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市场调查报告书
商品编码
1971424

马术服饰市场－全球产业规模、份额、趋势、机会与预测：按类型、通路、地区和竞争格局划分，2021-2031年

Horse Riding Apparel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Clothes, Boots, Gloves, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球马术服装市场预计将从 2025 年的 33.6 亿美元成长到 2031 年的 45.2 亿美元，复合年增长率为 5.06%。

该市场领域涵盖专为马术活动设计的专业服装和安全装备，包括马裤、骑行夹克、马靴、头盔和防护背心。推动这一市场扩张的关键因素包括全球范围内马术运动参与人​​数的不断增长（包括休閒和竞技层面），以及骑手安全意识的日益增强，这使得使用经过认证的防护装备成为必要。此外，主要地区可支配收入的成长也带动了高端休閒活动支出的增加，从而提升了对耐用、高性能马术服装的需求。

市场概览
预测期 2027-2031
市场规模：2025年 33.6亿美元
市场规模：2031年 45.2亿美元
复合年增长率：2026-2031年 5.06%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，高品质马术装备的高成本是该行业的一大障碍，可能会限制初学者和预算有限的消费者进入该行业。儘管存在这些经济障碍，但参与数据显示消费群体正在扩大。例如，英国马术联合会报告称，其成员组织的会员人数在2023年至2024年间增长了11.7%，这一数字印证了马术运动需求的强劲增长，而这种增长正直接影响着马术服装的销售。

市场驱动因素

全球马术比赛和活动的参与人数不断增长，是推动专业马术服装市场发展的主要动力。随着比赛频率的增加，骑士们需要遵守更严格的服装规定，这带动了比赛服、马裤和认证安全装备的消费。这一成长趋势不仅体现在专业骑手身上，也体现在业余爱好者身上，他们越来越多地参与官方认可的赛事，因此需要为训练和比赛准备不同的服装。根据美国马术协会2025年年会回顾报告，2024年赛季的竞技会员人数增加了8%，达到83,000人，显示大量热情参与者的涌入与比赛装备销售量的成长直接相关。

同时，可支配收入的成长和休閒活动支出的增加正推动市场转向高端高性能产品。富裕消费者在马术活动上投入更多资源，优先考虑耐用性、安全性和美观性的装备。这一点在奢侈品领域尤其明显，知名品牌保持着强劲的销售动能。例如，爱马仕国际在2025年2月发布的报告显示，其2024年皮具和马术装备的销售额成长了18%（不计外汇波动的影响）。这项商业性繁荣也体现在贸易活动中，预计2025年Spoga Horse的参观人数将成长10%，超过8,500人次，这显示出该产业的全球影响力。

市场挑战

高品质马术装备的高昂价格是限制全球马术服饰市场成长的主要经济障碍。诸如认证头盔、防护背心和功能性裤子等专业装备价格通常很高，令初学者和休閒骑手难以负担。这种定价结构限制了潜在市场规模，既阻碍了新进入者，也延缓了现有骑士的装备升级。因此，难以将普遍的兴趣转化为可持续的销售量，人们的自由裁量权资金往往用于马匹的维护而非个人装备。

这些经济压力对消费者的购买行为产生了显着影响，导致马术服装更换频率显着下降。面对更广泛的经济挑战，骑士往往优先考虑动物福利而非购买新装备。据英国马术贸易协会称，66%的马主表示，由于生活成本上涨，他们将在2024年前减少在新骑行服装上的支出。购买力的下降，加上高昂的价格和经济谨慎情绪，直接抑制了产生收入，并阻碍了整个产业的成长。

市场趋势

隐蔽时尚的气囊安全背心设计不断进步，正在改变市场格局。製造商们正在满足马术爱好者对高水准防护的需求，同时又不牺牲美观性和灵活性。这一趋势主要受不断变化的法规环境推动，这些环境通常对比赛装备提出严格的安全标准，促使各品牌创新研发轻薄的混合背心，使其能够与传统服装完美融合。例如，美国小马俱乐部于2024年12月宣布，自2025年1月1日起，所有防护背心都必须符合ASTM F1937-04或EN 13158认证标准。这项监管变化正在加速符合标准且技术先进的安全服装的研发。

