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市场调查报告书
商品编码
1970990
骑行服市场-全球产业规模、份额、趋势、机会、预测:按类型、类别、分销管道、地区和竞争格局划分,2021-2031年Cycling Jersey Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Professional, Amateur, Customized), By Category (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F |
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全球骑行服市场预计将从 2025 年的 57.7 亿美元成长到 2031 年的 84.8 亿美元,复合年增长率为 6.63%。
这些专业骑行服旨在提升骑乘者的舒适度和性能,采用吸湿排汗的合成纤维、符合动态的设计以最大限度减少风阻,并配备后袋方便存放必需品。推动这一成长的关键因素包括全球健康意识的提高和政府对自行车基础设施的大量投资,这两方面都鼓励人们定期参与骑行。此外,电动自行车的普及扩大了骑行人群,增加了骑行时间,从而有效地扩大了专业骑行服的潜在市场规模。 PeopleForBikes 的报告显示,到 2024 年,将有 1.12 亿美国人至少骑过一次自行车,这印证了消费者群体的不断扩大。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 57.7亿美元 |
| 市场规模:2031年 | 84.8亿美元 |
| 复合年增长率:2026-2031年 | 6.63% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 亚太地区 |
儘管参与率很高,但该行业在库存管理和供应链稳定性方面仍面临严峻挑战。由于需求持续波动,製造商和零售商正努力应对大量库存过剩的问题,迫使他们降价。这种供应过剩限制了新产品研发的资金,并暂时阻碍了市场扩张。
电动自行车和电动出行解决方案的日益普及是全球骑行服市场的主要驱动力,推动了用户群体的扩大和平均骑行里程的增加。电动辅助功能降低了骑乘的物理障碍,使骑乘者能够将通勤和休閒出行多样化,从而催生了对兼具透气性和舒适性的骑乘服的新需求。在电动出行普及率较高的主要骑行国家,这一趋势尤其显着,催生了对既适合骑行又适合日常穿着的骑行服的需求。根据德国自行车工业协会 (ZIV) 于 2025 年 3 月发布的《2024 年市场数据》,到 2024 年,电动自行车将占德国自行车总销量的 53%,这清楚地表明,消费领域的电气化正在推动相关服装的销售。
同时,政府的支持和都市区自行车基础设施的建设正在创造更安全的骑行环境,促进自行车运动的持续发展,并增加对专业装备的需求。对活跃出行网路和专用车道的投资,正将自行车打造成为主要的交通途径,并鼓励通勤者购买具有防风雨和高可见度的专业骑行服。例如,英国活跃旅游协会(Active Travel England)于2025年2月承诺投入2.91亿英镑,用于未来两年改善行人及自行车路线。然而,儘管基础设施建设支撑着长期成长,但自行车产业仍容易受到经济波动的影响。 2025年,禧玛诺(Shimano)公布其自行车部门2024财年的净销售额为3,450亿日元,这反映了全球供需关係的持续调整。
目前,全球骑行服市场正面临严重的供需失衡,原因是库存积压严重。疫情期间,为了满足激增的需求,零售商和製造商过度生产,导致库存过剩,远超过当前消费量。这种情况迫使企业大幅降价清仓,损害了利润率,并降低了功能性服装的高端吸引力。因此,研发资金被挪用,延缓了先进材料和创新设计的推出,而这些通常能够刺激消费者的更换意愿。
库存过剩造成了资金瓶颈,限制了专业服装公司的业务灵活性,并阻碍了收入成长。 PeopleForBikes 2024 年中的数据显示,自行车行业的库存销售比已升至 4.1:1,较 2018 年的 2.9:1 大幅上升,凸显了这一问题。如此高的库存水准表明,资金过度占用在停滞的库存中,而非用于市场扩张。在库存水准稳定之前,该行业将面临流动性不足的问题,难以充分利用不断增长的骑行参与率。
以女性为中心的符合人体工学的设计正在从根本上改变市场。製造商们正在摒弃传统的「缩小版粉红色」设计理念,转而采用基于女性解剖学数据的服装设计。这种转变催生了臀部更宽、腰部收紧、躯干更短的骑行服,有效避免了骑行过程中面料下垂,并满足了女性独特的动态需求。产品多样化与女性骑乘者数量的快速增长直接相关,她们需要与男性骑乘者媲美的专业级装备。根据Strava于2024年12月发布的年度运动趋势报告,2024年全球女性骑乘者的比例平均成长了11%,凸显了这些高性能骑乘服系列日益增长的商业性潜力。
同时,随着探险骑行和砾石骑行的日益流行,休閒服饰与专业运动服饰之间的界限日渐模糊,街头服饰美学与高性能功能的融合正在重新定义产品线。骑乘者越来越倾向于选择功能多样的骑乘服,这些骑乘服采用大地色系、宽鬆版型和加固的口袋等实用元素,能够轻鬆应对从山地骑行到社交场合的各种场合。这促使人们不再追求极致的空气动力学性能和竞赛专用布料,而是更专注于混合地形比赛,在这些比赛中,舒适性和长距离骑乘的实用性比速度更为重要。例如,Garmin 2024 年 1 月发布的 2023 年健身报告显示,全球砾石骑行活动量激增 45%,这一趋势有力地推动了对这种兼具混合风格和探险功能的骑行服的需求。
The Global Cycling Jersey Market is projected to expand from USD 5.77 Billion in 2025 to USD 8.48 Billion by 2031, registering a CAGR of 6.63%. These specialized garments are engineered to enhance rider comfort and performance, utilizing moisture-wicking synthetic fabrics, aerodynamic cuts to minimize drag, and rear pockets for essential storage. Key factors propelling this growth include increasing global health awareness and significant government funding for cycling infrastructure, both of which promote regular participation. Additionally, the widespread adoption of e-bikes has broadened the rider demographic and increased ride durations, effectively expanding the total addressable market for specialized apparel. As evidence of this growing consumer base, PeopleForBikes reported that 112 million Americans rode a bicycle at least once in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 5.77 Billion |
| Market Size 2031 | USD 8.48 Billion |
| CAGR 2026-2031 | 6.63% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Despite high participation rates, the industry is grappling with substantial challenges related to inventory management and supply chain stability. After a period of volatile demand, manufacturers and retailers are struggling with significant excess stock, necessitating price reductions to clear merchandise. This oversupply restricts the capital available for developing new products and creates a temporary barrier to broader market expansion.
Market Driver
The surge in popularity of e-bikes and electric mobility solutions is a major catalyst for the Global Cycling Jersey Market, widening the user base and increasing the length of average rides. By lowering physical barriers to entry, electric assistance encourages a more diverse demographic to engage in cycling for commuting and leisure, generating new demand for apparel that provides breathability and long-distance comfort. This trend is especially prominent in leading cycling nations where e-mobility dominates, creating a need for clothing that functions well for both riding and casual wear. According to the Zweirad-Industrie-Verband (ZIV) 'Market Data 2024' presentation in March 2025, e-bikes comprised a significant 53% of all bicycle sales in Germany during 2024, highlighting the consumer shift toward electric options that drives ancillary apparel sales.
Simultaneously, government support and the development of urban cycling infrastructure are creating safer riding environments that encourage consistent participation and boost demand for specialized gear. Investments in active travel networks and protected lanes validate cycling as a key transport mode, incentivizing commuters to purchase technical jerseys offering weather protection and high visibility. For example, Active Travel England confirmed a £291 million investment in February 2025 to improve walking and wheeling routes over the next two years. However, while infrastructure supports long-term growth, the industry remains responsive to economic fluctuations; in 2025, Shimano reported net sales of 345 billion yen for its bicycle division for the fiscal year 2024, reflecting ongoing adjustments in global supply and demand.
Market Challenge
The global cycling jersey market is currently hindered by a severe accumulation of excess inventory, causing a disruption in the equilibrium between supply and demand. Following a phase of aggressive production to satisfy pandemic-era spikes, retailers and manufacturers now hold surplus stock far exceeding current consumption rates. This situation forces companies to resort to deep discounting to clear warehouses, which damages profit margins and diminishes the premium appeal of technical apparel. Consequently, financial resources are diverted away from research and development, delaying the introduction of advanced fabrics and innovative designs that typically motivate consumer upgrades.
This inventory glut creates a financial bottleneck that limits operational agility and restricts revenue growth for specialized apparel firms. Data from PeopleForBikes in mid-2024 highlights this issue, showing that the inventory-to-sales ratio for the cycling industry rose to 4.1 to 1, a significant jump from the 2.9 to 1 ratio seen in 2018. This elevated figure indicates that capital is disproportionately locked in stagnant stock rather than being reinvested into market expansion. Until inventory levels stabilize, the industry will face reduced liquidity, hampering its ability to fully exploit rising cycling participation rates.
Market Trends
The evolution of female-centric ergonomic design is fundamentally transforming the market as manufacturers abandon the traditional "shrink it and pink it" method in favor of engineering garments based on specific female anatomical data. This shift addresses unique biomechanical requirements by developing jerseys with wider hip panels, tapered waists, and shorter torso profiles to eliminate material bunching while riding. This product diversification correlates directly with the rapid expansion of the female cycling demographic, which is increasingly demanding professional-grade gear comparable to men's options. According to Strava's 'Year in Sport Trend Report' from December 2024, the platform noted an 11% global increase in the share of female cyclists in 2024, emphasizing the growing commercial potential of these high-performance collections.
Concurrently, the convergence of streetwear aesthetics with high-performance functionality is redefining product lines, driven by the popularity of adventure and gravel riding which blurs the line between lifestyle apparel and technical athletic wear. Cyclists are increasingly opting for versatile jerseys featuring earth-toned colors, relaxed fits, and practical elements like reinforced cargo pockets, enabling seamless transitions from trails to social environments. This departure from strictly aerodynamic, race-cut lycra is fueled by surging interest in mixed-terrain disciplines where long-term comfort and utility are prioritized over speed. For instance, Garmin's '2023 Fitness Report' in January 2024 reported a massive 45% global increase in logged gravel cycling activities, a trend that is actively spurring demand for this hybrid, adventure-ready aesthetic.
Report Scope
In this report, the Global Cycling Jersey Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cycling Jersey Market.
Global Cycling Jersey Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: