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市场调查报告书
商品编码
1968416

自行车和滑板装备市场－全球产业规模、份额、趋势、机会、预测：按类型、通路、地区和竞争格局划分，2021-2031年

Cycling And Skateboarding Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球自行车和滑板设备市场预计将从 2025 年的 736.7 亿美元大幅成长至 2031 年的 1,298.7 亿美元，复合年增长率为 9.91%。

该行业涵盖个人出行工具，例如人力自行车、电动自行车和滑板，以及必要的安全装备。推动该产业成长的主要因素是全球加强城市非机动交通基础设施建设的努力，以及消费者健康意识的不断提高。根据PeopleForBikes的数据，到2024年，将有1.12亿美国人至少骑自行车一次，这一数据凸显了人们对既能满足个人健康目标又能实现环境永续性目标的积极交通途径的强劲需求。

市场概览
预测期 2027-2031
市场规模：2025年 736.7亿美元
市场规模：2031年 1298.7亿美元
复合年增长率：2026-2031年 9.91%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，目前阻碍市场成长的主要障碍是关键地区经济不稳定导致的消费者自愿支出受限。高通膨和不断上涨的生活成本降低了购买力，零售商难以清理奢侈品库存，造成库存积压。这种财务压力给製造商带来了挑战，他们既要应对营运成本的波动，又要顾及消费者对价格的敏感性，因为消费者正在推迟购买选用设备。

市场驱动因素

全球自行车和滑板装备市场的主要驱动力是消费者对健康和健身日益增长的兴趣。随着人们越来越重视身体健康以对抗久坐的生活方式，积极出行方式在休閒和通勤方面的应用显着增加。这一趋势在年轻一代的回归中尤其明显，有助于巩固未来的基本客群。例如，PeopleForBikes于2025年4月发布的《2024年美国自行车使用调查》报告显示，3至9岁儿童的自行车使用率增加了9%，扭转了先前的下降趋势。这种成长表明，随着新用户最终成长为高端装备的购买者，目标市场将长期扩大。

同时，政府加大对积极出行基础设施的投资，正在消除重要的安全和便利性障碍。世界各地的地方政府正在重新分配资金，用于建造受保护的自行车道和自行车停车设施，直接鼓励那些先前因道路安全顾虑而放弃骑行的城市居民拥有自行车。为了强调这项需求，PeopleForBikes 在 2025 年 5 月发布的一份报告指出，53% 的用户担心与汽车发生碰撞，这凸显了建造安全自行车网路的紧迫性。为了满足这一需求，LocalGov 在 2025 年 2 月报道称，英国政府已确认将在未来两年内投资 2.91 亿英镑用于积极出行（步行、骑行等）项目，为市场增长提供结构性支持。

市场挑战

经济不稳定是全球自行车和滑板装备市场成长的一大障碍，因为它抑制了消费者的自由裁量权支出。高通膨和不断上涨的生活成本给家庭预算带来压力，潜在买家越来越倾向于优先考虑必需品而非非必要的旅游设备。购买力的下降迫使消费者推迟或放弃高价商品的购买计划，直接阻碍了该行业的产生收入。因此，製造商和零售商面临库存积压的困境，被迫采取激进的折扣策略，这不仅大幅降低了利润率，也扰乱了财务规划。

这些经济压力对主要市场区域的影响显而易见，消费者信心的下降导致了显着的萎缩。根据德国自行车製造商协会（ZIV）的数据显示，2024年德国自行车和电动自行车的总销售额年减10.3%，至63.3亿欧元。儘管销量降幅相对较小，但收入却大幅下降，这凸显了消费者对价格的高度敏感以及为清理库存而不得不降价的做法，是如何直接降低市场整体经济价值的。

市场趋势

人工智慧和物联网技术与智慧安全设备的融合，正从根本上改变产品的价值提案，将传统防护与数位化连结结合。製造商正越来越多地将先进的传感器和通讯模组整合到头盔和配件中，以利用碰撞检测和即时性能分析等功能，吸引精通技术的骑乘者。这一趋势正推动收入显着增长，其驱动力源于消费者对能够增强情境察觉并与更广泛的数位健身系统连接的设备的需求。例如，Garmin 2025财年的财报显示，其健身收入较2024财年成长了32%，凸显了市场对互联技术的强劲需求。

