查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1971314

潜水面镜市场－全球产业规模、份额、趋势、机会、预测：依产品类型、通路、地区和竞争格局划分，2021-2031年

Diving Mask Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Single Lens, Double Lens, Full Face Mask, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

全球潜水面罩市场预计将从 2025 年的 4.9973 亿美元成长到 2031 年的 7.3455 亿美元，复合年增长率达到 6.63%。

潜水面镜是水下装备的基本组成部分，它覆盖口鼻和眼部，形成防水密封，使使用者能够平衡压力并保持水下清晰的视野。该市场的成长主要得益于全球对休閒水上运动（水肺潜水、自由潜水、浮潜等）日益增长的兴趣以及海洋旅游业的蓬勃发展。这些关键因素持续推动沿海地区对零售和租赁设备的需求，确保了稳定的新旧客户来源，且不受瞬息万变的产品潮流的影响。

市场概览
预测期 2027-2031
市场规模：2025年 4.9973亿美元
市场规模：2031年 7.3455亿美元
复合年增长率：2026-2031年 6.63%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，环境恶化，尤其是珊瑚白化，正为市场带来巨大挑战。这降低了热门潜水点的视觉吸引力，也限制了它们作为旅游目的地的吸引力。儘管面临这些生态学挑战，核心用户群依然强劲。根据潜水设备行销协会的数据，截至2024年，美国居住250万活跃的潜水员。这项数据凸显了潜水爱好者的热情，他们持续推动着业界对必备视觉辅助设备的稳定需求。

市场驱动因素

全球浮潜和水肺潜水参与者数量的成长是推动全球潜水面镜市场发展的重要动力，直接影响零售库存和租赁设备的需求。随着国际旅行的恢復和沿海旅游目的地的重新开放，初学者数量的增加导致对必备视觉辅助设备的需求持续增长。这一復苏趋势也体现在主要产业供应商的财务表现。例如，Johnson Outdoors公司报告称，其潜水部门2025年7月的净销售额年增7%，并将这一增长归功于市场环境的改善和有利的外汇。这反映出，认证率的提高和休閒参与人数的增加正直接转化为销售额的成长。

此外，可支配收入的成长和探险运动装备支出的增加正在推动市场发展，为爱好者创造了购买优质高性能面镜的环境，同时也保障了专业零售商的财务健康。潜水中心作为高品质面镜的主要销售管道，其财务稳定性表明，狂热的潜水爱好者群体拥有强劲的消费需求。根据《潜水新闻》（The Scuba News）2025年7月报道，2024年PADI会员中心的收入比非会员中心高出约18.6万美元，凸显了消费者透过成熟的专业管道进行消费的重要性。这种盈利状况也推动了企业整合。例如，HEAD集团于2025年6月以超过5,000万欧元的价格收购Aqualung集团，这可被视为一项旨在重组和稳定主要面镜製造商的策略性倡议。

市场挑战

环境恶化，尤其是珊瑚白化，是全球潜水面镜市场成长的一大障碍。潜水面镜的主要价值在于其能够提供清晰的视野，让潜水者欣赏充满活力的水下生态系统。因此，海洋环境的恶化显着降低了潜水体验的质量，并削弱了潜水目的地的吸引力。这种下降直接导致海洋游客数量减少。结果，愿意参与水肺潜水和浮潜活动的人数减少，进而抑制了沿海潜水中心的设备租赁和零售。

这场环境危机的规模正在限制市场的永续成长，因为可供潜水的地点数量正在减少。根据国际珊瑚礁倡议（ICRI）的数据，到2024年，全球约54%的珊瑚礁区域将遭受足以导致珊瑚白化的热压力。主要潜水点健康状况的显着下降正在缩小该行业的潜在市场规模。随着主要潜水点视觉吸引力的降低，留住现有爱好者和吸引新消费者将变得越来越困难，从而抑制了对视觉辅助设备的整体需求。

市场趋势

扩增实境（AR）和抬头显示器（HUD）的融合正在从根本上改变全球潜水面镜市场，使其从被动视觉辅助设备转变为主动资讯系统。这一趋势将高解析度数位迭加层直接整合到潜水员的视线中，无需查看腕式仪表即可即时监测深度、气瓶压力和航向等关键指标。这项技术进步透过保持持续的情境察觉，提高了低能见度条件下的安全性。根据《新地图集》（New Atlas）2025年1月刊报道，目前海军部队正在使用约15种不同的潜水员增强视觉显示（DAVD）系统，这表明该技术正迅速走向成熟，并有望应用于广泛的技术和商业性领域。

同时，对于那些希望在充满挑战的经济环境下提升消费者参与度的製造商而言，拓展模组化和可更换面镜组件的范围正成为一项至关重要的策略。透过采用便于更换镜片、镜框和绑带的设计，企业可以为使用者提供更高的客製化程度，并透过可维修性延长产品的使用寿命。这种朝向多功能、个人化装备的转变，使得品牌能够在核心产品需求放缓的情况下，透过提升配件销售来维持市场竞争力。例如，Johnson Outdoors公司报告称，其潜水部门在2024年12月的销售额下降了13%。为了因应这一萎缩趋势，宣传活动推出了「Dive into Color」等倡议，强调模组化定制，以提升重视产品持续使用的消费者的价值。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球潜水面镜市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品类型（单镜片、双镜片、全脸面罩、其他）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美潜水面镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲潜水面镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太潜水面镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲潜水面镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲潜水面镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球潜水面镜市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson Outdoors, Inc.
  • Mares SpA
  • Zeagle
  • Seavenger, Inc.
  • Aqualung Group
  • Kirby Morgan Dive Systems, Inc
  • Cressi Sub SpA
  • Beuchat International
  • Huish Outdoors LLC
  • Beaver Manufacturing Company, Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21323

The Global Diving Mask Market is projected to expand from USD 499.73 Million in 2025 to USD 734.55 Million by 2031, achieving a CAGR of 6.63%. A diving mask is a fundamental piece of underwater gear that covers the nose and eyes to form a watertight seal, enabling the user to equalize pressure and focus clearly while submerged. The growth of this market is primarily underpinned by increasing global enthusiasm for recreational water activities, including scuba diving, free-diving, and snorkeling, as well as the vigorous expansion of the marine tourism sector. These core drivers consistently propel the demand for both retail and rental equipment in coastal regions, ensuring a reliable stream of new and returning customers independent of fleeting product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 499.73 Million
Market Size 2031USD 734.55 Million
CAGR 2026-20316.63%
Fastest Growing SegmentOnline
Largest MarketNorth America

Nevertheless, the market faces a substantial hurdle due to environmental degradation, specifically coral reef bleaching, which reduces the visual appeal of top-tier diving locations and limits destination attractiveness. Despite these ecological challenges, the core user base remains robust. Data from the Diving Equipment and Marketing Association indicates that in 2024, the United States was home to approximately 2.5 million active scuba divers. This statistic underscores the resilience of a dedicated segment of enthusiasts who continue to drive steady demand for essential visual aid equipment within the industry.

Market Driver

The increasing global participation in snorkeling and scuba diving serves as a foundational catalyst for the Global Diving Mask Market, directly influencing the volume of equipment needed for retail inventory and rental fleets. As international travel resumes and coastal tourism destinations become accessible again, the arrival of entry-level participants fuels a continuous need to replenish essential visual aid gear. This resurgence is evident in the financial results of major industry suppliers; for instance, Johnson Outdoors Inc. reported in July 2025 that their Diving segment achieved a 7 percent increase in net sales over the previous year, a growth trajectory credited to improved market conditions and favorable exchange rates, reflecting how higher certification rates and recreational engagement translate into increased unit sales.

Furthermore, rising disposable income and spending on adventure sports equipment bolster the market, enabling enthusiasts to purchase premium, high-performance masks while supporting the financial health of specialized retailers. The economic stability of dive centers, which act as the main point of sale for high-quality masks, suggests a strong spending environment among dedicated hobbyists. According to The Scuba News in July 2025, PADI-affiliated centers generated roughly US$186,000 more revenue in 2024 than non-affiliated facilities, highlighting the significant consumer expenditure flowing through established professional channels. This profitable landscape has also encouraged corporate consolidation, such as the HEAD Group's acquisition of the Aqualung Group in June 2025 for over €50 million, a strategic move aimed at restructuring and stabilizing a leading mask manufacturer.

Market Challenge

Environmental degradation, particularly the bleaching of coral reefs, represents a critical obstacle to the growth of the global diving mask market. Since the primary value of a diving mask is to provide clear visibility of vibrant underwater ecosystems, the deterioration of these marine environments severely compromises the quality of the diving experience and diminishes destination appeal. This decline directly reduces the influx of marine tourists, which in turn suppresses transaction volumes for equipment rentals and retail sales at coastal dive centers, as fewer individuals are motivated to engage in scuba or snorkeling activities.

The scale of this environmental crisis restricts the market's sustainable expansion by reducing the inventory of viable diving locations. The International Coral Reef Initiative reported that in 2024, approximately 54 percent of the world's coral reef areas suffered heat stress sufficient to cause bleaching events. This significant reduction in the health of premier diving sites limits the industry's addressable market. As key locations lose their visual allure, retaining existing enthusiasts and attracting new consumers becomes increasingly difficult, thereby hampering the overall demand for essential visual aid equipment.

Market Trends

The incorporation of Augmented Reality and Heads-Up Displays is fundamentally transforming the global diving mask market from passive visual aids to active information systems. This trend involves embedding high-resolution digital overlays directly into the diver's line of sight, allowing for real-time monitoring of critical metrics such as depth, tank pressure, and navigation headings without the need to check wrist-mounted gauges. This technological advancement enhances safety in low-visibility environments by maintaining continuous situational awareness. According to New Atlas in January 2025, there are currently about 15 variants of the Divers Augmented Vision Display (DAVD) system used by naval forces, indicating the rapid maturation of this technology for broader technical and commercial applications.

Concurrently, the expansion of modular and interchangeable mask components has emerged as a key strategy for manufacturers aiming to boost consumer engagement in a challenging economic climate. By designing masks with easily replaceable lenses, frames, and straps, companies offer users greater customization options and extended product lifespan through repairability. This shift toward versatile, personalized equipment allows brands to drive accessory sales and maintain relevance even when demand for core units softens. For example, Johnson Outdoors Inc. reported a 13 percent decrease in Diving segment sales in December 2024, a contraction the industry is addressing through initiatives like the 'Dive Into Color' campaign, which emphasizes modular customization to enhance value for retention-focused consumers.

Key Market Players

  • Johnson Outdoors, Inc.
  • Mares S.p.A.
  • Zeagle
  • Seavenger, Inc.
  • Aqualung Group
  • Kirby Morgan Dive Systems, Inc
  • Cressi Sub S.p.A.
  • Beuchat International
  • Huish Outdoors LLC
  • Beaver Manufacturing Company, Inc

Report Scope

In this report, the Global Diving Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diving Mask Market, By Product Type

  • Single Lens
  • Double Lens
  • Full Face Mask
  • Others

Diving Mask Market, By Distribution Channel

  • Online
  • Offline

Diving Mask Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diving Mask Market.

Available Customizations:

Global Diving Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diving Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Single Lens, Double Lens, Full Face Mask, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Diving Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Diving Mask Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Diving Mask Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Diving Mask Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Diving Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Diving Mask Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Diving Mask Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Diving Mask Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Diving Mask Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Diving Mask Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Diving Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Diving Mask Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Diving Mask Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Diving Mask Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Diving Mask Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Diving Mask Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Diving Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Diving Mask Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Diving Mask Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Diving Mask Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Diving Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Diving Mask Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Diving Mask Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Diving Mask Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Diving Mask Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson Outdoors, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mares S.p.A.
  • 15.3. Zeagle
  • 15.4. Seavenger, Inc.
  • 15.5. Aqualung Group
  • 15.6. Kirby Morgan Dive Systems, Inc
  • 15.7. Cressi Sub S.p.A.
  • 15.8. Beuchat International
  • 15.9. Huish Outdoors LLC
  • 15.10. Beaver Manufacturing Company, Inc

16. Strategic Recommendations

17. About Us & Disclaimer