贝果市场 - 全球产业规模、份额、趋势、机会和预测（按产品类型、销售管道、地区和竞争格局划分，2021-2031年）

全球百吉饼市场预计将从 2025 年的 58.2 亿美元成长到 2031 年的 77.6 亿美元，复合年增长率为 4.91%。

贝果独特的烘烤前水煮工艺造就了其有嚼劲的口感和光滑的外皮，使其用途广泛，既可作为早餐，也可作为三明治馅料，这正是推动市场成长要素的主要动力。此外，消费者对便捷易携带餐点的需求持续成长，尤其是在生活节奏快、需要快速简单餐点的都市区，这也支撑了稳定的销售量。这些基本因素为贝果的成长奠定了基础，使其不再受短期趋势的影响。

另一方面，不断上涨的营运成本威胁着盈利和业务扩张，为烘焙业带来了严峻挑战。麵粉、糖等关键原料价格的波动，加上能源价格的飙升，造成了生产者严峻的经济环境。卡夫烘焙协会2024年的报告显示，88%的受访会员认为原物料成本上涨是其面临的主要业务挑战。因此，如何在应对这些财务压力的同时保持合理的零售价格，已成为市场永续发展的最大障碍。

市场驱动因素

全球快餐连锁店的策略性菜单调整正成为市场成长的主要催化剂，营运商们积极利用百吉饼在盈利的早餐市场中抢占份额。快餐巨头正利用百吉饼的耐储存特性（非常适合夹馅），将其与普通饼干和麵包区分开来，并在争夺早餐顾客的竞争中优先推广这些产品。例如，正如Allrecipes在2025年2月报导的那样，麦当劳在区域试点计画取得成功后，已在美国各地扩大了早餐百吉饼三明治的供应范围。这种影响正在国际上蔓延，Longbridge在2025年4月发布的数据显示，Tim Hortons中国分公司上年度售出了2200万份百吉饼产品，凸显了百吉饼产品透过正规餐饮管道在新兴市场日益受到认可。

同时，蛋白质和全谷谷物等功能性成分的融入正在重塑零售产品开发，使品牌能够留住那些原本可能避免食用麵包的健康意识消费者。製造商正越来越多地改进标准配方，使其包含营养成分，提供符合现代健康趋势的增值功能，而不仅限于提供碳水化合物。这种转变在近期针对健身爱好者推出的产品中尤其明显。例如，根据《零食食品与批发烘焙》杂誌2025年10月报道，Thomas's在全美范围内推出了一款“高蛋白贝果”，每份含有20克蛋白质。此类创新解决了人们对碳水化合物的规避问题，并确保麵包类别在强调宏量营养素均衡的饮食中保持其重要性。

市场挑战

不断上涨的营运成本是全球贝果市场成长的一大障碍。原物料价格波动剧烈，能源成本持续高企，严重挤压了製造商的利润空间，限制了其财务柔软性。当生产商被迫将更大比例的利润用于必要开支时，他们便无力承担诸如设施现代化或拓展分销网络等战略倡议。因此，沉重的成本负担往往迫使企业提高零售价格以求生存，这不仅会疏远竞争激烈的市场中对价格敏感的消费者，还会导致整体销售下降。

这些成本上涨对整个烘焙业的影响很大。根据烘焙工业联合会2024年的报告，烘焙业的平均薪资上涨了9.5%，比全国平均高出数十亿以金额为准。人事费用的飙升，加上原物料和公用事业价格持续上涨所带来的通膨压力，为市场参与企业带来了严峻的经济环境。这种财务压力直接阻碍了烘焙业扩大经营规模和投资产品研发的能力，而产品研发对于维持长期市场发展动能至关重要。

市场趋势

随着消费者越来越偏爱新鲜烘焙食品而非传统预包装食品，这种向手工、正宗生产方式的转变正在重塑零售模式。消费者纷纷涌向超市的边缘区域，那里出售的解冻新鲜烘焙食品品质和口感堪比餐厅出品，使其不再仅仅是普通商品。这一高端趋势在最新数据中也得到了印证。根据《商业烘焙》杂誌2024年10月刊的报道，美国超市边缘区域的贝果销量较去年同期成长4.2%，而传统中央货架的销量则有所下降。

同时，来自世界各地的风味以及融合风味的涌现，正成为推动衝动消费、拓展早餐以外消费领域的重要因素。製造商们正突破传统咸味产品的局限，推出风味更复杂的产品、甜点般的口感以及充满冒险精神的组合，以吸引年轻一代并顺应零食文化潮流。这种以全新味觉体验激发消费者兴趣的策略，正带来可观的财务效益。根据《食品贸易商》杂誌2024年5月报道，纽约麵包店在英国推出的「曲奇奶油」贝果精准把握了这一市场需求，上市不久便实现了77万英镑的零售额。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球贝果市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品种类（原味贝果、调味贝果、其他）
  • 销售管道（大型超级市场/超级市场、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美贝果市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲贝果市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区贝果市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲贝果市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲贝果市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球贝果市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Einstein Noah Restaurant Group, Inc.
• Grupo Bimbo, SAB de CV
• H&H Bagels
• New York Bakery Company
• The Bagel Company
• Western Bagel Baking Corp.
• The JM Smucker Company
• Flowers Foods, Inc.
• Galveston Bagel Company
• Original Bagel Company

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Bagel Market is projected to expand from USD 5.82 billion in 2025 to USD 7.76 billion by 2031, registering a compound annual growth rate of 4.91%. Defined by a unique process of boiling before baking that creates a chewy texture and glossy crust, the market is primarily bolstered by the product's versatility as a customizable option for breakfast and sandwiches. Furthermore, the persistent consumer demand for convenient, portable meals supports steady sales volume, especially in urban areas where busy lifestyles necessitate quick food solutions; these fundamental factors provide a stable basis for growth distinct from fleeting trends.

Conversely, the industry faces significant hurdles due to rising operational costs that endanger profitability and expansion. The volatility of essential raw material prices, such as wheat flour and sugar, combined with high energy rates, creates a challenging economic environment for manufacturers. As reported by the Craft Bakers Association in 2024, 88% of surveyed members identified increasing ingredient costs as a primary business challenge. Consequently, managing these financial pressures while maintaining affordable retail pricing remains the most critical obstacle to sustained market development.

Market Driver

Strategic menu additions by global quick-service restaurant chains have emerged as a major catalyst for market growth, with operators actively using bagels to capture share in the lucrative breakfast segment. Fast-food giants are prioritizing these items to compete for morning customers, leveraging the bagel's durability as a sandwich carrier to differentiate from standard biscuit or bun options. For instance, Allrecipes reported in February 2025 that McDonald's expanded its breakfast bagel sandwiches nationwide in the United States after a successful regional trial. This influence extends internationally; according to Longbridge in April 2025, Tim Hortons' China division sold 22 million bagel products the previous year, highlighting the item's growing acceptance in emerging markets via organized foodservice channels.

Simultaneously, the integration of functional ingredients like protein and whole grains is reshaping retail product development, enabling brands to retain health-conscious consumers who might otherwise limit bread consumption. Manufacturers are increasingly modifying standard recipes to include nutritional benefits, moving beyond simple carbohydrate delivery to offer value-added features aligned with modern wellness trends. This shift is evident in recent launches targeting fitness enthusiasts; notably, Snack Food & Wholesale Bakery reported in October 2025 that Thomas' introduced High Protein Bagels nationwide, containing 20 grams of protein per serving. Such innovations address the challenge of carbohydrate avoidance, ensuring the category remains relevant to diets focused on macronutrient balance.

Market Challenge

Escalating operational costs represent a critical barrier to the growth of the Global Bagel Market. This issue, characterized by fluctuating raw material prices and persistently high energy rates, severely compresses manufacturer profit margins and restricts financial flexibility. When producers are forced to allocate a larger portion of revenue to essential overheads, funds for strategic initiatives such as facility modernization or distribution expansion become scarce. Consequently, this heavy cost burden often compels businesses to raise retail prices to remain viable, a move that risks alienating price-sensitive consumers and reducing overall sales volume in a competitive landscape.

The impact of these rising expenses is substantial across the wider baking sector. In 2024, the Federation of Bakers reported that average bakery wages increased by 9.5%, a figure significantly higher than national averages. Such steep hikes in labor costs, alongside sustained inflationary pressure on ingredients and utilities, create a hostile economic environment for market participants. This financial strain directly hampers the industry's ability to scale operations or invest in the product development necessary to sustain long-term market momentum.

Market Trends

A shift toward artisanal and authentic production methods is redefining the retail landscape as consumers increasingly prefer bakery-style freshness over conventional pre-packaged options. Shoppers are gravitating toward the perimeter of grocery stores, where thaw-and-serve or fresh-baked offerings promise quality and texture comparable to foodservice experiences, effectively elevating the category beyond commodity status. This preference for premium preparations is reflected in recent data; according to Commercial Baking in October 2024, sales of perimeter bagels in the United States achieved a 4.2% dollar growth rate over the preceding year, in contrast to the volume decline observed in the traditional center-store aisle.

At the same time, the emergence of globally inspired and fusion flavor profiles is acting as a powerful mechanism to drive impulse purchases and expand consumption beyond breakfast. Manufacturers are moving beyond traditional savory variants to introduce complex, dessert-like, or adventurous combinations that appeal to younger demographics and snacking trends. This strategy of leveraging novel taste experiences to renew interest is delivering tangible financial results. As reported by Grocery Trader in May 2024, New York Bakery Co.'s launch of Cookies N' Cream bagels in the United Kingdom successfully tapped into this demand, generating £770,000 in retail sales value shortly after its release.

Key Market Players

• Einstein Noah Restaurant Group, Inc.
• Grupo Bimbo, S.A.B. de C.V
• H&H Bagels
• New York Bakery Company
• The Bagel Company
• Western Bagel Baking Corp.
• The J.M. Smucker Company
• Flowers Foods, Inc.
• Galveston Bagel Company
• Original Bagel Company

Report Scope

In this report, the Global Bagel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bagel Market, By Product Type

• Plain Bagel
• Flavored Bagel
• Others

Bagel Market, By Sales Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Bagel Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bagel Market.

Available Customizations:

Global Bagel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bagel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Plain Bagel, Flavored Bagel, Others)
  • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Bagel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bagel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Bagel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Bagel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Bagel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bagel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Bagel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Bagel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Bagel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Bagel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Bagel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bagel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Bagel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Bagel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Bagel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Bagel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Bagel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bagel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Bagel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Bagel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Sales Channel

10. South America Bagel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bagel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Bagel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Bagel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bagel Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Einstein Noah Restaurant Group, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Grupo Bimbo, S.A.B. de C.V
• 15.3. H&H Bagels
• 15.4. New York Bakery Company
• 15.5. The Bagel Company
• 15.6. Western Bagel Baking Corp.
• 15.7. The J.M. Smucker Company
• 15.8. Flowers Foods, Inc.
• 15.9. Galveston Bagel Company
• 15.10. Original Bagel Company

16. Strategic Recommendations

17. About Us & Disclaimer