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市场调查报告书
商品编码
1968501

电热水壶市场 - 全球产业规模、份额、趋势、机会、预测：按产品类型、应用、分销管道、地区和竞争格局划分，2021-2031年

Electric Kettle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球电水壶市场预计将从 2025 年的 239.9 亿美元大幅成长至 2031 年的 367.8 亿美元，复合年增长率为 7.38%。

电水壶是利用内置加热器快速烧开水的家用电器，由于全球都市化加快，人们对紧凑型厨房的需求日益增长，以及对茶、咖啡等热饮的文化偏好不断提高，电水壶的需求量也随之增加。此外，现代消费者更加重视能源效率和便利性，推动了配备自动安全功能和精确温度控制的高级型号的普及。

市场概览
预测期 2027-2031
市场规模：2025年 239.9亿美元
市场规模：2031年 367.8亿美元
复合年增长率：2026-2031年 7.38%
成长最快的细分市场 在线的
最大的市场 亚太地区

儘管市场环境有利，但家用电器产业仍面临来自不銹钢和塑胶等关键原料价格波动的重大挑战。这些波动可能导致製造成本大幅上涨，挤压利润空间，难以维持具竞争力的零售价格。儘管如此，该行业的强劲势头依然显而易见。根据中国家用电器协会统计，2024年1月至7月，家用电器产业出口额飙升至660.5亿美元，较去年同期成长13.2%。

市场驱动因素

专业茶饮和咖啡文化的蓬勃发展是推动市场成长的主要动力，从根本上改变了消费者对冲泡精度和频率的需求。随着爱好者追求对水温有特定要求的优质热饮，电水壶正从基本工具转变为日常生活中不可或缺的一部分，推动着成熟市场的更换。英国茶叶及草药茶协会于2024年5月发布的《2024年茶叶消费调查》充分印证了这种依赖程度。调查显示，98%的英国成年人每天都喝茶，保证了对快速烧水技术稳定的市场需求。

伴随这一文化转变，技术创新和智慧电水壶的兴起，透过满足消费者对互联性和节能性的需求，进一步提升了市场价值。製造商正积极将Wi-Fi连接和温度控制等功能融入产品，鼓励消费者更换到更高阶的型号。这项策略也带来了显着的财务成效；在2024年2月发布的「2023年全年财务表现」报告中，Gru-Sev指出，积极的产品创新是其实现80.06亿欧元销售额的关键因素。从更广阔的观点来看，根据中国机械电子产品进出口商会2024年5月发布的报告，2023年中国製造的厨房小家电出口额年增14.3%。

市场挑战

全球电水壶市场面临的主要障碍之一是原物料价格的不可预测的波动，尤其是不銹钢和塑胶原料的价格。这种不稳定性给製造商带来了高风险，迫使他们应对飙升的生产成本，威胁其财务生存。因此，企业被迫做出艰难的选择：要么自行承担这些增加的成本，从而降低利润率；要么将成本转嫁给消费者。在竞争激烈且价格敏感的零售市场中，后者可能导致销售下降。

这些财务限制迫使製造商优先考虑降低成本而非研发，导致创新停滞不前，新功能推出有限。这些经济压力的具体影响已在近期市场数据中反映出来。根据中国用电器协会统计，2024年前第三季厨房小家电零售额较去年同期下降4.6%。这一降幅清晰地表明，在投入成本波动的情况下，行业相关人员为维持盈利而面临严峻的利润压力。

市场趋势

随着混合型「健康水壶」的兴起，市场功能不断扩展。这类水壶将普通水壶转变为多功能烹饪电器，能够製作汤、甜点和花草茶。这些产品采用硼硅酸玻璃製成，并具备可编程加热功能，主要针对生活空间有限的学生和都市区消费者，他们尤其需要多样化的烹饪解决方案。该细分市场取得了显着的商业性成功。 Bare Electric 在 2024 年 12 月的新闻稿中宣布，其 2015 年至 2023 年的累计全通路销量已超过 3,300 万台。

同时，为了回应监管标准和消费者对无毒环保产品的偏好，整个产业正向永续生产方式转型。各大品牌正加速采用生物基塑胶、高等级不銹钢和模组化设计，以提高产品耐用性并支持循环经济原则。这种对产品耐用性的承诺正成为关键的差异化因素。 Groove SEB于2024年12月发布的「2024-2030年ESG目标新蓝图」指出，超过90%的小型消费性电子产品在设计时都考虑到了15年的维修週期。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球电热水壶市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（不锈钢、塑胶、玻璃、其他）
    • 按用途（住宅、商用）
    • 分销通路（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美电水壶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲电水壶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区电热水壶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲电热水壶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲电热水壶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球电热水壶市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Bajaj Electricals Limited
  • Koninklijke Philips NV
  • Xiaomi Corporation
  • Breville Pty Ltd
  • Robert Bosch GmbH
  • Whirlpool Corporation
  • AB Electrolux
  • Panasonic Corporation
  • SEB SA
  • Spectrum Brands Holdings, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 24620

The Global Electric Kettle Market is projected to expand significantly, rising from a valuation of USD 23.99 Billion in 2025 to USD 36.78 Billion by 2031, reflecting a CAGR of 7.38%. As a specialized appliance engineered for rapid water boiling via integrated heating elements, the kettle is seeing increased demand driven by accelerating global urbanization, which favors compact kitchen solutions, and a growing cultural preference for hot beverages such as tea and coffee. Additionally, modern consumers are prioritizing energy conservation and convenience, fueling a transition toward advanced models that offer automatic safety features and precise temperature controls.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 23.99 Billion
Market Size 2031USD 36.78 Billion
CAGR 2026-20317.38%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite these favorable growth conditions, the market confronts substantial hurdles stemming from the price volatility of essential raw materials like stainless steel and plastic. This fluctuation can abruptly inflate manufacturing expenses, compressing profit margins and complicating the maintenance of competitive retail pricing. The sector's robust activity remains evident, however; according to the China Household Electrical Appliances Association, the export value of the home appliance industry surged to USD 66.05 billion from January to July 2024, marking a 13.2 percent increase over the previous year.

Market Driver

The global expansion of specialty tea and coffee culture serves as a primary engine for market growth, fundamentally reshaping consumer needs regarding brewing precision and frequency. As enthusiasts gravitate toward premium hot drinks that demand specific water temperatures, the electric kettle has transitioned from a basic utility to an indispensable component of daily rituals, driving replacement cycles in mature markets. The extent of this reliance is highlighted by the UK Tea & Infusions Association's '2024 Tea Census Study' from May 2024, which revealed that 98 percent of British adults drink tea daily, ensuring a consistent demand for rapid boiling technology.

Complementing this cultural shift, technological advancements and the rise of smart kettles are further boosting market value by catering to desires for connectivity and energy efficiency. Manufacturers are actively incorporating features like Wi-Fi integration and variable temperature settings to entice consumers toward higher-end upgrades. This strategy is yielding financial results, as evidenced by Groupe SEB's '2023 Full-Year Results' released in February 2024, which credited an €8,006 million sales performance to intensive product innovation. On a wider scale, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reported in May 2024 that exports of Chinese small kitchen appliances grew by 14.3 percent year-on-year in 2023.

Market Challenge

A critical obstacle hindering the Global Electric Kettle Market is the unpredictable volatility of raw material prices, specifically regarding stainless steel and plastic inputs. This instability creates a high-risk environment for manufacturers, who must navigate sudden spikes in production costs that threaten their financial viability. Consequently, companies face a difficult choice: they must either absorb these higher expenses, thereby reducing their profit margins, or pass the costs onto consumers, which risks dampening sales volumes in a retail market that is both competitive and sensitive to price changes.

These financial constraints often compel manufacturers to prioritize cost reduction over research and development, effectively stalling innovation and limiting the introduction of new features. The tangible impact of these economic pressures is reflected in recent market data; according to the China Household Electrical Appliances Association, the retail sales value of the small kitchen appliance sector fell by 4.6 percent year-on-year during the first three quarters of 2024. This decline illustrates the severe revenue compression industry players face as they attempt to sustain profitability amidst fluctuating input costs.

Market Trends

The market is witnessing a functional expansion through the rise of hybrid "health pots," which transform the standard kettle into a versatile culinary tool capable of cooking soups, desserts, and herbal teas. These devices, often constructed with borosilicate glass and equipped with programmed heating curves, specifically target students and space-constrained urban dwellers seeking multi-use dietary solutions. The commercial success of this segment is substantial; in a December 2024 press release, Bear Electric announced that cumulative omni-channel sales of its health pots surpassed 33 million units between 2015 and 2023.

Simultaneously, the industry is shifting toward sustainable manufacturing practices in response to regulatory standards and consumer preferences for non-toxic, eco-friendly products. Brands are increasingly adopting bio-based plastics, high-grade stainless steel, and modular designs to enhance product longevity and support circular economy principles. This commitment to durability is becoming a key differentiator, as highlighted by Groupe SEB's 'New 2024-2030 ESG Ambition' roadmap from December 2024, which stated that over 90 percent of its small domestic appliances are now designed to be repairable for 15 years.

Key Market Players

  • Bajaj Electricals Limited
  • Koninklijke Philips N.V.
  • Xiaomi Corporation
  • Breville Pty Ltd
  • Robert Bosch GmbH
  • Whirlpool Corporation
  • AB Electrolux
  • Panasonic Corporation
  • SEB SA
  • Spectrum Brands Holdings, Inc.

Report Scope

In this report, the Global Electric Kettle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Kettle Market, By Product Type

  • Stainless Steel
  • Plastic
  • Glass
  • Others

Electric Kettle Market, By Application

  • Residential
  • Commercial

Electric Kettle Market, By Distribution Channel

  • Offline
  • Online

Electric Kettle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Kettle Market.

Available Customizations:

Global Electric Kettle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Kettle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Stainless Steel, Plastic, Glass, Others)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Electric Kettle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Kettle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Electric Kettle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Electric Kettle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Electric Kettle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Kettle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Electric Kettle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Electric Kettle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Electric Kettle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Electric Kettle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Electric Kettle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Kettle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Electric Kettle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Electric Kettle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Electric Kettle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Electric Kettle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Electric Kettle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Kettle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Electric Kettle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Electric Kettle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Electric Kettle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Kettle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Electric Kettle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Electric Kettle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Kettle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Bajaj Electricals Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Koninklijke Philips N.V.
  • 15.3. Xiaomi Corporation
  • 15.4. Breville Pty Ltd
  • 15.5. Robert Bosch GmbH
  • 15.6. Whirlpool Corporation
  • 15.7. AB Electrolux
  • 15.8. Panasonic Corporation
  • 15.9. SEB SA
  • 15.10. Spectrum Brands Holdings, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer