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市场调查报告书
商品编码
1970630

食用谷片市场－全球产业规模、份额、趋势、机会、预测：按类型、销售管道、地区和竞争格局划分，2021-2031年

Edible Flakes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球食用谷片市场预计将从 2025 年的 70.3 亿美元成长到 2031 年的 107 亿美元，复合年增长率为 7.25%。

这些薄片是由玉米、小麦、燕麦或大米製成的谷物製品，经过烹调、压扁成薄脆的饼状，广泛用作早餐或零食。推动其成长的主要因素是消费者对营养丰富、方便快速且符合现代人忙碌生活方式的餐点的需求，以及对富含纤维和蛋白质食品日益增长的偏好。行业数据也反映了这种需求；例如，根据英国农业和园艺发展委员会 (AHDB) 的一份报告，到 2025 年第三季度，英国麵粉厂的燕麦用量将达到 132,800 吨，同比增长 10.3%。

市场概览
预测期 2027-2031
市场规模：2025年 70.3亿美元
市场规模：2031年 107亿美元
复合年增长率：2026-2031年 7.25%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，原物料价格波动，尤其是玉米和小麦等主要农作物的价格波动，为市场带来了巨大的挑战。这些波动往往由难以预测的天气模式和供应链的不确定性引发，使得製造商难以进行成本控制。因此，这种不确定性使财务规划更加复杂，并可能阻碍製造商维持稳定的价格体系，对市场持续扩张构成挑战。

市场驱动因素

在现代生活方式推崇节省时间的背景下，人们对便捷免煮早餐的需求日益增长，成为推动市场发展的主要动力。大型食品集团持续的财务表现也印证了这一趋势，这些集团专注于提供加工谷物产品以满足消费者便捷的消费需求。例如，家乐氏公司在2025年2月公布了2024财年全年净销售额为27.1亿美元，显示谷物片仍然是人们赖以生存的主食。同样，联合英国食品公司宣布，截至2025年1月4日的16週内，其食品杂货销售额成长了1%，反映出市场对其国际谷物品牌的持续需求。

此外，随着健康意识的增强，消费者的偏好正转向营养丰富的机能性食品，精製原料正逐渐被燕麦、藜麦和糙米等全谷谷物取代。随着人们对膳食纤维、蛋白质和消化健康的认识不断加深，生产商也在调整产品配方以满足这些需求。全谷谷物协会于2025年10月进行的一项调查也印证了这一点，调查显示，72%的消费者表示希望增加全谷谷物食品的摄取量。为了响应这一趋势，各公司正积极致力于提升产品营养价值并减少人工添加剂，以满足消费者对更健康谷物的需求，这与「洁净标示」运动的理念相契合。

市场挑战

全球食用谷片市场成长的主要障碍是原料价格的不稳定性，包括玉米和小麦等主要农作物的价格波动。极端天气事件和供应链中断导致的价格波动使得製造商难以准确预测生产成本。面对不断波动的投入成本，企业往往被迫接受更低的利润率，或将增加的成本转嫁给零售商和消费者。这种财务上的不确定性阻碍了製造商投资扩大产能和维持市场渗透所需的价格竞争力。

供应侧限制的严重性体现在全球库存趋紧的数据显示。国际谷物理事会（IGC）预测，2024/2025年度全球谷物库存将降至5.81亿吨，为近十年来的最低水准。缓衝库存的急剧下降使得市场极易受到轻微供应中断的影响，导致价格大幅上涨。因此，这种脆弱性使得谷物片生产商难以获得稳定、长期的采购合同，直接阻碍了该行业维持可持续增长势头的能力。

市场趋势

为了应对严格的高糖摄取量法规和消费者日益增长的担忧，生产商正积极改进食用谷片的配方，以降低糖分含量。具体而言，他们用天然甜味剂（如甜菊糖和罗汉果）取代传统的蔗糖，并添加膳食纤维以保持口感，同时又不影响营养价值。主要企业也越来越重视营养成分分析，以支持这些注重健康的配方。例如，雀巢公司在2025年3月的年度报告中指出，健康星级评级为3.5或以上的产品将占其食品和饮料总销售额的约59%，这表明该公司在谷物食品领域正大力推进提高营养标准的策略转型。

同时，包装材料领域正在发生重大变革，以减少谷物包装盒和内袋对环境的影响。各公司正以经认证的纸质解决方案和与现有回收基础设施相容的单一材料塑料，取代难以回收的多层复合材料。这项转变的驱动力来自企业永续性目标和减少非循环废弃物的法律压力。为了佐证这项快速变革，WK Kellogg 在 2025 年 11 月发布的《永续商业报告》中宣布，其 98% 的包装材料组合目前已实现可回收或可循环利用，这表明该公司已广泛实施循环经济原则。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球食用谷片市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（小麦片、米片、玉米片、其他）
    • 销售管道细分（大型超级市场/超级市场、百货公司、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美食用谷片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲食用谷片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区食用谷片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲食用谷片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美食用谷片市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球食用谷片市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • The Hain Celestial Group, Inc.
  • Nature's Path Foods, Inc.
  • Nestle SA
  • Dr. August Oetker KG
  • WK Kellogg Co.
  • Bagrrys India Limited
  • H. & J. BrUggen KG
  • Hometown Food Company
  • PepsiCo, Inc.
  • General Mills Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21603

The Global Edible Flakes Market is projected to expand from USD 7.03 Billion in 2025 to USD 10.70 Billion by 2031, registering a CAGR of 7.25%. These flakes are processed grain products typically made from corn, wheat, oats, or rice, which are cooked and flattened into crispy items commonly eaten as breakfast or snacks. Growth is largely fueled by consumer demand for nutritious, convenient meal options that fit into busy lifestyles, alongside a rising preference for fiber and protein-rich foods. Industry data reflects this demand; for instance, the Agriculture and Horticulture Development Board reported a 10.3 percent increase in oat usage by UK millers to 132,800 tonnes in the third quarter of 2025 compared to the prior year.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.03 Billion
Market Size 2031USD 10.70 Billion
CAGR 2026-20317.25%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant hurdles due to the volatility of raw material prices, specifically for essential crops like corn and wheat. These fluctuations, often caused by inconsistent weather patterns and supply chain instability, make cost management difficult for manufacturers. Consequently, this unpredictability complicates financial planning and may restrict manufacturers from maintaining stable pricing structures for consumers, thereby posing a challenge to steady market expansion.

Market Driver

The surging demand for convenient, ready-to-eat breakfast options acts as a major catalyst for the market, driven by modern lifestyles that value time-saving meals. This trend is highlighted by the sustained financial performance of major grocery conglomerates catering to on-the-go consumers with processed grain products. For example, WK Kellogg Co reported full-year 2024 net sales of $2.71 billion in February 2025, demonstrating the continued reliance on cereal flakes as a staple. Similarly, Associated British Foods noted a 1% rise in grocery revenue for the 16 weeks ending January 4, 2025, reflecting persistent demand for their international cereal brands.

Additionally, rising health consciousness is reshaping consumer preferences toward nutrient-dense and functional foods, prompting a shift away from refined ingredients to whole grains like oats, quinoa, and brown rice. As awareness regarding fiber, protein, and digestive health grows, manufacturers are adapting formulations to meet these needs. This is corroborated by the Whole Grains Council's October 2025 survey, where 72% of consumers expressed a desire to consume more whole grain foods. In response, companies are actively fortifying products and reducing artificial additives to align with the clean-label movement and meet the demand for healthier grain profiles.

Market Challenge

A primary obstacle restricting the growth of the Global Edible Flakes Market is the instability of raw material prices, particularly for key crops like corn and wheat. Driven by erratic weather conditions and supply chain disruptions, this price volatility makes it extremely difficult for manufacturers to accurately forecast production costs. Faced with fluctuating input expenses, companies are often forced to either accept lower profit margins or transfer cost increases to retailers and consumers. This financial uncertainty hampers the ability of manufacturers to invest in expanding capacity or to uphold the competitive pricing necessary for wider market adoption.

The gravity of this supply-side constraint is underscored by data revealing a tightening of global inventories. The International Grains Council projected that global grain stocks would drop to a 10-year low of 581 million tonnes for the 2024/2025 season. Such a drastic decrease in buffer stocks leaves the market highly susceptible to sudden price spikes caused by even minor disruptions. Consequently, this fragility makes it difficult for flake producers to secure stable, long-term procurement contracts, directly impeding the industry's ability to maintain consistent growth momentum.

Market Trends

In response to strict regulations and consumer concerns regarding high sugar intake, manufacturers are actively reformulating edible flakes to reduce sugar content. This involves substituting traditional sucrose with natural sweeteners such as stevia or monk fruit and using fiber-based agents to preserve texture without lowering nutritional value. Major industry players are increasingly prioritizing nutrient profiling to validate these healthier compositions. For instance, Nestle reported in its March 2025 Annual Review that products achieving a Health Star Rating of 3.5 or higher comprised nearly 59% of its total food and beverage sales, indicating a strong strategic pivot toward higher nutritional standards in their cereal divisions.

Simultaneously, the industry is experiencing a significant shift in packaging materials to reduce the environmental impact of cereal boxes and liners. Companies are replacing difficult-to-recycle multi-layer laminates with certified paper-based solutions and mono-material plastics that fit existing recycling infrastructure. This transition is motivated by corporate sustainability goals and legislative pressure to minimize non-circular waste. As evidence of this rapid adoption, WK Kellogg Co announced in its November 2025 Sustainable Business Report that 98% of its packaging portfolio is now recyclable or recycle-ready, showcasing the widespread implementation of circular economy principles.

Key Market Players

  • The Hain Celestial Group, Inc.
  • Nature's Path Foods, Inc.
  • Nestle S.A.
  • Dr. August Oetker KG
  • WK Kellogg Co.
  • Bagrrys India Limited
  • H. & J. BrUggen KG
  • Hometown Food Company
  • PepsiCo, Inc.
  • General Mills Inc.

Report Scope

In this report, the Global Edible Flakes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Edible Flakes Market, By Type

  • Wheat Flakes
  • Rice Flakes
  • Corn Flakes
  • Others

Edible Flakes Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Online
  • Others

Edible Flakes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Edible Flakes Market.

Available Customizations:

Global Edible Flakes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Edible Flakes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Wheat Flakes, Rice Flakes, Corn Flakes, Others)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Edible Flakes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Edible Flakes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Edible Flakes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Edible Flakes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Edible Flakes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Edible Flakes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Edible Flakes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Edible Flakes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Edible Flakes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Edible Flakes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Edible Flakes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Edible Flakes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Edible Flakes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Edible Flakes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Edible Flakes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Edible Flakes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Edible Flakes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Edible Flakes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Edible Flakes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Edible Flakes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Edible Flakes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Edible Flakes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Edible Flakes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Edible Flakes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Edible Flakes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Hain Celestial Group, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nature's Path Foods, Inc.
  • 15.3. Nestle S.A.
  • 15.4. Dr. August Oetker KG
  • 15.5. WK Kellogg Co.
  • 15.6. Bagrrys India Limited
  • 15.7. H. & J. BrUggen KG
  • 15.8. Hometown Food Company
  • 15.9. PepsiCo, Inc.
  • 15.10. General Mills Inc.

16. Strategic Recommendations

17. About Us & Disclaimer