从根本上改变市场动态。这一趋势迫使旅游业者设计将非铺装道路与身临其境型自然体验相结合的行程，以满足那些更注重探索而非纯粹竞技的游客的需求。这种向体验式旅游的转变正在推动产业成长。根据探险旅游贸易协会于2025年9月发布的《2025年探险旅游市场规模报告》，核心的「探险至上型游客」群体预计将从占国际游客总数的30%增长到40%，凸显了越野旅游的商业性。

同时，以女性为中心的骑行团体和单人骑行团体的兴起，正推动旅游业者进行策略重组，朝着整体性和社区建设的方向发展。供应商正在着手解决安全问题，并增加仅限女性参加的旅行团和单人旅行套餐，以创造互助的社交环境，从而开拓此前被以男性为中心的营销模式所忽视的高增长细分市场。这种性别包容性策略正在带来显着的成长。根据Strava于2024年12月发布的《2024年度运动趋势报告》，该平台上的女性骑乘者数量增长了11%，这一增长率远超整体用户群的增长率（以数以金额为准计），凸显了女性骑乘者对市场需求日益增长的影响力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球自行车旅游市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（团体/朋友、情侣、家庭、独自旅行）
  • 预订方式（直接预订、旅行社预订、市集预订）
  • 依年龄组（18-30岁、31-50岁、50岁以上）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美自行车旅游市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲自行车旅游市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区自行车旅游市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲自行车旅游市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲自行车旅游市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球自行车旅游市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• SpiceRoads Cycling
• World Expeditions Travel Group Pty Ltd
• Travel+Leisure Co.
• Exodus Travels Limited
• Intrepid Group Pty Limited
• G Adventures Inc.
• Himalayan Glacier Adventures, LLC
• OST.travel Inc.
• Roswell Park Alliance Foundation
• Active Adventures Limited Partnership

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Cycle Tourism Market is projected to experience substantial growth, increasing from USD 131.03 Billion in 2025 to USD 220.72 Billion by 2031, with a CAGR of 9.08%. This sector, defined by travel where cycling is the primary mode for leisure, sport, or exploration, is bolstered by a global shift toward prioritizing physical health and significant government investment in sustainable mobility infrastructure aimed at reducing carbon emissions. Industry sentiment remains highly positive regarding this demand; the European Cyclists' Federation reported in 2024 that 88% of surveyed cycling tour operators expected guest volumes to match or exceed the previous year's levels.

However, the market faces a major hurdle regarding the inconsistency of infrastructure quality and safety standards across different regions. While mature markets enjoy interconnected route networks, many emerging destinations struggle with fragmented pathways and inadequate safety measures, which discourages less experienced cyclists from participating. This lack of standardized, secure cycling environments hinders the development of seamless cross-border itineraries and limits the industry's capacity to fully capitalize on the mass-market interest in active travel.

Market Driver

The widespread adoption of Electric Bicycles (E-bikes) is significantly improving market accessibility by overcoming physical limitations, thereby extending the appeal of cycle tourism to older and less active demographics. This technological advancement allows operators to create itineraries covering longer distances and diverse terrains, effectively democratizing access to challenging destinations once reserved for athletic cyclists and enabling multi-generational travel groups. The impact of this shift is evident in consumer behavior; the ADFC (German Cyclists' Association) noted in its 'Radreiseanalyse 2024' from March 2024 that approximately 44.7% of cycle tourists used an e-bike, indicating a major structural change in equipment preferences.

Simultaneously, government support and the expansion of dedicated cycling infrastructure are driving market scalability by creating the safe, connected networks necessary for mass adoption. Public sector initiatives are increasingly focusing on developing traffic-free greenways and rail-trails to boost rural economies and facilitate sustainable transport. These efforts are yielding tangible results; Sustrans reported in November 2024 that 20 major infrastructure projects were completed in Scotland during the 2023/24 period to enhance safety, while Eco-Counter observed in November 2024 that cycling traffic on the EuroVelo 1 Atlantic Coast Route rose by 6%, confirming that improved route conditions directly stimulate visitor growth.

Market Challenge

The primary obstacle hindering the Global Cycle Tourism Market is the significant disparity in infrastructure quality and safety standards between regions. This inconsistency leads to a fragmented travel experience that prevents the industry from evolving from a niche activity into a mass-market tourism product. While experienced cyclists may navigate broken pathways, the broader leisure market requires seamless, protected routes; consequently, when destinations lack standardized safety measures, potential tourists view the activity as too risky, causing operators to lose access to the lucrative family and casual travel segments.

This lack of connectivity also restricts the creation of high-value, multi-destination itineraries that are essential for revenue growth. According to the EuroVelo Route Development Status Report in 2024, 33% of the European long-distance cycle network still required further development to meet essential quality and safety criteria. This infrastructure gap forces tour operators to offer fragmented routes, making seamless cross-border travel impossible in many areas and preventing the market from fully monetizing growing consumer interest in active travel due to the incompatibility between the physical environment and mainstream safety expectations.

Market Trends

The mainstreaming of gravel and mixed-terrain adventure tours is fundamentally shifting market dynamics as travelers increasingly favor remote, low-traffic environments over traditional paved routes. This trend compels operators to design itineraries that combine unpaved paths with immersive nature experiences, catering to a demographic focused on exploration rather than pure athletic performance. This transition toward experience-based travel is expanding the industry's reach; the Adventure Travel Trade Association's '2025 Adventure Travel Market Sizing Report', released in September 2025, indicates that the core adventure-first traveler base has grown from 30% to 40% of all international travelers, highlighting the commercial viability of off-road tourism.

Concurrently, the rise of women-centric and solo-traveler cycling groups is driving a strategic reorientation in tour operations toward inclusivity and community building. Providers are increasingly curating women-only departures and solo-friendly packages that address safety concerns and foster supportive social environments, unlocking a high-growth segment previously underserved by male-dominated marketing. This focus on gender-inclusive engagement is generating significant growth; Strava's 'Year In Sport Trend Report 2024' from December 2024 revealed an 11% increase in female cyclists on the platform, a rate significantly outpacing the broader user base and underscoring the rising influence of female cyclists on market demand.

Key Market Players

• SpiceRoads Cycling
• World Expeditions Travel Group Pty Ltd
• Travel + Leisure Co.
• Exodus Travels Limited
• Intrepid Group Pty Limited
• G Adventures Inc.
• Himalayan Glacier Adventures, LLC
• OST.travel Inc.
• Roswell Park Alliance Foundation
• Active Adventures Limited Partnership

Report Scope

In this report, the Global Cycle Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cycle Tourism Market, By Type

• Groups/Friends
• Couples
• Family
• Solo

Cycle Tourism Market, By Booking Mode

• Direct
• Travel Agent
• Marketplace Booking

Cycle Tourism Market, By Age Group

• 18 to 30 Years
• 31 to 50 Years
• More than 50 Years

Cycle Tourism Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycle Tourism Market.

Available Customizations:

Global Cycle Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cycle Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Groups/Friends, Couples, Family, Solo)
  • 5.2.2. By Booking Mode (Direct, Travel Agent, Marketplace Booking)
  • 5.2.3. By Age Group (18 to 30 Years, 31 to 50 Years, More than 50 Years)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Cycle Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Booking Mode
  • 6.2.3. By Age Group
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cycle Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Booking Mode
      • 6.3.1.2.3. By Age Group
  • 6.3.2. Canada Cycle Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Booking Mode
      • 6.3.2.2.3. By Age Group
  • 6.3.3. Mexico Cycle Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Booking Mode
      • 6.3.3.2.3. By Age Group

7. Europe Cycle Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Booking Mode
  • 7.2.3. By Age Group
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Cycle Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Booking Mode
      • 7.3.1.2.3. By Age Group
  • 7.3.2. France Cycle Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Booking Mode
      • 7.3.2.2.3. By Age Group
  • 7.3.3. United Kingdom Cycle Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Booking Mode
      • 7.3.3.2.3. By Age Group
  • 7.3.4. Italy Cycle Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Booking Mode
      • 7.3.4.2.3. By Age Group
  • 7.3.5. Spain Cycle Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Booking Mode
      • 7.3.5.2.3. By Age Group

8. Asia Pacific Cycle Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Booking Mode
  • 8.2.3. By Age Group
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Cycle Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Booking Mode
      • 8.3.1.2.3. By Age Group
  • 8.3.2. India Cycle Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Booking Mode
      • 8.3.2.2.3. By Age Group
  • 8.3.3. Japan Cycle Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Booking Mode
      • 8.3.3.2.3. By Age Group
  • 8.3.4. South Korea Cycle Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Booking Mode
      • 8.3.4.2.3. By Age Group
  • 8.3.5. Australia Cycle Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Booking Mode
      • 8.3.5.2.3. By Age Group

9. Middle East & Africa Cycle Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Booking Mode
  • 9.2.3. By Age Group
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Cycle Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Booking Mode
      • 9.3.1.2.3. By Age Group
  • 9.3.2. UAE Cycle Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Booking Mode
      • 9.3.2.2.3. By Age Group
  • 9.3.3. South Africa Cycle Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Booking Mode
      • 9.3.3.2.3. By Age Group

10. South America Cycle Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Booking Mode
  • 10.2.3. By Age Group
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cycle Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Booking Mode
      • 10.3.1.2.3. By Age Group
  • 10.3.2. Colombia Cycle Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Booking Mode
      • 10.3.2.2.3. By Age Group
  • 10.3.3. Argentina Cycle Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Booking Mode
      • 10.3.3.2.3. By Age Group

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Cycle Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. SpiceRoads Cycling
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. World Expeditions Travel Group Pty Ltd
• 15.3. Travel + Leisure Co.
• 15.4. Exodus Travels Limited
• 15.5. Intrepid Group Pty Limited
• 15.6. G Adventures Inc.
• 15.7. Himalayan Glacier Adventures, LLC
• 15.8. OST.travel Inc.
• 15.9. Roswell Park Alliance Foundation
• 15.10. Active Adventures Limited Partnership

16. Strategic Recommendations

17. About Us & Disclaimer