同时，越来越多追求越野骑行体验的探险型骑行者，其需求超越了铺装路面，推动了砾石路和自行车旅行专用装备的需求增长。在这一领域，耐用、高容量的载重系统和能够应对混合地形探险的坚固部件正在不断研发，有效地弥合了休閒骑行和野外探险之间的差距。专注于这些「探险型」解决方案的品牌，透过满足长途旅行的特定物流需求，在市场中脱颖而出。正如Thule集团2024年财务报告所示，该公司净销售额成长4.5%，达到95.4亿瑞典克朗，这主要得益于面向积极户外生活方式的高端自行车产品。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球自行车与滑板装备市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（紧身衣、护腕、防护头盔、护膝、护齿等）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美自行车和滑板装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲自行车和滑板装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区自行车和滑板装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲自行车及滑板装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲自行车和滑板装备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球自行车与滑板装备市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Boardriders, Inc.
  • BikeCo, LLC
  • SCOTT Sports SA
  • Endura Limited
  • GT Bicycles, LLC
  • Almost Skateboards
  • Alien Workshop
  • Decathlon SA
  • Zero Skateboards
  • DT SWISS Group

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 22395

The Global Cycling And Skateboarding Equipment Market is projected to expand significantly, growing from a valuation of USD 73.67 Billion in 2025 to USD 129.87 Billion by 2031, reflecting a CAGR of 9.91%. This sector encompasses personal mobility devices, including manual and electric bicycles and skateboards, alongside necessary safety apparel. The industry is primarily propelled by worldwide efforts to enhance urban infrastructure for non-motorized transport and a growing consumer focus on physical health. Data from PeopleForBikes indicates that 112 million Americans participated in bicycling at least once in 2024, a statistic that underscores the strong demand for active transportation options that support both personal fitness goals and environmental sustainability targets.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 73.67 Billion
Market Size 2031USD 129.87 Billion
CAGR 2026-20319.91%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, a major obstacle currently hindering market growth is the restriction on discretionary consumer spending resulting from economic instability in key regions. High inflation and increased living costs have diminished purchasing power, leading to inventory surpluses as retailers find it difficult to clear premium stock. This financial strain creates a challenging landscape for manufacturers, who must manage fluctuating operational costs while contending with price sensitivity from buyers who are postponing the purchase of optional equipment.

Market Driver

A primary catalyst for the Global Cycling and Skateboarding Equipment Market is the increasing consumer emphasis on health and fitness. As individuals prioritize physical well-being to counter sedentary lifestyles, there is a significant rise in the adoption of active mobility devices for both recreation and commuting. This trend is especially visible in the renewed engagement of younger demographics, which helps secure a future customer base; for example, the '2024 U.S. Bicycling Participation Study' by PeopleForBikes in April 2025 noted a 9 percent increase in ridership among children aged 3 to 9, reversing earlier declines. Such engagement points to a long-term expansion of the addressable market as these new entrants eventually mature into buyers of premium equipment.

Concurrently, increased government investment in active transport infrastructure is removing critical barriers related to safety and accessibility. Municipalities around the world are reallocating funds to build protected lanes and storage facilities, directly encouraging equipment ownership among urban residents previously deterred by road safety concerns. Highlighting this need, PeopleForBikes reported in May 2025 that 53 percent of riders fear being hit by cars, emphasizing the urgency for safe networks. Addressing this demand, LocalGov reported in February 2025 that the UK Government confirmed a £291 million investment for active travel initiatives over the next two years, providing the structural support necessary to sustain market growth.

Market Challenge

Economic instability represents a critical barrier to the growth of the Global Cycling and Skateboarding Equipment Market by constraining discretionary consumer spending. As high inflation and elevated living costs erode household budgets, potential buyers are increasingly favoring essential expenditures over optional mobility devices. This reduction in purchasing power forces consumers to delay or forego high-value acquisitions, directly stalling revenue generation for the industry. Consequently, manufacturers and retailers are burdened with stagnant inventory, compelling them to resort to aggressive discounting strategies that severely compress profit margins and disrupt financial planning.

The impact of this economic pressure is clear in the performance of key market regions where reduced consumer confidence has led to significant contractions. According to the ZIV (German Bicycle Industry Association), the total turnover for bicycles and e-bikes in Germany declined by 10.3% in 2024 compared to the previous year, falling to 6.33 billion euros. This substantial drop in revenue, which occurred despite a relatively smaller decrease in unit sales, underscores how price sensitivity and the necessity for markdowns to clear surplus stock are directly diminishing the market's overall financial value.

Market Trends

The integration of AI and IoT into smart safety gear is fundamentally reshaping product value propositions by combining traditional protection with digital connectivity. Manufacturers are increasingly embedding advanced sensors and communication modules into helmets and accessories to utilize features like crash detection and real-time performance analytics that appeal to tech-savvy riders. This trend is driving significant revenue growth as consumers demand devices that enhance situational awareness and synchronize with broader digital fitness ecosystems; for instance, Garmin's February 2025 financial results showed a 32% revenue increase in its fitness segment for 2024, highlighting the robust market appetite for connected technologies.

Simultaneously, the expansion of specialized gravel and bikepacking equipment is capturing a growing demographic of adventure-oriented cyclists seeking versatility beyond paved roads. This segment is fueling the development of durable, high-capacity cargo systems and rugged components designed to withstand mixed-terrain expeditions, effectively bridging the gap between recreational riding and off-grid exploration. Brands focusing on these "adventure-ready" solutions are outperforming the broader market by addressing the specific logistical needs of long-distance touring, as evidenced by Thule Group's 2024 year-end report, which cited a 4.5% increase in net sales to SEK 9.54 billion largely due to premium bike-related products catering to active outdoor lifestyles.

Key Market Players

  • Boardriders, Inc.
  • BikeCo, LLC
  • SCOTT Sports SA
  • Endura Limited
  • GT Bicycles, LLC
  • Almost Skateboards
  • Alien Workshop
  • Decathlon SA
  • Zero Skateboards
  • DT SWISS Group

Report Scope

In this report, the Global Cycling And Skateboarding Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cycling And Skateboarding Equipment Market, By Type

  • Skin Suit
  • Wrist Guards
  • Protective Helmet
  • Knee Pads
  • Mouth Guard
  • Others

Cycling And Skateboarding Equipment Market, By Distribution Channel

  • Online
  • Offline

Cycling And Skateboarding Equipment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycling And Skateboarding Equipment Market.

Available Customizations:

Global Cycling And Skateboarding Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cycling And Skateboarding Equipment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Skin Suit, Wrist Guards, Protective Helmet, Knee Pads, Mouth Guard, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Cycling And Skateboarding Equipment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cycling And Skateboarding Equipment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Cycling And Skateboarding Equipment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Cycling And Skateboarding Equipment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Cycling And Skateboarding Equipment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cycling And Skateboarding Equipment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Cycling And Skateboarding Equipment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Cycling And Skateboarding Equipment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Cycling And Skateboarding Equipment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Cycling And Skateboarding Equipment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Cycling And Skateboarding Equipment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cycling And Skateboarding Equipment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Cycling And Skateboarding Equipment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Cycling And Skateboarding Equipment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Cycling And Skateboarding Equipment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Cycling And Skateboarding Equipment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Cycling And Skateboarding Equipment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cycling And Skateboarding Equipment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Cycling And Skateboarding Equipment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Cycling And Skateboarding Equipment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Cycling And Skateboarding Equipment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cycling And Skateboarding Equipment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Cycling And Skateboarding Equipment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Cycling And Skateboarding Equipment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cycling And Skateboarding Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Boardriders, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. BikeCo, LLC
  • 15.3. SCOTT Sports SA
  • 15.4. Endura Limited
  • 15.5. GT Bicycles, LLC
  • 15.6. Almost Skateboards
  • 15.7. Alien Workshop
  • 15.8. Decathlon SA
  • 15.9. Zero Skateboards
  • 15.10. DT SWISS Group

16. Strategic Recommendations

17. About Us & Disclaimer