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市场调查报告书
商品编码
1970706

射箭器材市场－全球产业规模、份额、趋势、机会与预测：按器材类型、销售管道、地区和竞争格局划分，2021-2031年

Archery Equipment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Equipment Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球射箭器材市场预计将从 2025 年的 26.7 亿美元成长到 2031 年的 33.6 亿美元，复合年增长率为 3.91%。

该行业涵盖弓箭、靶子及各种配件的製造和销售，这些产品专为狩猎、竞技运动和休閒活动而设计。主要成长要素包括学校体育课程中射箭计画的日益普及，以及全球人们对户外运动兴趣的不断增长。此外，大众对竞技射箭比赛的认知度不断提高，也有助于持续吸引新爱好者，从而提供稳定且不受短暂消费趋势影响的收入来源。

市场概览
预测期 2027-2031
市场规模：2025年 26.7亿美元
市场规模：2031年 33.6亿美元
复合年增长率：2026-2031年 3.91%
成长最快的细分市场 在线的
最大的市场 北美洲

机构的支持力道依然强劲，例如，全国学校射箭推广计画（NASP）宣布，到2025年，该计画将涵盖超过1万所学校。然而，儘管取得了这些积极成果，但现代射箭器材所需先进材料的高成本仍然是市场发展的主要障碍。精密製造的成本往往导致零售价格虚高，这不仅阻碍了初学者入门，也限制了在价格敏感型消费者众多的发展中地区的潜在销售量。

市场驱动因素

射箭作为竞技运动项目和奥运项目，其日益增长的认可度正成为全球射箭器材市场强劲的驱动力，推动高性能反曲弓和精密配件的需求。而将精英职业赛事与更年轻的国际观众群体连接起来的数位化策略，则显着增强了这一增长势头，有效地将普通观众转化为积极的参与者。根据2025年6月发布的《世界射箭联合会2024年活动报告》，该联合会及其成员组织在社群媒体平台上总合拥有360万粉丝，充分展现了支撑市场成长的广泛数位影响力。

同时，射箭和野生动物管理产业提供了稳定的收入来源，尤其是复合弓和箭头的销售。这种成长动力得益于保护资金模式，该模式利用设备销售的税收来改善公共土地的通行条件，从而形成一个自我维持的成长循环。 2025年10月，美国射箭协会（ATA）报告称，该行业在上一财年最后一个季度缴纳了超过1060万美元的销售税，凸显了狩猎装备销售的经济规模。此外，全国学校射箭计画（NASP）在2024年宣布，自该计画启动以来，已有2,350万名学生接触到这项运动，显示该计画基本客群。

市场挑战

阻碍全球射箭器材市场扩张的主要障碍是先进材料和精密製造流程的高昂成本。随着製造商越来越依赖高性能复合复合材料和合金来提高精度和耐用性，生产成本不断攀升，导致零售价格飙升。这种经济壁垒使得初学者和无力承担昂贵器材的年轻人难以参与这项运动，也使得该行业难以将短暂的兴趣转化为可持续的销售，尤其是在缺乏经济实惠替代品的欠发达地区。

在近期的商业活动中，业界对高附加价值、以金额为准产品的重视显而易见。例如，由美国射箭协会（ATA）主办的2025年年度展览会，就有450家参展展示了他们最新的技术创新。虽然这项成功反映了充满活力的供应链，但高价产品的绝对主导地位凸显了技术进步与消费者购买力之间的差距。这种对高阶产品的市场偏好无意中限制了客户群，导致产品普及速度放缓，整体销售量乏力。

市场趋势

随着製造商追求更高的利润率和对品牌体验的更大掌控，直接面向消费者 (DTC) 和线上零售通路的转变正在从根本上改变流通结构。透过利用自身的电商平台，品牌可以绕过传统仲介业者，直接向终端用户提供独家产品和个人化选择。这种垂直整合使企业能够快速回应消费者行为，并有效抵御实体零售的波动性。例如，凯迪拉克Escalade在2024年10月发布的报告显示，其自有电商网站的销售额年增超过29%，显示线上商店的有效性日益增强。

同时，轻巧紧凑型弓箭的设计与研发正推动产品创新，尤其是在狩猎领域，机动性至关重要。技术突破催生了超紧凑型弩和短轴复合弓的问世，它们在保持高功率的同时，避免了传统弓箭的笨重，满足了用户在茂密森林和其他复杂环境下的需求。根据美国射箭协会（ATA）2025年3月进行的零售趋势调查，2024年第四季国内弩箭销量年增10个百分点，印证了消费者对符合人体工学设计、高性能弓箭平台的需求日益增长。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球射箭器材市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 装备类型（弓箭、箭、箭头、弩）
    • 销售管道（超级市场/大卖场、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美射箭器材市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲射箭器材市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区射箭器材市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲射箭器材市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲射箭器材市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球射箭器材市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Easton Technical Products, Inc.
  • Mathews Archery, Inc.
  • Bear Archery, Inc.
  • Heritage Outdoor Group LLC
  • Bowtech, Inc.
  • Ragim Srl
  • Tenpoint Crossbow Technologies
  • Southwest Archery
  • Good Sportsman's Marketing, LLC
  • Elite Outdoors LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25116

The Global Archery Equipment Market is projected to expand from USD 2.67 Billion in 2025 to USD 3.36 Billion by 2031, registering a compound annual growth rate of 3.91%. This sector includes the production and sale of bows, arrows, targets, and various accessories designed for hunting, competitive sports, and recreational activities. Key growth drivers include the increasing incorporation of archery into educational physical education programs and a rising global interest in individual outdoor sports. Additionally, the widespread visibility of competitive archery tournaments helps sustain demand among new enthusiasts, providing a stable source of revenue that extends beyond temporary consumer trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.67 Billion
Market Size 2031USD 3.36 Billion
CAGR 2026-20313.91%
Fastest Growing SegmentOnline
Largest MarketNorth America

Institutional support remains strong, with the National Archery in the Schools Program announcing in 2025 that it had reached a milestone of operating in over 10,000 schools. However, despite this positive engagement, the market faces significant hurdles due to the high costs associated with the advanced materials needed for modern equipment. The expense of precision manufacturing often leads to premium retail pricing, which creates barriers for entry-level participants and limits potential sales volume in developing regions where consumers are more price-sensitive.

Market Driver

The growing prominence of archery as a competitive and Olympic sport serves as a powerful engine for the global equipment market, fueling demand for high-performance recurve bows and precision accessories. This momentum is significantly amplified by digital engagement strategies that connect elite professional events with a younger, international audience, effectively turning casual viewers into active participants. According to World Archery's 2024 Annual Activity Report released in June 2025, the federation and its members amassed a combined 3.6 million followers across social media platforms, demonstrating the extensive digital reach that supports this market growth.

Simultaneously, the bowhunting and wildlife management sectors provide a consistent revenue stream, particularly for compound bows and broadheads. This driver is reinforced by a conservation funding model where equipment sales generate tax revenue used to improve public land access, creating a self-sustaining cycle of growth. In October 2025, the Archery Trade Association reported that the industry contributed over $10.6 million in excise taxes during the final quarter of the fiscal year, highlighting the economic scale of hunting equipment sales. Furthermore, the National Archery in the Schools Program noted in 2024 that 23.5 million students have been introduced to the sport since its inception, securing a robust pipeline of future customers.

Market Challenge

A primary obstacle hindering the expansion of the Global Archery Equipment Market is the prohibitive cost of advanced materials and precision manufacturing. As manufacturers increasingly rely on high-performance composites and alloys to enhance accuracy and durability, production costs rise, resulting in premium retail prices. This economic barrier makes the sport less accessible to beginners and younger demographics who may lack the disposable income for expensive gear, making it difficult for the industry to convert casual interest into sustained sales, particularly in developing regions where affordable alternatives are limited.

The industry's emphasis on high-value, performance-oriented products was evident during recent commercial events. For instance, the Archery Trade Association hosted 450 exhibitors at its 2025 annual trade show to present the latest innovations. While this turnout reflects a vibrant supply chain, the dominance of high-cost inventory highlights a disconnect between technological advancement and consumer affordability. By prioritizing premium models, the market inadvertently restricts its potential customer base, thereby slowing widespread adoption and overall volume growth.

Market Trends

The shift toward Direct-to-Consumer (DTC) and online retail channels is fundamentally altering the distribution landscape as manufacturers aim to secure higher margins and better control over the brand experience. By utilizing proprietary e-commerce platforms, brands can bypass traditional intermediaries to offer exclusive products and personalized options directly to end-users. This vertical integration allows companies to quickly adapt to consumer behaviors and buffer against physical retail volatility. For example, Escalade, Inc. reported in October 2024 that its owned e-commerce sales grew by over 29% year-over-year, illustrating the growing effectiveness of digital storefronts.

Concurrently, the development of lightweight and compact bow designs is driving significant product innovation, especially within the hunting segment where mobility is essential. Engineering breakthroughs are enabling the creation of ultra-compact crossbows and short-axle compound bows that deliver high power without the bulk of traditional frames, catering to users in dense terrain. The Archery Trade Association's Retail Trend Tracker Survey from March 2025 indicated that national crossbow sales increased by 10 points in the fourth quarter of 2024 compared to the previous year, underscoring the accelerating consumer preference for these ergonomic, high-performance platforms.

Key Market Players

  • Easton Technical Products, Inc.
  • Mathews Archery, Inc.
  • Bear Archery, Inc.
  • Heritage Outdoor Group LLC
  • Bowtech, Inc.
  • Ragim S.r.l.
  • Tenpoint Crossbow Technologies
  • Southwest Archery
  • Good Sportsman's Marketing, LLC
  • Elite Outdoors LLC

Report Scope

In this report, the Global Archery Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Archery Equipment Market, By Equipment Type

  • Bow
  • Arrows
  • Broadheads
  • Crossbow

Archery Equipment Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Archery Equipment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Archery Equipment Market.

Available Customizations:

Global Archery Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Archery Equipment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Equipment Type (Bow, Arrows, Broadheads, Crossbow)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Archery Equipment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Equipment Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Archery Equipment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Equipment Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Archery Equipment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Equipment Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Archery Equipment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Equipment Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Archery Equipment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Equipment Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Archery Equipment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Equipment Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Archery Equipment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Equipment Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Archery Equipment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Equipment Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Archery Equipment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Equipment Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Archery Equipment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Equipment Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Archery Equipment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Equipment Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Archery Equipment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Equipment Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Archery Equipment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Equipment Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Archery Equipment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Equipment Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Archery Equipment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Equipment Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Archery Equipment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Equipment Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Archery Equipment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Equipment Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Archery Equipment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Equipment Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Archery Equipment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Equipment Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Archery Equipment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Equipment Type
        • 9.3.3.2.2. By Sales Channel

10. South America Archery Equipment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Equipment Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Archery Equipment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Equipment Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Archery Equipment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Equipment Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Archery Equipment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Equipment Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Archery Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Easton Technical Products, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mathews Archery, Inc.
  • 15.3. Bear Archery, Inc.
  • 15.4. Heritage Outdoor Group LLC
  • 15.5. Bowtech, Inc.
  • 15.6. Ragim S.r.l.
  • 15.7. Tenpoint Crossbow Technologies
  • 15.8. Southwest Archery
  • 15.9. Good Sportsman's Marketing, LLC
  • 15.10. Elite Outdoors LLC

16. Strategic Recommendations

17. About Us & Disclaimer