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市场调查报告书
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1971468

浴室家具市场－全球产业规模、份额、趋势、机会、预测：按类型、分销管道、地区和竞争格局划分，2021-2031年

Bath Furnishing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Furniture, Fittings, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球卫浴产品市场预计将从 2025 年的 444.3 亿美元成长到 2031 年的 597.8 亿美元，复合年增长率为 5.07%。

此领域涵盖各式各样的浴室产品，兼具功能性和美观性，从床单、浴帘到附收纳功能的淋浴设备台及配件，应有尽有。市场成长的主要驱动力是快速的都市化，这促进了住宅建设，同时也带动了住宅可支配收入的增加，使他们能够投资于维修计划。这些核心结构性因素确保了对新房屋初始安装和现有住宅更换的稳定需求，为市场扩张奠定了坚实的基础，使其能够抵御瞬息万变​​的设计趋势。

市场概览
预测期 2027-2031
市场规模：2025年 444.3亿美元
市场规模：2031年 597.8亿美元
复合年增长率：2026-2031年 5.07%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管存在这些积极因素，但高利率和通货膨胀仍给该行业带来了巨大挑战。这些因素限制了消费者的借贷能力，并延缓了资本密集的翻新项目。儘管面临这些经济逆风，该行业仍保持着巨大的经济影响力。根据美国国家厨房卫浴协会（NKBA）预测，到2024年，住宅厨房和浴室的支出预计将达到1,750亿美元。虽然如此庞大的估值表明市场具有潜在的韧性，但製造商必须不断应对原材料成本的波动和供应链的复杂性，才能在动盪的经济环境中确保长期盈利。

市场驱动因素

住宅维修和改造活动的激增是全球卫浴设备市场的主要驱动力。这源自于住宅希望更新老旧的卫浴设备，提升浴室的美感价值。这一趋势的特征是结构性的变化，例如功能性的提升和水疗式设施的融入，这需要频繁更换盥洗台、水龙头、毛巾和其他卫浴设备。儘管经济波动普遍，但对这些计划的投资依然强劲，支撑了中高端产品市场的收入。根据Houzz公司于2024年7月发布的《2024年美国Houzz家居调查》，2023年主要浴室翻新的支出中位数上升至15,000美元，表明消费者仍然愿意投入大量资金来改善住宅空间。

同时，住宅房地产行业的成长也带动了对新卫浴设备的稳定需求。住宅竣工后，人们需要即时购买必要的设备和装饰元素，这为製造商带来了可预测的销售量，使其与替换市场区分开来。建筑产出与家具销售之间的这种直接关联凸显了该行业对住宅供应和新建工程的依赖。例如，美国人口普查局在2024年6月发布的数据显示，2024年4月住宅建设支出经季节性已调整的年化率为8,904亿美元，这也反映了这项因素的规模。为了满足这一大规模的需求（包括维修和新建），各大零售商都维持着庞大的库存。例如，家得宝仅在2024年第一季就实现了364亿美元的净销售额。

市场挑战

全球卫浴设备市场的主要限制因素是高利率和持续通膨的双重压力。这些经济因素直接削弱了消费者的购买力，降低了他们进行住宅维修的投资意愿。随着借贷成本的上升，住宅在进行大规模浴室维修时面临着更沉重的还款压力，这往往迫使他们优先考虑紧急维修而非美观改造，并推迟或缩减维修计划。这种犹豫不决导致高端卫浴设备的销售放缓，而该市场自由裁量权依赖消费者对现代设备和盥洗台等高价值商品的非必需支出。

此外，通膨压力也对新建筑业造成了负面影响，而新建建筑业是产品初期推广的关键销售管道。面对不断上涨的材料和资本成本，建筑商和开发商往往被迫减少住宅开工量并采取成本削减措施。这种建筑项目的萎缩直接影响了製造商的利润。根据美国国家厨房卫浴协会（NKBA）预测，到2024年，新建厨房和浴室的支出预计将下降4%，至1,060亿美元。这一降幅表明，住宅市场对橱柜、水槽和配件的需求大幅下降，迫使业内相关人员对其库存进行策略性调整。

市场趋势

全球卫浴设备市场正经历一场清晰的结构性转型，朝着物联网智慧卫浴设备的方向发展，这主要受消费者对个人化家居生态系统和以卫生为中心的科技的需求所驱动。这一趋势超越了单纯的创新，透过语音控制淋浴设备系统、智慧水龙头以及具备精准用户自订设定和用水量控制的自清洁卫浴设备等创新技术，将功能智慧融入日常生活。製造商正迅速回应这项需求，开发兼顾便利性和健康性的互联卫浴设备。根据美国国家卫浴协会（NKBA）于2024年11月发布的《2025年卫浴趋势报告》，57%的行业专家表示对智慧马桶的需求将会增加，这显示消费者对自动化卫生解决方案有着强烈的偏好。

同时，随着环保因素成为现代装修计划的基本要求，永续和可回收材料的普及正在改变整个产业。这一趋势正在影响整个供应链的产品开发，促使品牌使用再生玻璃製作檯面，使用再生木材製作盥洗台，以及使用先进聚合物製作环保地板材料，从而有效地将市场增长与资源密集型开采方式脱钩。住宅积极选择这些环保的替代方案，以减少对环境的影响并实现长期的能源成本节约。 Houzz Inc.于2025年1月发布的《浴室装修新趋势》报告的数据突显了这种行为转变，报告显示，84%的住宅在维修浴室时选择了永续的元素，强调了环保理念在推动当前市场销售方面发挥着至关重要的作用。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球卫浴家具市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（家具、设备、其他）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美浴室家具市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲浴室家具市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区浴室家具市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲浴室家具市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲浴室家具市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球浴室家具市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Toto Ltd.
  • Kohler Co.
  • Grohe AG
  • Ideal Standard International NV
  • Hansgrohe SE
  • Moen Incorporated
  • Roca Sanitario, SA
  • Villeroy & Boch AG
  • Masco Corporation
  • LIXIL Group Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 22875

The Global Bath Furnishing Market is projected to expand from USD 44.43 Billion in 2025 to USD 59.78 Billion by 2031, registering a CAGR of 5.07%. This sector comprises a wide array of both functional and decorative products tailored for the bathroom environment, ranging from textile linens and shower curtains to storage vanities and accessory fixtures. The market's growth is primarily underpinned by rapid urbanization, which drives new residential construction, alongside increasing disposable incomes that enable homeowners to invest in renovation projects. These core structural dynamics ensure consistent demand for both initial installations in new builds and replacement goods for existing homes, establishing a solid foundation for expansion that transcends fleeting design trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 44.43 Billion
Market Size 2031USD 59.78 Billion
CAGR 2026-20315.07%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these positive indicators, the industry confronts significant obstacles in the form of high interest rates and inflation, factors that restrict consumer borrowing capacity and often delay capital-intensive remodeling initiatives. Even with these economic headwinds, the sector maintains a massive economic footprint; according to the National Kitchen & Bath Association, residential kitchen and bath spending was projected to reach $175 billion in 2024. This significant valuation highlights the market's underlying resilience, although manufacturers must persistently manage volatile raw material costs and supply chain intricacies to secure long-term profitability in a fluctuating economic landscape.

Market Driver

A surge in home renovation and remodeling activities acts as a primary catalyst for the Global Bath Furnishing Market, driven by homeowners' desires to modernize aging infrastructure and elevate bathroom aesthetics. This momentum is characterized by a structural shift toward functional upgrades and the incorporation of spa-inspired features, necessitating the frequent replacement of items such as vanities, fixtures, and textile linens. Investment in these projects remains strong despite broader economic shifts, fueling revenue for mid-range and premium product tiers. According to Houzz Inc., in the '2024 U.S. Houzz & Home Study' released in July 2024, the median expenditure for primary bathroom remodels rose to $15,000 in 2023, demonstrating a sustained consumer willingness to dedicate significant capital to improving these residential spaces.

Concurrently, growth in the residential real estate sector generates consistent demand for initial bath furnishing installations. The completion of new housing units mandates the immediate purchase of essential fixtures and decorative elements, providing manufacturers with a predictable sales volume separate from the replacement market. This direct link between construction output and furnishing sales highlights the industry's reliance on housing availability and new starts. Underscoring the scale of this driver, the U.S. Census Bureau reported in June 2024 that residential construction spending hit a seasonally adjusted annual rate of $890.4 billion in April 2024. To meet this massive demand across both renovation and new build sectors, major retailers maintain extensive stock; illustrating this magnitude, according to The Home Depot, the company reported net sales of $36.4 billion in the first quarter of 2024 alone.

Market Challenge

The principal obstacle restricting the Global Bath Furnishing Market is the combined pressure of high interest rates and persistent inflation. These economic forces directly erode consumer purchasing power and discourage investment in residential improvements. As borrowing costs escalate, homeowners encounter more burdensome repayment terms for financing extensive bathroom renovations, leading many to postpone or scale down their remodeling plans by favoring urgent repairs over aesthetic enhancements. This hesitation results in a deceleration of sales for premium bath furnishings, as the market depends significantly on discretionary spending for high-value items such as modern fixtures and vanities.

Additionally, inflationary pressures negatively affect the new construction sector, which is a crucial channel for initial product installations. Builders and developers, facing rising costs for materials and capital, are often forced to reduce housing starts or adopt value-engineered alternatives. This contraction within the construction pipeline has a direct impact on manufacturer revenues. According to the National Kitchen & Bath Association, spending on new construction for kitchens and baths was forecasted to decrease by 4 percent to $106 billion in 2024. This decline represents a tangible reduction in demand for cabinetry, sinks, and hardware in the new housing market, necessitating strategic inventory adjustments by industry stakeholders.

Market Trends

The Global Bath Furnishing Market is undergoing a definitive structural transition toward the integration of IoT-enabled smart bathroom fixtures, fueled by consumer desires for personalized home ecosystems and hygiene-focused technology. This movement transcends mere novelty, embedding functional intelligence into everyday routines through innovations such as voice-activated shower systems, digital faucets, and self-cleaning sanitary ware that provide precise control over user settings and water consumption. Manufacturers are swiftly responding to this demand by creating connected fixtures that improve convenience while addressing health considerations. Validating this rapid technological adoption, according to the National Kitchen & Bath Association's '2025 Bath Trends Report' from November 2024, 57 percent of industry professionals noted that smart toilets are seeing increased demand, signaling a robust consumer preference for automated hygiene solutions.

In parallel, the industry is being transformed by the widespread adoption of sustainable and recycled materials, as environmental stewardship becomes an essential requirement for modern renovation projects. This trend shapes product development throughout the supply chain, pushing brands to use recycled glass for countertops, reclaimed wood for vanities, and advanced polymers for eco-friendly flooring, effectively separating market growth from resource-heavy extraction methods. Homeowners are actively choosing these green alternatives to lower their ecological impact and realize long-term savings on utility costs. Highlighting this shift in behavior, according to Houzz Inc.'s 'What's In for Bathrooms Right Now' report from January 2025, 84 percent of homeowners selected sustainable features during their bathroom renovations, emphasizing the pivotal role of eco-conscious specifications in driving current market sales.

Key Market Players

  • Toto Ltd.
  • Kohler Co.
  • Grohe AG
  • Ideal Standard International NV
  • Hansgrohe SE
  • Moen Incorporated
  • Roca Sanitario, S.A.
  • Villeroy & Boch AG
  • Masco Corporation
  • LIXIL Group Corporation

Report Scope

In this report, the Global Bath Furnishing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bath Furnishing Market, By Type

  • Furniture
  • Fittings
  • Others

Bath Furnishing Market, By Distribution Channel

  • Online
  • Offline

Bath Furnishing Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bath Furnishing Market.

Available Customizations:

Global Bath Furnishing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bath Furnishing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Furniture, Fittings, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Bath Furnishing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bath Furnishing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Bath Furnishing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Bath Furnishing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Bath Furnishing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bath Furnishing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Bath Furnishing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Bath Furnishing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Bath Furnishing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Bath Furnishing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Bath Furnishing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Bath Furnishing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Bath Furnishing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Bath Furnishing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Bath Furnishing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Bath Furnishing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Bath Furnishing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Bath Furnishing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Bath Furnishing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Bath Furnishing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Bath Furnishing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Bath Furnishing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Bath Furnishing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Bath Furnishing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Bath Furnishing Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Toto Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kohler Co.
  • 15.3. Grohe AG
  • 15.4. Ideal Standard International NV
  • 15.5. Hansgrohe SE
  • 15.6. Moen Incorporated
  • 15.7. Roca Sanitario, S.A.
  • 15.8. Villeroy & Boch AG
  • 15.9. Masco Corporation
  • 15.10. LIXIL Group Corporation

16. Strategic Recommendations

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