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市场调查报告书
商品编码
1970856

涂抹酱市场－全球产业规模、份额、趋势、机会和预测（按类型、销售管道、地区和竞争格局划分，2021-2031年）

Spreads Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球抹酱市场预计将从 2025 年的 712 亿美元成长到 2031 年的 936.3 亿美元，复合年增长率为 4.67%。

市场涵盖多种半固态食品，如坚果酱、果酱、果冻、蜂蜜和风味酱，这些产品可用作烘焙点心的配料，也可作为烹饪中的多功能调味品。产业成长的主要驱动力是消费者对便捷即食早餐的需求不断增长，以及人们饮食结构显着转向植物来源高蛋白饮食。强劲的农业生产支撑着这项需求。例如，国际坚果和干果理事会（INDFC）预测，2024年全球花生产量将达到创纪录的5248万吨，这将确保坚果酱品类的稳定供应，预计坚果酱的消费量将大幅增长。

市场概览
预测期 2027-2031
市场规模：2025年 712亿美元
市场规模：2031年 936.3亿美元
复合年增长率：2026-2031年 4.67%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，由于原物料价格波动，尤其是糖、可可和坚果等关键原料的价格波动，市场面临严峻挑战。供应链中断和难以预测的天气模式导致农业成本急剧上升，给製造商造成了不稳定的财务环境。企业常常被迫在自行承担这些成本、压缩利润空间，还是透过提价将成本转嫁给消费者之间做出选择。此类应对通膨的措施可能会疏远对价格敏感的消费者，并可能阻碍市场的整体扩张。

市场驱动因素

西式饮食习惯在新兴市场的传播是推动抹酱产业发展的主要动力。尤其是在亚洲市场，消费者越来越多地将麵包类早餐和点心纳入日常饮食中。这种文化转变为现有品牌创造了巨大的机会，使其能够将果酱和花生酱等传统产品出口到新的地区。这些产品在这些新兴市场被视为便利的蛋白质来源。这一趋势也体现在企业的业绩上。例如，荷美尔食品公司在2024年12月发布的「2024年第四季及全年业绩报告」中报告称，净销售额达119亿美元，并将这一成功归功于中国市场的强劲需求以及旗下Skippy花生酱品牌在国际市场的良好销售。

同时，优质化产品和手工製品的趋势正在重塑价值提案，使製造商能够在农产品价格波动的情况下维持利润率。消费者越来越愿意为高品质、注重传统的品牌支付更高的价格，并将这些涂抹酱视为价格适中的奢侈品，而非必需品。费列罗集团于2025年2月发布的2023/2024财年合併财务报表印证了这一趋势，该报表显示，其销售额达184亿欧元（同比增长8.9%），主要得益于其高端糖果甜点和涂抹酱产品线的强劲增长。然而，该行业仍然受到农业现实的限制。 2025年，美国农业部（USDA）宣布，2024财年美国国内蜂蜜产量为1.34亿磅，凸显了高端天然混合产品面临的供应限制。

市场挑战

原料价格波动仍是全球涂抹酱市场持续成长的一大障碍。变幻莫测的天气和供应链的不稳定性导致关键原料成本波动，给製造商造成了不稳定的财务环境。这种不确定性迫使企业经常调整定价策略或承担更高的生产成本，直接影响利润率。因此，製造商往往为了节省资金而减少市场扩张和产品创新的投资，而必要的涨价则可能疏远价格敏感型消费者，并导致关键零售领域的需求下降。

这项挑战在巧克力酱产业尤为严峻，供不应求严重影响了产品的可近性。根据国际可可组织（ICO）2025年11月发布的报告，2023/24年度可可季结束时，全球供不应求高达48.9万吨。供需严重失衡导致采购成本居高不下，使得巧克力酱生产商难以製定长期成长策略并维持价格竞争力，最终阻碍了市场的整体扩张。

市场趋势

在日益增长的减少环境影响和遵守严格的森林砍伐法规的压力下，向永续和无棕榈油采购的转变正在从根本上改变供应链策略。这项转变的驱动力来自监管机构日益严格的审查以及具有环保意识的消费者要求了解涂抹酱中使用的农产品对生态影响的透明度。因此，企业优先考虑可追溯性和道德认证，以证明其永续性声明并确保市场进入。当前透明度的缺乏凸显了这个问题的迫切性。伦敦动物学会2025年11月发布的「2025 SPOTT评估」显示，全球排名前100的棕榈油公司中，只有51%公布了足够的森林砍伐监测数据，这凸显了该行业亟需提高合规性。

同时，洁净标示和无添加剂产品的兴起正在改变产品开发格局。这主要源自于消费者对高度加工食品和人工添加物的普遍反感。消费者越来越关注成分标籤，并倾向于选择成分简单、易于识别且使用天然甜味剂而非合成甜味剂的产品。这种对营养健康的需求正推动注重健康且资讯透明的品牌实现显着成长。近期财务表现也印证了这一趋势的商业性可行性。根据《Alimentando》杂誌2025年10月刊报导《Rigoni di Asiago：2024年销售额达1.627亿欧元》报道，该公司旗下注重健康的品牌「Natu」系列销售额增长100%，达到850万欧元，显着超越了其传统产品类别。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球价差市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（奶油和起司、果酱、巧克力和坚果、其他）
    • 销售管道（超级市场/大卖场、便利商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美价差市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲价差市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区价差市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲价差市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美价差市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球传播市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Hormel Foods Corporation
  • The JM Smucker Company
  • B&G Foods, Inc.
  • Ventura Foods, LLC
  • Capilano Honey Limited
  • The Hershey Company
  • The Kraft Heinz Company
  • Bowman Andros Products, LLC
  • The Scottish Bee Company
  • Ferrero International SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26583

The Global Spreads Market is projected to expand from USD 71.20 Billion in 2025 to USD 93.63 Billion by 2031, registering a CAGR of 4.67%. This market includes a broad variety of semi-solid food products such as nut butters, jams, jellies, honey, and savory pastes, which are utilized both as toppings for baked goods and as versatile ingredients in cooking. The industry's growth is largely driven by rising consumer demand for convenient, ready-to-eat breakfast options and a noticeable shift toward plant-based, protein-rich diets. Supporting this demand is a strong agricultural output; for instance, the International Nut and Dried Fruit Council estimated that global peanut production would hit a record 52.48 million metric tons in 2024, securing a steady supply for the high-volume nut butter category.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 71.20 Billion
Market Size 2031USD 93.63 Billion
CAGR 2026-20314.67%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant hurdles due to the volatility of raw material prices, particularly for essential ingredients like sugar, cocoa, and nuts. Supply chain interruptions and erratic weather patterns often lead to sharp increases in agricultural costs, creating a precarious financial environment for manufacturers. Companies are frequently forced to either absorb these costs, thereby compressing profit margins, or pass them on to consumers through price hikes. Such inflationary measures risk alienating price-sensitive shoppers and could potentially hinder the broader expansion of the market.

Market Driver

The adoption of Western dietary habits in emerging economies acts as a primary catalyst for the spreads industry, especially as consumers in Asian markets increasingly incorporate bread-based breakfasts and snacks into their daily routines. This cultural evolution creates significant opportunities for established brands to export legacy products, such as fruit preserves and peanut butter, to new regions where they are valued as convenient protein sources. This trend is reflected in corporate performance; for example, Hormel Foods reported net sales of $11.9 billion in its 'Fourth Quarter and Full-Year Fiscal 2024 Results' released in December 2024, attributing this success to strong demand in China and robust international sales of its Skippy peanut butter brand.

Simultaneously, the trend toward product premiumization and artisanal offerings is reshaping value propositions, allowing manufacturers to protect margins despite fluctuations in agricultural commodities. Consumers are increasingly willing to pay more for high-quality, heritage-focused brands, viewing these spreads as affordable luxuries rather than basic commodities. This is evidenced by the Ferrero Group's 'Consolidated Financial Statements for the 2023/2024 Financial Year' in February 2025, which reported a turnover of 18.4 billion EUR, an 8.9% increase driven by its premium confectionery and spread portfolio. However, the sector remains constrained by agricultural realities; the USDA noted in 2025 that domestic honey production for the 2024 cycle was 134 million pounds, highlighting the supply limitations facing premium natural formulations.

Market Challenge

The volatility of raw material prices remains a critical barrier to the consistent growth of the global spreads market. Fluctuations in the costs of essential ingredients, caused by unpredictable weather and supply chain irregularities, create an unstable financial landscape for manufacturers. This unpredictability forces companies to frequently adjust pricing strategies or absorb higher production costs, which directly impacts profit margins. Consequently, manufacturers often reduce investment in market expansion and product innovation to conserve capital, while necessary price increases risk driving away price-sensitive consumers and dampening demand in key retail segments.

This challenge is particularly acute in the chocolate spreads category, where supply shortages have severely impacted input stability. According to the International Cocoa Organization in November 2025, the 2023/24 cocoa season concluded with a substantial global supply deficit of 489,000 tonnes. Such profound imbalances between available supply and industrial demand maintain elevated procurement costs, making it difficult for spread manufacturers to plan long-term growth strategies or maintain competitive pricing, thereby stalling broader market development.

Market Trends

The shift toward Sustainable and Palm Oil-Free sourcing is fundamentally transforming supply chain strategies as manufacturers face increasing pressure to reduce environmental impact and adhere to strict deforestation regulations. This transition is driven by heightened scrutiny from regulatory bodies and eco-conscious consumers who demand transparency regarding the ecological footprint of agricultural commodities used in spreads. As a result, companies are prioritizing traceability and ethical certification to validate sustainability claims and secure market access. The urgency of this issue is highlighted by current transparency gaps; the Zoological Society of London's '2025 SPOTT Assessment' in November 2025 revealed that only 51% of the world's 100 most significant palm oil companies publicly disclosed adequate data on deforestation monitoring, underscoring the need for improved industry compliance.

Concurrently, the rise of Clean Label and Preservative-Free products is reshaping product development, propelled by a widespread consumer rejection of ultra-processed foods and artificial additives. Shoppers are increasingly scrutinizing ingredient lists, favoring formulations that feature simple, recognizable components and natural sweeteners over synthetic alternatives. This demand for nutritional integrity is driving substantial growth for brands that successfully position themselves as health-centric and transparent. The commercial viability of this trend is evident in recent financial results; according to Alimentando in October 2025, in the article 'Rigoni di Asiago: 2024 Turnover at 162.7 Million Euro', the company's wellness-focused Natu line recorded a 100% revenue increase to €8.5 million, significantly outpacing conventional categories.

Key Market Players

  • Hormel Foods Corporation
  • The J.M. Smucker Company
  • B&G Foods, Inc.
  • Ventura Foods, LLC
  • Capilano Honey Limited
  • The Hershey Company
  • The Kraft Heinz Company
  • Bowman Andros Products, LLC
  • The Scottish Bee Company
  • Ferrero International S.A.

Report Scope

In this report, the Global Spreads Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Spreads Market, By Type

  • Butter/Cheese
  • Fruit Spreads
  • Chocolates & Nuts
  • Others

Spreads Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Store
  • Online
  • Others

Spreads Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Spreads Market.

Available Customizations:

Global Spreads Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Spreads Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Butter/Cheese, Fruit Spreads, Chocolates & Nuts, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Store, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Spreads Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Spreads Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Spreads Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Spreads Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Spreads Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Spreads Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Spreads Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Spreads Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Spreads Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Spreads Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Spreads Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Spreads Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Spreads Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Spreads Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Spreads Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Spreads Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Spreads Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Spreads Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Spreads Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Spreads Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Spreads Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Spreads Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Spreads Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Spreads Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Spreads Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hormel Foods Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The J.M. Smucker Company
  • 15.3. B&G Foods, Inc.
  • 15.4. Ventura Foods, LLC
  • 15.5. Capilano Honey Limited
  • 15.6. The Hershey Company
  • 15.7. The Kraft Heinz Company
  • 15.8. Bowman Andros Products, LLC
  • 15.9. The Scottish Bee Company
  • 15.10. Ferrero International S.A.

16. Strategic Recommendations

17. About Us & Disclaimer