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市场调查报告书
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1971471

二手奢华腕錶市场－全球产业规模、份额、趋势、机会及预测：按类型、通路、地区和竞争格局划分，2021-2031年

Pre-owned Luxury Watches Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Automatic, Manual), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球二手奢侈手錶市场预计将从 2025 年的 278.4 亿美元成长到 2031 年的 478.7 亿美元，复合年增长率为 9.45%。

该行业作为奢侈手錶的二级市场生态系统，透过竞标行、数位平台和专业经销商，促进二手腕錶的交易，涵盖从古董收藏品到现代新款式的各种款式。该行业的成长主要归功于消费者对循环经济日益增长的兴趣，以及手錶作为一种保值投资工具的认可。因此，次市场的流动性仍然高度依赖一级市场的产量。根据瑞士手錶工业联合会的报告，预计到2024年，腕錶出口总额将达到259亿瑞士法郎，从而确保高价值库存稳定流入转售管道。

市场概览
预测期 2027-2031
市场规模：2025年 278.4亿美元
市场规模：2031年 478.7亿美元
复合年增长率：2026-2031年 9.45%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，由于高仿冒品的广泛流通，市场发展面临许多重大障碍。这削弱了消费者信心，并迫使人们实施严格且成本高昂的鑑定通讯协定。缺乏行业统一的手錶历史和状况检验标准，导致交易效率低下，并有效限制了机构投资者进入此资产类别的速度。

市场驱动因素

授权零售通路的供不应求和漫长的等待时间是全球二手奢华手錶市场的主要驱动力。授权经销商往往难以满足热门品牌錶款的持续需求，迫使消费者依赖二手通路以避免长达数年的等待。库存短缺使得二手市场成为即时购买的主要途径，加快了周转率，也为高价提供了合理的基础。瑞士钟錶集团（Watches of Switzerland Group PLC）在其截至2024年4月28日的财年中期财务报告中指出，其二手业务收入在第四季度较去年同期翻了一番，这印证了采购管道的这种结构性转变。

同时，随着手錶逐渐被视为一种另类投资资产，该行业的财务基础也日益稳固。投资人越来越将手錶视为一种有形的价值储存手段，其提供的投资组合多元化效果与传统股票有所不同。高端竞标会的高流动性也印证了这个趋势。例如，2024年5月，富艺斯宣布其「日内瓦手錶竞标：第十九届」的总成交额达到约3,600万瑞士法郎，凸显了投资合格手錶市场资金的持续流入。此外，彭博社Subdial腕錶指数（2024）的数据显示，卡地亚腕錶的成交额年增2.4%，显示买家正在传统市场领导以外的领域寻求价值，以实现收益最大化。

市场挑战

假冒商品氾滥以及缺乏统一的鑑定标准，是全球二手奢华手錶市场成长的重大障碍。这个普遍存在的问题造成了市场相当大的摩擦，加上非法资产的持续威胁，经销商和交易平台被迫对每笔交易实施严格且成本高昂的检验流程。这些增加的营运成本直接降低了利润率，减缓了交易速度，从而疏远了那些将效率和资产历史绝对保障作为投资前提条件的机构投资者。

这种非法活动的规模从根本上削弱了消费者信心，并扭曲了二级市场生态系统内的评估机制。大量高品质仿製品的涌入导致处理时间延长，从而限制了市场流动性。据瑞士手錶工业联合会称，在需求旺盛的地区加强仿冒品措施，使得2024年查获了超过13万枚瑞士假手錶。这凸显了大量非法库存试图流入供应链。在这一不确定性消除之前，市场在从小众收藏发展成为成熟的金融资产类别的过程中，将继续面临重重困难。

市场趋势

认证二手(CPO) 专案的快速扩张正在从根本上改变市场格局，将信任和收益管理权重新交还给製造商。奢华手錶越来越直接销售认证库存，绕过第三方经销商。这满足了消费者对可靠产地证明的需求，而长期以来，该行业一直饱受认证风险的困扰。这种垂直整合使品牌能够利用官方保固和服务体系，制定远高于灰色市场的价格，从而有效地将市场划分为「认证二手」和「标准二手」。根据 WatchPro 2025 年 1 月发布的关于劳力士 CPO 项目增长的报告，该品牌的认证零售合作伙伴网络从全球 25 家门店增长到 2024 年的 107 家，增长了四倍，这证明了製造商主导的二手销售模式的商业性成功，并为投资合格资产树立了新定价的标准。

同时，Z世代和千禧世代消费者涌入市场的步伐正在加快，这正在改变市场需求动态。偏好正从传统的运动腕錶转向更小巧、更注重设计的手錶。这些年轻一代不再仅仅将手錶视为身份的象征，而是将其视为自我表达的一种方式，并且他们大量利用数位管道进行腕錶的发现和购买。这种转变正推动某些非传统腕錶类别的快速增长，例如正装腕錶和新復古风格腕錶，这些类别此前一直被偏爱大型工具腕錶的老一辈收藏家所忽视。根据Chrono24在2025年10月发布的报告，卡地亚在Z世代消费者中的购买份额在过去七年中增长了四倍，从1.7%增长到6.8%，这表明这一代人的购买力已经非常强大，正在影响更广泛的资产表现趋势，并迫使供应商实现产品多元化。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：二手奢华腕錶全球市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（自动绕线、手动绕线）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美二手奢华腕錶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲二手奢华腕錶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区二手奢华腕錶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲二手奢华手錶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲二手奢华腕錶市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球二手奢华腕錶市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Chrono24 GmbH
  • WatchBox Holdings US, Inc.
  • eBay Inc.
  • CME International, LLC dba
  • Crown & Caliber LLC
  • Watchfinder.co.uk Limited
  • TrueFacet, LLC
  • Govberg LLC
  • The Watch Club Limited
  • Watches of Switzerland Group

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21714

The Global Pre-owned Luxury Watches Market is projected to expand from USD 27.84 Billion in 2025 to USD 47.87 Billion by 2031, registering a compound annual growth rate of 9.45%. This sector functions as the secondary trading ecosystem for high-end timepieces, facilitating the exchange of previously owned items, from vintage collectibles to contemporary releases, through auction houses, digital platforms, and specialized dealers. Growth in this domain is primarily driven by an increasing consumer focus on the circular economy and the acceptance of horological items as investment vehicles that retain financial value. Consequently, secondary liquidity remains heavily dependent on primary market output; the Federation of the Swiss Watch Industry reported a total export value of 25.9 billion Swiss francs in 2024, ensuring a steady stream of high-value inventory enters the resale circuit.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.84 Billion
Market Size 2031USD 47.87 Billion
CAGR 2026-20319.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, market progression faces a substantial hurdle due to the widespread availability of sophisticated counterfeit products, which erodes consumer confidence and necessitates the implementation of rigorous, expensive authentication protocols. The absence of a unified, industry-wide standard for verifying the history and condition of timepieces introduces friction into transaction efficiency, effectively restricting the pace at which institutional capital can penetrate this asset class.

Market Driver

Supply shortages and prolonged waiting periods within the primary retail sector serve as the principal catalyst driving the global pre-owned luxury watches market. Because authorized dealers often struggle to meet sustained demand for popular models from leading brands, consumers are forced to turn to pre-owned channels to avoid multi-year delays. This scarcity of inventory effectively positions the secondary ecosystem as the main avenue for immediate acquisition, thereby accelerating turnover rates and justifying premium pricing. As evidence of this structural shift in procurement channels, the Watches of Switzerland Group PLC reported in its preliminary results for the year ended April 28, 2024, that revenue from its pre-owned segment doubled year-on-year during the fourth quarter.

Concurrently, the growing recognition of watches as alternative investment assets has reinforced the sector's financial standing. Investors are increasingly treating high-provenance timepieces as tangible stores of value that offer portfolio diversification separate from traditional equities. This sentiment is supported by strong liquidity in high-value auctions; for instance, Phillips announced in May 2024 that 'The Geneva Watch Auction: XIX' achieved total sales of approximately 36 million Swiss francs, underscoring continued capital allocation to investment-grade horology. Furthermore, buyers are tactically seeking value outside of traditional market leaders to maximize returns, as shown by Bloomberg data from the Subdial Watch Index in 2024 indicating that Cartier models appreciated by 2.4% over the previous year.

Market Challenge

The widespread presence of counterfeit merchandise and the lack of consistent authentication standards pose a significant barrier to the growth of the global pre-owned luxury watches market. This pervasive issue introduces considerable market friction, as the persistent threat of fraudulent assets forces dealers and trading platforms to enforce strict, costly verification processes for every exchange. These increased operational expenses directly diminish profit margins and slow the speed of trade, effectively deterring institutional investors who require efficiency and absolute assurance regarding asset history before committing funds.

