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市场调查报告书
商品编码
1968441
宠物美容服务市场-全球产业规模、份额、趋势、机会和预测:按宠物类型、服务类型、交付管道、地区和竞争对手划分,2021-2031年Pet Grooming Services Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Pet Type, By Service Type, By Delivery Channel, By Region & Competition, 2021-2031F |
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全球宠物美容服务市场预计将从 2025 年的 73.4 亿美元成长到 2031 年的 116.2 亿美元,复合年增长率为 7.96%。
在这个领域,我们提供专业的宠物卫生管理服务,旨在透过洗澡、梳毛、造型和修剪指甲等服务来改善宠物的外观和健康状况。推动市场发展的主要因素是「宠物人性化」这一大趋势,即宠物被视为家庭成员,并被认为需要定期接受专业护理。此外,可支配收入的增加以及人们对定期美容与动物健康之间联繫的认识不断加深,也是刺激全球产业需求的根本因素。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 73.4亿美元 |
| 市场规模:2031年 | 116.2亿美元 |
| 复合年增长率:2026-2031年 | 7.96% |
| 成长最快的细分市场 | 按摩/水疗及其他 |
| 最大的市场 | 北美洲 |
然而,该行业面临一项重大挑战:熟练劳动力短缺。安全照顾动物需要专门培训,这阻碍了劳动力的快速成长。这种限制往往导致营运成本增加和服务提供受限。美国宠物用品协会 (APPA) 预测,到 2024 年,美国在宠物美容、宠物饭店和其他相关服务上的支出将达到 130 亿美元,这足以证明该服务类别庞大的经济规模。
宠物美容服务市场的主要驱动力是全球宠物饲养和照护率的不断上升。随着伴侣动物数量的增加,需要卫生照护的宠物数量也随之增加,这使得专业介入变得至关重要,尤其对于需要复杂美容的犬种而言。这种需求的激增导致人们对家庭护理以外的持续专业服务的需求日益增长。根据《富比士》顾问2025年10月发表的题为《2025年宠物饲养统计资料》的报导,目前美国有66%的家庭饲养宠物,这构成了一个庞大的潜在使用者群体。国际上也存在类似的高饲养率;根据欧洲宠物食品联合会(FEDIAF European Pet Food)2025年6月发布的《2025年事实与数据》报告,欧洲有1.39亿个家庭至少拥有一隻宠物,这表明市场规模巨大,潜力巨大。
同时,随着宠物人性化和优质化趋势的日益增长,宠物美容行业正从标准的卫生护理转向更高端的健康体验。饲主越来越将宠物视为家庭成员,也更愿意投资高品质的专业护理,例如水疗、物理治疗按摩和有机造型。这种心理转变从根本上改变了宠物美容的价值提案,使商家能够提升服务檔次并提高利润率。这种消费行为也得到了大量支出的支持。根据美国宠物用品协会(APPA)于2025年3月发布的《2025年产业趋势报告》,2024年美国宠物产业的总支出将达到1,520亿美元。如此巨大的经济投入表明,宠物饲主已准备好优先考虑更高的护理标准,这将推动专业宠物美容机构的收入成长。
全球宠物美容服务市场面临一大难题:技术纯熟劳工长期短缺,直接限制了该行业满足日益增长的需求的能力。专业的宠物美容需要专业知识,包括动物照护、针对不同品种的造型设计以及预防宠物受伤的安全操作规程。这种严格的训练要求提高了进入门槛,合格专业人员的成长速度远远落后于宠物饲养量的成长。因此,宠物美容企业难以招募员工,导致营运瓶颈,例如顾客等待时间过长以及每日服务项目数量受限。
随着宠物拥有率屡创新高,劳动力短缺问题日益严峻。根据美国宠物用品协会(APPA)预测,到2024年,将有9,400万户家庭至少拥有一隻宠物。大量需要定期照顾的宠物与合格美容师数量有限之间存在巨大供需失衡,迫使服务提供者错失潜在的商机。最终,由于安全专业的护理服务供应无法满足宠物饲主日益增长的需求,这一缺口有效地限制了市场成长。
行动和上门宠物美容服务的快速发展正在革新产业格局,其核心在于便利性和减轻宠物压力。这种服务模式解决了消费者的一项关键担忧:将设备齐全的专业美容沙龙直接送到客户家中,消除了许多宠物在运输途中或嘈杂的传统门市环境中产生的焦虑。由于房地产成本远低于固定门市,这种模式具有极高的扩充性,能够帮助企业快速进入市场。例如,根据 Royalty Brands 于 2025 年 1 月发布的新闻稿《2025 年面向企业家的 500 个特许经营项目——Royalty Brands》,行动宠物美容特许经营品牌 Zoomin Grooming 已将其业务扩展至 134 个地点,以满足日益增长的上门宠物护理需求。
同时,订阅制和会员制宠物美容模式的兴起正在推动产业财务格局的重组。服务提供者正从一次性预约系统转向月度订阅制,将宠物美容定位为必不可少的日常健康管理项目,而非可有可无的美容奢侈品。这种策略转变确保了企业稳定的现金流,同时鼓励宠物饲主养成定期带宠物进行清洁护理的习惯,从而直接促进动物皮肤健康的长期改善。作为这种经常性收入模式商业性成功的佐证,根据《Scenthound首次亮相Entrepreneur's Franchise 500 Ranking》一文报道,会员制健康连锁品牌Scenthound在2025年1月公布的系统总收入较上一财年增长了78%。
The Global Pet Grooming Services Market is projected to expand from USD 7.34 Billion in 2025 to USD 11.62 Billion by 2031, reflecting a CAGR of 7.96%. This sector involves professional hygienic maintenance for companion animals, covering services such as bathing, brushing, styling, and nail trimming to improve both physical appearance and general well-being. The market is chiefly driven by the widespread trend of pet humanization, where owners treat animals as essential family members deserving of regular professional upkeep. Furthermore, increasing disposable incomes and a growing understanding of the connection between consistent grooming and animal health act as foundational elements stimulating global industry demand.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.34 Billion |
| Market Size 2031 | USD 11.62 Billion |
| CAGR 2026-2031 | 7.96% |
| Fastest Growing Segment | Massage/spa & Others |
| Largest Market | North America |
However, the sector encounters a major obstacle regarding a scarcity of skilled labor, as the specific training needed for safe animal handling hinders the rapid expansion of the workforce. This limitation frequently results in higher operational expenses and limited service accessibility. Highlighting the significant economic scope of this service category, the American Pet Products Association projected that in 2024, United States spending on other services, a category covering grooming and boarding, would amount to $13.0 billion.
Market Driver
The primary engine propelling the grooming services market is the worldwide rise in pet ownership and adoption rates. As the number of companion animals grows, the absolute volume of pets needing hygienic care increases, creating a necessity for professional intervention, particularly for breeds with complex grooming requirements. This surge generates a scalable demand that extends beyond basic home care to consistent professional appointments. According to a Forbes Advisor article titled 'Pet Ownership Statistics 2025' from October 2025, 66 percent of households in the United States now own a pet, establishing a vast base of potential users. This high ownership rate is mirrored internationally; FEDIAF EuropeanPetFood's 'Facts & Figures 2025' report from June 2025 indicates that 139 million European households possess at least one pet, demonstrating the massive scope of the addressable market.
Concurrently, the growing trends of pet humanization and premiumization are shifting the sector from standard hygiene to luxury wellness experiences. Owners increasingly perceive animals as integral family members, driving a willingness to invest in high-quality, specialized care such as spa treatments, therapeutic massages, and organic styling options. This psychological shift fundamentally changes the value proposition of grooming, enabling businesses to premiumize offerings and improve margins. This consumer behavior is supported by substantial financial outlays; the American Pet Products Association's '2025 State of the Industry Report' from March 2025 notes that total pet industry spending in the United States reached $152 billion in 2024. This deep economic commitment highlights the readiness of pet parents to prioritize superior care standards, fueling revenue growth for professional establishments.
Market Challenge
The Global Pet Grooming Services Market faces a substantial hurdle due to a chronic shortage of skilled labor, which directly restricts the industry's ability to expand capacity in response to rising demand. Professional grooming requires practitioners to possess specialized knowledge of animal handling, breed-specific styling, and safety protocols to prevent injury. This necessity for rigorous training creates a high barrier to entry, resulting in a qualified workforce that grows much slower than the pet population. Consequently, businesses often struggle to fill positions, leading to operational bottlenecks such as long appointment wait times and capped daily service volumes.
This workforce limitation is intensifying as pet ownership rates climb to historic highs. According to the American Pet Products Association, in 2024, 94 million U.S. households owned at least one pet. The stark contrast between this vast number of companion animals requiring regular maintenance and the restricted pool of qualified groomers forces service providers to turn away potential revenue. Ultimately, this gap effectively places a ceiling on market growth, as the supply of safe, professional care cannot scale quickly enough to meet the surging needs of pet owners.
Market Trends
The rapid expansion of mobile and at-home grooming services is revolutionizing the operational landscape of the industry by prioritizing convenience and stress reduction for companion animals. This delivery model addresses a critical consumer pain point by bringing fully equipped, professional salons directly to the client's doorstep, thereby eliminating the anxiety many pets experience during transportation and in traditional, noise-filled brick-and-mortar environments. The format is proving exceptionally scalable for operators due to significantly lower real estate overhead compared to fixed locations, allowing for faster market penetration. Illustrating the aggressive growth of this segment, according to Loyalty Brands, January 2025, in the '2025 Entrepreneur Franchise 500 - Loyalty Brands' press release, the mobile grooming franchise Zoomin Groomin expanded its operational footprint to 134 active units to meet the surging demand for doorstep pet care.
Simultaneously, the sector is undergoing a financial restructuring through the rise of subscription-based and membership grooming models. Service providers are shifting away from transactional, sporadic appointment systems toward recurring monthly fee structures that frame grooming as a necessary, consistent health routine rather than an optional aesthetic luxury. This strategic pivot secures predictable cash flow for businesses while incentivizing pet owners to maintain regular hygiene schedules, which directly improves long-term animal dermatological health. Validating the commercial success of this recurring revenue approach, according to Scenthound, January 2025, in the 'Scenthound Makes its Debut on Entrepreneur Magazine's Franchise 500 Ranking' announcement, the membership-driven wellness franchise reported a 78 percent increase in system-wide revenue over the prior fiscal year.
Report Scope
In this report, the Global Pet Grooming Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Grooming Services Market.
Global Pet Grooming Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: