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市场调查报告书
商品编码
1970894

网球鞋市场－全球产业规模、份额、趋势、机会、预测：按类型、分销管道、地区和竞争格局划分，2021-2031年

Tennis Shoes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球网球鞋市场预计将从 2025 年的 30.1 亿美元成长到 2031 年的 37.6 亿美元，复合年增长率为 3.77%。

这些专业运动鞋旨在提供横向稳定性、踝关节支撑以及针对不同场地（例如硬地、红土和草地）的抓地力。推动这一经济成长的主要因素是全球对健身日益增长的兴趣以及业余球员数量的显着增加。这一趋势导致了对定期更新装备的需求。根据美国网球协会 (USTA) 发布的 2025 年报告，到 2024 年，美国网球参与者人数将达到 2,570 万，这凸显了不断扩大的消费群正在推动市场需求。

市场概览
预测期 2027-2031
市场规模：2025年 30.1亿美元
市场规模：2031年 37.6亿美元
复合年增长率：2026-2031年 3.77%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管前景乐观，但由于原料价格（尤其是橡胶和合成聚合物）的波动，市场仍面临许多挑战。製造商既要努力维持具有竞争力的定价模式，又要应对波动的生产成本，这可能会在经济不稳定时期无意中抑制消费者支出。这种投入成本的不确定性仍是市场稳定成长和企业盈利面临的一大障碍。

市场驱动因素

全球网球运动（包括竞技网球和休閒网球）参与人数的激增是市场扩张的主要驱动力，也带动了各个年龄层对专业网球鞋的持续需求。随着网球爱好者群体从休閒爱好者发展成为专业选手，比赛频率的增加直接催生了对耐用、场地专用且能提供必要支撑的网球鞋的需求。不断增长的参与人数也印证了这个趋势。美国网球协会（USTA）于2025年2月发布的《网球参与报告》显示，核心球员群（每年打球10次或以上）人数已达到创纪录的1,300万人。如此活跃的参与度透过频繁更换推动了销量的成长，这一趋势在国际上也十分明显。英国草地网球协会（LTA）于2025年5月报告称，英国成年人网球参与人数英国达到560万，进一步印证了不断扩大的消费群体。

同时，鞋类材料和性能方面的技术进步是推动市场成长的第二个关键因素，製造商们积极创新，以满足现代网球运动严苛的标准。各大品牌正大力投资独特的材料配方和结构改进，以提升横向稳定性、能量回馈、轻盈度和耐用性，从而打造出差异化的高级产品。这些技术进步支撑了更高的价格，并激励球员升级装备以获得竞争优势。这项策略的商业性成效在财务表现上显而易见。 2025年2月，亚瑟士公司公布，截至2024年12月的财年净销售额达6,785亿日元，年增18.9%。这一显着成长主要得益于「核心性能运动」类别的强劲需求，显示产品创新正在推动市场强劲成长。

市场挑战

原物料价格波动，尤其是橡胶和合成聚合物的价格波动，严重阻碍因素全球网球鞋市场的发展。这种不稳定性造成了高风险的金融环境，使製造商难以稳定生产成本。因此，企业往往被迫在承受成本上涨带来的利润压力和转嫁价格上涨所带来的景气衰退需求下降风险之间做出选择。维持价格竞争力的困难直接阻碍了市场的持续成长，并限制了必要创新的资金。

天然橡胶生产国协会（ANRPC）发布的2025年7月数据显示，全球天然橡胶产量预计每年仅成长0.5%，远远无法满足预计1.3%的需求成长。这种显着的供需失衡加剧了成本波动，迫使品牌商采取防御性策略而非扩张性投资。因此，与投入成本相关的财务不确定性成为盈利的主要障碍，阻碍了市场充分利用日益增长的体育消费需求。

市场趋势

随着领先品牌寻求将成长与环境影响脱钩，向环保和生物基替代品的转变正在从根本上改变全球网球鞋市场的製造流程。与以性能为导向的创新不同，这一趋势的重点在于减少对原生塑胶的依赖，将再生聚酯和生物工程聚合物融入中底和鞋面结构中。这种策略调整既满足了监管要求，也满足了消费者对循环经济的需求，同时又不影响球场上横向移动所需的耐用性。例如，阿迪达斯集团在其2024财年年度报告（2025年3月发布）中披露，已成功将其99%的聚酯使用量转换为再生材料。这正是产业领导者有效拓展永续供应链以实现雄心勃勃的环境目标的典范。

同时，直销（DTC）和数位化优先零售通路的扩张代表着分销策略的重大变革，使製造商能够获得更高的毛利率并更有效地管理客户体验。品牌正越来越多地绕过传统的批发合作伙伴，透过自有电商网站和基于应用忠诚度计画直接与消费者互动，从而加快反馈週期并提案更个人化的产品。这种垂直整合既能有效规避第三方零售商的不稳定性，也能加深与社群的互动。 Ong Holding AG 于 2025 年 3 月发布的数据便是这种分销模式转变的一个显着例证。该公司报告称，2024 年第四季度，其直销通路的净销售额占比达到创纪录的 48.8%，这表明该公司越来越依赖自有数位平台而非实体仲介业者。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球网球鞋市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（硬地网球鞋、红土网球鞋、草地网球鞋）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美网球鞋市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲网球鞋市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区网球鞋市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲网球鞋市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲网球鞋市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球网球鞋市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Adidas AG
  • FILA Holdings Corp
  • Lotto Sport Italia Spa
  • Nike, Inc.
  • Anta Sports Products Limited
  • Babolat Na Vs
  • XTEP International Holdings Limited
  • New Balance Athletics, Inc.
  • Puma SE
  • ASICS Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23035

The Global Tennis Shoes Market is projected to expand from USD 3.01 Billion in 2025 to USD 3.76 Billion by 2031, reflecting a CAGR of 3.77%. These specialized athletic shoes are engineered to deliver essential lateral stability, ankle support, and traction tailored for hard, clay, and grass surfaces. A primary driver for this economic growth is the heightened global focus on physical fitness alongside a tangible rise in the number of amateur players, a trend that necessitates regular equipment updates. As reported by the United States Tennis Association in 2025, participation in the U.S. hit 25.7 million players for the 2024 calendar year, highlighting the widening consumer base that fuels market demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.01 Billion
Market Size 2031USD 3.76 Billion
CAGR 2026-20313.77%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this favorable outlook, the market faces a substantial hurdle due to the volatility of raw material prices, specifically regarding rubber and synthetic polymers. Manufacturers encounter the challenge of sustaining competitive pricing models while managing unstable production costs, which can unintentionally limit consumer spending during periods of economic instability. This financial unpredictability concerning input expenses remains a significant obstacle to steady market growth and operational profitability.

Market Driver

The surge in global participation across both competitive and recreational tennis serves as a major engine for market expansion, fostering continuous demand for specialized footwear among various demographic groups. As the player community grows from casual hobbyists to dedicated amateurs, the frequency of matches creates a direct need for durable, surface-specific shoes providing necessary support. This momentum is supported by rising engagement metrics; the United States Tennis Association (USTA) reported in its 'Tennis Participation Report' from February 2025 that the core player segment-those playing at least ten times a year-expanded to a record 13 million. This intensified engagement drives volume sales through frequent replacements, a trend mirrored internationally as the Lawn Tennis Association (LTA) noted in May 2025 that adult participation in Great Britain reached 5.6 million players, confirming the broad reach of this growing consumer base.

Concurrently, technological progress in footwear materials and performance constitutes a second critical driver, with manufacturers aggressively innovating to satisfy the rigorous standards of modern tennis. Brands are heavily investing in proprietary compounds and structural improvements to enhance lateral stability, energy return, and lightweight durability, thereby distinguishing their premium offerings. These technical advancements warrant higher price points and motivate players to upgrade their equipment to gain a competitive edge. The commercial viability of this approach is evident in financial results; ASICS Corporation reported in February 2025 that net sales climbed 18.9 percent to 678.5 billion Yen for the fiscal year ending December 31, 2024, a rise largely attributed to robust demand in their Core Performance Sports category, proving that product innovation drives strong market performance.

Market Challenge

Price volatility regarding raw materials, specifically rubber and synthetic polymers, acts as a severe constraint on the Global Tennis Shoes Market. This instability generates a risky financial landscape where manufacturers find it difficult to stabilize production expenditures. As a result, companies often face a difficult choice between absorbing these rising costs, which depletes profit margins, or passing them on to buyers, which threatens to reduce demand during economic downturns. This difficulty in sustaining competitive pricing directly impedes consistent market growth and restricts the capital available for necessary innovation.

Data from the Association of Natural Rubber Producing Countries (ANRPC) in July 2025 underscores this issue, projecting that global natural rubber production would rise by merely 0.5% for the year, failing to meet a forecasted 1.3% increase in demand. This marked imbalance between supply and demand intensifies cost instability, compelling brands to adopt defensive strategies rather than investing in expansion. Consequently, financial unpredictability related to input costs remains a major barrier to profitability, hindering the market from fully leveraging the growing interest in the sport.

Market Trends

The shift toward eco-friendly and bio-based material alternatives is fundamentally transforming manufacturing processes within the Global Tennis Shoes Market as leading brands attempt to separate growth from environmental consequences. Distinct from performance-centric innovations, this movement focuses on reducing reliance on virgin plastics by incorporating recycled polyesters and bio-engineered polymers into midsoles and upper constructions. This strategic adjustment addresses both regulatory requirements and consumer desires for circularity without sacrificing the durability needed for lateral movement on the court. For instance, the Adidas Group revealed in its 'Annual Report 2024' (March 2025) that it successfully converted 99 percent of its polyester usage to recycled sources, illustrating how industry leaders are effectively expanding sustainable supply chains to achieve ambitious environmental goals.

Simultaneously, the expansion of Direct-to-Consumer (DTC) and digital-first retail channels marks a crucial evolution in distribution strategies, enabling manufacturers to secure higher gross margins and manage the customer journey more effectively. Brands are increasingly sidestepping traditional wholesale partners to interact with players directly via proprietary e-commerce sites and app-based loyalty programs, which supports faster feedback cycles and tailored product recommendations. This vertical integration acts as a safeguard against third-party retail instability while deepening community engagement. The success of this distribution shift is highlighted by On Holding AG, which reported in March 2025 that its DTC channel captured a record 48.8 percent share of net sales in the fourth quarter of 2024, demonstrating a growing financial dependence on owned digital platforms over brick-and-mortar intermediaries.

Key Market Players

  • Adidas AG
  • FILA Holdings Corp
  • Lotto Sport Italia Spa
  • Nike, Inc.
  • Anta Sports Products Limited
  • Babolat Na Vs
  • XTEP International Holdings Limited
  • New Balance Athletics, Inc.
  • Puma SE
  • ASICS Corporation

Report Scope

In this report, the Global Tennis Shoes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tennis Shoes Market, By Type

  • Hard court tennis shoes
  • Clay court tennis shoes
  • Grass court tennis shoes

Tennis Shoes Market, By Distribution Channel

  • Online
  • Offline

Tennis Shoes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tennis Shoes Market.

Available Customizations:

Global Tennis Shoes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Tennis Shoes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Hard court tennis shoes, Clay court tennis shoes, Grass court tennis shoes)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Tennis Shoes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Tennis Shoes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Tennis Shoes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Tennis Shoes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Tennis Shoes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Tennis Shoes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Tennis Shoes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Tennis Shoes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Tennis Shoes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Tennis Shoes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Tennis Shoes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Tennis Shoes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Tennis Shoes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Tennis Shoes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Tennis Shoes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Tennis Shoes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Tennis Shoes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Tennis Shoes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Tennis Shoes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Tennis Shoes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Tennis Shoes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Tennis Shoes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Tennis Shoes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Tennis Shoes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Tennis Shoes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adidas AG
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. FILA Holdings Corp
  • 15.3. Lotto Sport Italia Spa
  • 15.4. Nike, Inc.
  • 15.5. Anta Sports Products Limited
  • 15.6. Babolat Na Vs
  • 15.7. XTEP International Holdings Limited
  • 15.8. New Balance Athletics, Inc.
  • 15.9. Puma SE
  • 15.10. ASICS Corporation

16. Strategic Recommendations

17. About Us & Disclaimer