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市场调查报告书
商品编码
1967697

蔓越莓市场－全球产业规模、份额、趋势、机会和预测：按产品类型、销售管道、地区和竞争格局划分，2021-2031年

Cranberries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

全球蔓越莓市场预计将从 2025 年的 33.5 亿美元成长到 2031 年的 44.1 亿美元，复合年增长率为 4.69%。

这种酸甜可口的红色水果属于杜鹃花科蔓越莓亚属，主要生长于淡水湿地。它因其营养价值和独特的酸味而备受推崇。蔓越莓市场的成长主要归功于消费者对蔓越莓泌尿系统健康益处和丰富抗氧化剂的认知不断提高。此外，蔓越莓加工用途广泛，可用于製作干果零食、浓缩果汁和机能性食品配料等，这也支撑了该行业的发展，并确保了其需求能够超越短暂的消费趋势而持续增长。

市场概览
预测期 2027-2031
市场规模：2025年 33.5亿美元
市场规模：2031年 44.1亿美元
复合年增长率：2026-2031年 4.69%
成长最快的细分市场 冷冻蔓越莓
最大的市场 北美洲

然而，该行业在气候变迁方面面临严峻挑战，因为冬季气温升高和天气模式变化无常可能会扰乱关键的休眠期，从而阻碍收穫。这种环境脆弱性对供应稳定构成直接威胁，即便产量看似强劲。例如，威斯康辛州蔓越莓种植者协会预测，该州2024年的蔓越莓产量将达到约490万桶。虽然这一产量表明该地区在全球供应链中扮演着至关重要的角色，但其对特定气候条件的依赖仍然是实现长期市场稳定的一大障碍。

市场驱动因素

糖果甜点和烘焙业对蔓越莓干的需求不断增长，是推动市场成长的主要动力。这得归功于蔓越莓干能够保持新鲜食材的质地，而且保质期长。食品生产商使用蔓越莓干来为Granola片棒、谷物和烘焙点心增添甜味，以满足消费者对富含膳食纤维的添加剂和天然甜味剂的需求。这种日益增长的行业依赖性正在推动产量增加，以满足消费需求。根据国际坚果和干果理事会 (INDFC) 2025 年 4 月发布的报告（Mundus Agri 于 2025 年 4 月援引）显示，2024/2025 年度全球蔓越莓干产量达到 202,551 公吨，比上一年增长 10.2%。这一成长有助于稳定生产者的收入，使其免受鲜果市场价格波动的影响，并凸显了蔓越莓干在鲜果供应和利用中的重要作用。

同时，机能饮料市场的成长正在改变贸易格局，越来越多的混合饮料生产商将蔓越莓浓缩液添加到健康果汁中，以吸引註重健康的消费者。这一趋势正在推动新兴市场的快速扩张，在这些市场，泌尿系统健康尤为重要。例如，美国农业部海外农业局在2025年4月报告称，随着零售商扩大产品线，美国对南非的蔓越莓汁出口激增42%。然而，国内生产的稳定性对于满足国际需求至关重要。 2025年11月，美国国家农业统计局预测，2025年美国蔓越莓总产量为813万桶（比前一年下降9%），凸显了在产量波动的情况下满足加工需求的难度。

市场挑战

气候变迁对全球蔓越莓市场的发展构成重大挑战。这主要是因为蔓越莓的生物週期高度依赖精准的季节性因素。极端天气事件，例如收穫季节的暴雨或异常温暖的冬季，会扰乱其关键的休眠期，降低果实采摘的物流效率，从而阻碍产业成长。这种环境不确定性导致产量和品质波动，使得零售商和加工商难以确保稳定的库存，以满足消费者对功能性原料和浓缩果汁日益增长的需求。

因此，这种不稳定性威胁着对全球供应至关重要的关键生产基地的经济可靠性。即使是高产量潜力地区也容易受到气候变迁的影响，这可能会迅速影响预期产量。据科德角蔓越莓种植者协会称，预计2024年马萨诸塞州蔓越莓的产量将达到约220万桶。虽然这是一个非常高的产量，但恶劣的天气条件不断给实现这一目标带来压力，限制了该行业保持稳定成长的能力。

市场趋势

随着有机农业和洁净标示产品的普及，市场正在发生变革，消费者对透明度和无农药成分的需求日益增长。这一趋势迫使生产者转向有机农业，但由于严格的监管标准和生物防治方面的挑战，转型往往困难重重。因此，供需缺口正在扩大，尤其是在环境因素导致产量波动的情况下。根据都乐公司2025年12月发布的报告《全球产量下降，魁北克品质卓越》，全球蔓越莓产量预计将下降约10%，导致市场需求激增而有机产品供应却极为稀缺。

同时，先进的育种技术和精密农业正被用作应对气候变迁不确定性的关键策略。生产者积极以耐逆高产量的品种取代老藤，并透过实施数据驱动的灌溉系统来最大限度地提高资源利用效率。这种现代化对于在传统耕作方式因气候变迁而变得不稳定的地区维持经济永续性至关重要。根据卑诗省蔓越莓销售委员会于2024年12月发布的《2024年度报告》，该地区蔓越莓产量超过108万桶。这主要归功于该行业儘管面临种植挑战，但已采取策略性措施转向种植新品种。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球蔓越莓市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品种类（新鲜蔓越莓、干蔓越莓、冷冻蔓越莓）
    • 销售管道（大型超级市场、超级市场、便利商店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美蔓越莓市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲蔓越莓市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区蔓越莓市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲蔓越莓市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲蔓越莓市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球蔓越莓市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Ocean Spray Cranberries, Inc.
  • Graceland Fruit, Inc.
  • Decas Cranberry Products, Inc.
  • Fruit d'Or
  • Cape Blanco Cranberries, Inc.
  • Badger State Fruit Processing, Inc.
  • Mariani Packing Company, Inc
  • The Wonderful Company LLC
  • Habelman Bros. Co.
  • Cliffstar LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25145

The Global Cranberries Market is projected to expand from a valuation of USD 3.35 Billion in 2025 to USD 4.41 Billion by 2031, registering a CAGR of 4.69%. These acidic red fruits, which belong to the Vaccinium subgenus and are typically grown in freshwater bogs, are highly regarded for their nutrient density and unique tart taste. The market is fundamentally propelled by increasing consumer awareness of the fruit's benefits for urinary tract health and its rich antioxidant profile. Furthermore, the industry is supported by the crop's processing versatility, enabling its widespread use in dried snacks, juice concentrates, and functional food ingredients, which secures demand beyond temporary consumption trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.35 Billion
Market Size 2031USD 4.41 Billion
CAGR 2026-20314.69%
Fastest Growing SegmentFrozen Cranberries
Largest MarketNorth America

Nevertheless, the sector encounters a major obstacle regarding climate variability, as warmer winters and erratic weather patterns can interrupt essential dormancy phases and hinder harvest operations. This environmental fragility poses a direct threat to supply consistency, even when production numbers appear strong. For example, the Wisconsin State Cranberry Growers Association projected that Wisconsin's 2024 crop would yield roughly 4.9 million barrels. Although this volume underscores the region's vital role in the global supply chain, the reliance on specific climatic conditions continues to be a persistent barrier to achieving long-term market stability.

Market Driver

The rising demand for dried cranberries within the confectionery and bakery sectors serves as a primary engine for market growth, underpinned by the ingredient's ability to retain texture and shelf stability. Food manufacturers heavily incorporate sweetened dried cranberries into granola bars, cereals, and baked items to satisfy consumers looking for fiber-rich additives and natural sweeteners. This industrial dependence is driving up production to match consumption rates; according to the International Nut and Dried Fruit Council, as cited by Mundus Agri in April 2025, global dried cranberry production reached 202,551 metric tons for the 2024/2025 season, a 10.2% rise from the prior season. This increase demonstrates the segment's crucial role in utilizing raw fruit supplies and stabilizing grower income against fresh market volatility.

Concurrently, the growth of the functional beverage market is altering trade patterns, with formulators mixing cranberry concentrates into health-oriented juices to attract wellness-focused consumers. This trend is fueling rapid expansion in emerging markets where urinary tract health is a priority. For instance, the USDA Foreign Agricultural Service reported in April 2025 that U.S. cranberry juice exports to South Africa jumped by 42% as retailers broadened their product ranges. However, meeting this international demand depends on domestic production stability; the USDA National Agricultural Statistics Service forecast in November 2025 that the total U.S. cranberry crop for 2025 would be 8.13 million barrels, a 9% decline from the previous year, highlighting the difficulty of fulfilling processing needs amidst variable yields.

Market Challenge

Climate variability represents a significant barrier to the Global Cranberries Market's development, primarily because the crop's biological cycle relies heavily on precise seasonal triggers. Industry growth is obstructed when anomalous weather events, such as heavy precipitation during harvest or unseasonably warm winters, interfere with critical dormancy periods and reduce the logistical efficiency of gathering fruit. This environmental unpredictability causes volatility in both yield volume and quality, complicating efforts for retailers and processors to secure the stable inventories necessary to satisfy rising consumer demand for functional ingredients and juice concentrates.

As a result, this instability imperils the economic reliability of key production hubs that are vital for global supply. Even regions with substantial output potential remain susceptible to these climatic shifts, which can rapidly impact expected harvests. According to the Cape Cod Cranberry Growers Association, the Massachusetts cranberry crop was forecast to reach roughly 2.2 million barrels in 2024. While this volume is significant, the consistent attainment of such targets is continuously pressured by adverse weather conditions, thereby restricting the sector's ability to sustain a steady growth trajectory.

Market Trends

The shift toward organic and clean-label product lines is transforming the market as consumers increasingly insist on transparency and pesticide-free ingredients. This trend places significant pressure on growers to adopt organic farming techniques, a transition frequently complicated by rigorous regulatory standards and challenges in biological pest control. Consequently, the supply-demand gap is widening, particularly as environmental factors cause yield fluctuations; Fruit d'Or reported in December 2025, in their 'Global Harvest Declines, Quebec Shines with Exceptional Quality' release, that the global cranberry harvest fell by approximately 10%, creating a situation where organic supplies were extremely scarce while market demand surged.

Simultaneously, the implementation of advanced varietal renovation and precision agriculture is becoming a vital strategy for addressing climatic unpredictability. Producers are actively replacing aging vines with stress-resistant, higher-yielding cultivars and deploying data-driven irrigation systems to maximize resource efficiency. This modernization is essential for maintaining economic viability in areas where traditional farming methods are becoming less reliable due to weather volatility. The BC Cranberry Marketing Commission's '2024 Annual Report', released in December 2024, noted that the region successfully yielded just over 1.08 million barrels, a result credited directly to the industry's strategic shift to new varieties despite facing challenging growing conditions.

Key Market Players

  • Ocean Spray Cranberries, Inc.
  • Graceland Fruit, Inc.
  • Decas Cranberry Products, Inc.
  • Fruit d'Or
  • Cape Blanco Cranberries, Inc.
  • Badger State Fruit Processing, Inc.
  • Mariani Packing Company, Inc
  • The Wonderful Company LLC
  • Habelman Bros. Co.
  • Cliffstar LLC

Report Scope

In this report, the Global Cranberries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cranberries Market, By Product Type

  • Fresh Cranberries
  • Dried Cranberries
  • Frozen Cranberries

Cranberries Market, By Sales Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Others

Cranberries Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cranberries Market.

Available Customizations:

Global Cranberries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cranberries Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Fresh Cranberries, Dried Cranberries, Frozen Cranberries)
    • 5.2.2. By Sales Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Cranberries Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cranberries Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Cranberries Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Cranberries Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Cranberries Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cranberries Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Cranberries Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Cranberries Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Cranberries Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Cranberries Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Cranberries Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cranberries Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Cranberries Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Cranberries Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Cranberries Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Cranberries Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Cranberries Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cranberries Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Cranberries Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Cranberries Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Cranberries Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cranberries Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Cranberries Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Cranberries Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cranberries Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ocean Spray Cranberries, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Graceland Fruit, Inc.
  • 15.3. Decas Cranberry Products, Inc.
  • 15.4. Fruit d'Or
  • 15.5. Cape Blanco Cranberries, Inc.
  • 15.6. Badger State Fruit Processing, Inc.
  • 15.7. Mariani Packing Company, Inc
  • 15.8. The Wonderful Company LLC
  • 15.9. Habelman Bros. Co.
  • 15.10. Cliffstar LLC

16. Strategic Recommendations

17. About Us & Disclaimer