The scale of this illicit activity fundamentally damages consumer trust and skews valuation dynamics within the secondary ecosystem. The influx of high-quality replicas necessitates extended processing times, which in turn restricts market liquidity. According to the Federation of the Swiss Watch Industry, targeted anti-counterfeiting efforts in high-demand regions led to the seizure of over 130,000 fake Swiss watches in 2024, highlighting the immense volume of fraudulent stock attempting to enter the supply chain. Until this uncertainty is resolved, the market will face difficulties in evolving from a niche collector pursuit into a fully matured financial asset class.

Market Trends

The rapid expansion of Brand-Authorized Certified Pre-Owned (CPO) Programs is fundamentally reshaping the market landscape by redirecting trust and revenue control back to manufacturers. Luxury watchmakers are increasingly bypassing third-party dealers to retail authenticated inventory directly, fulfilling the consumer demand for verified provenance in a sector historically challenged by authentication risks. This vertical integration enables brands to charge significant premiums compared to the grey market by utilizing their official warranty and servicing infrastructure, effectively splitting the market into certified and standard pre-owned segments. As reported by WatchPro in January 2025 regarding the growth of the Rolex CPO Programme, the brand's network of approved retail partners expanded fourfold from 25 to 107 globally during 2024, validating the commercial success of manufacturer-led resale and establishing a new pricing benchmark for investment-grade assets.

Simultaneously, the accelerating market participation of Gen Z and Millennial consumers is altering demand dynamics, moving preference away from traditional sports models toward smaller, design-focused timepieces. These younger demographics regard watches as means of individual expression rather than mere status symbols, relying heavily on digital channels for discovery and purchasing. This shift is swiftly boosting specific non-traditional categories, such as dress watches and neo-vintage styles, which were previously neglected by older collectors in favor of larger tool watches. According to a Chrono24 report from October 2025, Cartier's share of total purchases among Gen Z buyers rose fourfold from 1.7% to 6.8% over the past seven years, demonstrating that the purchasing power of this cohort is now strong enough to influence broader asset performance trends and compel vendors to diversify their stock.

Key Market Players

  • Chrono24 GmbH
  • WatchBox Holdings US, Inc.
  • eBay Inc.
  • CME International, LLC dba
  • Crown & Caliber LLC
  • Watchfinder.co.uk Limited
  • TrueFacet, LLC
  • Govberg LLC
  • The Watch Club Limited
  • Watches of Switzerland Group

Report Scope

In this report, the Global Pre-owned Luxury Watches Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pre-owned Luxury Watches Market, By Type

  • Automatic
  • Manual

Pre-owned Luxury Watches Market, By Distribution Channel

  • Online
  • Offline

Pre-owned Luxury Watches Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pre-owned Luxury Watches Market.

Available Customizations:

Global Pre-owned Luxury Watches Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pre-owned Luxury Watches Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Automatic, Manual)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Pre-owned Luxury Watches Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Pre-owned Luxury Watches Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Pre-owned Luxury Watches Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Pre-owned Luxury Watches Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Pre-owned Luxury Watches Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Pre-owned Luxury Watches Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Pre-owned Luxury Watches Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Pre-owned Luxury Watches Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Pre-owned Luxury Watches Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Pre-owned Luxury Watches Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Pre-owned Luxury Watches Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Pre-owned Luxury Watches Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Pre-owned Luxury Watches Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Pre-owned Luxury Watches Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Pre-owned Luxury Watches Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Pre-owned Luxury Watches Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Pre-owned Luxury Watches Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Pre-owned Luxury Watches Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Pre-owned Luxury Watches Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Pre-owned Luxury Watches Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Pre-owned Luxury Watches Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Pre-owned Luxury Watches Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Pre-owned Luxury Watches Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Pre-owned Luxury Watches Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Pre-owned Luxury Watches Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Chrono24 GmbH
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. WatchBox Holdings US, Inc.
  • 15.3. eBay Inc.
  • 15.4. CME International, LLC dba
  • 15.5. Crown & Caliber LLC
  • 15.6. Watchfinder.co.uk Limited
  • 15.7. TrueFacet, LLC
  • 15.8. Govberg LLC
  • 15.9. The Watch Club Limited
  • 15.10. Watches of Switzerland Group

16. Strategic Recommendations

17. About Us & Disclaimer