此外，马术风格与主流运动休閒休閒的融合正在扩大该行业的受众范围。马术服装的设计正朝着更加註重多功能性和日常跨界用途的方向发展，这种「从马厩到都市」的趋势在数位平台上得到了进一步强化。马术美学在非骑手群体中也越来越受欢迎，推动了采用功能性材料製成的贴身裤、内衣和外套的销售。英国马术联合会于2025年6月宣布，其社群媒体互动量及其会员整体互动量在2024年增长了13%，这就是这种文化融合的一个例证。这证实了马术生活方式的影响力正在赛场之外不断扩大。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球马术服装市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（服装、靴子、手套、其他）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美马术服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲马术服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区马术服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲马术服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲马术服装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球马术服装市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Antares Distribution
  • Ariat International, Inc.
  • Cavallo GmbH & Co. KG
  • COMFG Ltd
  • Decathlon SA
  • HKM Sports Equipment GmbH
  • Horseware Products Limited
  • Justin Brands, Inc.
  • Phoenix Performance Products Inc
  • Professional's Choice Sports Medicine Products, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23031

The Global Horse Riding Apparel Market is projected to expand from USD 3.36 Billion in 2025 to USD 4.52 Billion by 2031, reflecting a compound annual growth rate of 5.06%. This market sector encompasses specialized clothing and safety gear tailored for equestrian pursuits, including breeches, riding jackets, tall boots, helmets, and protective vests. Key drivers for this expansion include a worldwide rise in participation across both recreational and competitive equestrian sports, coupled with a growing emphasis on rider safety that mandates the use of certified protective equipment. Additionally, increasing disposable incomes in major regions facilitate higher spending on premium leisure activities, thereby bolstering the demand for durable and high-performance riding attire.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.36 Billion
Market Size 2031USD 4.52 Billion
CAGR 2026-20315.06%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the industry encounters a notable obstacle regarding the high costs associated with quality equestrian equipment, which can restrict access for beginners and budget-conscious consumers. Despite this financial hurdle, participation data points to an expanding consumer demographic. For instance, British Equestrian reported in 2025 that federation memberships among its member bodies increased by 11.7% between 2023 and 2024. This statistic underscores a resilient and growing demand for equestrian engagement, which has a direct positive influence on the sales of riding apparel.

Market Driver

Rising global participation in equestrian sports and competitive events serves as a primary catalyst for the specialized riding apparel market. As the frequency of competitions increases, riders are compelled to adhere to strict dress codes, driving the consumption of show jackets, breeches, and certified safety gear. This growth trend spans both professional athletes and amateur enthusiasts who are increasingly joining recognized circuits, necessitating separate wardrobes for training and competition. According to US Equestrian's '2025 Annual Meeting Review', competing membership expanded by 8% to 83,000 during the 2024 competition year, demonstrating a robust influx of dedicated participants that directly correlates with higher sales volumes for performance-oriented gear.

Simultaneously, increasing disposable income and spending on leisure activities are shifting the market toward premium and high-performance products. Affluent consumers are dedicating more resources to equestrian pursuits, prioritizing equipment that offers superior durability, safety features, and aesthetic appeal. This is evident in the luxury segment, where heritage brands maintain strong sales; for example, Hermes International reported in February 2025 that revenue for its Leather Goods & Saddlery division grew by 18% at constant exchange rates in 2024. This commercial vitality is further reflected in trade activity, with Spoga Horse reporting a 10% increase in visitor numbers to over 8,500 in 2025, signaling the industry's broadening global reach.

Market Challenge

The substantial cost of high-quality equestrian equipment represents a significant economic barrier that impedes the growth of the Global Horse Riding Apparel Market. Specialized items such as certified helmets, protective vests, and technical riding breeches often command premium prices, making them prohibitively expensive for newcomers and recreational riders. This pricing structure limits the total addressable market by deterring potential participants from starting the sport and forcing existing enthusiasts to postpone equipment upgrades. Consequently, the market faces difficulties in converting general interest into sustained sales volume, as discretionary funds are frequently diverted toward essential horse maintenance rather than personal attire.

This financial pressure has a tangible impact on consumer purchasing behavior, leading to a measurable decline in the frequency of apparel replacement. When confronted with broader economic challenges, riders tend to prioritize the welfare of their animals over acquiring new kit. According to the British Equestrian Trade Association, 66% of private horse owners in 2024 indicated intentions to reduce spending on new riding clothing specifically due to the rising cost of living. This contraction in purchasing power demonstrates how elevated price points, combined with economic caution, directly curtail revenue generation and stall the broader expansion of the sector.

Market Trends

Advancements in discrete and stylish airbag safety vest designs are reshaping the market as manufacturers address riders' needs for high-level protection without sacrificing aesthetic appeal or mobility. This trend is significantly influenced by evolving regulatory environments that now frequently mandate rigorous safety standards for competition gear, prompting brands to innovate with slimmer, hybrid vest profiles that integrate seamlessly with traditional attire. For instance, the United States Pony Clubs announced in December 2024 that effective January 1, 2025, all body protection vests must meet ASTM F1937-04 or EN 13158 certifications, a regulatory shift that is accelerating the development of compatible and technologically advanced safety apparel.

Additionally, the convergence of equestrian style with mainstream athleisure trends is expanding the industry's reach, with riding apparel increasingly designed for multifunctionality and crossover utility in daily life. This 'stable-to-street' movement is amplified by digital platforms where the equestrian aesthetic is gaining popularity among non-riders, driving sales of leggings, base layers, and outerwear featuring technical performance fabrics. Highlighting this growing cultural integration, British Equestrian noted in June 2025 that social media engagement across the federation and its members increased by 13% in 2024, underscoring the widening influence of the equestrian lifestyle beyond the competitive arena.

Key Market Players

  • Antares Distribution
  • Ariat International, Inc.
  • Cavallo GmbH & Co. KG
  • COMFG Ltd
  • Decathlon S.A
  • HKM Sports Equipment GmbH
  • Horseware Products Limited
  • Justin Brands, Inc.
  • Phoenix Performance Products Inc
  • Professional's Choice Sports Medicine Products, Inc.

Report Scope

In this report, the Global Horse Riding Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Horse Riding Apparel Market, By Type

  • Clothes
  • Boots
  • Gloves
  • Others

Horse Riding Apparel Market, By Distribution Channel

  • Online
  • Offline

Horse Riding Apparel Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Horse Riding Apparel Market.

Available Customizations:

Global Horse Riding Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Horse Riding Apparel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Clothes, Boots, Gloves, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Horse Riding Apparel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Horse Riding Apparel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Horse Riding Apparel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Horse Riding Apparel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Horse Riding Apparel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Horse Riding Apparel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Horse Riding Apparel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Horse Riding Apparel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Horse Riding Apparel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Horse Riding Apparel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Horse Riding Apparel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Horse Riding Apparel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Horse Riding Apparel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Horse Riding Apparel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Horse Riding Apparel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Horse Riding Apparel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Horse Riding Apparel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Horse Riding Apparel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Horse Riding Apparel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Horse Riding Apparel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Horse Riding Apparel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Horse Riding Apparel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Horse Riding Apparel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Horse Riding Apparel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Horse Riding Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Antares Distribution
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ariat International, Inc.
  • 15.3. Cavallo GmbH & Co. KG
  • 15.4. COMFG Ltd
  • 15.5. Decathlon S.A
  • 15.6. HKM Sports Equipment GmbH
  • 15.7. Horseware Products Limited
  • 15.8. Justin Brands, Inc.
  • 15.9. Phoenix Performance Products Inc
  • 15.10. Professional's Choice Sports Medicine Products, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer