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市场调查报告书
商品编码
1967594
后续乳品市场-全球产业规模、份额、趋势、机会、预测:按形式、包装、通路、地区和竞争格局划分,2021-2031年Follow-On Milk Formula Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Form, By Packaging, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球后续奶粉市场预计将从 2025 年的 474.4 亿美元成长到 2031 年的 637.6 亿美元,复合年增长率为 5.05%。
后续配方奶粉,即为6至12个月婴儿提供的液体或粉状营养补充剂,在日益多样化的饮食中发挥着至关重要的作用。这一增长主要得益于双薪家庭和职业母亲的增多,从而催生了对便利、符合现代生活方式的营养补充剂的需求。此外,父母对断奶期间钙、铁等必需微量营养素的认识不断提高,也推动了强化产品的需求。欧洲专业营养协会(Specialised Nutrition Europe)2024年发布的数据也印证了这一趋势,该数据显示「专业营养产业的年销售额超过250亿欧元」。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 474.4亿美元 |
| 市场规模:2031年 | 637.6亿美元 |
| 复合年增长率:2026-2031年 | 5.05% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
同时,全球出生率下降,尤其是在欧洲和东亚等成熟市场,正为市场带来巨大的不利影响。人口减少导致核心消费群萎缩,形成结构性障碍,限制了销售量的成长,迫使製造商为争夺日益减少的婴儿市场而展开激烈竞争。因此,企业面临有机成长受限的困境,目标人口的根本性下降限制了其发展,企业被迫在销售量成长机会有限的环境下运作。
全球女性劳动参与率的不断提高是后续配方奶粉市场的主要驱动力。由于职业责任减少了母乳哺育和准备复杂辅食的时间,父母越来越依赖方便、营养均衡且符合自身时间表的替代品。这种转变推动了即食型婴儿配方奶粉的普及,确保6至12个月大的婴儿获得持续的营养。国际劳工组织(ILO)2024年10月发布的《育儿责任报告》强调了这项人口结构变化的重要性,预测2023年全球女性劳动参与率将达到48.7%,凸显了为职场父母提供支持母乳哺育解决方案的必要性。
此外,旨在复製母乳认知和免疫力增强功效的营养强化和功能配方技术的进步正在推动市场价值的成长。製造商正积极优质化,透过在产品中添加人乳低聚醣 (HMO)、益生菌和乳铁蛋白等生物活性成分,拓展更高价位区间,并培养品牌忠诚度。这一策略已被证明行之有效。雀巢在2024年2月发布的「2023年全年业绩报告」(2024年2月)中指出,高端HMO产品推动了强劲的个位数成长。同时,雅培在2025年1月发布的「2024年第四季及全年业绩报告」显示,其全球儿童营养产品销售额成长了1.5%,这再次印证了以科学为支撑的创新是营收成长的关键驱动力。
全球出生率下降对全球后续配方奶粉市场的成长构成了重大的结构性障碍。由于东亚和欧洲等已开发地区出生率下降,6至12个月大婴儿的数量减少,这一人口趋势从根本上缩小了潜在市场。与其他可以透过创新扩大市场规模的行业不同,后续配方奶粉的需求严格受限于需要营养的婴儿数量。因此,製造商面临零和博弈的困境,其自然成长停滞不前,迫使他们专注于抢占市场份额,而不是满足新增需求。
产业数据显示,人口结构变化证实了潜在消费族群正在萎缩。根据国际酪农联合会(IDF)发布的《2024年报告》,过去五年全球人口增长率已放缓至年均0.9%,这意味着替代率持续下降,显着限制了婴幼儿配方奶粉行业的新客户供应。仅靠新客户的自然成长已不足以推动销售成长,迫使市场动态转变。如今,企业不得不依靠增值策略而非单纯的销售扩张来维持成长。
植物来源和纯素替代奶的兴起正在改变市场格局,刺激了寻求无乳製品选择的父母的需求,而这种需求的驱动力既包括出于道德考虑而选择无乳製品,也包括牛奶蛋白过敏(CMPA)诊断病例的增加。除了传统的豆製品外,现代创新产品还采用荞麦和杏仁等加工最少的原料,迎合了消费者对洁净标示的偏好。这种发展趋势使製造商能够留住那些原本可能因食物不耐受或出于道德选择而放弃购买的消费者群体。 Else Nutrition 于 2024 年 11 月发布的 2024 年第三季财报印证了这一趋势的成功,该财报显示其收入同比增长约 5%,达到 180 万加元,展现出稳步增长的态势。
同时,羊奶婴儿配方奶粉的日益普及表明,消费者正显着转向那些被认为比普通牛奶更容易消化的产品。这一趋势得益于羊奶独特的成分,羊奶含有A2β-酪蛋白和更小的脂肪球,这些成分在胃中能形成更柔软的凝乳,无需使用医用级水解配方奶粉即可解决消化问题。已开发市场的优质化策略正在迅速扩大这一细分市场,将羊奶定位为敏感婴儿的更佳选择。为了佐证这项需求,Bubs Australia发布的2024财年年度报告(2024年8月发布)显示,集团婴儿配方奶粉收入成长28%,达到6,240万澳元,证实了消费者对这些替代产品的浓厚兴趣。
The Global Follow-On Milk Formula Market is projected to expand from USD 47.44 Billion in 2025 to USD 63.76 Billion by 2031, registering a CAGR of 5.05%. Defined as a liquid or powdered nutritional supplement for infants between six and twelve months old, follow-on formula serves as a key component of an increasingly varied diet. Growth in this sector is largely underpinned by the rise in dual-income households and working mothers, creating a need for convenient nutritional options that fit contemporary lifestyles. Additionally, heightened parental knowledge regarding essential micronutrients like calcium and iron during weaning boosts the demand for fortified products, a trend supported by 'Specialised Nutrition Europe' reporting in '2024' that the specialised nutrition industry generated an annual turnover surpassing €25 billion.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 47.44 Billion |
| Market Size 2031 | USD 63.76 Billion |
| CAGR 2026-2031 | 5.05% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Conversely, the market faces significant headwinds due to falling global birth rates, notably in mature markets such as Europe and East Asia. This demographic contraction reduces the core consumer base, establishing a structural obstacle that restricts volume growth and compels manufacturers to fight fiercely for a shrinking number of infants. As a result, companies are operating in an environment where organic expansion is constrained by the fundamental decrease in the target population, forcing them to navigate a landscape defined by limited opportunities for volume increases.
Market Driver
The rising participation of women in the global workforce acts as a primary catalyst for the follow-on milk formula market. As professional commitments reduce the time available for breastfeeding and preparing complex weaning meals, parents increasingly turn to convenient, nutritionally balanced alternatives that accommodate their schedules. This shift promotes the uptake of ready-to-use formulas that ensure consistent nutrition for infants aged six to twelve months. Highlighting the magnitude of this demographic, the International Labour Organization's October 2024 report on care responsibilities noted that the global female labor force participation rate reached 48.7% in 2023, necessitating supportive feeding solutions for working parents.
Furthermore, market value is bolstered by advancements in nutrient-fortified and functional formulations that aim to replicate the cognitive and immune benefits of breast milk. Manufacturers are actively premiumizing their offerings by incorporating bioactive ingredients like human milk oligosaccharides (HMOs), probiotics, and lactoferrin, which support higher price points and foster brand loyalty. This strategy is proving effective; Nestle reported high single-digit growth in its Infant Nutrition division in its 'Full-Year Results for 2023' (February 2024), driven by premium HMO products, while Abbott's 'Fourth-Quarter and Full-Year 2024 Results' (January 2025) indicated a 1.5% increase in global pediatric nutrition sales, validating science-backed innovation as a key revenue driver.
Market Challenge
The contraction of global birth rates represents a substantial structural barrier to the growth of the Global Follow-On Milk Formula Market. This demographic trend fundamentally shrinks the addressable market, as fewer births in developed regions like East Asia and Europe result in a smaller cohort of infants entering the six-to-twelve-month age group. Unlike other sectors where innovation can expand the total market size, demand for follow-on formula is strictly limited by the number of infants requiring nutrition. Consequently, manufacturers encounter a zero-sum scenario where organic volume growth is capped, necessitating a focus on stealing market share rather than fulfilling new demand.
Industry data regarding demographic shifts confirms this reduction in the potential consumer pool. According to the 'International Dairy Federation' in '2024', the global population growth rate has slowed to 0.9% annually over the last five years, signaling a sustained decline in the replacement rate that severely restricts the pipeline of new consumers for the formula industry. Because the natural influx of new customers is insufficient to drive unit sales, the market dynamics have shifted, compelling companies to rely on value appreciation strategies rather than volume expansion to sustain growth.
Market Trends
The emergence of plant-based and vegan formula alternatives is transforming the market as parents seek non-dairy options driven by ethical lifestyles and the rising diagnosis of Cow's Milk Protein Allergy (CMPA). Moving beyond traditional soy-based products, modern innovations utilize minimally processed ingredients such as buckwheat and almond to satisfy clean-label preferences. This evolution enables manufacturers to retain consumers who might otherwise leave the category due to dietary intolerances or moral choices. The success of this trend is highlighted by Else Nutrition's 'Q3 2024 Financial Results' from November 2024, which reported a revenue increase of approximately 5% to CAD 1.8 million compared to the previous year, demonstrating steady adoption.
Concurrently, the increasing adoption of goat milk-based formulations marks a significant shift toward products viewed as naturally easier to digest than standard cow milk. This trend is fueled by the unique composition of goat milk, including A2 beta-casein and smaller fat globules, which form softer curds in the stomach and address digestive concerns without necessitating medical-grade hydrolyzed formulas. Premiumization strategies in developed markets are rapidly expanding this segment, positioning goat milk as a superior option for sensitive infants. Validating this demand, Bubs Australia's 'Annual Report 2024' (August 2024) revealed that group revenue for infant milk formula rose by 28% to AUD 62.4 million, confirming strong consumer interest in these alternatives.
Report Scope
In this report, the Global Follow-On Milk Formula Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Follow-On Milk Formula Market.
Global Follow-On Milk Formula Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: