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市场调查报告书
商品编码
1970776

温室园艺和花卉市场－全球产业规模、份额、趋势、机会和预测：按类型、应用、地区和竞争格局划分，2021-2031年

Greenhouse Nursery And Flowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Types, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球温室苗圃和花卉市场预计将从 2025 年的 3,536.5 亿美元增长到 2031 年的 4,477.4 亿美元，复合年增长率为 4.01%。

该行业涉及在可控设施内对繁殖材料、新鲜切花和观赏植物进行商业性栽培，以确保其卓越的品质和生长。该行业的主要驱动力是快速的都市化和不断增长的可支配收入，这推动了商业和住宅环境中对亲生物室内设计和美学景观设计的需求。此外，花卉产品作为礼仪用品和礼品所具有的持久文化意义也有助于维持全球消费者需求的稳定。国际园艺生产者协会（IAHP）估计，到2024年，全球观赏园艺产业的规模将达到约700亿美元。

市场概览
预测期 2027-2031
市场规模：2025年 3536.5亿美元
市场规模：2031年 4477.4亿美元
复合年增长率：2026-2031年 4.01%
成长最快的细分市场 幼苗和花卉生产
最大的市场 亚太地区

儘管市场前景光明，但由于能源消耗带来的高昂营运成本，该市场仍面临许多挑战。温室需要持续供电用于暖气、冷气和辅助照明系统，以维持精确的气候条件，这使得生产商极易受到能源价格波动的影响。这种财务负担显着降低了利润率，限制了中小企业扩大生产规模和投资先进技术的能力，最终减缓了市场整体成长速度。

市场驱动因素

消费者对观赏植物和鲜切花的需求不断增长，推动了市场发展，特别是因为鲜花仍然是个人礼品和文化庆典的必备之选。这种稳定的需求促使苗圃生产者调整生产週期，以适应特定的需求期，确保情人节和母亲节等节日的充足供应。例如，美国零售联合会于2024年1月发布的《2024年情人节消费者趋势调查》预测，情人节当天与鲜花相关的支出将达到26亿美元。这些特定时期的消费趋势促使生产商丰富品种，保持高品质的库存，从而直接影响行业利润，并促进建立强大的供应链以满足高峰需求。

此外，政府对保护性农业的补贴和支持，透过降低苗木生产设施现代化改造带来的财务风险，刺激了市场发展。公共资金使生产者能够采用永续的耕作方式和先进技术，使原本成本过高的措施得以实施。正如2024年8月的新闻稿中所宣布的，美国农业部投资2,500万美元，以加强包括花卉种植在内的特种作物产业的竞争。这项财政支持对于该行业的长期稳定至关重要，而该行业巨大的经济影响力也为其提供了支撑。根据美国农业部农业统计局的数据，2024年美国花卉批发总值达67亿美元。

市场挑战

与能源消耗相关的高昂营运成本严重阻碍了全球温室苗圃和花卉市场的成长。在可控环境下进行商业化种植需要持续运作暖气、通风和空调系统，以及大规模的辅助照明，以维持生长优质植物所需的精确气候条件。当能源价格上涨或波动时，这些公用事业成本会占据利润的很大一部分，显着影响利润率。对于往往缺乏资金储备来应对此类波动的中小型生产商而言，这种财务负担尤其沉重，从而有效地限制了它们的竞争力。

因此，这些支出阻碍了企业再投资，抑制了产能扩张和市场成长所需的现代化进程。生产商被迫将资金仅用于支付基本营运费用，而无暇顾及设施扩建或自动化程度提升。近期产业数据也印证了这个趋势，凸显了这些财务压力的严峻性。根据美国全国农民联盟统计，截至2024年的两年内，园艺企业的能源成本上涨了218%。投入成本的急剧上涨直接限制了该产业的规模扩张能力，进而拖慢了全球市场的整体成长。

市场趋势

在更严格的法规和消费者对永续园艺日益增长的需求的推动下，种植者正转向使用无泥炭且可生物降解的栽培基质，从根本上改变了生产通讯协定。为了减少对环境的影响，这种转变在欧洲市场正在加速，因此需要对栽培基质进行重组，使用堆肥、椰壳纤维和木纤维等替代材料。这种结构性变化在近期的行业指标中得到了清晰的体现；根据园艺贸易协会2025年10月发表的报导关于种植者研讨会的文章，到2024年，专业种植领域中泥炭藓的使用率已下降至34.4%。

同时，由于商业温室迫切需要优化资源效率并解决劳动力短缺问题，物联网赋能的智慧气候控制和人工智慧技术正在迅速普及。营运商正在整合电脑视觉和机器学习演算法，以实现从简单的自动化到预测智慧的转变，从而推动作物自动化管理、产量预测和环境参数的精准控制。这种技术加速发展吸引了大量资本。根据《密西根农场新闻》2025年4月报道，农业科技公司IUNU获得了2,000万美元的资金筹措，用于扩展其人工智慧驱动的温室营运平台LUNA。该公司强调，这项技术将为种植者提供支持，而不是取代他们。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球温室园艺与花卉市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（覆盖作物、幼苗和花卉生产）
    • 按用途（家用、商用）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美温室园艺与花卉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲温室园艺与花卉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区温室园艺与花卉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东及非洲温室园艺及花卉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲温室园艺与花卉市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章 全球温室园艺与花卉市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Color Spot Nurseries Inc
  • Costa Group Holdings Ltd
  • Rocket Farms Inc
  • Kurt Weiss Greenhouses Inc
  • Verso Corp
  • Domtar Corp
  • Syngenta AG
  • Altman Specialty Plants Inc
  • Bayer AG
  • Royal FloraHolland

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23212

The Global Greenhouse Nursery And Flowers Market is projected to expand from USD 353.65 Billion in 2025 to USD 447.74 Billion by 2031, registering a CAGR of 4.01%. This industry involves the commercial cultivation of propagative materials, cut flowers, and ornamental plants within controlled structures designed to ensure superior quality and growth. A primary catalyst for this sector is rapid urbanization coupled with increasing disposable incomes, which has amplified the demand for biophilic interior designs and aesthetic landscaping in both commercial and residential settings. Additionally, the enduring cultural significance of floral items for ceremonies and gifting helps maintain steady global consumer demand, with the International Association of Horticultural Producers valuing the global ornamental horticulture industry at roughly $70 billion in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 353.65 Billion
Market Size 2031USD 447.74 Billion
CAGR 2026-20314.01%
Fastest Growing SegmentNursery & Floriculture Production
Largest MarketAsia Pacific

Despite these favorable growth prospects, the market faces a substantial hurdle regarding the high operational costs linked to energy consumption. Greenhouses necessitate continuous power for heating, cooling, and supplemental lighting systems to uphold precise climate conditions, leaving producers highly exposed to volatile energy prices. This financial strain can severely erode profit margins and restricts the capacity of smaller enterprises to expand production or invest in advanced technologies, thereby retarding the overall rate of market expansion.

Market Driver

Increasing consumer demand for ornamental plants and cut flowers acts as a fundamental market driver, particularly because floral products remain essential for personal gifting and cultural celebrations. This steady requirement encourages nurseries to align production cycles with specific high-demand periods to ensure sufficient supply for holidays like Valentine's Day and Mother's Day. For instance, the National Retail Federation's '2024 Valentine's Day Spending Survey' from January 2024 projected that consumer spending on flowers for the holiday would reach $2.6 billion. Such targeted expenditures motivate growers to diversify varieties and maintain high-quality stock, directly impacting sector revenue and fostering the development of robust supply chains to meet peak season needs.

Furthermore, government subsidies and support for protected agriculture stimulate the market by alleviating the financial risks associated with modernizing nursery infrastructure. Public funding initiatives allow growers to adopt sustainable practices and advanced technologies that might otherwise be too expensive. As noted in an August 2024 press release, the U.S. Department of Agriculture invested $25 million to strengthen the competitiveness of the specialty crops industry, including the floriculture sector. This financial backing is vital for long-term stability, a fact underscored by the sector's significant economic footprint; the National Agricultural Statistics Service reported the total wholesale value of United States floriculture crops at $6.7 billion in 2024.

Market Challenge

The significant operational expenses associated with energy consumption constitute a severe obstacle to the growth of the Global Greenhouse Nursery and Flowers Market. Commercial cultivation within controlled environments demands the continuous operation of heating, ventilation, and air conditioning systems, along with extensive supplemental lighting, to maintain the precise climate parameters required for high-quality plant development. When energy prices are high or volatile, these utility costs consume a disproportionate share of revenue, drastically squeezing profit margins. This financial burden is particularly detrimental to small and medium-sized growers, who often lack the capital reserves to withstand such fluctuations, effectively limiting their competitiveness.

Consequently, this expenditure prevents businesses from reinvesting in their operations, stalling the capacity expansion and modernization required for market growth. Instead of allocating capital toward facility enlargement or advanced automation, producers are forced to divert funds solely to cover basic operational overhead. This trend is substantiated by recent industry data highlighting the intensity of these financial pressures; according to the National Farmers Union, energy costs for horticulture businesses rose by 218% over the two years preceding 2024. Such an acute increase in input costs directly hinders the sector's ability to scale operations, thereby dampening the overall expansion of the global market.

Market Trends

The transition toward peat-free and biodegradable substrate solutions is fundamentally reshaping production protocols as growers respond to intensifying regulatory pressure and consumer demand for sustainable horticulture. European markets are accelerating this shift to reduce environmental impact, necessitating the reformulation of growing media with alternatives such as compost, coir, and wood fiber. This structural change is evident in recent industry metrics; according to the Horticultural Trades Association's October 2025 article regarding a grower workshop, peat usage in the professional growing sector was reduced to 34.4% in 2024.

Simultaneously, the adoption of IoT-enabled smart climate control and AI is rapidly advancing, driven by the critical need to optimize resource efficiency and counteract labor shortages in commercial greenhouses. Operators are increasingly integrating computer vision and machine learning algorithms to automate crop steering, forecast yields, and precisely manage environmental parameters, moving beyond simple automation to predictive intelligence. This technological acceleration is attracting significant capital; according to Michigan Farm News in April 2025, the ag-tech company IUNU secured a $20 million funding round to expand its AI-driven LUNA platform for greenhouse operations, emphasizing that the technology supports rather than replaces growers.

Key Market Players

  • Color Spot Nurseries Inc
  • Costa Group Holdings Ltd
  • Rocket Farms Inc
  • Kurt Weiss Greenhouses Inc
  • Verso Corp
  • Domtar Corp
  • Syngenta AG
  • Altman Specialty Plants Inc
  • Bayer AG
  • Royal FloraHolland

Report Scope

In this report, the Global Greenhouse Nursery And Flowers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Greenhouse Nursery And Flowers Market, By Types

  • Food Crops Grown Under Cover
  • Nursery & Floriculture Production

Greenhouse Nursery And Flowers Market, By Application

  • Household
  • Commercial

Greenhouse Nursery And Flowers Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Greenhouse Nursery And Flowers Market.

Available Customizations:

Global Greenhouse Nursery And Flowers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Greenhouse Nursery And Flowers Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Types (Food Crops Grown Under Cover, Nursery & Floriculture Production)
    • 5.2.2. By Application (Household, Commercial)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Greenhouse Nursery And Flowers Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Types
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Greenhouse Nursery And Flowers Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Types
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Greenhouse Nursery And Flowers Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Types
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Greenhouse Nursery And Flowers Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Types
        • 6.3.3.2.2. By Application

7. Europe Greenhouse Nursery And Flowers Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Types
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Greenhouse Nursery And Flowers Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Types
        • 7.3.1.2.2. By Application
    • 7.3.2. France Greenhouse Nursery And Flowers Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Types
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Greenhouse Nursery And Flowers Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Types
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Greenhouse Nursery And Flowers Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Types
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Greenhouse Nursery And Flowers Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Types
        • 7.3.5.2.2. By Application

8. Asia Pacific Greenhouse Nursery And Flowers Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Types
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Greenhouse Nursery And Flowers Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Types
        • 8.3.1.2.2. By Application
    • 8.3.2. India Greenhouse Nursery And Flowers Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Types
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Greenhouse Nursery And Flowers Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Types
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Greenhouse Nursery And Flowers Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Types
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Greenhouse Nursery And Flowers Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Types
        • 8.3.5.2.2. By Application

9. Middle East & Africa Greenhouse Nursery And Flowers Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Types
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Greenhouse Nursery And Flowers Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Types
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Greenhouse Nursery And Flowers Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Types
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Greenhouse Nursery And Flowers Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Types
        • 9.3.3.2.2. By Application

10. South America Greenhouse Nursery And Flowers Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Types
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Greenhouse Nursery And Flowers Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Types
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Greenhouse Nursery And Flowers Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Types
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Greenhouse Nursery And Flowers Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Types
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Greenhouse Nursery And Flowers Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Color Spot Nurseries Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Costa Group Holdings Ltd
  • 15.3. Rocket Farms Inc
  • 15.4. Kurt Weiss Greenhouses Inc
  • 15.5. Verso Corp
  • 15.6. Domtar Corp
  • 15.7. Syngenta AG
  • 15.8. Altman Specialty Plants Inc
  • 15.9. Bayer AG
  • 15.10. Royal FloraHolland

16. Strategic Recommendations

17. About Us & Disclaimer